Company Description
Our client is an edtech company founded in 2013 from the idea that through personalised
education, we can transform students into the world’s leaders of tomorrow. Since then, we have rapidly grown a mission-driven team who are dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students. Their tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US, UK and beyond.
Job Description
We are seeking a highly driven Paid Search Executive to join our expanding HQ Performance Marketing Team. This newly created role offers a unique opportunity for an individual with a strong growth mindset to lead us in scaling our paid search campaigns to new heights. The Paid Search Executive will be reporting directly to the Senior Digital Marketing Manager of Growth.
In addition to building, optimizing, and reporting on paid search campaigns, the role also includes the exciting challenge of implementing new tools and frameworks to better support the team and scale our Paid Search Initiatives. The ideal candidate will work closely with Regional Digital Marketing Managers from over 20 countries, gaining remarkable global exposure and collaborating with diverse teams, all towards ensuring consistency and efficiency in all paid search efforts.
What you will be working on:
• Support Regional Digital Marketing Managers: Assist the Regional Digital Marketing
Managers in the execution, optimization and reporting of their Paid Search campaigns
• Conduct Campaign Audits: Perform deep dive audits into respective markets' Paid Search
campaigns to identify areas of improvement.
• Handle Keyword Research & Creation of Ad Copy: Conduct keyword research, create
compelling ad copies, and manage campaign elements such as conversion rates, bidding,
call-to-action, etc.• Analyze & Report: Analyze keyword costs, split testing, landing pages, cost per conversion,
and inform stakeholders of new opportunities, potential risks, and other key issues.
• Maintain Data Tracking: Ensure robust data tracking via Google Tag Manager and
Analytics.
• Stay Informed: Maintain up-to-date knowledge of industry news and best practices.
• Guide Team Members: Provide clear communication on PPC best practices to team
members and guide them on applying these practices to their campaigns.
• Support Performance Marketing Team: Assist and drive the performance marketing team in
generating more revenue through non-brand campaigns.
• Test New Strategies: Launch, test, and refine new Paid Search strategies and channels to
drive growth in Paid Search
Requirements:
• 3+ years of experience in Search Engine Marketing (SEM)
• Fluent in written and spoken English
• Have a proven track record in lead generation, driving traffic, and growing audiences.
• You are driving year-over-year growth in digital revenue coming from Paid Search
campaigns.
• You are becoming a thought leader driving search strategies within the team and
organization.
Things we love:
• A deep understanding of paid search best practices and the willingness to stay updated on
industry trends.
• Strong analytical skills with the ability to dive deep into data, discover trends, and draw
actionable insights.
• Excellent communication skills with the ability to clearly and effectively guide team
members.
• A persistent drive for growth and the ability to test, learn, and refine strategies.
• A team player who thrives in a collaborative environment and is committed to building
strong relationships with stakeholders
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