About Syfe
Syfe is a digital investment platform with a mission to empower people to grow their wealth for a better future. Built on the pillars of advice, access and innovation, we cater to the full spectrum of an individual's wealth needs across diversified proprietary portfolios, cash management solutions and a state-of-the-art brokerage.
The Syfe team combines world-class financial expertise with best in-class technology talent. Excellence in execution is in our DNA and we offer equity ownership to all employees regardless of seniority and designation.
We are regulated by the financial authorities across Singapore, Hong Kong and Australia. In Singapore alone, where we are headquartered, over 100,000 investors trust Syfe to grow their wealth.
Since its founding, Syfe has raised US$79 million from world-class investors. The company has won multiple awards including Wealth Management Fintech of the Year by the Asian Banking and Finance Awards, as well as being recognized as one of the Top LinkedIn Startups in Singapore.
The Right Profile
We are looking for a Brand Art Director with strong design management experience. This candidate will work closely with the Head of Creative to develop Syfe’s design framework and put forth our brand for the world to see. While it’s not necessary to already have a deep understanding of finance, you should be keen to learn about investing. If you would like to design and showcase a brand that helps everyday people wrangle their hardest money problems, you are the one we are looking for.
Location: Singapore
Responsibilities
- Lead, ideate and execute design work for TTL and digital creative campaigns, across Singapore, Australia and Hong Kong.
- Collaborate with the performance advertising team to execute and develop a creative optimisation framework.
- Work with the social team on the development of a pipeline of consistent, unique and engaging social media collateral.
- Partner with external agencies on the execution and conceptualisation of creative work.
- Support the product team on the production/acquisition of brand-aligned design assets.
- Art Direction of static storyboards for the motion team to translate into motion graphics/animations.
- Development and governance of internally developed branding across creative and media touchpoints.
Qualifications
- 5-7 years of working experience either in an agency or an in-house design role.
- Proficiency with Photoshop, Illustrator and preferably Figma.
- A strong creative portfolio, demonstrating a diversity of high quality work.
- Strong interpersonal skills and ability to work effectively with marketing teams across regions.
- Prior experience working on brand guidelines and brand marketing campaigns.
- Prior experience working with product teams and some understanding of product design processes and requirements.
- Ability to handle a varied and diverse workload, while ensuring accuracy, timeliness and a high degree of attention to detail and a commitment to continuous process improvement.
- Passionate, dependable and able to work independently and collaboratively.
- Prior experience in startup is a plus.
You will thrive at Syfe if:
- You take initiative, act with drive and lead with an owner's mindset.
- You prefer open communication, remain humble and see feedback as a tool for personal and professional development.
- You flourish in a fast-paced and ever-changing landscape, where ambiguity is an opportunity to demonstrate your critical thinking and growth-oriented mindset.
- You come as you are. At Syfe, we believe in the power of diversity and are dedicated to creating a welcoming and innovative environment for all our employees. We embrace and encourage applications from candidates of all backgrounds and provide equal employment opportunities without discrimination based on any personal characteristic or status protected by law. If you require any accommodations to ensure a comfortable and positive interview experience, please don't hesitate to reach out.
Recruiting Process (estimated duration: 4 to 6 weeks)
If your application is shortlisted, please expect:
- Virtual introductory call with our Talent Acquisition Partner (15 min)
- Virtual interview with the Hiring Manager (45 min)
- Take-home case study (2-3 days)
- Onsite case study presentation with the Hiring Manager and relevant stakeholders (90 min)
- Virtual/Onsite interview with our Head of Marketing (45 min)
- Virtual/Onsite interview with our Head of People & Culture (30 min)
- Background and Reference Checks
Due to the volume of applications, we regret that only shortlisted candidates will be notified.
