Exciting news! We are on a growing journey and building a stellar team!

Do you have a flair for fashion and a knack for brand storytelling? If you're passionate about shoes and have a keen eye for brand and market trends, we want you to help us put our best foot forward!

Why should you be part of Sunnystep’s success?

Sunnystep is a science-led footwear company that aims to help people move well so they can live well. We are an innovative force in consumer retail with a clear brand purpose — we believe wellness starts with our feet. Good shoes support our feet and our body, and help us move and live better.

We combine science, sustainability and style. Our shoes are engineered to minimize stress on the feet and maximize comfort, perfect for work, casual and travel for men and women, at all ages.

As a Brand Marketing Specialist / Manager, you will be responsible for developing and executing the brand strategy for our footwear products. This role requires a dynamic and creative professional with a deep understanding of brand positioning, market trends, and consumer behavior.

Other responsibilities include -

• Define and maintain the brand’s vision, values, and positioning in the market by developing and implementing comprehensive brand strategies that align with company objectives and market opportunities.
• Collaborate with the product development team to ensure new products align with brand strategy and meet consumer needs.
• Plan, execute, and manage marketing campaigns across various channels (digital, social media, print, in-store) to build brand awareness and drive sales.
• Work with creative teams to develop compelling marketing materials and advertising.
• Identify and establish strategic partnerships and collaborations to enhance brand visibility and credibility.
• Manage relationships with influencers, brand ambassadors, and external agencies.
• Develop and manage the brand’s marketing budget, ensuring effective allocation of resources to achieve objectives.
• Track and report on campaign performance and ROI.
• Conduct market research to identify consumer needs, preferences, and trends.

You MUST be or have –

• A deep understanding of brand strategy and consumer insights
• At least 5 years of experience in brand management, preferably within the retail or footwear industry
• A self-starter
• A start-up / growth scale-up mindset, flexible, and open to adapt to changing requirements when needed
• Creative thinker with a passion for brand storytelling.
• Passionate about consumer products that impact people’s lives
• Able to work under stress and thrive in a fast-paced environment
• Exceptional communication skills

Headquartered in Singapore, Sunnystep is committed to fostering community, inclusivity, integrity, and technology to support everybody’s journey of possibilities.

We review each application thoroughly and will arrange an initial discussion with the shortlisted candidates who best meet our requirements. If you find that the requirements align to your experience and expertise, you may express your interest through this job advertisement or you may reach out to our Hiring Team – [email protected].

WHO ARE WE?

At Suntory Beverage and Food, we boldly move forward together to realize the dreams of becoming a world-leading next-generation global beverage company – you are an important part of this and here’s how your role helps us win.

This position plays an important role in shaping the Ribena and future brand’s future, driving innovation and strategy, and ensuring the brand portfolio meetings the ever-evolving demands of our Seikatsusha and market while aligning with organizational goal.

This role is critical in driving brand growth, profitability, and equity while ensuring successful execution of marketing initiatives across multiple markets. The ideal candidate will have a strong background in brand management, innovation, and stakeholder collaboration, with a proven ability to deliver results in a fast-paced environment.

HOW YOU CAN ADD VALUE?

• Brand Growth: Drive Ribena’s growth and profitability through strategic initiatives.
• Innovation: Oversee innovation pipeline and manage new products aligned with market trends.
• Project Leadership: Lead and execute brand strategies, ensuring on-time delivery and alignment with business objectives.
• Market Insights: Conduct Gemba to understand consumer needs and market trends, turning insights into actionable plans.
• Stakeholder Management: Liaise with Cluster Asia and BUs to align on key initiatives and strategic priorities.
• Creative Strategy: Develop and execute Ribena’s creative strategy with agencies.
• Budget Control: Manage the budget for Ribena’s development costs, A&M, and consumer research.
• Market Analysis: Conduct market analysis to identify growth opportunities and define brand positioning.

ARE YOU THE ONE?

• Minimum of 4+ years at Brand Manager level or equivalent, preferably with experience across different geographies.
• Strong strategic thinking, commercial acumen, and marketing skills.
• Good knowledge and experience in brand marketing and project management.
• Strong analytical, problem-solving, and critical thinking abilities.
• Excellent stakeholder management skills.
• Good communication and networking abilities.
• Demonstrated innovative and creative skills.
• Willingness to Travel

NTUC LearningHub is looking for a results-oriented Senior Marketing Executive to join our team. You will be responsible for strategising effective marketing campaigns to achieve our business goals. This includes digital led campaigns (Google, Facebook, LinkedIn, etc), traditional media buy (E.g. Product brochures, placemats, OOH, ATL). The ideal candidate is an experienced professional with proven track record in media, digital, performance marketing and budget planning. You should perform well under tight deadlines and be detail‑oriented.

Product Marketing

• Strategise, develop and implement marketing campaigns to drive acquisition and revenue for the Product Divisions and Sales Channels.
• Optimise performance across both offline and online media channels to generate web traffic, conversions and achieve revenue and ROI targets.
• Establish and grow relationships with agency partners to explore new media platforms for marketing initiatives.
• Ability to work with cross-channel teams on projects:

1. Marketing – Work closely with Marketing Owners to develop a media solution that drives business outcome, including deep diving into channel performance.
2. Product Divisions – Work closely with the Product Division to strategise and plan integrated marketing campaigns with agreed KPIs.
3. Sales Channels – Deep dive into post-campaign analysis to help the Sales Channels manage gaps and improve on lead to sale conversion.

Reporting & Data Analysis

• Manage campaign expenses to sit within budget and drive maximum revenue returns on the marketing investment.
• Monitor, track, and translate data and post-campaign insights into action plans to drive improved performance, leads uplift and sales conversion.

Requirements:

• At least 2-5 years’ experience across integrated campaigns management, product marketing and performance marketing.
• Analytical mind and meticulous with strong interpersonal skills and a passion for the industry or discipline.
• Open to a multi-functional, hands-on role.
• Great team player with a passion to drive results and efficiency.
• Ability to work under minimal supervision
• Experience working with stakeholders in the labour movement or social enterprises setting would be useful.

Responsibilities:

• Manage in-house payroll process full cycle.
• Responsible for accurate and timely payroll computation and processing.
• Perform timesheet calculations and liaise with the Operations on the attendance and leave matters.
• Handle tax clearance, monthly CPF submission, annual income tax filing and the submission of government paid-leave claims, NS claims, etc.
• Work closely with Finance on payroll closing, GL posting and perform payroll reconciliations.
• Attend to staff queries on payroll related matters.
• Involve in the annual HR audit exercise and other HR projects.
• Prepare monthly manpower costing report and perform cost analysis for review.
• Submit statutory report and survey to the authorities.
• Provide support on any ad-hoc HR related tasks or projects.

Requirements:

• Minimum Diploma in Human Resource Management or equivalent.
• At least 5 years of working experience in Payroll. Overseas payroll experience is an added advantage (for Indonesia, Myanmar, Cambodia, Hong Kong, China and Malaysia).
• Experience in handling high volume of payroll for more than 500 headcount.
• Good payroll knowledge and well-versed in the Employment Act and HR practices.
• Proficient in Times Software with Advanced MS Excel skills.
• Excellent interpersonal, communications, analytical skills.
• Independent and able to work well under pressure in a fast-paced environment.
• Meticulous, fast learner and well organized.
• Excellent multi-tasking skills to meet tight payroll deadlines for the Group.

At Income, we aim to create exponential value and cultivate dynamic learning culture. As part of Income’s Actuarial Pricing Team, candidate will work closely and collaborate with stakeholders across the organization to deliver business-oriented, customer-focused and innovative insurance solutions.

Responsibilities:

• Assist pricing team in product pricing project, including performing Regression Testing & User Acceptance Testing for new product implementation
• Provide ad hoc support to Product Development, Distribution, and Policy Servicing teams on client requests, including post-sales illustrations and customer queries
• To support updates and enhancement for Policy Illustration and Post Sales illustration templates
• Assist in the preparation of regulatory reporting filings for new product
• Adopt design-thinking and agile framework in delivering project.

Requirements:

• 1 - 2 years of experience working in a life insurance function within an actuarial capacity preferred, fresh graduates with relevant coursework or internships are encouraged to apply.
• Bachelor’s degree in Actuarial Science, Mathematics, Statistics or related field with good progress in actuarial credentials (e.g. ASA, AIA, AFA) from a recognized international actuarial body
• Ability in critical thinking, problem solving and decision making
• Excellent communication skills with the ability to present information clearly and concisely
• Detail oriented with a commitment to accuracy and quality
• Adaptable and open to dynamic working environment and willing to explore new ways of working
• Strong teamwork and collaboration skills

Location: City Hall / Bugis

Working hours: Monday to Friday, Office Hours

Salary: $3,000 to $3,800 per month

Job Description

Localization/Quality Assurance

• Review and edit content, including websites, marketing materials and other digital assets, for quality, consistency and adherence to brand guides
• Localize digital content from Japanese to English
• Quality assurance of digital game translations from Japanese to English

Copywriting

• Write, edit and proofread engaging and persuasive copy for various channels, including websites, social media, email campaigns and print materials
• Collaborate with marketing, design and product teams to craft messaging that aligns with campaign goals and brand identity
• Stay up-to-date with internet culture to continuously improve content reach

Job Requirements

• Candidate must possess at least Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Post Graduate Diploma/Professional Degree in Communications, Linguistics, Marketing, or a related field
• Strong understanding of social media/digital marketing platforms
• Strong understanding of cultural and linguistic nuances
• Exceptional and fluent written and verbal communication skills in both English and Japanese in order to liaise with Japanese speaking associates and localize content from Japanese to English (minimum JLPT N2 preferred)
• Willingness to learn the trading card games to boost promotion of the brand and product
• Have working knowledge in games, anime, and popular or internet culture
• Strong team player with excellent interpersonal and communication skills
• Excellent at schedule management and multi-tasking
• Open to work on some weekends/public holidays for Company events
• Open to travel overseas for business trips when required

Interested applicants click on Apply Now!

We are looking for an Executive / Senior Executive, Organisational Excellence to join the team.

Responsibilities:

· Assist in delivery of lean training and execution of lean/process improvement projects with internal and external stakeholders.

· Support project coaching sessions with internal and external stakeholders on lean projects.

· Perform time studies and observations.

· Assist stakeholders in lean implementations and follow ups.

· Assist in data analytics and project documentation.

· Monitor project progress and ensure on track.

· Ensure sustainability of improvements by standardisation of implementations and tracking of measures.

· Presentation and reporting of project outcomes to relevant stakeholders.

· Provide administrative support for the division as needed.

· Undertake secondary appointments or duties as required.

Job Requirements:

· Degree in any discipline with at least 3 years of relevant experience in project management.

· At least 2 years of experience in applying Lean/Kaizen or Process Improvement methodologies. Formal qualifications of Lean or Six Sigma and experience with application in the healthcare industry will be an added advantage.

· Excellent written, communication and facilitation skills.

· Proficient in the use of Microsoft Office applications.

· Strong interpersonal skills, able to effectively collaborate and build relationships with internal and external stakeholders.

· A highly motivated individual and a good team player who is an advocate of continuous learning.

We are seeking a finance executive for our client, a leading media platform. This is an exciting role for individuals eager to take on responsibility and make a direct impact within a growing organization. If you are looking for an opportunity to grow and potentially lead a team in the future, this position could be a perfect fit for you!

What’s In It for You:

• Career Growth: This position offers significant opportunities for those interested in taking ownership of a team and potentially leading the Finance Department.
• Impact: Be a key contributor in shaping the company’s financial processes and systems from the ground up.

Responsibilities:

• Manage the complete set of accounting records for the Company and related entities.
• Prepare and generate management reports, monthly bank reconciliations, and other financial statements.
• Oversee all bookkeeping activities, including Accounts Payable (AP), Accounts Receivable (AR), General Ledger (GL), and Inventory management.
• Handle GST, payroll, tax-related matters, government grants, and inventory/equipment-related financial tasks.
• Monitor and analyze monthly operating results against budget, collaborating with the management team to manage any budget variances.
• Ensure the on-time delivery of all monthly, quarterly, and annual financial reports as per the management schedule.
• Develop and implement effective internal control systems and procedures to safeguard company assets.
• Perform administrative duties related to payroll, grants, employee leave schedules, compliance with MOM regulations, and basic HR tasks.
• Provide personal assistant support to the CEO as required.

Requirements:

• A minimum of a Bachelor's degree in Accountancy or related field (or equivalent).
• 2-5 years of relevant work experience, with familiarity in IFRS, group consolidation, and general accounting practices.
• Experience working in a start-up environment is a plus.
• Interest in the media industry
• Good problem-solving and analytical abilities.
• Ability to work collaboratively in a team environment.
• Strong organizational skills and ability to manage multiple tasks efficiently.

Interested candidates may email your resume to Alycia Lim ([email protected])

We regret to inform that only shortlisted candidates will be notified.

Alycia Lim Hui Choo

[email protected]

EA License No.: 23S2032 | R24124179

The Marketing Executive is responsible for developing and executing marketing strategies to promote the company’s products and services. This role involves market research, campaign management, and collaboration with cross-functional teams to enhance brand visibility and drive customer engagement.

Key Responsibilities

Market Research:

• Conduct market analysis to identify trends, opportunities, and competitive positioning.
• Gather and analyze customer insights to inform marketing strategies.

Campaign Development:

• Assist in the creation and execution of integrated marketing campaigns across various channels (digital, print, social media).
• Collaborate with graphic designers and content creators to develop marketing materials.

Content Creation (We have other content creators here so this would not be a big part of your responsibilities):

• Write and edit engaging content for blogs, newsletters, social media, and promotional materials.
• Manage the company’s social media accounts, including posting, monitoring, and responding to inquiries.

Event Coordination:

• Support the planning and execution of marketing events, trade shows, and promotional activities.
• Liaise with vendors and partners to ensure successful event delivery.

Performance Tracking:

• Monitor and report on the effectiveness of marketing campaigns through analytics and key performance indicators (KPIs).
• Prepare regular reports for management to evaluate campaign success and areas for improvement.

Budget Management:

• Assist in the management of the marketing budget, ensuring efficient allocation of resources for maximum impact.
• Track expenditures and provide insights on cost-effective marketing solutions.

Collaboration:

• Work closely with sales, product development, and customer service teams to ensure cohesive messaging and brand alignment.
• Participate in brainstorming sessions to generate innovative marketing ideas.

Lead Generation:

• Identify and research potential clients through networking and industry events.
• Develop and maintain a pipeline of qualified leads.

Sales Presentations:

• Conduct sales presentations and product demonstrations to prospective clients.
• Tailor presentations to meet the specific needs and pain points of clients.

Job Descriptions

• Oversee daily accounting function including AP, AR, GL and Bank Reconciliation.
• Generate and send out invoice to customer on time.
• Ensure invoice are in order and are bill correctly.
• Ensure timely and accurate closing of accounts and preparation of monthly financial reports and schedules.
• Perform payment forecast and monitor cashflow.
• Analysis of accounts.
• Liaising with Auditors.
• Any other assignment as assigned by Management.

Job Requirements

• Minimum of Diploma in accounting or equivalent
• At least 2 years of relevant accounting experience, preferably in freight forwarding industry
• Moderate Microsoft Excel skills i.e. use of excel functions, pivot table etc. is an advantage
• Highly analytical and comfortable with problem solving
• Detailed oriented and able to work under face-pace environment.

We are seeking a highly skilled and motivated Finance Executive to join our dynamic finance team in our Singapore office.

Job Description:

1.⁠ ⁠Accounts Receivables

• Oversee and manage the accounts receivables process to ensure timely and accurate collection of outstanding invoice
• Downloading of sales transactions from various online sales platforms and allocating revenue based on product.
• Maintain thorough records of transactions to support accurate financial reporting and forecasting.

2. Accounts Payables

• Perform invoice verification with internal stakeholders to verify accuracy of invoice
• Processing the AP invoice in accounting software
• Generate weekly payment list for payment processing

3.⁠ ⁠⁠Weekly Sales Report / Monthly Sales Report

• Compile and analyze sales data on a weekly and monthly basis to generate detailed sales reports.
• Updating of sales figures in accordance to sale channels and products
• Ensure timely distribution of reports to relevant stakeholders.

4.⁠ Inventory Management Support:

• Assist in conducting comprehensive stock takes at various retail locations and warehouses
• Ensure accurate inventory counts, reconcile discrepancies, and provide detailed reports on stock levels.

Requirements

• Diploma or Certificate in Finance, Accounting, or a related field.
• Minimum 1-2 years of experience in finance or Accounting.
• Strong analytical and problem-solving skills.
• Proficiency in Microsoft Excel
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Strong organizational skills and attention to detail.

Core Responsibilities

· Work with client service teams to build client relationships, understand clients’ needs, identify opportunities and value propositions

· Establish business contacts and information gathering channels including client database for the collation and broadcast of market/client intelligence to the various client service teams

· Participate in the production of strategic communications and marketing materials

· Strategize, plan and manage all internal and external marketing and communication activities

Job Specifications

· Minimum Diploma in Mass Communications, Marketing and/or Business

· At least two (02) years of relevant working experience

· Possess sharp business acumen and good interpersonal and facilitation skills

· Possess effective organizational and follow-up skills with emphasis on attention to details

· Good interpersonal skills and ability to interact with all levels in a professional and responsive manner

· Ability to work on tight deadlines and manage projects

· Proficient in MS office (Outlook, PowerPoint, Excel, Publisher, Word)

· Good knowledge in Adobe, Photoshop, InDesign, Illustrator would be an advantage

· Enthusiastic team player

Responsibilities:

• Provide day-to day HR support to the Operations and work closely with HQ HR and Facilities Management Operations team on all HR matters.

• Manage end-to-end recruitment cycle for Operations hiring (incl. job ad posting, shortlist of candidates, schedule for interviews, job offer and arrange onboarding).

• Handle the work pass for foreign workers (application, renewal, cancellation, etc.).

• Conduct orientation to newly hired employees.

• Identify training courses as requested by the Operations and handle course registration and training grant.

• Perform daily check on workers' attendance and to ensure the attendance is captured and approved in Operations system and HR system correctly and promptly.

• Keep track the workers' OT and monitor the payroll costs.

• Update of cost allocation for the workers' in the system and issue staff letter.

• Handle leave administration for the workers and liaise with Operations to get leave updates input in the HR system with leave remarks indicated in Operations system.

• Assist in payroll preparation by providing relevant documents and information (e.g Operations system attendance, Leave update, Performance Incentive summary, etc).

• Gather all the necessary documents and update employee records (hard and soft copies).

• Process documentation and prepare HR reports relating to staffing, recruitment, training, grievances and performance evaluations, etc.

• Handle staff grievances and complaints and provide HR advice to the Operations.

• Conduct exit interviews to identify reasons for employee's termination and maintain proper documentation.

• Handle staff WICA claims, file WSH Incident report to MOM and follow up with the insurer on the claim process.

• Provide support on ad-hoc HR related tasks/projects.

Requirements:

• Minimum Diploma in Human Resource Management or equivalent.

• Good knowledge of Employment Act and HR practices and regulations.

• Proficient in Microsoft Office (good knowledge of MS Excel)

• Experience in using Timesoft is preferred.

• Excellent interpersonal and communication skills.

• Ability to work independently in a fast pace environment.

• Meticulous, committed and takes initiatives

• Good analytical skills and resourceful

• Well-organized and able to multi-task.

• Managing Sales Process and Lead Generation.
• Handling enquiries and sales closure.
• Matching client's requirements with helper's profiles and shortlisting suitable candidates.
• Schedule and conduct interviews between clients and helpers.
• Preparation and issuance of documentation and agreement.
• Perform all necessary Work Permit transactions with MOM including being the point of contact for further matters.
• Provide after-sales follow-up and client / helper services.
• Point of mediation between the helper and employer whenever necessary.
• Must possess EA personnel certificate with CEI license.

Job Description

• Ensure that centres / departments comply with Standard Operating Procedures (SOPs) including Internal Data Protection Policies, through internal audits
• Finalise audit reports and follow-up on non-compliance to SOPs
• Discuss findings with respective centres / departments, where appropriate
• Assist centres to comply with regulations [e.g. through better understanding of PersonalData Protection Act (PDPA)]
• Review practices to identify areas for improvement in SOPs
• Conduct periodic reviews of procurement activities and purchases, ensuring adherence to stipulated thresholds, policies and procedures.
• Provide support to fundraising events
• Provide support to Annual General Meeting and other relevant meetings
• Assist in risk and crisis management
• Any other duties as assigned

Requirements

• At least 3 years’ experience in Internal / External Audit
• Minimum Degree in Accounting or relevant accounting qualification
• Proficiency in Microsoft Office
• Meticulous and analytical
• Good written and verbal communication skills
• Strong team player with good interpersonal and time management skills
• Positive, proactive and solution oriented – a problem solver who finds ways to overcome challenges and get things done
• Takes full ownership of assigned responsibilities
• Has initiative and driven to go beyond the minimum requirements, not a “check-the-box” mentality
• Familiar with PDPA

• Manage day-to-day technical operations, including attending daily toolbox meetings, compliance with WSHA.
• Respond to emergency fault calls during office hours/standby duties after office hours in rotating duty roster and ensure timely rectification of issues.
• Liase with users and authority to prepare and submit detailed work proposals for job requests.
• Prepare costing, condition assessment, and proposal for maintenance works.
• Responsible for inventory record, drawings, documentations and defect liability period registers.
• Compile and maintain service reports, licenses/certificates on site.
• Prepare and submit certificate of completion for maintenance works and services monthly, and prepare monthly claims.
• Supervise and follow up with sub-contractors to carry out corrective maintenance/adhoc works and to rectify defects reported by quality control/auality, assurance, auditor/users.
• Check and certify works done by sub-contractors.
• Perform any other technical tasks as and when required.

Office Location: Tuas Naval Base

About the Job

As FDM continues to rapidly expand its business operations in Asia Pacific; we are seeking individuals who can demonstrate the potential to build a successful career in Sales.

You will play an integral role within the Sales Team, generating new business through research, calls and meetings with clients and prospects. Our Sales Development Program will prepare you for your eventual role as a Sales Executive where you will represent the client facing side of FDM. The primary objective of this role is to find, grow, develop, and generate sales from new and existing clients and place IT consultants in long-term contracts. You will be a key contact for Senior Management across all deliverables, understanding requirements and providing business solutions. You will be based in Singapore, reporting directly to the Singapore Sales Manager.

As part of their training, the junior sales executive will initially start off in the Recruitment team and progress to become a member of the Sales team, creating and developing relationships with our high-profile clients.

While on the Sales Development Program you will develop:

• A deep understanding of FDM's business, services, and customer landscape
• Ability to assess emerging level talent and build relationships with applicants to FDM's Careers Programs
• Sourcing, Prospecting and Pipeline development skills
• Research and Presentation skills through engaging global projects designed to expose you to FDM's wider business

As you progress to a full-time sales role, responsibilities may include:

• Qualifying and generating leads
• Initial outreach to new and existing clients within your territory (cold calls, emails, events)
• Booking and running meetings with potential and existing clients
• Growing and developing a network of client managers who trust you to deliver
• Supporting clients in delivering on projects/initiatives by identifying resource solutions through FDM's Skills Lab
• Achieving budgeted sales and production objectives established by Sales Management
• Ensuring quality customer service through a pro-active approach to finding and creating solutions

Essential Criteria

• Excellent interpersonal and communication skills
• Self-motivated and able to work under pressure
• Strong organisational skills and meticulous attention to detail
• Commercially aware and target-oriented individuals
• Drive to deliver results beyond expectations
• Committed and ambitious individuals with a thirst to learn and develop
• Technically proficient in the use of Microsoft Office (Word, Excel and PowerPoint)
• Eligible to work in Singapore

Job Responsibilities include but not limited to:

1. Proficient in creating content using the following softwares:

Static Image: Photoshop, Illustrator, Indesign, Lightroom

For Video & Animation: After effects

2. Design and issuance of the twice-weekly Club e-Newsletter ie.Newsbites

3. Design and production of the Club’s printed materials, such as magazine, posters, menus, tent cards, flyers, programmes, brochures, etc. and also online, such as websites, mobile app and digital screen signage

4. Create content for the Club’s social media platforms (Facebook, Instagram, Telegram) such promotions and events for both Food and Beverage and Sports and Recreation.

5. Assist in the design and updating of the information on the Club’s digital screen signage

6. Candidates with experience in the Food & Beverage industry is preferred.

7. Any other duties assigned by Marketing & Communications Manager

Job Requirements:

• Minimum 3 years working experience in Graphics Executive role
• Team player, positive attitude, able to work in a fast-paced environment
• Takes initiative to drive communication with various departments
• Test – 30 minutes design test in our office

Join Our Team and Enjoy Fantastic Benefits!