Primary Function of Position:

The Senior Manager, Digital Product Portfolio Marketing, Asia is responsible for leading regional marketing strategy development and execution for our Intraoperative Digital Product Portfolio in five markets (Japan, Korea, China, Taiwan, and India). Core job responsibilities include leading go-to-market planning, market research, insights generation, and marketing execution in close collaboration with Corporate, Regional, and Market teams to drive Intraoperative Digital Product Portfolio readiness, launch, adoption, utilization, and customer satisfaction. As a key Asia leader for our Digital Product Portfolio, this individual will be responsible for understanding the needs of our customers and working closely with cross-functional teams to build and execute growth strategies and plans that meet the unique needs and requirements across the region.   

Roles and Responsibilities:

• Support creating and aligning Intraoperative Digital Product Portfolio and marketing visions with sales and marketing stakeholders to launch Digital Products and accelerate their adoption.
• Collaborate with Asia Regional Clinical, Hospital, and Platform portfolio teams to ensure coherent and integrated visions and marketing strategies and tactics for Asia.
• Collaborate with Corporate, Regional, and Market partners to build localized product launch strategies and plans for the Intraoperative Digital Product Portfolio in Asia.
• Ensure consistent planning process regionally with authentic product positioning, value messaging, and local commercial execution. Conduct post-launch analysis with Market teams to track execution effectiveness and make necessary adjustments to achieve goals.
• Identify, establish, and promote best practices to improve sales and marketing competencies for the Digital Product Portfolio across the Region.
• Identify gaps in marketing toolkits for the Asia region and drive development or customization of new Digital Product Portfolio collateral and tools where necessary.
• Collect feedback from tradeshows, market research, customer interviews, focus groups, and KOL case observations related to the Digital Product Portfolio. Generate regionally specific insights for existing (post-market) and upcoming (pre-market) Digital products in the pipeline.
• Develop in-Market or in-Region business justification for the launch of new Digital products.
• Develop productive relationships with Regional KOLs and leverage them in their respective Markets and internationally to showcase our Intraoperative Digital Product Portfolio.
• Support Global Product Management to help address product quality issues and help manage EOL plans as they arise. 

Marketing Assistant Manager Job Description

Our company is looking to hire a marketing assistant who will be working closely with our marketing team to develop and implement marketing plans and strategies for our brands. As a successful hire, you will be tasked with helping identify marketing trends and opportunities for growth, as well as creating marketing materials such as white papers and case studies. You will be giving presentations about our ongoing campaigns and provide administrative support to our marketing and sales teams.

To be chosen for this role, you must have a bachelor's degree in marketing, business, or a related field. Prior work experience in administration, sales, or marketing is a plus. Effective written and verbal communication skills and a high level of attention to detail are both important keys to success in this role.

Marketing Assistant Manager Responsibilities:

• Collaborating with the marketing manager, internal teams, clients and partners on marketing strategy.
• Helping identify marketing trends and key opportunities for innovation.
• Learning and working with various types of software for digital marketing.
• Working closely with sales and marketing department.
• Creating marketing materials such as white papers, case studies, and presentations.
• Giving presentations.
• Maintaining a marketing database.
• Providing administrative support to the marketing and sales team.
• Preparing, formatting and editing a range of documents.
• Understanding company product and brand.
• General office duties.
• Creating and interpreting a variety of reports.
• Organizing market research.
• Analyzing questionnaires and other forms of feedback.
• Updating social media accounts.
• Perform any other duties assigned by the director.

Marketing Assistant Manager Requirements:

• Bachelor’s degree in marketing, business or related field.
• Administration or sales and marketing assistant experience.
• Effective written and verbal communication skills.
• A high level of attention to detail.
• Ability to work effectively within a team and independently.
• Experience using computers for a variety of tasks.
• Competency in Microsoft applications including Word, Excel, and Outlook.
• Good organization skills.
• Related job and internship experience.
• Digital marketing experience.
• The ability to work under pressure.
• Availability to work within opening hours (e.g. evenings, holidays, weekends).