Digital Marketing Specialist
3 days ago
What you’ll do
Digital Campaign Management: Plan, implement, and manage digital marketing campaigns across various online channels, including sea..
What you’ll do
- Digital Campaign Management: Plan, implement, and manage digital marketing campaigns across various online channels, including search engines (SEO and SEM), social media platforms, email marketing, and display advertising. Communicate with customers and followers, respond to queries promptly, and monitor comments and reviews.
- Content Creation: Develop compelling content for websites, blogs, social media, and marketing materials.
- Search Engine Optimization (SEO): Perform keyword research, on-page optimization, and backlinking activities to enhance website visibility on search engines.
- Paid Advertising (PPC): Manage paid search campaigns (e.g., Google Ads, Bing Ads) and social media advertising, including campaign setup, ad targeting, and optimization.
- Website Management: Collaborate with web developers to update website content, maintain website functionality, and ensure alignment with marketing campaigns.
- Analytics and Reporting: Track website traffic, campaign performance, and relevant KPIs using analytics tools. Analyze data to identify trends, optimize campaigns, and generate reports for insight sharing.
- Market Research: Conduct market research and competitive analysis to stay informed about industry trends, target audiences, and competitor activity.
- Budget Management: Assist in managing marketing budgets and ensure effective allocation of resources.
- Collaboration: Work closely with other departments, including sales, product development, and design, to ensure consistent messaging and successful outcomes.
What you’ll bring
- Experience or interest in the automotive industry is a plus.
- 1-3 years’ experience in a strategic social media and/or digital marketing strategist role. Strong understanding of SEO, SEM, social media marketing, and email marketing practices.
- Expertise with Google Analytics and other web analytics tools.
- Excellent written and verbal communication skills.
- Data-driven mindset and ability to translate data into actionable insights.
- Ability to work independently as well as collaboratively within a team.
- Good knowledge of search and social media advertising, programmatic advertising and content conceptualization and production would be an advantage.
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