- Lead the development and execution of a comprehensive digital product strategy aligned with company objectives
- Foster collaboration with diverse teams including design, engineering, and marketing to propel product innovation
- Conduct in-depth market research and analysis to uncover opportunities for feature enhancements and new product offerings
- Define precise product requirements, craft user stories, and prioritize backlog items to drive product development
- Engage closely with stakeholders to ensure products align with business objectives and user expectations
- Utilize data-driven insights to monitor and optimize product performance metrics for continuous improvement
- Orchestrate seamless product launches and oversee successful deployment of new features
- Stay abreast of industry trends and cutting-edge technologies to maintain competitive advantage
- Champion the product internally and externally, articulating its value proposition and benefits effectively
- Provide advisory support on client engagements and contribute to client acquisition efforts
- Collaborate on presenting recommendations to senior leadership for strategic approval
- Play an active role in new client acquisition and business presentations as needed
- Lead discussions and planning for quarterly and annual business reviews with key brands
- Offer methodological support, coaching, professional development, and training to team members
- Evaluate the digital health of current clients and spearhead efforts to bring in new clients while nurturing relationships
- Connect with key business executives and stakeholders to drive business development and achieve targeted goals focusing on RUN, INNOVATION & GROWTH