Digital Marketing Specialist (English Content Creator/skincare, health, and wellness products]
3 weeks ago
Job Responsibilities
Ensure brand integrity, messaging consistency, and strategy alignment throughout the marketing funnel and campaigns.
Develop..
Job Responsibilities
- Ensure brand integrity, messaging consistency, and strategy alignment throughout the marketing funnel and campaigns.
- Develop and oversee digital marketing strategies to drive lead acquisition and enhance online visibility.
- Measure and analyze digital marketing campaign performance, ensuring alignment with ROI targets.
- Collaborate with digital media to identify and secure media coverage opportunities suitable for the brands.
- Copywrite in English and transcreate (primarily from Chinese to English) for various formats, tones, and channels; coordinate with relevant teams to develop appropriate assets.
- Conduct ongoing research, brainstorm new ideas, and track trends to create engaging and relevant content.
- Work with internal teams to optimize advertisement copy and content, ensuring alignment with keywords, objectives, and budget.
- Collaborate with internal stakeholders to establish product positioning and marketing direction, including contributing to product naming.
- Manage corporate social media platforms (e.g., Instagram, Facebook, TikTok, YouTube), including content creation, posting, community engagement, social monitoring, and responding to feedback to boost brand awareness and customer engagement.
- Update marketing materials, maintain the content asset database, and communicate regularly with regional marketing teams.
- Collaborate with internal stakeholders in marketing and product teams to refine product positioning and direction.
- Support other marketing events and activities as needed.
Requirements
- Degree in Marketing, Communications, Languages, or a related field.
- Strong copywriting skills.
- Knowledge and interest in skincare, health, and wellness products.
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