Team Summary
The Consumer Solutions group manages Visa’s core products base consisting of Credit, Debit and Prepaid payments solutions as well as the benefits platforms that function across all product categories – together, these are Visa’s core products. The team is also responsible for leading the transition of these conventional card-based solutions to digital form factors, ensuring Visa payments solutions remain the market-leading way for consumers to spend their money and manage their payments across the Asia-Pacific region. The team has also recently widened its remit to include Acceptance Solutions development focused on small and medium sized businesses, with a view to improving the acceptance experience for consumers across the region.
The role is based in the Singapore Market Support Centre and will report to the SVP, Products & Solutions, Asia Pacific as a key leader within the regional Product team.
What the Vice President (VP), Head of Consumer Solutions does at Visa:
A key thought-leader in the Asia-Pacific payments industry, as the Head of Consumer Solutions, AP, you will be responsible for initiatives to drive the expansion of Visa’s core consumer products and the related PV and revenue across the region. This remit incorporates product development and management across Visa Debit, Credit, Prepaid and includes management of card benefits as well as Small and Medium Business acceptance solutions.
- Leadership of a team of product and payments subject matter experts in Singapore and across Asia-Pacific, executing on Product Development, Campaign Management, project management and initiative execution best practices
- Leading the development and execution of Visa’s Affluent strategy, including the development and launch of the planned Ultra High Net Worth proposition and Premium Benefits strategy across Asia-Pacific
- Growing Visa’s consumer payments market leadership in AP by putting in place tools, resources, insights, thought leadership and other resources to enable continued product expansion across AP
- Working closely with in-market teams to understand key growth barriers and develop mitigation strategy and at the same time, identify high potential new business opportunities to launch credit products and provide support from the initial pitch to ongoing portfolio management
- Development, roll out and monitoring of financial performance indicators for Visa products across segments, consisting of gross/net revenue targets, A&P budgets, product metrics
- Providing thought leadership and guidance to Product and other business teams in Asia-Pacific on consumer payments across the region working with Corporate Affairs and Marketing teams
- Launch of new solutions using Visa’s products and capabilities or through fintech, loyalty partners, merchant co-brand partners, merchant enablers, providers of seller solutions, low cost acceptance device manufacturers and other third parties
- Sponsorship of Visa Rules updates and innovate to drive Product Rule flexibility where necessary
- Provision of Subject Matter Expertise (SME) support on client activities, client consultation and project delivery to all Asia-Pacific markets
- Driving Visa preference amongst our issuing client base through execution of the initiatives outlined above, working in close collaboration with our Relationship Management and other client-facing teams
- Interface with key clients from time to time assisting them with consumer payments product support
- Driving technology and alliance partners and develop solutions / business opportunities that will provide value added services to Visa clients to support new product launches, issuer customization, and activation and usage programs
- Business planning, management reporting, analytics, budget management and adherence to compliance standards across all activities
Why this is important to Visa:
Consumer Solutions is the single largest contributor to Visa’s business in Asia-Pacific and encompasses conventional card-based credit, debit and prepaid programs as well as newer fintech-linked solutions. Visa’s Consumer Solutions span most life-stage and income segments in all Visa’s Asia-Pacific markets from entry-level Prepaid and Debit programs for school-goers through to solutions designed to meet the needs of Ultra-High Net Worth consumers and as such is a key platform for revenue generation and consumer engagement for Visa and our clients. As the largest solution set in Asia-Pacific, consumer credit offers Visa the most visible and impactful opportunity to drive digital payments enablement and thus is a key part of our digital migration strategy.
