MISSION
The Marketing and Communications Assistant at the International French School (Singapore)
is responsible for enhancing the school’s visibility and reputation through strategic
marketing and communication efforts. This role focuses on strengthening the school’s brand
identity, managing public relations, creating engaging content, and executing digital
marketing strategies to attract new students, retain current ones, and foster strong
relationships with the community.
RESPONSIBILITIES
● Brand Management:
○ Ensure consistent and cohesive representation of the IFS brand across all
communication channels.
○ Monitor the school’s brand image and make recommendations for
maintaining a positive public perception.
● Strategic Marketing Execution:
○ Support the development and implementation of marketing campaigns aimed
at increasing student enrollment and retention.
● Content Creation & Updating:
○ Produce high-quality content for various platforms, including the website,
newsletters, brochures, and other promotional materials.
○ Collaborate with internal departments to gather information and create
stories highlighting the school’s achievements and events.
● Public Relations:
○ Act as the liaison between the school and the media, managing press
releases, media inquiries, and crises.
○ Build and maintain relationships with media outlets and influencers to ensure
positive coverage.
● Digital Marketing:
○ Execute digital marketing strategies, including SEM (Search Engine
Marketing), SEO (Search Engine Optimisation), SMM (Social Media
Marketing), Content Marketing and Email Marketing to engage target
audiences and drive traffic to the school’s platforms.
○ Support the tracking and analysis of digital marketing metrics to optimise
performance and improve engagement.
● Internal Communications:
○ Support the facilitation of communication between staff, students, and
parents by creating internal newsletters, announcements, and updates.
○ Collaborate with various school departments to ensure accurate and timely
communication of school activities and policies.
REQUIRED SKILLS, EXPERIENCE AND QUALIFICATION
- Education: Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Experience: At least two years of experience in marketing communications, preferably within the education sector or a similar environment.
- Proven experience in digital marketing, content creation, and public relations.
- Skills: Strong writing, editing, and content creation skills.
- Proficiency in digital marketing tools and platforms (e.g., social media, SEO,email marketing).
- Excellent organisational and project management abilities, with the ability to juggle multiple tasks and meet deadlines.
- Strong interpersonal and communication skills to build relationships with internal and external stakeholders.
- Creative thinking and problem-solving skills.
WORKING CONDITIONS
- Contract Type: Full-time, Permanent
- Work Hours: 40 hours per week, with flexibility as needed for events or deadlines
BENEFITS
- Comprehensive health insurance
- Professional development opportunities
- Employee discounts for school fees (if applicable)
- Annual Leave: 40 days of annual leave, with the possibility of additional leave based on tenure and performance. Leave must be scheduled in advance and approved by the Line Manager.
If you are interested, please apply directly at IFS career portal https://www.ifs.edu.sg/careers/
