Oversee all marketing campaigns for their company or department
Implement strategy
Promote a business, product, or service
Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
Represent the marketing team to cross-functional groups including product management, sales, or customer support
Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
Day-to-Day Duties:
* Manage and coordinate marketing and creative staff
* Lead market research efforts to uncover the viability of current and existing products/services
* Collaborate with media organizations and advertising agencies
* Brainstorm ideas for new campaigns
* Coordinate with the sales team and other departments to produce effective strategies
* Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks
* Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure