Lead Inside Sales Rep, SMB
18 hours ago
Demand Generation Strategy (approx. % of role breakdown – 25%)Working with your segment-focused marketing managers and sales consultants, support..
Demand Generation Strategy (approx. % of role breakdown – 25%)
- Working with your segment-focused marketing managers and sales consultants, support the creation of a demand generation strategy that meets regional targets.
- Researching prospects, target personas, and segment landscape to assist with lead scoring and account-based marketing.
- Building prospect lists of who you will be targeting, using business development tools.
- The strategy you build should be defined by clear KPIs and a ROI. Specific campaigns that are built and delivered as part of your strategy should have trackable metrics and align with your overall strategic objectives.
- You will own data management for prospecting and be a crucial part of the demand gen meetings to review top of the funnel activity and how we are performing against targets
Demand Generation Delivery (approx. % of role breakdown – 60%)
- Delivery of holistic demand generation activity, outbound and inbound lead generation
- Managing your prospect lists, building, and executing campaigns within lead generation tools
- Qualifying all leads and creating opportunities that are a good fit to be passed to Sales Consultants based on agreed criteria.
- Follow up with Sales Consultants on opportunity created and take it as an opportunity to learn and reframe (why we win/why we lose)
Segment Research (approx. % of role breakdown – 15%)
- You will endeavour to stay up to date on the industry and businesses within your segments.
- You will assist with any segment research into areas such as industry trends, latest developments, etc that will assist with developing sales leads.
- As segments and propositions become more clearly defined, you will assist with researching prospects in future segments for viability in terms of potential prospects
Other key areas of focus
- Develop, manage and maintain excellent relationships with stakeholders.
- Data-driven approach – base your strategy on facts rather than opinions.
- Demonstrate ROI on all activity.
- Regularly build, manage, monitor and refresh pipeline of prospects for all target segments.
- Share key insights from your discovery work with your peers, to inform future prospecting and segmentation.
- Continuously analyse campaign performance to improve the quality and warmth of leads.
- Achieve quarterly opportunity target and KPIs.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
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