Job Responsibilities
1. Product strategic planning:
a. Study market demand and customer feedback and formulate strategic plans for SaaS products.
b. Coordinate product development and release plans to ensure timely delivery of high-quality products.
2. User experience management:
a. Be familiar with user interfaces to ensure the product is easy to use and intuitive, and conduct product improvement for user experience.
b. Analyse user behavior and provide improvement suggestions to increase user satisfaction and retention rates.
3. Data analysis and monitoring:
a. Use internal and external Business Intelligence (BI) tools to monitor key performance indicators.
b. Analyse user behavior data and provide targeted suggestions for product improvement.
4. Marketing and communication:
a. Plan and coordinate online and offline marketing activities, including participation in industry exhibitions and cooperative promotions.
b. Develop and execute promotion strategies to increase brand awareness and online presence.
5. Customer relationship management:
a. Establish active interactions with customers, understand their needs, and ensure the best use of products by customers.
b. Review customer satisfaction surveys and take measures to improve user experience.
6. Teamwork:
a. Work with the product development team to communicate market needs and user feedback to ensure that the product meets market standards.
b. Work with the marketing team to provide product knowledge training and support sales activities.
7. Market trend analysis:
a. Track industry trends and competitor dynamics and provide timely market intelligence.
b. Analyse competitors’ product strategies and provide countermeasures.
8. Report directly to the Customer Operations Director and maintain close cooperation with the marketing department and product team.
Requirements
1. Educational qualifications and experience:
a. Bachelor's or master's degree in business management, marketing, computer science or other related majors.
b. 3-5 years product operation experience in the SaaS field and have successful product promotion experience.
2. Skills:
a. Excellent project management and execution skills, proficient in using project management tools such as Jira, Trello, etc.
b. Excellent communication and coordination skills, including technical communication and coordination with the development team.
c. Advanced ability to analyse and interpret data, proficient in using SQL or other data analysis tools is a plus.
d. Be familiar with the SaaS industry and related technologies and understand cutting-edge technologies such as cloud computing and artificial intelligence.
3. Characteristics:
a. Ability to think innovatively and solve problems and have successful experience in product improvement and innovation.
b. Highly responsible and self-motivated, able to maintain high efficiency in a fast-paced work environment.
c. Sensitive to market trends and competitive environment, able to quickly adapt to changes.
d. Good teamwork spirit.
