Marketing Executive | via Career Conversion Programme (CCP)
Full-time
Senior Executive
3 weeks ago
Introduction
Our Marketing Executive at Learns will primarily be working within our digital marketing team. You take charge of the company’s bran..
Introduction
- Our Marketing Executive at Learns will primarily be working within our digital marketing team. You take charge of the company’s branding and marketing efforts, in addition to marketing campaigns for clients. You will also utilise social media and funnel marketing techniques, working with our internal teams as well as clients to come up with mid to long-term overarching branding strategies.
- As Learns is a video production company, the majority of our video production work will be on location. You will be required to participate in some of our video shoots, which you require to commute to various locations. Otherwise, all other work will be done from home... there is no office work.
- Note that this position would be supported under the government's Career Conversion Programme (CCP), so hard skills for this position aren't that critical. What's important is your ability to fulfill the job roles and responsibilities.
What Roles and Responsibilities Will You Hold?
Pre-Marketing
- Identify platforms to strengthen digital branding and marketing effort for company and clients.
- Plan strategy and content for funnel marketing campaigns for company and clients.
- Plan strategy and content for social media marketing for company and clients.
- Conduct keyword research, web-traffic monitoring, and best practices from competitors.
- Develop communication materials for promotions for company and clients.
- Generate design concepts and ideas for branding and marketing campaigns and communications materials for company and clients.
Marketing
- Produce content for website, articles, e-newsletters and video for company.
- Implement funnel marketing, social media marketing and any offline marketing campaigns for company and clients.
- Implement public relations activities for company and clients.
- 1Produce, receive and act on public relations business communications.
- Nurture and maintain public relations with clients and external partners.
- Handle comments on social media platforms.
- Monitor expense and adhere to budget allocation.
- Monitor the effectiveness of funnel marketing, social media marketing and any offline marketing activities for company and clients.
- Implement crisis management action and communication plan for company.
Optimisation and Reporting
- Research on new market trends, business opportunities and market segments in global and local landscape.
- Report on effectiveness of campaigns through analytics reporting for company and clients.
What Qualities Should You Possess?
- Most importantly, you should possess strategisation, planning and communication skills.
- You must also be able to communicate with clients well.
- Because we are not operating solo, you must be able to work in a team which works primarily in the content creation / video production field.
- You should be inclined to a creative and collaborative mindset to work in different projects.
- You have to be able to manage numerous projects simultaneously while adhering to schedule.
- This is a plus - have basic knowledge in content creation using basic apps. But it's ok if you don't, because we can train you.
- Lastly, it'll be necessary for you to have knowledge in using task management, office productivity and communication apps like Trello, Calendar, Google Drive, etc.
What Qualifications Must You Have?
- Well, we don't really mind if you're graduating from a uni or a poly. In fact, we don't look at your grades. Learns Marketing is hoping to get you in with the attitude in wanting to work hard, learn continuously and grow together.
- Even if you don't possess every one of the qualities above, but want to learn, feel free to apply. But our advice is... do know what you're signing up for. If you are purely looking to make a lot of money, or have a regimental work life, there are numerous other ways to do so than to join our small and hardworking team... or even work in the creative industry for that matter.
- But if you want your competence and creativity in digital marketing to be showcased, have a liking to talk to clients, and love to contribute in a team in a small company, then this posting could be the best thing for you!
Other Requirements? ** These are important! **
Since this is a CCP role, you need to fulfill all of the following:
- Singapore Citizen or Permanent Resident
- Minimum 21 years old
- Graduated or completed National Service, for at least 2 years, whichever is later.
- Career conversion is required, meaning that you cannot be holding a job that's similar to this role prior to application.
Company Profile
- Learns Marketing (operated under LearnSuperMart Pte Ltd) is a video production company that specialises in combining videos with digital marketing into our clients' projects.
- Since 2016, we have produced over 1,700 videos for our small business and solopreneur clients in industries such as property, financial advisory, car dealership, tuition, training, and many more. Our clients includes SBS Transit, RSAF, WSG, Sembcorp Marine, NUS Business School, Propnex, Finexis and more!
- We have also created over 400 digital marketing campaigns for our clients, helping them to close deals of over $40 million in sales.
- Our work include mainly marketing type of videos for our clients, but we do produce short films, cinematic ads, and also a lot of videos for YouTube, Instagram and even TikTok for our own and client channels too.
- As Learns Marketing is a small company, so we don't like all the red tapes and rigid work practices assorted with big MNCs as much as you. And so we treat every one of our team members... as team members! We don't strictly have a hierarchy system where you must report to a "boss". We work together... we learn together... and we will grow together.
- Hey, and did we say you don't need to work in a boring office, and strictly abide by office hours? In fact, you don't even have to report to work in any office most of the time!
- So if you are keen to put your knowledge to strategise marketing campaigns, produce content on social media, and create funnel campaigns to improve the outcome for the company, this is the chance for you!
Official account of Jobstore.
