Responsibilities include the following:
1. Campaign Development and Execution: Create and implement comprehensive marketing campaigns across online and offline channels, collaborating with agencies and internal stakeholders.
2. Budget Management: Effectively manage allocated marketing budgets, ensuring maximum return on investment (ROI) for all activities.
3. Usage and Acquisition Strategy: Define and own the user acquisition strategy, leveraging online and offline marketing channels to achieve business objectives.
4. Customer Education: Develop and execute an activity calendar focused on educating users about digibank usage, online scams and fraud prevention. This includes managing outreach events.
5. Stakeholder Management: Coordinate and communicate effectively with internal and external stakeholders, ensuring seamless campaign execution and alignment on goals.
Qualifications;
1. Degree holder
2. Minimum 5 years of marketing/communications experience
3. Able to work independently, is meticulous, able to handle stakeholders well, and have good project management skills.
“This is in partnership with the Employment and Employability Institute Pte Ltd (“e2i”).
e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades Union Congress set up to support nation-wide manpower and skills upgrading initiatives. By applying for this role, you consent to A-IT Software Services Pte Ltd’s PDPA and e2i PDPA.
