What’s it all about?
The Sales Development Representative (SDR) Manager for the APAC region is a newly created role to help us define, execute, measure and refine a compelling top of the funnel revenue strategy for Visa Cross-Border Solutions, inclusive of Currencycloud brand. You will lead a team of 3 Sales Development Representatives (SDR’s) responsible for filling the pipeline with qualified leads that turn into revenue. You will be an inspirational leader who can drive results, but also adept at building a demand generation strategy that is presentable to a senior audience. Reporting to the Director of Sales Development, you will hold responsibility for the demand generation strategy and top of the funnel reporting for APAC.
We need you to be creative in developing unique ideas with an ability and willingness to adapt and change to thrive in our agile environment. We’ll need you to be one step ahead of the game and keep updated on the best practices in the industry so that you can keep advancing the function. You’ll need to have a strong interest in data and analytics to gain critical insights into our prospects and customer behaviour to influence purchasing decisions.
Above all else, you’ll need to live and breathe our values – Lead courageously, obsess with our customers, Collaborate as One Visa, Execute with excellence. These values are woven deep into the fabric of our culture and guide our day-to-day interactions.
What we expect of you, day to day:
Demand Generation Strategy (approx. % of role breakdown – 25%)
- Working with regional marketing managers and sales consultants to support the creation of a demand gen strategy that meets regional targets
- Researching prospects, target personas, and segment landscape to assist with lead scoring and more account based marketing
- Building prospect target lists using business development tools
- Build strategies using clear and defined KPIs and ROI. Specific campaigns that are built and delivered as part of the strategy should have trackable metrics and align with your overall strategic objectives
- Own data management for prospecting
Leadership (approx. 45% of role)
- As an experienced leader, you will coach and lead your team to execute against your strategy and to continuously improve the quality and warmth of leads and opportunities
- You’ll also help and mentor career growth across the team
- Oversee the SDR playbook for moving leads through the funnel, and all processes that sit alongside it
- Support APAC SDRs and oversees SDR activity globally to facilitate the transfer of best practices
- Lead by example with KPIs and prospecting
- Manage performance of SDRs, ensuring they are hitting the targets you have set
Performance Reporting (approx. 30% of role)
- Creating a reporting rhythm among SDRs, the wider marketing team, sales team and also at a senior leadership/executive level.
- Managing the creation and delivery of all demand generation reporting
- Working closely with the sales operations team, providing them with data to enable their wider sales reporting, and ensuring they are supporting marketing deliverables for reporting
- Delivery of holistic demand generation activity, both outbound lead generation as well as working alongside the marketing manager to support inbound lead generation.
- This will include building prospect lists, managing data, building campaigns within lead gen tools and the execution of those campaigns
- It also includes any necessary follow up and qualification of leads as well as smooth handover to sales consultants.
