Our client is a global healthcare company. They are now recruiting a Product Specialist to be part of their team to assist their team for the next phase of their business. They are located in the Central - easily accessible.

Roles and Responsibilities:

• Understand company policies, marketing strategies, and industry guidelines.
• Stay updated on product knowledge, market trends, and competitor activities.
• Maintain an up-to-date list of key HCPs and ensure regular, effective engagements.
• Plan and achieve coverage and frequency targets for HCP visits.
• Achieve budget targets in assigned territory, ensuring wide and deep product penetration across clinics and hospitals.
• Monitor and report on competitor activities and market trends.
• Maintain company materials and submit monthly expense claims on time.

Requirements:

• Degree in Pharmaceutical / Nephrology or related field.

Interested candidates who wish to apply for the advertised position, please click APPLY NOW or email an updated copy of your resume/cv.

We regret that only shortlisted candidate will be notified

• Email Address: [email protected]
• EA License No: 19C9682
• EA Personnel No: R23118456
• EA Personnel Name: Law Yi Xin

Meet Our Team:

As a sales specialist for 1:1 Pega's Customer Decision Hub (Market leading 1:1 Customer Engagement Platform), you will report directly to the Pega sales organization but enjoy close links with the Pega CDH product segment team. The product segment team aims to accelerate Pega's growth and scale our business in specific product segments that are key to the development and success of Pega and our clients. You can read about decisioning at Pega here: https://www.pega.com/products/decision-hub

Picture Yourself at Pega:

You will have access to Pega's market-leading 1:1 customer engagement solutions, uncapped earning potential, and the world's most innovative organizations as reference-able clients. You will be a thought leader, a true partner, and a collaborator with clients seeking to rethink how they run their businesses.

What You'll Do at Pega:

1. Drive CDH Pipeline and Program Success

• Work with field sales reps to land large-scale CDH programs and secure a healthy pipeline of CDH opportunities.
• Develop strategic engagement plans for APJ CMOs and senior marketing executives to showcase the transformative impact of CDH on customer experience.
• Identify, engage, and align with the right CDH partners to strengthen market presence and expand the reach of Pega CDH.

2. Executive Client Engagement

• Act as a trusted advisor to client executives, particularly CMOs, to articulate CDH's value proposition and tailor solutions that meet their unique business challenges.
• Support and drive the sales organization's approach to customer engagements, leading key discussions and positioning Pega as the strategic choice for customer engagement and decisioning solutions.

3. Deployment Support with Business Excellence SMEs

• Participate in critical CDH client deployments, working closely with CDH Business Excellence SMEs to ensure successful implementations meet client expectations.
• As part of this role you will support our Business Excellence SME’s, Consulting and Partners.
• Offer guidance and provide a strategic perspective on deployment best practices, customer success planning, and business impact.

4. Sales Governance and Alignment with APJ Sales Leaders

• Partner with APJ Sales Leaders to establish, maintain, and improve the sales governance framework across the CDH business.
• Regularly review sales strategies, pipeline health, and progress against targets to ensure alignment with overall business goals.
• Deliver insightful reporting (sales forecast) and analysis on CDH program performance, partner ecosystem effectiveness, and key market trends.

Who You Are:

• Comfortable dealing with senior executives in marketing, retention, customer experience, (digital) channels, data and analytics, and customer value management.
• Excellent communication skills and ability to interact with senior business and IT managers within large blue-chip organizations.
• Comfortable working in an entrepreneurial, high-growth growth and pressurized environment
• Able to grasp new technology concepts quickly and think creatively.
• Able to communicate and organize up, down, and across the organization to get desired outcomes.

What You've Accomplished:

• 8+ years selling complex enterprise software solutions to major organizations (or equivalent in a marketing services/consultancy/agency environment)
• Extensive knowledge of the CMO, Retention Executive, Revenue Officer, Next Best Action, predictive analytics, and real-time marketing services and products from an enterprise technology perspective.
• Thorough understanding of the Digital Marketing landscape, including Paid Media & Social.

Pega Offers You:

• Gartner and Forrester Analyst acclaimed technology leadership across our categories of products - Real time decisioning https://www.pega.com/forrester-rtim-2024
• The opportunity to join, contribute to and learn from, the market-leading global team
• Continuous learning and development opportunities
• An innovative, inclusive, agile, flexible, and fun work environment
• Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company, Family Paid Medical and life insurances.

Operate Registers, Scanners & NETS

Operate transactions accurately & efficiently

Attend to walk-in customers and phone inquiries

Assist in display of products & inventory list

Perform general day to day cleaning & housekeeping duties (shop should be clean)

Perform cashier duties, including end of day closing & account balancing using point of sale (POS) machine

Job Description:

We are seeking a highly skilled and motivated Marketing Specialist with expertise in Google Ads to join our dynamic team at DND, a leading reverse logistics company. As a Marketing Specialist, you will be responsible for driving targeted traffic, increasing brand awareness, and maximizing ROI through strategic Google Ads campaigns. You will work closely with the marketing team to develop, implement, and optimize campaigns aimed at reaching our target audience and achieving our business objectives.

Responsibilities:

1. Develop and execute comprehensive Google Ads campaigns aligned with company goals and objectives.
2. Conduct keyword research, competitive analysis, and audience targeting to optimize campaign performance.
3. Create compelling ad copy and creative assets that resonate with our target audience.
4. Monitor and analyze campaign performance metrics, including click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
5. Utilize Google Analytics and other tools to track website traffic and user behavior, making data-driven decisions to optimize campaigns.
6. Identify opportunities for campaign optimization and A/B testing to improve results continuously.
7. Stay updated on industry trends, best practices, and new features within Google Ads and other digital marketing channels.
8. Collaborate with cross-functional teams, including design, content, and product teams, to ensure cohesive messaging and brand consistency.
9. Provide regular reporting and insights on campaign performance to stakeholders, including recommendations for improvement.
10. Stay informed about the latest developments in reverse logistics and incorporate relevant industry insights into marketing strategies.

Qualifications:

1. Bachelor's degree in Marketing, Communications, Advertising, Business Administration, or a related field.
2. Proven experience managing Google Ads campaigns, with a strong track record of driving results and maximizing ROI.
3. In-depth knowledge of Google Ads platform, including campaign setup, keyword research, bid management, and targeting options.
4. Proficiency in Google Analytics and other digital marketing analytics tools.
5. Strong analytical skills and the ability to interpret data to optimize campaign performance.
6. Excellent written and verbal communication skills, with the ability to craft compelling ad copy and communicate complex ideas effectively.
7. Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
8. Creative thinker with a passion for problem-solving and driving innovation in digital marketing strategies.
9. Team player with the ability to collaborate effectively with cross-functional teams and stakeholders.
10. Experience in the logistics or e-commerce industry is a plus.

Join our team and play a key role in driving the growth and success of our reverse logistics company through strategic Google Ads campaigns. If you have a passion for digital marketing and a desire to make a meaningful impact, we want to hear from you! Apply now to be part of our dynamic team.

JOB SUMMARY

To plan and manage Marketing and Communications initiatives for Thomson Medical Group, Thomson Medical Pte Ltd and its associated subsidiaries.

PRIMARY DUTIES & RESPONSIBILITIES

SEO Strategy & Execution:

- Develop, implement, and optimize comprehensive SEO strategies to improve organic search rankings and drive qualified traffic.
- Conduct keyword research, competitive analysis, and site audits to identify growth opportunities.
- Optimize on-page elements such as meta tags, headers, content, and internal linking structures.

Content Marketing:

- Collaborate with the content team to create high-quality, keyword-optimized content that aligns with business goals.
- Develop content strategies that enhance engagement and conversion rates.

Technical SEO:

- Work with web developers to ensure SEO best practices are properly implemented.
- Optimize website speed, mobile responsiveness, and technical performance.

User Tracking, Analytics & Performance Reporting:

- Monitor website performance and user behaviour by using tools like Google Analytics, Search Console, and SEMrush/Ahrefs.
- Provide detailed reports on SEO metrics, campaign performance, and recommendations for improvement.

Data-Led Marketing Campaigns:

- Plan and execute data-led, 360 marketing campaigns, including PPC and social media ads, to complement organic efforts.
- Collaborate on email marketing campaigns and marketing automation initiatives.

Stay Updated on Trends:

- Keep abreast of the latest industry trends, search engine algorithm updates, and digital marketing techniques.

Others:

- Any other initiatives, new business or tasks as assigned by Reporting Officer or HOD.

REQUIREMENTS

- Bachelor Degree in Marketing, Communications, or a related field.

- Grade A in English Language (GP or A-Levels).

- Minimum 3 years of hands-on experience in SEO and digital marketing, with proven track record of driving significant traffic and conversions through organic and paid efforts. Experience in healthcare or related sector advantageous.

- Proficiency in SEO tools e.g. GA4, SEMrush, Ahrefs.

- Knowledge of CMS and CRM platforms like ContentStack, Microsoft Dynamics, Braze or equivalent.

- Strong understanding of Google Analytics, Google Ads, and data-driven marketing.

- Strong writing and editing skills.

- Creative thinker with a data-driven approach to decision-making.

- Excellent project management and communication skills.

- Ability to work collaboratively in a team and independently when needed.

- Energetic, driven, adaptable, proactive and cope well when working under pressure and against tight timelines.

- Graphic design or video editing skills preferred.

The Sales Associate will strive to delight our customers, and deliver an incredible shopping experience in the outlet by attending to customers’ needs through premium customer service, solid product knowledge, and expertise.

The need for a friendly shopping environment is maintained by greeting and acknowledging every customer. The staff should also maintain excellent housekeeping for a neat and clean shopping environment.

Sales & Customer Service

• Promote the sales of merchandise and offer quality customer service under all circumstances in a professional manner

Day to Day Operations

• Assist in general cleaning, price tagging, coding, storage and display of merchandise

Housekeeping

• Ensure that the boutique is kept neat and tidy at all times to project the exclusive image of the brand

Grooming & Conduct

• Maintain a high standard of personal grooming and appropriate conduct at all times

Other Duties

• Perform any other duties that may be assigned from time to time by Supervisor or Operations Manager

Requirements

• Candidate must possess at least Professional Certificate/NiTEC, Diploma/Advanced/Higher/Graduate Diploma in Others or equivalent.
• At least 2 to 3 years of working experience in the related field is required for this position.
• Preferably Non-Executive specialized in Sales - Retail/General or equivalent.

Our client is a Singapore based Scientific and Medical devices provider with presence in Southeast Asia region. Due to their current expansion plan, they are looking for a Engineering Sales Advisor to join their Sales Team, in hopes of developing the current high performing team. They are located in the South area – easily accessible.

Duties of Engineering Sales Advisor:

• Present and sell products/services to current and potential customers.
• Develop and execute strategic sales plans for assigned products and clients.
• Engage customers to understand their needs and recommend suitable solutions.
• Analyze market potential and track sales progress within the territory.
• Build technical expertise on products to support customer interactions effectively.
• Cultivate and maintain strong client relationships to expand the product portfolio.

Requirements:

• Diploma in Mechanical Engineering
• 2 - 3 years Technical Sales experience in relevant industry

Interested candidates who wish to apply for the advertised position, please click APPLY NOW or email an updated copy of your resume/cv.

We regret that only shortlisted candidate will be notified

• Email Address: [email protected]
• EA License No: 19C9682
• EA Personnel No: R2199158
• EA Personnel Name: Soo Wei De

This role offers an exciting opportunity to manage the development and implementation of comprehensive marketing plans for events and conferences, including direct mail, email, website merchandising optimization, search engines, and social media marketing.

The successful candidate will have the chance to collaborate with a larger marketing team, manage venue and vendors, prepare event budgets, and present event plans to all levels of management.

• Manage comprehensive marketing plans for events and conferences
• Collaborate with a larger marketing team
• Manage venue and vendors

What you'll do:

As an Events Marketing Specialist, you will be responsible for managing the development and implementation of comprehensive marketing plans for various events and conferences. This includes optimizing direct mail, email, website merchandising, search engines, and social media marketing strategies. You will work closely with a larger marketing team to integrate these events into broader marketing campaigns. Your role will also involve tracking web analytics reports and direct mail campaign analyses to enhance website usability and boost conversion rates. Additionally, you will handle the management of venue and vendors, including sourcing, negotiation, payment, and reconciliation. Presenting event plans to all levels of management will also be a key part of your role.

• Develop and implement comprehensive marketing plans for events and conferences
• Collaborate with the larger marketing team to integrate events into marketing campaigns
• Track web analytics reports and direct mail campaign analyses to continuously improve website usability and increase conversion rates
• Manage venue and vendors – sourcing and negotiation of various services and venues required by the event
• Prepare and align event budgets, negotiate with vendors, ensure timely payment and reconciliations
• Present event plans to all levels of management

What you bring:

The ideal candidate for this Events Marketing Specialist position brings along good project management skills with the ability to manage multiple projects simultaneously while providing clear communication of timelines and expectations to team members. You should have the ability to analyze markets and customer needs effectively while developing marketing plans based on those needs. A proficient understanding of website functionality and email marketing best practices is essential. Experience in the development and delivery of different scales of events – virtual, in-person, hybrid – is highly desirable. Excellent interpersonal, verbal, organizational, written communication skills are crucial for this role. Expertise in Microsoft workflow and collaboration software applications - MS Word, Excel, PowerPoint, Sharepoint, as well as Customer Relationship Management (CRM), Event Management and Marketing Automation software applications – Marketo, SalesForce, Cvent is a must.

• Good project management skills
• Ability to analyze markets and customer needs
• Proficient understanding of website functionality and email marketing best practices
• Experience in development and delivery of different scale of events – virtual, in-person and hybrid
• Excellent interpersonal, verbal, organizational, and written communication skills
• Expertise in Microsoft workflow and collaboration software applications - MS Word, Excel, PowerPoint, Sharepoint
• Expertise in Customer Relationship Management (CRM), Event Management and Marketing Automation software applications – Marketo, SalesForce, Cvent

What sets this company apart:

Our client is a globally recognized company that values diversity and inclusivity. They are committed to providing their employees with a supportive work environment where they can grow professionally. They believe in fostering a culture of continuous learning and offer numerous training opportunities for their employees. Their flexible working opportunities and generous pensions contributions make them an employer of choice.

Do note that we will only be in touch if your application is shortlisted.

Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R1435983 Glen Chua

POSITION SUMMARY

• Plan and manage all marketing, advertising, publicity, and promotional events for the assigned brand(s) according to set guidelines

• Manage Public Relations, event, creative and production agencies

• Support the store Business Goals

• Support the CRM and increase existing base of VIP customers

KEY AREAS OF RESPONSIBILITIES

• Organize and oversee advertising / communication campaigns and promotional events

• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures

• Translate copy for marketing distributions (social media posts, EDMs, press releases etc)

• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities

• Monitor progress of campaigns using various metrics and submit reports of performance

• Collaborate with managers in preparing budgets and monitoring expenses

• Make periodical store visits to better understand the business marketing needs

• Build effective working relations with Brand Manager and store teams

• Monthly engagement with Store Manager at store level

REQUIREMENTS

• Minimum a Diploma / Degree in Marketing

• Minimum 5 years & above of solid working experience in marketing planning, promotional programs development and execution, with excellent commercial insight and good analytical skill

• Good working knowledge of Ecommerce, digital media, media strategy, marketing, or retail marketing

• Agency experience preferred

Roles & Responsibilities:

We are seeking a dynamic Digital Marketing Executive with a passion for creative campaigns in the finance sector. You will play a central role in shaping our digital marketing strategies, focusing on captivating content that resonates with our audience.

Responsibilities:

• Craft compelling copy for different formats, ensuring it aligns with our brand voice and effectively communicates key messages.

• Collaborate with creative teams to produce high-quality content, including articles, blog posts, social media updates, and promotional materials.

• Develop and maintain a content calendar to plan and organize email campaigns in advance.

• Develop and execute innovative YouTube campaigns targeting the finance audience, crafting engaging content tailored for the platform.

• Manage and optimize digital advertising campaigns to align with performance objectives and finance-focused messaging.

• Implement SEO best practices to enhance content visibility and engagement across search engines and social media.

• Create effective media buying strategies and negotiate ad space with media outlets.

• Participate in media planning to identify target audiences and craft impactful campaigns.

• Utilize YouTube Analytics to track, analyse, and report on campaign performance, making data-driven optimizations.

• Manage budgets effectively to ensure efficient allocation of resources and maximize ROI for digital campaigns.

• Conduct market research to identify trends and insights that inform content strategy and audience targeting.

Qualifications:

• Bachelor’s degree in digital marketing or relevant qualifications.

Experience/Skills:

• 3 to 5 years of experience in digital marketing, with a focus on copywriting and content creation, and youtube marketing.

• Creative mindset with a talent for generating innovative marketing ideas tailored to the finance audience.

• Proven track record of creating engaging and effective digital content.

• Excellent communication skills and a collaborative approach to working with cross-functional teams.

• Strong project and time management abilities, with the capability to prioritize and meet deadlines in a fast-paced environment.

• Familiarity with trading in stocks is a plus.

We’re hiring: Digital Marketing Executive, based in Singapore

At Aqua Expeditions, we are passionate about providing exceptional levels of service to our guests. We take pride in pampering our guests and ensuring that their time with us creates a trip of a lifetime. The Aqua experience is carefully curated by a team of talented individuals — from onboard crew to reservations staff — who work behind the scenes to guarantee smooth sailing. We are always on the lookout for new team players who share our passion and expertise, to ensure a world-class travel experience. If this sounds like you, apply now and be part of our extraordinary voyage!

OUR VISION: To create and deliver unique and authentic once-in-a-lifetime experiences so that our guests can have enriching memories to cherish for a lifetime.

OUR MISSION: Aqua Expeditions offers customized luxury travel experiences aboard vessels of elegant, contemporary design, centered around immersive culture and wildlife excursions unique to each location, award-winning cuisine by renowned chefs, personalized guest service, and a commitment to community, sustainability and preservation.

4 CORE VALUES:

A: We value AUTHENTICITY, believing in the unique talents of each individual and the importance of integrity.

Q: We aim for QUALITY, emphasizing a service-oriented approach and shared knowledge.

U: We believe in UNITY, and prioritize effective teamwork.

A: We hold deep ADMIRATION and respect for our environment, collaborating closely with local communities to foster responsible practices that protect and conserve nature.

Sounds great – what’s the role in a nutshell?

Campaign Optimization:

• Work with the Digital Marketing Assistant Manager to monitor and optimize digital marketing campaigns across various channels, including Google Ads, Meta Ads, and others.

Website Management & Digital Systems:

• Collaborate with the design and content team to manage website content by publishing new material and updating existing content.
• Conduct regular testing of our website and online systems to ensure optimal functionality. Identify, document, and report any issues or bugs.
• Assist in the implementation and testing of new website and various systems’ features or updates to enhance user experience.

Analytics and Reporting:

• Track and measure the performance of digital marketing campaigns.
• Prepare regular reports on key metrics, campaign performance, and ROI.
• Provide actionable insights and recommendations for continuous improvement.
• Maintain accurate and detailed records of all marketing spend.
• Assist in market research and competitor analysis.

What are we looking for?

• Singaporean or PR only.
• Bachelor's degree in Marketing, Business, or a related field.
• At least 2 years of digital marketing experience with demonstrated strong track record in leading and managing Google Ads and social media advertisement.
• Strong analytical skills and ability to interpret data to make informed decisions.
• Understanding of search engine algorithms and ranking methods.
• Good knowledge of Google analytics.
• Experience working in a digital marketing agency is a plus.
• Up-to-date with the latest trends and best practices in digital marketing and measurement
• An innovative self-starter and responsible individual who can work independently and at the same time, a team player with strong interpersonal skills.

Please apply at the link below:

https://aquaexpeditionshr.bamboohr.com/careers/204

As an International Marketing Manager, your primary responsibility will be to develop and implement marketing strategies to drive business growth in international markets. You will work closely with cross-functional teams and regional marketing teams to understand market dynamics, identify target segments, and execute effective marketing campaigns and initiatives.

Responsibilities:

1. Market Analysis and Strategy:

• Conduct market research and analysis to identify market trends, customer needs, and competitive landscape in international markets.
• Develop marketing strategies and plans tailored to specific target markets, taking into account cultural, economic, and regulatory factors.
• Identify market entry opportunities and develop go-to-market strategies for new regions.

1. Brand Management:

• Develop and maintain brand positioning and messaging for international markets, ensuring consistency across all marketing channels.
• Adapt marketing materials and content to resonate with the target audience in different regions.
• Ensure brand guidelines are followed by regional marketing teams and external partners.

1. Campaign Development and Execution:

• Collaborate with regional marketing teams to develop and execute marketing campaigns, promotions, and product launches in international markets.
• Create compelling and localized marketing content, including advertisements, social media campaigns, email marketing, and website content.
• Monitor campaign performance, measure key performance indicators (KPIs), and provide regular reports and insights.

1. Channel and Partner Management:

• Identify and evaluate distribution channels and partners in international markets.
• Develop and maintain strong relationships with distributors, resellers, and strategic partners.
• Collaborate with channel partners to develop joint marketing programs and initiatives.

1. Digital Marketing and Online Presence:

• Develop and execute digital marketing strategies to increase brand visibility and drive traffic and leads in international markets.
• Manage international websites, social media channels, and other digital marketing platforms.
• Utilize search engine optimization (SEO), search engine marketing (SEM), and other digital marketing techniques to improve online presence.

1. Event Planning and Management:

• Plan and coordinate international trade shows, exhibitions, conferences, and other marketing events.
• Collaborate with internal teams and external vendors to ensure successful event execution.
• Leverage events as opportunities to generate leads, build relationships, and enhance brand awareness.

1. Budgeting and Performance Analysis:

• Develop and manage marketing budgets for international markets.
• Monitor and analyze marketing performance, including ROI and market penetration.
• Provide insights and recommendations to optimize marketing activities and budget allocation.

1. Team Leadership and Collaboration:

• Lead and manage a team of international marketing professionals, providing guidance, mentorship, and support.
• Collaborate with cross-functional teams, including sales, product management, and regional marketing teams, to align marketing strategies with overall business objectives.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is preferred.
• Proven experience in international marketing, preferably in a global or multi-national company.
• In-depth knowledge of international marketing strategies, market dynamics, and cultural considerations.
• Strong understanding of branding, marketing principles, and best practices.
• Experience in developing and executing marketing campaigns across various channels, including digital and traditional.
• Proficiency in digital marketing techniques, including SEO, SEM, social media marketing, and email marketing.
• Excellent analytical skills and ability to interpret market research and performance data.
• Strong project management and organizational skills.
• Leadership skills and the ability to inspire and motivate a team.
• Excellent communication and collaboration skills.
• Fluency in multiple languages is a plus.

Responsibilities:

User Engagement and Conversion

• Maintain strong user relationships, optimise user engagement strategies, and drive increased purchase conversions.

CRM Operations and Optimisation

• Create and execute effective push notifications and email marketing campaigns.
• Analyse sales performance data to refine product recommendations and content strategies.
• Continuously monitor and improve open rates, click-through rates, and overall conversion funnel performance.

Content Strategy and Copywriting

• Develop compelling push notification and email marketing content, aligning hot-selling products with relevant themes.
• Optimise copywriting to maximise open and click-through rates.

Social Media Trend Analysis and Product Recommendation

• Stay informed about trending topics on social media.
• Actively participate in team discussions to plan and implement timely push content strategies.
• Proactively identify and recommend products that align with current trends.

Cross-Functional Collaboration

• Collaborate with the Onsite Operations team to analyse and leverage the performance of content and products.
• Foster teamwork to amplify results and optimise future campaigns.

Requirements:

• Bachelor’s Degree in Marketing or a related field.
• No prior experience required, but relevant internships or 1-3 years of cross-border e-commerce experience is a plus.
• Passion for shopping and e-commerce industry.
• Strong attention to details and ability to thrive in a fast-paced start-up environment.
• Proactive, positive attitude, and excellent communication and coordination skills.
• Proficient in Microsoft Excel for data analysis and visualisation.
• Excellent English copywriting skills.
• Bilingual in English and Mandarin in order to communicate with Chinese speaking counterparts in HQ on a daily basis.

Our client is a world-class online school delivering live, real-time learning to ambitious students around the world. With over 1000 students joining us from 65 countries, our vision is to unlock our students' limitless potential, together, for extraordinary futures.

What does success look like for this role?

The role will be responsible for the growth of CGA enrollments and re-enrollments in Asia, driving local awareness, inquiries enrolments, and retention among our families across the region. This role will be fast-paced, with a breadth of day-to-day activities and endless development opportunities with access to global resources.

• Support the development of CGA Asia’s growth strategy, with ownership of a marketing budget
• Lead end-to-end planning, execution, and optimization of local marketing, digital,l and growth campaigns
• Own the CGA Asia targets and funnel; monitor the pipeline of prospective families and report on this with an analysis of marketing touchpoints and campaign performance
• Partner with our sales team to proactively ensure prospective families are nurtured through enrolment
• Design and create marketing campaigns with the Design team to create positive customer experiences and increase enrolment
• Partner with the global marketing team to tailor events, PR content, landing pages, social posts, FB, Adwords, emails & more to promote local events and initiatives
• Strategie and maintain an events calendar of in-person and online seminars, webinars, and panel events to grow enrolment interest
• Lead partnerships and business development opportunities
• Grow re-enrolments through a community-centric calendar of events and campaigns that you lead, in partnership with CGA’s global community team and school faculty
• Share best practices with global marketing and sales colleagues while adapting new ideas for the wider Asia region

What skills and experience are required?

• 5+ years of experience in marketing to Mandarin-speaking countries
• Native Mandarin and fluent English verbal and written communication skills
• Experience in the education technology or schooling industry is a plus
• Adaptability and growth mindset to arising opportunities and new initiatives
• Comfort working in an international technology company with colleagues from all over the world

Founded in 2000, COL Group Co., Ltd (stock code: 300364) is China's leading IP and digital content provider, with literature IP and platforms covering over 5.1 million digital content resources and 4.4 million online authors.

As part of the organization's mission of "Better content, better life", COL is actively involved with content production including audio books, animation, drama series, film and merchandise. With offices in China, US and Japan, the Singapore office focuses on International IP development, license franchising, commercialisation, content distribution and investments into technology innovations such as Web 3, blockchain, digital collectibles, AI and the metaverse.

The Singapore office is looking out for creative, industrious, ambitious and team members with a global mindset to embark on the exciting journey to become a global leader in digital content.

The Social Media Manager will play a pivotal role in enhancing our brand’s global online presence, engaging with our audiences, and fostering a positive community around our brands or products. Their responsibilities include developing and implementing social media strategies, managing content creation and distribution across various online platforms. Additionally, they are tasked with actively engaging our online community to build brand loyalty, drive awareness, and ultimately generate sales and revenue for the company.

Overall Responsibilities:

• Develop and execute comprehensive social media strategies to drive brand awareness and conversions
• Create compelling and shareable content, manage, and maintain the company’s presence on various social media platforms
• Schedule and publish content across social media channels
• Stay abreast of industry trends and social media best practices to optimize strategies
• Build relationships and engage with KOLs/ social media influencers for online campaigns
• Foster a positive and inclusive online community, including active engagement, responding to comments, messages, and mentions
• Oversee brand positioning, ensuring consistency across all communication channels
• Maintain brand integrity and standards in all marketing materials
• Cultivate relationships with media outlets and manage public relations initiatives
• Oversees digital marketing strategy, including social media, SEO and online advertising
• Define KPIs and measure the success (ROI) of every social media campaign

Requirements and skills:

• 2-4 years of working experience in social media, marketing, communications
• Diploma or degree in Marketing/ Communications/ Digital Marketing or relevant field
• Demonstrate experience leading and managing social media channels with a successful campaign management track record.
• Excellent written and verbal communication skills in both English and Mandarin
• Familiarity with digital marketing tools and platforms.
• Creative thinking and problem-solving abilities.
• Strong organizational and planning skills in a fast-paced environment
• A creative mind with the ability to suggest improvements
• Ability to work collaboratively in a fast-paced environment.