Responsibilities:

• To assist the operation manager on daily sales and order processing as well as to work closely with the operation manager on all project and/or budgetary enquiries
• Ensures that all urgent correspondence and enquiries to be carried out efficiently and report to operation manager if and when necessary
• You are also responsible to resolve minor issues of a non-technical nature and to report major issues to operation manager for a solution
• Compile an updated file for pricing from local and overseas vendors for submission to the operation on a monthly basis

Essential Functions:

• Responsible for day-to-day sales operation including preparing of sales enquiries up to execution of order
• Good filing system in hard and soft copies for all enquiries up to completion of order
• Preparation of enquiries from cost sheet to recommendation for purchase of project enquiries
• To identify new supply source to add to company’s supplier’s database
• Ad-hoc data entry

Work location: Tuas

☑ MNC - Medical Device & Equipment Manufacturer

☑ Basic $ 2800 - $4000 + Transport Allowances $350 - $1050 + OT + Standby Allowance + Bonus

☑ 5 Days, Flexi Hours - Required to standby once a month

☑ Location: Island-wide (Parking & ERP Fully Claimable)

☑ Good Benefits & Career Prospect

Responsibilities:

• Install and maintain medical imaging equipment
• Perform preventive and corrective maintenance.
• Prepare service reports and documentation.
• Maintain company assets and customer relations.
• Develop troubleshooting and analytical skills.

Requirements:

• Diploma in Electronic, Electrical, Mechatronic & Biomedical Engineering.
• Strong knowledge in basic electrical/electronic/computer hardware/networking experiences.
• Minimum 1 - 3 years of relevant experience in the medical device industry
• Fresh graduates are welcome to apply.
• Ability to work under pressure and irregular hours.

Remuneration will be commensurate with experience and qualifications.

Only shortlisted candidate will be notified.

Yang Hui Shan (Sherri)

EA Reg No.: R22106683

Responsibilities:

To manage & oversee overall F&B operation & inventories
To upkeep cafe housekeeping, general cleanliness and hygiene
To assist in taking care of cafe cats including grooming, feeding & cleaning
To assist in customer service & orientation
To assist in preparing, serving of food/beverages & cashiering
Other ad-hoc duties required
Requirements:

Comfortable with cats & able to recognize cat’s behaviour & handling practices
Committed, responsible & well-spoken individual
Proactive & detail-oriented
Service-oriented, self-motivated & a good team player
Must be comfortable meeting & interacting with people
Willing to learn & pick up new skills for self-development
Able to work 6 days weekly including weekends & public holidays
Candidates to have at least 1 year of working experiences in vet clinics, animal shelters, cats or F&B related environment
Food Hygiene Cert or barista/coffee skills is a bonus

Role:

• Diagnose and troubleshoot problems with marine engines, auxiliary engines, steering systems, and other related components.
• Carry out repairs on inboard and outboard engines, including work on fuel, cooling, and exhaust systems.
• Perform routine maintenance to ensure all shipboard systems are functioning properly.
• Maintain cleanliness of the ship and engine room while onboard.
• Provide detailed reports on work performed and communicate the nature of repairs and services to customers.

Safety and Compliance:

• Follow all safety protocols and regulations to maintain a safe working environment.
• Ensure compliance with environmental regulations related to marine services and repairs.

Documentation and Reporting:

• Keep accurate records of all services performed, including time spent, parts used, and labor involved.
• Use service management software to log and track repairs and maintenance tasks.

Team Collaboration:

• Collaborate with other technicians and service team members to ensure efficient workflow and high levels of customer satisfaction.
• Assist in training and mentoring junior technicians as required.
• Perform any other duties as assigned.

Requirements:

• Diploma or equivalent; technical certification or associate degree in marine mechanics or a related field is preferred.
• Minimum of 2 years’ experience in marine service and repair.
• Strong mechanical skills and ability to solve problems.
• Proficient in using diagnostic tools and marine service equipment.
• Knowledge of marine engines, auxiliary engines, and cargo pumps.
• Ability to read and understand technical manuals and schematics.
• Capable of lifting heavy objects, working in various weather conditions, and performing physically demanding tasks.

Job Highlights

• Dynamic, collaborative and positive working environment
• Medical, Dental, Phone, Transport allowances, Insurance, etc
• Opportunities for enhanced learning

Job Description

• To respond to customer calls to troubleshoot technical problems of medical devices so as to achieve customers’ satisfaction in turnaround time and minimize downtime
• To perform preventive maintenance as scheduled and highlight technical abnormalities to minimize equipment downtime
• To clearly document the technical actions of problems resolved to maintain traceability
• To manage spare parts inventory to ensure sufficient stocks on hand and smooth operations

REQUIREMENTS

Education

• Diploma or Degree in Biomedical / Electronics / Electrical Engineering

Experience

• At least 2 years of relevant experience in the medical industry (especially IVD or hospital BME departments)
• Demonstrated ability to diagnose and resolve problems on electronic and mechanical instrumentation

Knowledge, Skills, Abilities

• Ability to read, interpret and analyze schematics, assembly drawings, and wiring diagrams
• Ability to use standard test and calibration equipment including digital multimeter
• Basic software skills and computer literacy (networking experience is advantageous)
• Knowledge of service principles, practices, and procedures
• Good verbal & written communications skills
• Excellent customer service attitude
• Able to be on 24/7 on-call duty (weekly rotation basis with the team), to be activated on weekends and “off hours” as required to support clients and business needs
• Able to travel overseas for technical training by manufacturers (when international travel is permitted again)

Responsibilities:

• To assist the operation manager on daily sales and order processing as well as to work closely with the operation manager on all project and/or budgetary enquiries
• Ensures that all urgent correspondence and enquiries to be carried out efficiently and report to operation manager if and when necessary
• You are also responsible to resolve minor issues of a non-technical nature and to report major issues to operation manager for a solution
• Compile an updated file for pricing from local and overseas vendors for submission to the operation on a monthly basis

Essential Functions:

• Responsible for day-to-day sales operation including preparing of sales enquiries up to execution of order
• Good filing system in hard and soft copies for all enquiries up to completion of order
• Preparation of enquiries from cost sheet to recommendation for purchase of project enquiries
• To identify new supply source to add to company’s supplier’s database
• Ad-hoc data entry

Work location: Tuas

Responsibilities:

• To assist the operation manager on daily sales and order processing as well as to work closely with the operation manager on all project and/or budgetary enquiries
• Ensures that all urgent correspondence and enquiries to be carried out efficiently and report to operation manager if and when necessary
• You are also responsible to resolve minor issues of a non-technical nature and to report major issues to operation manager for a solution
• Compile an updated file for pricing from local and overseas vendors for submission to the operation on a monthly basis

Essential Functions:

• Responsible for day-to-day sales operation including preparing of sales enquiries up to execution of order
• Good filing system in hard and soft copies for all enquiries up to completion of order
• Preparation of enquiries from cost sheet to recommendation for purchase of project enquiries
• To identify new supply source to add to company’s supplier’s database
• Ad-hoc data entry

Work location: Tuas

Responsibilities:To assist the operation manager on daily sales and order processing as well as to work closely with the operation manager on all project and/or budgetary enquiries.
Ensures that all urgent correspondence and enquiries to be carried out efficiently and
reports to operation manager if and when necessary.
You are also responsible to resolve minor issues of a non-technical nature and
to report major issues to operation manager for a solution.
Compile an updated file for pricing from local and overseas vendors for submission to the operation on a monthly basis.
Essential Functions:Responsible for day-to-day sales operation including preparing of sales enquiries up to execution of order.
Good filing system in hard and soft copies for all enquiries up to completion of order.
Preparation of enquiries from cost sheet to recommendation for purchase of project enquiries.
To identify new supply source to add to company’s supplier’s database.
Ad-hoc data entry.
Work Location: Tuas

Need to oversee the whole operation for cleaning , worker schedule arrangement . Arrange for suitable course for workers to attend . Costing of the work. Bring in new project to increase company revenue . Workers safety must also be maintain. recruitment of new workers be it local or oversea to do the work properly .

Sales Manager who will be responsible for supervising and organizing our sales team. You will be in charge of managing organizational sales by developing business plans, meeting planned goals, and coordinating with our marketing department on lead generation. You will also be tasked with overseeing the activities and performance of your sales team by tracking sales goals, setting individual sales targets, and facilitate the ongoing training of your salespeople.
In order to succeed in this role, you will need excellent communication skills and the ability to lead a sale team. Previous experience in a sales-related role is a plus.
Sales Manager Responsibilities:
Managing organizational sales by developing a business plan that covers sales, revenue and expense controls.
Meeting planned sales goals.
Setting individual sales targets with the sales team.
Tracking sales goals and reporting results as necessary.
Overseeing the activities and performance of the sales team.
Coordinating with marketing on lead generation.
The ongoing training of your salespeople.
Developing your sales team through motivation, counseling and product knowledge education.
Promoting the organization and products.
Understand our ideal customers and how they relate to our products.
Sales Manager Requirements:
Experience in planning and implementing sales strategies.
Experience in customer relationship management.
Experience managing and directing a sales team.
Excellent written and verbal communication skills.
Dedication to providing great customer service.
Ability to lead a sale team.

• Overseeing the manufacturing process and ensuring efficiency and quality
• Developing and implementing operational policies and procedures
• Managing production budgets and implementing cost controls
• Ensuring compliance with safety and environmental regulations
• Planning and organizing production schedules, estimating, negotiating, and agreeing on production timescales with clients and managers
• Assessing project and resource requirements, ensuring that the production process is in compliance with the industry standards
• Supervising and evaluating the performance of production personnel
• Identifying training needs and organizing training interventions to meet quality standards
• Coordinating with other managers to implement the company’s policies and goals
• Collaborating with quality control managers to establish and execute quality control processes
• Ensuring that all steps of the manufacturing process adhere to company guidelines and industry regulations.

Work Location : 6 Tampines Industrial Avenue 5 Singapore 528760
Work Day : Monday to Friday (8.30am to 5.30pm)

Responsibilities:

· Lead and oversee Test Engineering team to carry out all the Test related activities for Server & Rack products for the production

· Lead and implement PXE Server configuration for the products

· Perform & maintain the Server & Rack run-in test process

· Perform & maintain the burn-in & power test process

· To liaise with customer & HQ / factory on the test program implementation and maintenance

· To test and analyze all failures in the production products and work back with customer & HQ / factory for improvement

· Actively participate in the Kaizen activities

· To update the test program master list & tracking

· Craft and update Working Instruction

· To provide training over W/I to production

· To support the NPI Process

· To support production on the mass run

· Participate in ISO activities (implementation & maintenance)

Requirements:-

· Min. Diploma in Engineering discipline with min 5 years relevant experience in Server / Rack/ Manufacturing environment

· Ability to work with the customer, HQ / factory, Peers / Subordinate and Superiors

· SAP & Linux knowledge

· Able to multi-task & work under pressure

· Good understanding of test methods and concepts

· Knowledge of programming and debugging skills

· Proven experience in tracking and analyzing both online and offline issues to develop improved testing strategies and implement measures for enhancing product quality.

Compliance with RBA standards

Responsibilities

You will assist in the tasks of the Quality Service and Finance units for the client, with a focus on both quality service and finance support, including:

Quality Service tasks:

1. Addressing clients' queries over the phone and via emails.

2. Attending to walk-in clients.

3. Providing administrative support to the QS team as needed.

4. Any other duties assigned by the QS Manager.

Finance tasks:

1. Handling procurement tasks and managing stock of pantry/stationery items.

2. Scanning, filing, and organizing documents.

3. Checking details in SCMS for investigations, processing refunds, and resolving discrepancies in backlog or current cases.

4. Assisting with the implementation of NETS at kiosks.

5. Sending email reminders to Hakams to submit claims.

6. Any other duties assigned by the Finance Officer/Manager.

Working Arrangement:

Working Hours:

Mon to Thurs – 8am to 5.30pm

Fri – 8am to 5pm

Sat-Sun and PHs - Not working

Duration: 6 Months

Location: Lengkok Bahru

Requirements:

1. Diploma in any discipline. Candidates without a diploma but with relevant work experience will also be considered. Fresh graduates are welcome to apply.

2. Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and the ability to work with multiple IT systems.

3. Good communication and writing skills

4. Organized with excellent time management skills and the ability to prioritize tasks effectively.

5. Ability to handle sensitive information with confidentiality.

6. Meticulous attention to detail, ensuring accuracy in document handling, procurement, and financial tasks.

7. Strong problem-solving skills and the ability to identify and resolve discrepancies in a timely manner.

8. A proactive, self-motivated individual who can work independently and collaboratively within a team.

9. Able to handle multiple tasks and work under pressure, while maintaining a high level of professionalism.

10. Passionate about serving the community and demonstrating empathy and respect when dealing with clients and colleagues.

EA License No.: 96C4864

Reg. No.: R22110485 SHANICE LIM XIN NI

Overall job objectives:

1. Achieves operational objectives by recommendations to strategic plans and reviews; preparing and completing action plans; implementing productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining administrative system improvements; implementing change.
2. Responsible for satisfying client requirements and fulfilling national/international regulations.

Core Responsibilities

• Responsible for all aspects of the lab operation including equipment, employees, supplies, process, inventory, and documentation and operate laboratory in safely manner.
• Develop test capabilities and testing procedure to achieve targeted goals and budgets
• Improve lab process efficiency and cost reduction initiative.
• Hires, trains, supervises and evaluates technical and support staff;
• Review and checking reports including Method Validation, External & Internal Correlation, Proficiency, Audit, Technical, Equipment Service etc.
• Involve in setting up, testing and commissioning of system and equipment.
• Handle procurement including quotation request and labware purchase for consumables, apparatus, equipment, instruments, maintenance and repair.

Responsibilities:

• Assist the Technical Director to manage the Company’s In-House Technicians and Service Partners
• To troubleshoot and resolve matters relating to product quality and service by providing technical advice and/or performing service jobs
• Assist to prepare & analyse monthly reports on concerns related to feedback received from customers on Company’s products
• To understand and resolve product quality issues with our partners or suppliers
• Engagement with Statutory Authorities on Standards, policy and product matters
• To propose and implement process change to improve the overall productivity of the department
• Other duties as assigned by the Technical Director

Requirements:

• Diploma or Degree in Electronics, Electrical or Mechanical Engineering is preferred
• Must possess 5 years and above technical experience
• Good understanding of safety standards and regulations for home appliances in Singapore
• Must be self-motivated and possess good interpersonal skills
• Possess strong leadership, analytical and problem-solving skills.
• Bilingual in English and Mandarin

Mon-Fri, 8.45am to 5.30pm / Alt Sat 9am to 1pm

Annual Leave / Medical Benefit / Bonus

• Delegating responsibilities and supervising business operations
• Hiring, training, motivating and coaching employees as they provide attentive, efficient service to customers, assessing employee performance and providing helpful feedback and training opportunities.
• Resolving conflicts or complaints from customers and employees.
• Monitoring store activity and ensuring it is properly provisioned and staffed.
• Analyzing information and processes and developing more effective or efficient processes and strategies.
• Establishing and achieving business and profit objectives.
• Maintaining a clean, tidy business, ensuring that signage and displays are attractive.
• Generating reports and presenting information to upper-level managers or other parties.
• Ensuring staff members follow company policies and procedures.
• Other duties to ensure the overall health and success of the business.

You are required to report directly to your Manager and is responsible for continue providing these services in an effective and efficient manner will ensure that municipal operations are well organized.

Job responsibilities of a Service Engineer are as follows:-

• Perform on-site repair, troubleshooting of medical equipment;

• To perform IT troubleshooting on medical equipment;

• Assist in delivery medical device;

• Remote troubleshooting via telephone or remote desktop support;

• To ensure all equipment repairs and preventive maintenance service are promptly attended resolved within a reasonable period of time to minimize service downtime in customers operation;

• To carry out service jobs including installation, testing and commissioning, user training, preventive maintenance service, breakdown calls effectively and efficiently;

• To inspect all incoming equipment to assure physical condition and functional checks prior to deliver to customers;

• To submit service report and relevance documents to service coordinator for filing purposes;

• To undertake other duties and responsibilities as may assigned by the management from time to time.

Role:

• Diagnose and troubleshoot problems with Marine Boilers.
• Carry out repairs on inboard and outboard marine boilers.
• Perform routine maintenance to ensure all shipboard systems are functioning properly.
• Travel domestically and internationally to service jobs on board vessels.
• Maintain cleanliness of the ship and engine room while onboard.
• Provide detailed reports on work performed and communicate the nature of repairs and services to customers.

Safety and Compliance:

• Follow all safety protocols and regulations to maintain a safe working environment.
• Ensure compliance with environmental regulations related to marine services and repairs.

Documentation and Reporting:

• Keep accurate records of all services performed, including time spent, parts used, and labor involved.
• Use service management software to log and track repairs and maintenance tasks.

Team Collaboration:

• Collaborate with other technicians and service team members to ensure efficient workflow and high levels of customer satisfaction.
• Assist in training and mentoring junior technicians as required.
• Perform any other duties as assigned.

Requirements:

• Diploma or equivalent; technical certification or associate degree in marine mechanics or a related field is preferred.
• Minimum of 2 years’ experience in marine service and repair for boilers.
• Strong mechanical skills and ability to solve problems.
• Proficient in using diagnostic tools and marine service equipment.
• Knowledge of marine engines, auxiliary engines, and cargo pumps.
• Ability to read and understand technical manuals and schematics.
• Capable of lifting heavy objects, working in various weather conditions, and performing physically demanding tasks.

Role:

• Diagnose and troubleshoot problems with marine engines, auxiliary engines, steering systems, and other related components.
• Carry out repairs on inboard and outboard engines, including work on fuel, cooling, and exhaust systems.
• Perform routine maintenance to ensure all shipboard systems are functioning properly.
• Maintain cleanliness of the ship and engine room while onboard.
• Provide detailed reports on work performed and communicate the nature of repairs and services to customers.

Safety and Compliance:

• Follow all safety protocols and regulations to maintain a safe working environment.
• Ensure compliance with environmental regulations related to marine services and repairs.

Documentation and Reporting:

• Keep accurate records of all services performed, including time spent, parts used, and labor involved.
• Use service management software to log and track repairs and maintenance tasks.

Team Collaboration:

• Collaborate with other technicians and service team members to ensure efficient workflow and high levels of customer satisfaction.
• Assist in training and mentoring junior technicians as required.
• Perform any other duties as assigned.

Requirements:

• Diploma or equivalent; technical certification or associate degree in marine mechanics or a related field is preferred.
• Minimum of 2 years’ experience in marine service and repair.
• Strong mechanical skills and ability to solve problems.
• Proficient in using diagnostic tools and marine service equipment.
• Knowledge of marine engines, auxiliary engines, and cargo pumps.
• Ability to read and understand technical manuals and schematics.
• Capable of lifting heavy objects, working in various weather conditions, and performing physically demanding tasks.

Summary of Position:

A leading German company specializing in thermal management is looking for a Sales Engineer/Sales Manager to join their team in Singapore.

Responsibilities :

Create a long-term growth strategy and offer competitively advantageous insight of product.

Spec-in company product with stakeholders (Machine Maker, Panel Builder, System Integrator, End-User).

Form strategic alliances with key accounts.

Develop & grow distribution channels throughout South East Asia.

Provide monthly update to the direct report on performance.

Requirement :

Degree in Mechanical/Electrical Engineering.

An MBA will be advantageous.

Proven track record of 5-7 years in Sales, Product, and Business Development, preferably in the field of industrial thermal management.

Regional sales experience in South East Asia.

Knowledge of chiller, panel cooling, thermal management will be advantageous.

Some experience with industrial refrigeration service maintenance, including seeking new service partners and dealing with existing ones.

Hands-on management and able to navigate confidently in complex and challenging environments.

Able to work independently.

Good oral and written communication skills.

A hunter mindset, with proven track record of growing assigned market.

A. To responsible for the company's production operations;

B. To assist in the company's manufacturing process operations;

C. Participate in the company's product quality management;

D. To handle the company's order management;

E. Check the company's product inventory status;

F. To order the goods;

G. To serve customers;

H. To help company to arrange the operation plan;

I. To introduce and sell the goods to the customers;

J. To promote the existing products to the relevant clients;

K. To check the products inventory list;

L. To manage the company's sales

Responsibilities:

• Ensure team briefings are carried out before each service period
• Implement and ensure that Food Safety and Hygiene standards are met at all times
• Ensure that all food is prepared according to quality, taste and hygiene guidelines established by the Company
• Train and develop the team to deliver the food to a high standard
• Ensure readiness for service and that the pace is set for peak times
• Ensure that all food is presented for service in a timely manner and in correct sequence
• Deal with any customer returns of food in a timely manner
• Check and sign for all deliveries
• Ensure that outlet is stocked with adequate levels of inventory
• Participate in monthly physical stock take of the Outlet, including but not limited to plates, bowls and crockery
• Control wastage
• Handle guests’ special requests and complaints
• Ensure that the Kitchen Assistants and Kitchen Crew are able to handle their duties properly and well groomed, properly attired and efficient.
• Ensure that the highest standard of cleanliness is maintained including the maintenance of furnishings and equipment and the proper set up of the Outlet and connected areas
• Assist your superior in Implementing and developing of training programs
• Perform miscellaneous job-related duties as assigned

Job Responsibilities

• Developing project plans, including timelines, budgets, and resources allocation
• Work together with Project Director to ensure project progress meet project submission, project schedule including coordinating activities and resolving problems
• Managing the work activities and performance of the subcontractors, supervisors and workers and liaise with clients, relevant authorities and consultants to resolve bottlenecks
• Ensure compliance with safety regulations and industry standards
• Communicating project status updates to stakeholders, including clients, management and team member
• Identify and mitigate project risks and issues
• Maintain quality standards, carry out site inspections and resolve technical issues on time
• Prepare and update all site reports, monitor and report progress of project
• Conduct safety compliance and risk assessment

Job Requirements

• Min. 5 years of experience in Electrical works
• Degree in Electrical Engineering or equivalent
• Strong understanding of electrical systems, codes, and regulations
• Knowledge of project management software and tools
• Experience with electrical works, Low Voltage (LV) switchgear, distribution board, cable selection, electrical single line drawing, cable containment system, lighting fixtures
• Good knowledge in AutoCAD drawings
• Strong leadership and communication skills to effectively manage teams and stakeholders
• Analytical and problem-skills to identify and mitigate project risks and issues
• Attention to detail and ability to maintain accurate project documentation

A Sales Manager plays a crucial role in leading a sales team to achieve specific sales targets and drive business growth. Their job scope generally includes the following

key responsibilities:

1) Sales Team Leadership

2) Sales Strategy Implementation

3) Target setting & achievement

4) Customer relationship management

5) Sales Training & Development

6) Sales Report analytics

7) Sales Forcasting & Report

8) Market Intelligence & competitor analysis

Key Skills and Competencies for a Sales Manager:

Leadership and team-building capabilities.

Strong communication and interpersonal skills for managing relationships with clients and the team. Data analysis skills for monitoring sales performance and making data-driven decisions.

Strategic thinking and problem-solving skills.

Proficiency with CRM systems and sales software.

Negotiation skills and a customer-focused approach to selling.

Time management and organizational abilities to juggle multiple priorities.

EQUIREMENTS:
• Excellent communication and presentation skills
• Experience in related industry (Office System Furniture) will advantage at least 3 years
• Result-orientated
• Independent, creative and resourceful
• Team Player
• Able to work under high pressure
• Hardworking, honest and cooperative with positive attitude
• Love to travel and to meet up with people

Qualified or Interested candidates, please email your updated resume with current and expected salary to: [email protected]

Bonanza of Brands Pte Ltd was founded in 2024. We aim to serve quality food at affordable prices. We are a fast-growing brand and currently expanded to 8 outlets around Singapore. We are looking for candidates with passion in F&B to join our growing team!

Job description:

1. Operational Management

• Oversee daily operations, ensuring smooth service delivery and adherence to restaurant standards.
• Monitor food quality, hygiene, and customer service standards.
• Ensure compliance with local regulations, including health, safety, and licensing requirements.
• Develop and maintain operating policies and procedures.

2. Team Leadership and Development

• Recruit, train, and manage staff, including Front of House (FOH) and Back of House (BOH) teams.
• Foster a positive work environment, promoting teamwork and staff engagement.
• Conduct regular performance evaluations and provide constructive feedback.
• Address staff concerns and resolve conflicts effectively

3. Customer Experience

• Ensure outstanding customer service to enhance guest satisfaction.
• Address customer complaints and resolve issues promptly and professionally.
• Gather and act on customer feedback to improve service quality.

4. Marketing and Business Development

• Collaborate with the marketing team to develop promotional campaigns and special events.
• Build and maintain relationships with customers, suppliers, and partners.
• Identify and implement strategies to attract and retain customers.