Overview of the Job
The GroupM Services team adopt a collaborative and customer-centric approach in delivering high value and innovative solutions for our Agencies and Agencies’ clients, including the activation and execution of dynamic media campaigns.
We are currently looking for a Senior Performance Manager to join us. You will be responsible to oversee the entire end to end of campaign management process to support GroupM agencies and clients. Working closely with internal teams and directly with clients to ensure seamless campaign plan development, execution and delivery.
3 best things about the job:
- Opportunity to work with market leading clients, pioneering Performance marketing
- Working with an extremely diverse, international group of individuals
- Opportunity to expand the learning on Digital technology & platforms, high visibility within the agency and clients where your work is sure to be seen & appreciated.
Measures of success –
In three months:
- Become knowledgeable of the client’s business, ways of working, key client teams and internal teams, and the brand objectives for 20-21
- Seamlessly running operations on biddable platforms like Google, Facebook, Twitter and understand & implement the tracking and tagging process on Google Campaign Manager, MOAT, DAR, etc.
- Understand client’s processes & liaise with market planners to shape media plans on a monthly basis as per aligned strategies/direction
- Clear understanding of reporting requirements and ensure timely reporting to the team for taking effective decisions
- Regularly attend weekly/monthly calls with internal teams & clients providing status and updates on live local market plans, highlight issues or best practices, next steps/recommendations, if any.
- Engage regularly with Search team to get learnings and build cross platform strategies
In six months:
- Establish ways of working with planning team and become the go to person for all biddable requirements both internal (local markets and global MC) and external (global client) stakeholders;
- Be on top of campaigns that are currently live in markets and share industry best practices or suggestions to improve the performance further
- Connect with the platform teams on a weekly/monthly basis from Google, Facebook, Twitter, etc. to discuss campaign performance & issues, learn about new alphas/betas, align test and learn plans to achieve best-in-class results for the brand
- Continually building test and learn frameworks across all platforms, ensuring tests reach significance where learnings / next steps can be communicated to clients.
- Regularly liase with the internal planning and performance team to share positive results or recommend new properties as part of the learning and scale up plan for other markets
- Gain trust and confidence of all relevant stakeholders – global and local client teams and in markets teams
In 12 months:
- Guiding planning teams on the campaign output, prepare and present media recommendations for ongoing client communication plans to senior global clients for approval/ feedback
- Exceeding client KPIs across all campaigns and help to grow business by suggesting new ideas and services to the biddable/market leads
Responsibilities of the role:
Day to day business management - Work across all aspects of the biddable business for client, campaign operations, regular analysis of live campaigns, raise any alarms in case of any issues, recommending new products
Biddable Excellence – Ensuring gold class delivery on campaign while following the excellence frameworks and best practices followed by the brand
Network Management - Learning how to work with multiple markets and cultures and developing a good relationship with agency and client teams across the region and globe.
Planning Input -
- Understand the client’s objectives and recommend appropriate biddable plan basis the brief
- Lead biddable operations of Japan business and effectively manage & optimize campaigns wrt budgets, targeting, bid strategies, etc. to achieve the KPI
- Analyze Competitor’s activity & keep a lookout for industry/category trends to recommend the right course of action
- Contribution to the campaign strategies from a biddable perspective
- Weekly/Monthly calls with internal client team on campaign performance and align on any recommendations
Reporting – Timely reporting for all biddable platforms like Facebook, Google, Twitter, Campaign Manager, Analytics, etc. to the market teams and the client to take the right decisions.
Team Development: Share regular updates on new products or positive campaign results with larger team so that other markets can also adopt the learnings
What you will need:
- 3 - 4 years of operational experience across Biddable platforms
- Google Ads & Facebook Blueprint Certifications is good to have
- Experience in running high-volume campaigns across Facebook, Google, Twitter & managing campaign tracking across Google Campaign Manager, MOAT, DAR, Nielsen, etc.
- Up-to-date knowledge of best-in-class practices in digital marketing
- Strong analytical mindset with attention to detail around data, insights and actions
- Excellent communication skills and teamwork, to liaise with different market teams across APAC
- Proficient in excel and PowerPoint
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupmworldwide
About GroupM Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
