RESPONSIBILITIES

• Provide strong support to Local & Regional Sales & Marketing teams to facilitate their business strategies and sales initiatives in their respective local markets to meet established business objectives and revenue generation
• Conceptualise & implement all marketing functions inclusive of ship marketing promotional collaterals / corporate communications, public relations, media relations & crisis management, Corporate Social Responsibility initiatives / digital & social campaigns, strategic joint partnerships, theme cruises & enrichment programs to elevate incremental onboard revenue, embark on multi projects & event management eg. travel fairs / roadshows / trade events / cruise forums organisation
• Manage external creative ad / media / digital & social marketing agencies towards ship brand & tactical campaigns / projects timelines
• Copywrite, translate, vet & approve a full spectrum of local & regional marketing communications to ensure brand consistency & contents accuracy (ATL, BTL, digital & social media platforms)
• Orchestra media interviews, craft media releases and media responses for local & regional media interviews queries
• Reinforce set corporate brand guidelines and policies & procedures as a corporate brand advocate
• Conduct ship tours and host travel agents, media & strategic joint partners familiarisation cruises & Flycruise trips
• Execute portstay ship events, theme cruises, enrichment programs and other mega inaugural cruise events across the region
• Coordinate drone filming, 360 VR shoot, cruise & event photography and videography assignments
• Work closely with the Hotel Operations – Cruise Entertainment / F&B / Marine Operations / Retail / RWAS / Spa / Shore Excursions teams for homeported ships under countries of responsibility to innovate, showcase and implement onboard enrichment programs, theme cruises, promotional campaigns with internal stakeholders &/or with external strategic joint partners to create new bespoke cruises
• Embark on joint collaborations with National Tourism Boards for to manage joint coop campaigns & cruise development funds, consolidate supporting documentations and oversee proper financial audit process to fulfil the joint coop funds reimbursement
• Evaluate sponsorship proposals, contra agreements, and prepare sponsorship cruise letters
• Manage consumers’ enquiries and guest challenges to achieve top-notched service excellence
• Recommend & maintain annual marketing budgets, map out marketing communications plans, track campaign effectiveness and run post-mortem reports in association with marketing efforts for the respective regions / markets covered
• Garner market trends & cruise insights to generate management reports & presentations to achieve USP competitive edge for product innovation
• Any other adhoc assigned new projects and job responsibilities

QUALIFICATIONS AND EXPERIENCE

• Candidate must possess a Degree in Business, Marketing, Mass Communication, Hospitality & Travel Tourism or other related disciplines
• Minimum 3 - 5 years of relevant in Marketing, Hospitality & Travel Tourism work experiences, with regional exposure is a plus
• Able to work swiftly in a fast-paced and dynamic environment, under minimal supervision across multiple regional markets and different time zones concurrently
• Exceptional time management & delivery of top-notch quality work with high volume turnover to meet tight deadlines
• Display great passion & good work aptitude, strong sense of urgency and personal integrity
• Excellent interpersonal skills, analytical skills, creative thinking, keen eye for detail and sharp business acumen
• Effective presentation, negotiation and multi-projects management skills are required
• Well-versed in MS Office, HTML, Adobe Photoshop software is a plus
• Must be able to travel to Asia Pacific and Middle East and North Africa region when required, up to 35% of the time