Product Development and Brand Executive

Roles & Responsibilities

This role will be responsible for providing the Head of Branding and Marketing the quarterly plan and launch proposal and key product ideas for NPD and drive the strategic objectives on category review. You will work collaboratively with internal stakeholders all markets in developing and implementing group NPD strategies and standards to ensure beverages meets current Revenue objectives and achieve sustainable product life cycle management.

Strategic Development

· Develop strategy and plans to drive product development within Singapore, whether expanding existing product line or extension into larger sub-lines where necessary.

· Recommend detailed marketing strategy and ideas that are in line with overall category goals.

· Spearhead and is the key driver in providing new trends and ideas for product development, up to and including sourcing and doing primary product trials for these ideas.

· Partner the internal sales team to achieve internal revenue targets and expansion plans.

· Cross function with internal operations, sales and supply chain to ensure product continuity and drive brand strategy initiatives.

Market Intelligence and Insight

· Active involvement in analysing key information about consumer, industry, stakeholders and competitive landscape to find white space for category expansion.

· Leverage global Insights and other data sources to identify high growth category opportunities.

· Analyse market data and distil implications into actionable insights.

· Stay abreast of competitor activity within focused categories.

Other Supporting Role

· Support the efficient execution of commercial project and being equally comfortable with developing business cases to get the project up and running.

· Supports Head, Group Product Development and Management, in preparation of reports and Board presentation.

Key Deliverables:

1) Weekly updates on current new projects that you are exploring and working on in a report format with timelines and progress bar updates

2) Monthly updates on revenue, and target objectives. The monthly update should include current efforts to increase brand exposure and current achievements including photos and results such as No. of Pax served and exposed, concrete feedback and comments regarding b.yond beer.

3) Quarterly brand Launch plans and NPD plans including timelines for key deliverables for each launch.

4) Active participation in conversation regarding new ideas and products.

Job Description

• Oversee the daily kitchen operations of a brand
• Maintain the highest quality and consistency of all food products by ensuring stringent compliance to food safety and food quality control standards
• Ensure proper maintenance of the kitchen within each outlet
• Collaborate with the Marketing Team with new launches, promotions, branding, and labeling of concepts and products
• Review sales and food costs daily to monitor actual financial results and take corrective action as necessary to ensure that financial goals are met
• Plan, direct and coordinate future outlet openings
• Manage, supervise and groom a team of chief chef, section head and kitchen staff to ensure maximum utilization of manpower allocated
• Actively involved in hiring process by identifying and selecting candidates for kitchen positions
• Actively involved in staff counselling and propose to management on course of disciplinary action, including but not limited to, termination of employment
• Drive culinary excellence by being a champion for food quality and consistency
• Develop standard recipes and SOPs for food preparation and presentation
• Actively involved in menu development and establishing menu prices
• Understand current and emerging culinary trends as well as consumer needs and behaviors
• Ensure that all activities conform to HACCP & 5S guidelines
• Any other jobs or duties assigned by the Director of Kitchen Operations from time to time

Job Requirements

• At least 5 years of relevant working experience as an Executive Chef
• Able to interact with English and Chinese speaking colleagues effectively
• Knowledge of HACCP, health and safety standards would be an advantage
• Strong management, leadership skills and interpersonal skill
• Must be dedicated and committed

About Us:

We are the largest global sales and marketing company assisting our established clients in providing them a one-stop solution to increase their sales revenues and market shares through face-to-face marketing.

Your role :

- Create brand awareness to customers

- Drive marketing campaigns via face to face interactions

Rewards :

- Travel opportunities - regional and international

- 1 to 1 Coaching Provided

- Great exposure that improves people

- Positive and friendly team environment

- Uncapped Earnings

- Weekly payout

Find out more with us!

Description:

• Supports Sales Manager in achieving annual sales targets.
• Servicing interior designers, architects, contractors & developers
• and secure local project sales. (Regional project sales is a secondary channel)
• Servicing existing & establishing new clientele base for the company.
• Executing sales & coordinating marketing activities in support of organisational sales campaign.
• Supporting in-house retail sales department.

Job Description

• Oversee the daily kitchen operations of a brand
• Maintain the highest quality and consistency of all food products by ensuring stringent compliance to food safety and food quality control standards
• Ensure proper maintenance of the kitchen within each outlet
• Collaborate with the Marketing Team with new launches, promotions, branding, and labeling of concepts and products
• Review sales and food costs daily to monitor actual financial results and take corrective action as necessary to ensure that financial goals are met
• Plan, direct and coordinate future outlet openings
• Manage, supervise and groom a team of chief chef, section head and kitchen staff to ensure maximum utilization of manpower allocated
• Actively involved in hiring process by identifying and selecting candidates for kitchen positions
• Actively involved in staff counselling and propose to management on course of disciplinary action, including but not limited to, termination of employment
• Drive culinary excellence by being a champion for food quality and consistency
• Develop standard recipes and SOPs for food preparation and presentation
• Actively involved in menu development and establishing menu prices
• Understand current and emerging culinary trends as well as consumer needs and behaviors
• Ensure that all activities conform to HACCP & 5S guidelines
• Any other jobs or duties assigned by the Director of Kitchen Operations from time to time

Job Requirements

• At least 5 years of relevant working experience as an Executive Chef
• Able to interact with English and Chinese speaking colleagues effectively
• Knowledge of HACCP, health and safety standards would be an advantage
• Strong management, leadership skills and interpersonal skill
• Must be dedicated and committed

We are a startup building a cutting-edge food discovery and review app designed to connect food lovers with the best culinary experiences. We are passionate about creating a platform that inspires exploration and community through shared food experiences.

Role Overview:
We are seeking a dynamic and creative Brand Manager to join our founding team and build our brand from the ground up. This role is critical in shaping our identity, voice, and presence in the region and the market.

As Brand Manager, you will lead brand strategy, marketing initiatives, and customer engagement efforts, ensuring our app becomes a trusted name in the food discovery space.

Key Responsibilities:

Brand Strategy: Develop and execute a comprehensive brand strategy aligned with our business goals.

Marketing Campaigns: Plan and manage marketing campaigns across digital, social, and traditional channels.

Content Development: Oversee content creation, including social media posts, blog articles, and promotional materials.

Partnerships & Collaborations: Build relationships with influencers, restaurants, and food industry partners.

Community Engagement: Foster a loyal community of food enthusiasts through interactive events and user engagement.

Market Research: Conduct market analysis to identify trends, customer needs, and competitive insights.

Brand Identity: Ensure consistent brand messaging, design, and tone across all touchpoints.

Qualifications:

Proven experience in brand management, preferably in a startup or consumer-facing app environment.

Strong understanding of marketing, social media, and content strategies.

Excellent communication and storytelling skills.

Ability to think strategically while managing hands-on tasks.

Creative mindset with a passion for food and the culinary world.

Experience building partnerships and fostering community engagement.

Why Join Us?

Be part of an exciting journey to build a brand from the ground up.
Work in a dynamic, entrepreneurial, and passionate environment.
Opportunity to shape the future of food discovery and reviews.

BRAND/MARKETING MANAGER

Main responsibilities:

Reporting to the Marketing Director, the Brand/Marketing Manager is responsible for a group of brands.

He or she makes the link between the international brand principals and the local brand team based in Bangladesh.

Duties and responsibilities

Brand management .

· Build and execute the yearly brand marketing plans

· Design presentations and marketing reports to share with the brands

· Prepare pitch book for new potential brands (marketing section of the business plan)

Operational marketing

· Build and implement the 360 launch plans for new brands/product launches

· Oversee the execution of all the marketing activities (ABT and BTL) and ensure the local team has the necessary brand assets to execute on time, with high standards and in line with the guidelines

· Coordinate and follow up the training activities with the training team

· Analyse the performance of the marketing activities and define appropriate KPI

Marketing research

· Conduct some ad-hoc marketing analysis

· Search for market information and data in Bangladesh

· Analyse consumers trends and expectations according to different categories and

needs (beauty/F&B/toys, sport, home...) and identify some gasps for new brand opportunity

Corporate Training and marketing

· Bring some support to the training team to design some modules for the corporate training program

· Participate in writing some content for the revamping of the BestinBrands website

Requirements

· Minimum bachelor’s degree in marketing or business

· At least 3 years of experience in brand management

· Previous experience in the beauty/luxury/FMCG industries is an advantage

• A team player with a positive attitude

· Highly organized with strong ability to multi-task

• Problem solving, efficient time management skills and able to work independently
• Creative, meticulous with an eye for details and aesthetics

· Able to work in a multi-cultural environment

· Proficiency in English, both written and spoken

· Strong computer skills including PowerPoint, Word, Excel.

Position Summary:

• Drive sales and profitability of the Brand and the stores for assigned area(s) and/or brands and manage sales, marketing and operations functions. You will be responsible for total brand management including P&L and to achieve brand business goals.
• Maintain strong relationship with Brand principal and other key stakeholders.
• Drive retail excellence in line with the Brand and Valiram standards.
• Be an ambassador for the represented BRAND and portray at all times a professional and customer oriented image.

Roles & Responsibilities:

Optimise the sales, profits and other retail performance criteria

• Strategise and implement brand communication needs in keeping with the integrity of the brand and regional appeal.
• Plan and maximise sales and profit contribution of the Brand.
• Develop annual business plan to reflect brand positioning, negotiate key aspects of the planned delivery with the brand principal.
• Achieve business plan profit.
• Direct Operations/ Store Manager on managerial and operational aspects of the store with adherence and compliance to the retail operations standard.
• Driving associate behaviour and productivity.
• Partner with Merchandising to maintain brand profitability by managing full price and mark down sales, intake margins, levels of mark down activity and terminal stock.
• Lead localised pricing strategy and competitor insights and implement appropriate change to maximise sales and increase local market share.
• Reports and statistic compilations in relation to brand performance and share product performance and insight with HOD.
• Managing and maintaining a positive working relationship with the brand principal

Marketing

• Plan, direct and implement appropriate localised marketing activities/events/promotions for positive brand building and in driving sales.
• Partner with Brand principal/HOD to develop seasonal marketing and social media strategies.
• Provide insights to Valiram and the Brand, to better understand market trends and dynamics.
• Support the CRM and increase existing base of VIP customers.

Others

• Partner with Merchandising to place appropriate orders, optimise inventory and oversee in inventory integrity.
• Partner with Visual Merchandising in upholding of VM standard to ensure store environment is enticing, effective and in line with Brand Guidelines.
• To uphold and improve staff morale leading to a positive and dynamic working attitude and environment.
• Support store to maintain productivity and retail operational standards in areas of discipline, work performance and sales.
• In touch with what is happening in the store through periodic store visits.
• Support and assist in projects/tasks related to the brand as required/instructed by HOD/management.

WHO ARE WE?

At Suntory Beverage and Food, we boldly move forward together to realize the dreams of becoming a world-leading next-generation global beverage company – you are an important part of this and here’s how your role helps us win.

This position plays an important role in shaping the Ribena and future brand’s future, driving innovation and strategy, and ensuring the brand portfolio meetings the ever-evolving demands of our Seikatsusha and market while aligning with organizational goal.

This role is critical in driving brand growth, profitability, and equity while ensuring successful execution of marketing initiatives across multiple markets. The ideal candidate will have a strong background in brand management, innovation, and stakeholder collaboration, with a proven ability to deliver results in a fast-paced environment.

HOW YOU CAN ADD VALUE?

• Brand Growth: Drive Ribena’s growth and profitability through strategic initiatives.
• Innovation: Oversee innovation pipeline and manage new products aligned with market trends.
• Project Leadership: Lead and execute brand strategies, ensuring on-time delivery and alignment with business objectives.
• Market Insights: Conduct Gemba to understand consumer needs and market trends, turning insights into actionable plans.
• Stakeholder Management: Liaise with Cluster Asia and BUs to align on key initiatives and strategic priorities.
• Creative Strategy: Develop and execute Ribena’s creative strategy with agencies.
• Budget Control: Manage the budget for Ribena’s development costs, A&M, and consumer research.
• Market Analysis: Conduct market analysis to identify growth opportunities and define brand positioning.

ARE YOU THE ONE?

• Minimum of 4+ years at Brand Manager level or equivalent, preferably with experience across different geographies.
• Strong strategic thinking, commercial acumen, and marketing skills.
• Good knowledge and experience in brand marketing and project management.
• Strong analytical, problem-solving, and critical thinking abilities.
• Excellent stakeholder management skills.
• Good communication and networking abilities.
• Demonstrated innovative and creative skills.
• Willingness to Travel

Responsibilities:
• Work closely with the Brand manager/principal on brand and marketing strategies
• Collate and analyze monthly reports for the brand manager & brand principal
• Develop and analyse trade promotional plans / pricing strategies with respective channel manager(s)
• Facilitate, execute and review the effectiveness of various promotions (including set-up for sampling booths / road shows etc)
• Manage & control the brand’s budget
• Plan for stock inventory levels
• Manage & create content for the brand's social media account
• Work closely with in-house designers to design & source for marketing collateral, premiums
• Conduct competitor analysis and market visit/research to keep abreast with industry trends
• Collaborate with cross-functional teams (especially during sales launch/ promotion period)
• Other ad-hoc duties as assigned

Requirements:
• Minimum 1.5 to 2 years' experience in Brand/ Product management in FMCG industry
• Diploma in Business Management / Marketing
• Possess experience working with Modern trade, Convenience stores and General trade
• Strong creative and analytical skills, with the ability to develop and execute effective brand strategies
• Individuals with design skills &/or digital marketing knowledge will be advantageous
• Proficient in MS Office
• Disciplined and self-motivated

Job Description:

Strategic Planning:

l Develop localized marketing plans tailored to regional conditions while aligning with headquarters' overall strategy.

l Ensure that marketing strategies effectively address the unique characteristics of the local market.

Market Monitoring:

l Continuously track local market dynamics, to gain insights into emerging trends and consumer behaviors.

l Provide data-driven support for local marketing decisions, ensuring they are informed by current market conditions.

Event Planning:

l Plan and execute both online and offline marketing activities, including major marketing events, trend-driven campaigns, festive celebrations, and other initiatives aimed at enhancing brand influence.

l Develop creative and impact events that resonate with the target audience.

Social Media Operations:

l Coordinate and oversee the implementation of headquarters' three major marketing campaigns across social media platforms.

l Ensure seamless integration and effective communication with headquarters’ management regarding social media strategies and campaigns.

Cross-Industry Cooperation:

l Understand and analyze local brand marketing activities, identifying suitable collaboration opportunities based on macro market trends.

l Develop and submit a quarterly market cooperation plan outlining potential partnerships and strategies for mutual growth.

Store Assistance:

l Provide support to specific stores in completing event video shoots, tutorial sessions, and other promotional activities to ensure successful execution on the ground.

About Syfe

Syfe is a digital investment platform with a mission to empower people to grow their wealth for a better future. Built on the pillars of advice, access and innovation, we cater to the full spectrum of an individual's wealth needs across diversified proprietary portfolios, cash management solutions and a state-of-the-art brokerage.

The Syfe team combines world-class financial expertise with best in-class technology talent. Excellence in execution is in our DNA and we offer equity ownership to all employees regardless of seniority and designation.

We are regulated by the financial authorities across Singapore, Hong Kong and Australia. In Singapore alone, where we are headquartered, over 100,000 investors trust Syfe to grow their wealth.

Since its founding, Syfe has raised US$79 million from world-class investors. The company has won multiple awards including Wealth Management Fintech of the Year by the Asian Banking and Finance Awards, as well as being recognized as one of the Top LinkedIn Startups in Singapore.

The Right Profile

We are looking for an experienced Brand Marketing Manager to embark on this journey with Syfe. The right candidate has proven success in Brand Marketing, experience in measuring and tracking Brand metrics, and a militant approach towards Brand consistency.

Location: Singapore

Responsibilities

• Own Brand success metrics, including, but not limited to Association, Perception and Preference.
• Development of strategic Brand partnerships and initiatives.
• Lead and plan Brand campaigns to drive awareness and understanding of our product suite, across marketing channels.
• Own and manage Brand health metrics and relevant tracking platforms.
• Define strategy for social platforms.
• Cascade Brand architecture and messaging throughout company functions.

Qualifications

• 5-7 years in Brand Marketing.
• Familiarity with major social media platforms.
• Extreme proficiency in English, written and spoken.
• A highly organised individual with proclivity for planning and processes.
• A track record of success in building Brands.
• Strong communication and interpersonal skills.

You will thrive at Syfe if:

• You take initiative, act with drive and lead with an owner's mindset.
• You prefer open communication, remain humble and see feedback as a tool for personal and professional development.
• You flourish in a fast-paced and ever-changing landscape, where ambiguity is an opportunity to demonstrate your critical thinking and growth-oriented mindset.
• You come as you are. At Syfe, we believe in the power of diversity and are dedicated to creating a welcoming and innovative environment for all our employees. We embrace and encourage applications from candidates of all backgrounds and provide equal employment opportunities without discrimination based on any personal characteristic or status protected by law. If you require any accommodations to ensure a comfortable and positive interview experience, please don't hesitate to reach out.

Recruiting Process (estimated duration: 4 to 6 weeks)

If your application is shortlisted, please expect:

• Virtual introductory call with our Talent Acquisition Partner (15 min)
• Virtual interview with the Hiring Manager (45 min)
• Take-home case study (2-3 days)
• Onsite case study presentation with the Hiring Manager and relevant stakeholders (90 min)
• Virtual/Onsite interview with our Head of Marketing (45 min)
• Virtual/Onsite interview with our Head of People & Culture (30 min)
• Virtual/Onsite interview with our COO (30 min)
• Background and Reference Checks

Due to the volume of applications, we regret that only shortlisted candidates will be notified.

LOOKING FOR LIKE-MINDED INDIVIDUALS READY TO BUILD THEIR CAREER WITH US!