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About the Team 

As part of the Digital Acquisition Strategy and Operations team (DASO), our Ad Operations Intern  will get to work on various impactful projects related to the operational and strategic success of our team. These complex and data-driven projects will help aid in the success of ServiceNow’s digital ad campaigns. Our goal is to centralize and scale the digital marketing efforts within ServiceNow and ultimately drive success for our stakeholders. We work with many teams across ServiceNow like the Global Campaigns, Talent and Event Marketing teams to execute and drive their paid media programs. The role requires an acute attention to detail, an eye for operational efficiencies and a passion for discovery deep diving into data to find actionable insights.  Our Ad Ops team loves to collaborate, support each other, take on challenges, learn and have fun together. 

Successful Candidate will: 

·                Gain a solid understanding of how programmatic display, video, and social media platforms work to help us deliver and optimize ServiceNow digital campaigns to our target customers. 

·                Learn how to utilize a variety of tools that help us acquire new customers via our digital channels. 

·                Create and update operational manuals and checklists across the entire team that will improve efficiency with the launch and management of our digital campaigns. 

·                Utilize our data tools and platforms to learn how to pull reporting, analyze metrics and provide key insights of the impact of our work, performance and learnings. 

Successful Candidates will be involved many of the activities below:

              Support the Account-based Marketing (ABM) marketers in managing campaign setup and marketing activity plan processes in order to operationalize our ABM programs

•              Ensure that marketing programs are running properly, and lead flow is accurately credited for each customer, check pacing to be sure we are on track with our ABM plans. 

•              Assist the ABM marketers in curating content for marketing campaigns, interlock with global and APAC extended teams for content needs

•              Work with our digital marketing team on curating content for ABM digital campaigns including reviewing the relevant content, identifying campaign objectives, supporting reporting needs for performance reviews, and building promotional programs via social media.