Overview

Banyan Group is one of the world’s leading independent, multi-branded hospitality groups centred on the purpose-driven mission of stewardship and wellbeing while offering exceptional, design-led experiences. The Group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences features an ecosystem of 12 global brands, including the award-winning flagship Banyan Tree, Angsana, Cassia, Dhawa, Folio, Garrya, Homm, Laguna, and Skypark, as well as the brand extensions, Banyan Tree Escape, Banyan Tree Veya, and Angsana Heritage Collection.

The Role

We are seeking a highly skilled and motivated individual to join our team as a Brand Marketing & Communications to create and foster brand love for Banyan Group, our portfolio, and with a focus on upscale and midscale categories.

You will play a key role in designing the brand marketing and communication strategies, drive the end-to-end development of campaigns and content that enhances and also safeguards the brand's integrity. In close collaboration with our PR and social teams and agencies, you will spearhead brand awareness efforts with media, and influencer marketing and partnerships with content creators.

Your oversight includes, although not limited to:

• Banyan Group
• Upscale – Angsana and its brand extension Angsana Heritage Collection, and Garrya
• Midscale – Cassia, Dhawa, Homm & Folio

We are looking for a bold and dynamic individual with fresh ideas and a co-creative mindset yet grounded to grow these brands.

Responsibilities

Elevating Brand Awareness:

• Work closely with our PR team to develop and implement brand awareness and engagement campaigns for greater reach, engagement and share of voice. Collaborate on media relations efforts, press releases, and media events to maximize brand exposure.
• Collaborate with the Social Media Community team to identify and partner with relevant influencers and content creators. Ensure their content aligns with our brand values and objectives to reach new audiences.
• Partner closely with the Brand & Commercial team to optimize owned channels such as brand.com and CRM. Tailor messaging to suit various funnel stages, ensuring targeted and impactful marketing efforts.

On-Brand Content Strategy and Execution:

• Develop and execute compelling and on-brand content across various channels to engage and resonate with our target audience.
• Ensure consistent brand expression across all customer-facing materials used by Corporate and Hotel teams:

1. Verbal: Manage messaging and tone of voice.
2. Visual: Oversee the development and approval of marketing and communication assets, including photos and videos.

Support Hotels:

• Partner pre-opening properties in the development of their Marketing and Communication plans.
• Executing re-positioning projects for key outlets or properties based on business needs and/or market changes
• Planning and executing HQ-led activations and/or partnerships on property alongside other functions

Brand Campaign Development:

• Assist in the creation and execution of brand campaigns, including concept development, messaging, and creative direction.
• Collaborate with cross-functional teams to ensure the successful implementation of brand campaigns.
• Consult on and advise segment-specific campaigns targeting various customer segments such as families, couples, or wellbeing enthusiasts alongside the Customer Insights team. Collaborate with internal teams to identify key messages and creative elements that resonate with each segment.

Requirements

• Minimum of 10 years of experience in marketing communications; hospitality industry experience is a plus.
• Experience with building brands through psychographic targeting and utilizing data to inform decision-making and campaign development.
• Proven track record of end-to-end development of engaging and impactful campaigns across multiple channels and mediums.
• Skilled in brand storytelling with experience customizing global brand narratives for different regions, considering regional needs and nuances.
• Team player with good interpersonal and project management skills.
• Ability to multitask and prioritize projects effectively in a fast-paced, agile environment.
• Excellent verbal and written communication skills, with an eye for detail.
• Creative thinker with the ability to develop innovative marketing strategies.
• Strong project management and organizational skills.
• Strong understanding of graphic design, photography, videography, and social media platforms.

Key Responsibilities:

Brand Management:

• Support the development and implementation of brand strategies to enhance brand equity and positioning across all sales channels.
• Ensure brand consistency and alignment with the company’s mission and values across retail, e-commerce, and other distribution platforms.
• Collaborate with cross-functional teams (product development, sales, and customer service) to ensure cohesive and compelling brand experiences.
• Conduct regular competitor analysis and market research to stay ahead of industry trends and consumer preferences.
• Assist in the planning and execution of brand events, activations, and sponsorships to boost brand awareness across all touchpoints.

Marketing Strategy and Campaign Management:

• Develop and implement integrated marketing campaigns across digital, traditional media, and point-of-sale channels, tailored to specific sales platforms (retail, e-commerce, etc.).
• Monitor and analyse the effectiveness of marketing campaigns, generating insights for continuous improvement in each sales channel.
• Coordinate with external agencies, media, and influencers to plan and execute marketing initiatives that drive sales in all distribution channels.
• Develop compelling marketing materials, including brochures, digital assets, product packaging, and point-of-sale (POS) materials tailored to each platform.
• Manage partnerships and collaborations with key influencers, thought leaders, and brand ambassadors to expand reach across e-commerce, retail, and other channels.

Sales Channel Support and Optimization:

• Collaborate with the sales team to ensure effective marketing support across all sales channels, including retail and e-commerce platforms.
• Work closely with retail partners to design and execute in-store promotions and marketing initiatives that drive foot traffic and sales.
• Ensure that e-commerce platforms are optimized for conversion, working with web development teams to enhance the customer journey and user experience.
• Analyze sales data from different channels to assess the success of marketing efforts and provide recommendations for improvement.
• Identify new sales channels and distribution opportunities to expand the brand’s reach and market share.

Content Creation and Management:

• Oversee the development of high-quality content for various platforms, including websites, blogs, social media, and newsletters, ensuring alignment with the sales strategy for each channel.
• Plan and manage social media content calendars that drive engagement and sales across different platforms.
• Coordinate photo and video shoots for brand campaigns, product launches, and digital marketing content.

Digital Marketing and E-commerce:

• Manage the company’s digital presence, including social media, website, and e-commerce platforms, ensuring alignment with sales objectives.
• Implement SEO and SEM strategies to improve traffic and visibility across online sales channels.
• Oversee the management of the company's online store, optimizing product pages, and improving conversion rates.
• Track and report on key performance indicators (KPIs) for digital marketing efforts, including sales and conversion metrics for online platforms.

Market Research and Consumer Insights:

• Conduct market research to gather insights into consumer behavior, product preferences, and trends across retail, e-commerce, and direct-to-consumer channels.
• Use insights to inform product development and optimize marketing strategies for each sales channel.
• Work closely with the sales team to understand customer needs and preferences, ensuring that marketing initiatives are customer-centric and channel-specific.

Budget and Resource Management:

• Assist in managing the marketing budget, ensuring all campaigns and initiatives are cost-effective and generate a positive return on investment across different channels.
• Track expenditures and provide regular reports on budget utilization, sales performance, and campaign ROI.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or have experience in related field.
• Experience in brand management, digital marketing, or a related role, preferably in the health and wellness or FMCG (Fast-Moving Consumer Goods) industry.
• Experience managing marketing strategies for retail and e-commerce platforms is a must.
• Strong understanding of digital marketing tools and platforms, including Google Analytics, social media management tools, and email marketing software.
• Experience with e-commerce platforms and online retail marketing is highly desirable.
• Excellent written and verbal communication skills, with the ability to craft compelling stories for different audiences and sales platforms.
• Strong project management skills, with the ability to manage multiple campaigns simultaneously across various sales channels.
• Creative thinker with strong problem-solving skills and attention to detail.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite) is a plus.
• A passion for health and wellness, with an understanding of the traditional Chinese medicine market preferred.

Responsibilities

• Handling full sets of accounts for multiple entities, which includes invoicing, AR, AP, journal entries etc.
• Assist in monthly management reporting.
• Project costing, forecasting of cash flow, banking of cash collections and bank reconciliations.
• GST Submission.
• Assist in Annual Audit.
• Other ad-hoc accounting related duties.

Requirements

• Diploma / Degree in Accounting or Finance is required.
• Experience in Construction industry is preferred.
• Strong communication, writing and follow up skills.
• Able to work independently.
• Office is near to Beauty World MRT.

• Manage day-to-day technical operations, including attending daily toolbox meetings, compliance with WSHA.
• Respond to emergency fault calls during office hours/standby duties after office hours in rotating duty roster and ensure timely rectification of issues.
• Liase with users and authority to prepare and submit detailed work proposals for job requests.
• Prepare costing, condition assessment, and proposal for maintenance works.
• Responsible for inventory record, drawings, documentations and defect liability period registers.
• Compile and maintain service reports, licenses/certificates on site.
• Prepare and submit certificate of completion for maintenance works and services monthly, and prepare monthly claims.
• Supervise and follow up with sub-contractors to carry out corrective maintenance/adhoc works and to rectify defects reported by quality control/auality, assurance, auditor/users.
• Check and certify works done by sub-contractors.
• Perform any other technical tasks as and when required.

Office Location: Punggol Digital District

Job Highlights

• Career Development and Opportunities
• Duty Meals, Birthday Leave & Flexible benefits
• Complimentary Room Nights & Discounted Room Rates

As a Finance Executive, we rely on you to

• Assist in preparation. reviewing and finalization of monthly full set of accounts and FOS reports, include prepare month end journals at hotel level.
• Assist to prepare and submit reports to regional & HQ, according to timeline given.
• To ensure up to date License, Contract & Insurance records, which includes monitoring its respective due dates, to ensure that all licenses, contracts, insurance are renewed in a timely manner.
• To ensure timely & accurate Capex file maintenance, monitoring and records keeping
• Fixed assets – Ensure asset verification, tagging and prepare monthly report
• To verify & submit non-PO invoices to FSSC-Accounts Payable team
• Manage hotel cash recycler machine and in charge of cash banking
• Review staff e-claims in HR Connect
• To work closely with Finance Share Services (FSSC) & Procurement Share Service (PSSC) team
• Assist in inventory and OE count as witness
• To ensure schedule and reporting for Beverage Count, High Value Inventory, Defrost Testing is performed and compiled
• To perform monthly Receiving surprise check as part of FKCC
• To maintain and update Department’s leave record, Attendance Report, Public Holiday and Off-In-Lieu Reports
• To handle the Department’s mail pick-up and distribution
• To assist FC and/or CA in other hotel matters – highlight matters that need management attention

We are looking for someone with

• Minimum Diploma/Degree in Accountancy or equivalent
• At least 2 years of relevant experience, preferably in hospitality industry
• Strong Microsoft Excel skills
• Good written/spoken communication and interpersonal skills
• Detailed-oriented with strong organizational and administrative skills

If you are the right person, what are you waiting for? Click the APPLY button now!

1. Cold calls to prospects.

2. Prepare monthly sales report.

3. Promote international air and ocean services.

4. Achieve sales target.

5. Identify potential clients and develop new accounts.

6. To manage sales and daily logistics duties.

7. Ensure high customer satisfaction.

8. Conduct Marketplace and research.

9. Identify and enlarge targeted customer base.

10. Ensure smooth freight service from pick up to delivery

11. Other ad-hoc duties as assigned by the Manager

Responsibilities

Teaching related hardware AV and IT products to customers and answering any of their questions regarding the products

Responsible for the sales and marketing of AV products (eg. Projectors, Audio Systems, Visualiser, etc.) to customers

Maintaining and expanding new and existing customer base

Requirements

Min 2 years experience in local AV/ Electronic / IT related products

Basic IT knowledge

Good Presentation, analytical, communication and interpersonal skills

Possess Driving license and own vehicle is a must

Entry-level candidates are welcome to apply

Attractive remuneration package with high commission

Sales Officer

• Perform preliminary technical review on client's requirement and provide appropriate solution.
• Perform product pricing based on identified solution and furnish a formal quotation to be submitted to the client.
• Execute projects within the assign territory and assist in project execution for other territory.
• Serve as point of contact for clients on all technical and commercial queries.
• Complete and submit all necessary documents required for the bid such as but not limited to technical drawing, brochures, and project documents.
• Compile all documents and records per transaction for filling and safekeeping.
• Request technical drawings to be submitted to the customer for approval.
• Prepare all pertinent documents for order entry.
• Liaise with clients for any order related concerns.
• Monitor delivery of goods.
• Responsible for sales growth of assigned region.
• Follow through on all sales leads and opportunities.
• Responsible in preparing sales materials and other sales documents where necessary.
• Provide technical support to clients via mail, phone, or actual deployment.
• Keep track of all transaction using designated tracking tools.
• Participates on Company Activities and Lead Continuous Improvement Initiatives.

Requirement:

• Local residency to be considered first..
• Comfortable to communicate with customers.
• Able to start work in short notice. *IMPORTANT*
• Independent, initiative and resourceful
• Plus point to have industrial educational background or experience
• No agent needed.

General Administration

• Provide support for all answering of calls
• Update pest control services report (weekly) and mosquito breeding report (monthly)
• Order stationeries and pantry supplies and gifts (for occasions)
• In charge of the maintenance of the copier machines and order toners when required
• Maintain record of Company Vehicles and apply Shell card for new vehicles, vehicles auditing
• Apply for PUB for water and electricity supply for office, town council and public toilets and accommodation of foreign workers and season parking for lorries
• Any adhoc duties as assigned

Recruitment

• Support recruitments for Operations teams with recruitment. administrative, organizational and logistical tasks.
• Serving as the logistical point of contact for both internal and external candidates at the written offer stage, including interacting directly with the candidates and ensuring signed paperwork is received in a timely manner.
• Managing various aspects of the candidate experience post offer acceptance, including ensuring accurate start dates and compliance of onboarding paperwork.
• Maintain accurate record keeping and consistent storage of new hire candidate records.
• Completing daily, weekly, monthly and quarterly reports as required.
• Conduct new employees’ orientation, exit interviews, referral programs.
• Updating of handbooks, orientations programs and documents templates when required.
• Any other ad-hoc tasks that are assigned.

Role Summary

• Responsibilities: You will be responsible for a range of finance tasks within our Singapore office, focussing on a mixture of sales ledger and purchase ledger tasks
• Salary: S$3,300 per month
• Benefits: Hybrid working options that allow you to work from home up to 50% of your time after passing probation, generous holiday allowance, flexible working hours, private medical insurance, comprehensive travel insurance, full funding for external training, comprehensive travel insurance and more
• Role Type: Full-time, permanent
• Start Date: The role will ideally commence in early 2025. However, we have start dates available every month of the year and you will be asked to state your availability on your application form
• Location: Our new recruits will be based in our Singapore office

About the Role

If you are looking to kickstart your career in finance or take on a new opportunity within this field, we are seeking a new Accounts Executive to join our vibrant Singapore office.

In this role, you will support with a range of finance tasks across both sales and purchase ledger and quickly take on significant responsibilities within the team. You will work alongside our Accounts Executive in Singapore and the wider Finance team in our UK-based Global Headquarters, as well as our Office Administrator in Shanghai to provide financial support for the Shanghai office.

Key responsibilities will include:

• Supporting with sales ledger tasks, such as producing, sending and monitoring invoices as well as contacting clients to ensure timely payments, where necessary
• Supporting with purchase ledger tasks, including approving and/or obtaining approval for all purchase invoices, recording and reconciling all petty cash and reviewing credit card expenses
• Managing and maintaining client contracts
• Advising our scientific teams on invoicing or purchase related queries
• Collaborating with the Shanghai Office Administrator to manage financial processes for the Shanghai office, including tasks such as reconciling local payments, tracking expenditures, and ensuring compliance with local requirements
• Ad-hoc tasks in support of the wider Finance and Operations teams, across both Singapore and Shanghai, as needed

Hybrid Working Policy: We recognise that homeworking can improve work life balance, reduce commuting times and costs, and provide the opportunity to juggle personal commitments. At the same time, we believe that having face-to-face time in the office holds many benefits and is central to ensuring that the community we have created, where people have a workplace, they belong to and feel part of, is never lost.

Therefore, we offer flexible working arrangements that allow our colleagues to work from home for up to half of the time, measured across a 2-week rolling period.

Career Profile

We offer many opportunities for personal and professional development at Costello Medical. Please click below to read firsthand accounts from our colleagues about their time with the company: https://www.costellomedical.com/careers/working-at-costello-medical/

Please click here to learn about Gallia’s time within our Finance team: https://www.costellomedical.com/careers/working-at-costello-medical/career-profiles/gallia-goddard/

About You

We are seeking a proactive and enthusiastic individual, with a “can do” approach. The ideal candidate will also have the initiative, positivity and creativity required to continually improve processes and ease the administrative burden of financial processes on their colleagues.

Essential requirements for the role are:

• A degree level in a relevant discipline. For example, finance, accounting, business administration with a concentration in finance, or similar
• Excellent proficiency in written and spoken English as well as business-level Mandarin
• A fluency in Microsoft Word, Excel, Outlook and PowerPoint
• Strong interpersonal and communication skills, with the ability to collaborate effectively within a team and interface confidently with client-facing staff
• The ability to manage suppliers to ensure that we receive an excellent service
• The ability to manage pressure and conflicting demands, as well as prioritising tasks and workload autonomously
• An excellent attention to detail
• An excellent level of productivity, and the flexibility to respond to changing deadlines

Whilst no prior working experience is required for this position, it is desirable. Full training, both internal and external, and mentoring from experienced colleagues will be provided.

About Costello Medical

Costello Medical is a rapidly growing global healthcare agency specialising in medical communications, market access and health economic and outcomes research. We work with a wide range of clients, including the industry’s most successful pharmaceutical and medical technology companies, patient and public health bodies and charitable organisations. Our lasting client partnerships create a direct and measurable impact on the successful launch of novel therapies and devices across a wide range of disease areas. Our vision is to be a community of the very best people, constantly challenging ourselves to make meaningful and outstanding contributions to improving healthcare.

We are committed to our company values which are central to creating our fun, friendly and innovative workplace in which we strive to deliver the highest standards of quality. As a result, we have been listed in The Top 100 Companies to Work For list for six consecutive years.

On 27th May 2022 Costello Medical received its certification as a B Corporation. We are really proud of this achievement as it demonstrates that Costello Medical is meeting the highest standards of verified social and environmental performance. We underwent a rigorous assessment that covered the whole of our business including employee benefits, charitable giving and sustainability. We believe this certification is external validation of our mission to be a force for good.

The Recruitment Process

Our recruitment process starts with a telephone interview with a member of the Talent Acquisition team, followed by an assessment for you to complete in your own time. If successful, you will be invited to an interview. Our standard recruitment process lasts around 1 month however, this can be adapted if necessary.

The role will ideally commence in early 2025. However, we have start dates available every month of the year and you will be asked to state your availability on your application form. Whilst there are no set application deadlines, we strongly recommend applying as early as possible so that we can begin processing your application. The role will close when a suitable candidate found.

Please note that this role is available in our Singapore office. You can learn more about our office locations here: www.costellomedical.com/careers/locations

What We Offer

• A starting salary of S$3,300 per month
• 18 days’ annual leave plus public holidays
• The chance to work from home for up to half of your working time across a 2-week rolling period
• Private medical insurance
• Flexible benefits scheme offering additional holiday, cash payments and wellbeing benefits
• Paid study leave and funding for external qualifications
• Comprehensive travel insurance
• Flexible working hours
• Regular company-funded social activities

Please click here to learn about our reward package and the other benefits of working for Costello Medical: https://www.costellomedical.com/careers/working-at-costello-medical/benefits-package-in-singapore/

How to Apply

You are required to submit your CV and a cover letter via our online application form. In your cover letter, you must explain why you think you would be suited to the role and why you would like to join Costello Medical, with examples to support both. Your CV should clearly state the dates of all qualifications and grades achieved where applicable.

While we embrace Artificial Intelligence (AI) technologies to innovate and improve processes, we want to understand your unique skills and experiences throughout the recruitment process. Therefore, if you use AI to assist with your application, we recommend that you do not rely solely on this technology to generate your application materials. As your role may involve developing new written content from scratch and handling confidential data that cannot be uploaded to AI technology, it is important for us to assess your own skills and abilities.

Please contact the Talent Acquisition team at [email protected] if you have any questions about the role or application process.

Visa Sponsorship

Please note that we are unable to support Employment Pass applications for this role and you will therefore need the right to work in Singapore independently from the company.

1. Preparation of maintenance schedule according to clients master schedule.

2. Preparation of progress report and submission

3. Procurement of material/ parts/ components

4. Technical assessment of systems and introduction of retrofit / replacement recommendation to clients

5. On the job risk analysis and preparation of risk assessment procedure.

6. Preparation of method of statement / process for presentation to clients.

7. Perform checks and inspections of entire systems including control parameters attendance.

8. Troubleshooting of fault / breakdowns and rectification according to authorities / clients requirement.

9. Perform full set of testing complying to authorities / clients requirement.

10. Perform maintenance program and complying to authorities / clients requirementt.

11. Attendance of meeting and or site survey with clients.

12. Submission of quotations / costing to clients within stimulated time frame.

13. Maintenance of good public relationship with vendors / clients.

14. Logistic and manpower planning and arrangement.

Responsibilities and Authorities

• Cold calls to prospects.

• Prepare monthly sales report.

• Promote international air and ocean services.

• Achieve sales target.

• Identify potential clients and develop new accounts.

• To manage sales and daily logistics duties.

• Ensure high customer satisfaction.

• Conduct Marketplace and research.

• Identify and enlarge targeted customer base.

• Ensure smooth freight service from pick up to delivery

• Other ad-hoc duties as assigned by the Manager

• Required to communicate well in response to sales enquiries
• Ability to generate quotations for handling of air/sea and local transportation
• Can liaise with all relevant suppliers and co-ordinate the execution of the job, which wil include the need to monitor the shipments and resource planning
• May be required to work on weekends and public holidays occasionally
• Candidate should ideally be able to multi-task, fast learner, diligent and interested to learn the business

• Manage day-to-day technical operations, including attending daily toolbox meetings, compliance with WSHA.
• Respond to emergency fault calls during office hours/standby duties after office hours in rotating duty roster and ensure timely rectification of issues.
• Liase with users and authority to prepare and submit detailed work proposals for job requests.
• Prepare costing, condition assessment, and proposal for maintenance works.
• Responsible for inventory record, drawings, documentations and defect liability period registers.
• Compile and maintain service reports, licenses/certificates on site.
• Prepare and submit certificate of completion for maintenance works and services monthly, and prepare monthly claims.
• Supervise and follow up with sub-contractors to carry out corrective maintenance/adhoc works and to rectify defects reported by quality control/auality, assurance, auditor/users.
• Check and certify works done by sub-contractors.
• Perform any other technical tasks as and when required.

Office Location: Tuas Naval Base

1. Preparation of maintenance schedule according to clients master schedule.

2. Preparation of progress report and submission

3. Procurement of material/ parts/ components

4. Technical assessment of systems and introduction of retrofit / replacement recommendation to clients

5. On the job risk analysis and preparation of risk assessment procedure.

6. Preparation of method of statement / process for presentation to clients.

7. Perform checks and inspections of entire systems including control parameters attendance.

8. Troubleshooting of fault / breakdowns and rectification according to authorities / clients requirement.

9. Perform full set of testing complying to authorities / clients requirement.

10. Perform maintenance program and complying to authorities / clients requirementt.

11. Attendance of meeting and or site survey with clients.

12. Submission of quotations / costing to clients within stimulated time frame.

13. Maintenance of good public relationship with vendors / clients.

14. Logistic and manpower planning and arrangement.

Job Description:

• manage day-to-day technical operations, including attending daily toolbox meetings, compliance with WSHA.

• respond to emergency fault calls during office hours/standby duties after office hours in rotating duty roster and ensure timely rectification of issues.

• liase with users and authority to prepare and submit detailed work proposals for job requests.

• prepare costing, condition assessment, and proposal for maintenance works.

• responsible for inventory record, drawings, documentations and defect liability period registers.

• compile and maintain service reports, licenses/certificates on site.

• prepare and submit certificate of completion for maintenance works and services monthly, and prepare monthly claims.

• supervise and follow up with sub-contractors to carry out corrective maintenance/adhoc works and to rectify defects reported by quality control/auality, assurance, auditor/users.

• check and certify works done by sub-contractors.

• perform any other technical tasks as and when required.

Overview

Banyan Group is one of the world’s leading independent, multi-branded hospitality groups centred on the purpose-driven mission of stewardship and wellbeing while offering exceptional, design-led experiences. The Group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences features an ecosystem of 12 global brands, including the award-winning flagship Banyan Tree, Angsana, Cassia, Dhawa, Folio, Garrya, Homm, Laguna, and Skypark, as well as the brand extensions, Banyan Tree Escape, Banyan Tree Veya, and Angsana Heritage Collection.

The Role

We are seeking a highly skilled and motivated individual to join our team as a Brand Marketing & Communications to create and foster brand love for Banyan Group, our portfolio, and with a focus on upscale and midscale categories.

You will play a key role in designing the brand marketing and communication strategies, drive the end-to-end development of campaigns and content that enhances and also safeguards the brand's integrity. In close collaboration with our PR and social teams and agencies, you will spearhead brand awareness efforts with media, and influencer marketing and partnerships with content creators.

Your oversight includes, although not limited to:

• Banyan Group
• Upscale – Angsana and its brand extension Angsana Heritage Collection, and Garrya
• Midscale – Cassia, Dhawa, Homm & Folio

We are looking for a bold and dynamic individual with fresh ideas and a co-creative mindset yet grounded to grow these brands.

Responsibilities

Elevating Brand Awareness:

• Work closely with our PR team to develop and implement brand awareness and engagement campaigns for greater reach, engagement and share of voice. Collaborate on media relations efforts, press releases, and media events to maximize brand exposure.
• Collaborate with the Social Media Community team to identify and partner with relevant influencers and content creators. Ensure their content aligns with our brand values and objectives to reach new audiences.
• Partner closely with the Brand & Commercial team to optimize owned channels such as brand.com and CRM. Tailor messaging to suit various funnel stages, ensuring targeted and impactful marketing efforts.

On-Brand Content Strategy and Execution:

• Develop and execute compelling and on-brand content across various channels to engage and resonate with our target audience.
• Ensure consistent brand expression across all customer-facing materials used by Corporate and Hotel teams:

1. Verbal: Manage messaging and tone of voice.
2. Visual: Oversee the development and approval of marketing and communication assets, including photos and videos.

Support Hotels:

• Partner pre-opening properties in the development of their Marketing and Communication plans.
• Executing re-positioning projects for key outlets or properties based on business needs and/or market changes
• Planning and executing HQ-led activations and/or partnerships on property alongside other functions

Brand Campaign Development:

• Assist in the creation and execution of brand campaigns, including concept development, messaging, and creative direction.
• Collaborate with cross-functional teams to ensure the successful implementation of brand campaigns.
• Consult on and advise segment-specific campaigns targeting various customer segments such as families, couples, or wellbeing enthusiasts alongside the Customer Insights team. Collaborate with internal teams to identify key messages and creative elements that resonate with each segment.

Requirements

• Minimum of 10 years of experience in marketing communications; hospitality industry experience is a plus.
• Experience with building brands through psychographic targeting and utilizing data to inform decision-making and campaign development.
• Proven track record of end-to-end development of engaging and impactful campaigns across multiple channels and mediums.
• Skilled in brand storytelling with experience customizing global brand narratives for different regions, considering regional needs and nuances.
• Team player with good interpersonal and project management skills.
• Ability to multitask and prioritize projects effectively in a fast-paced, agile environment.
• Excellent verbal and written communication skills, with an eye for detail.
• Creative thinker with the ability to develop innovative marketing strategies.
• Strong project management and organizational skills.
• Strong understanding of graphic design, photography, videography, and social media platforms.