The incumbent is in charge of boosting the Commercial Performance and plays a crucial role in driving revenue and ensuring the hotel’s financial and business objectives are met and everything is financially sound. Here’s an outline of their scope of work:
How your day looks like:
Strategic Planning and Revenue Growth
- Develop and implement strategies to maximize revenue across all departments (rooms, food and beverage, events, etc.).
- Analyze market trends, competitor performance, and demand patterns to adjust pricing and promotions.
- Provide regular updates on sales performance, operational metrics, and financial results.
- Collaborate with the Revenue Management and Sales teams to optimize pricing, distribution, and inventory strategies.
Sales Oversight
- Work closely with the Director of Sales and Marketing to ensure effective campaigns and promotions align with the hotel’s business goals.
- Drive initiatives to attract and retain key accounts and business partnerships.
- Evaluate the success of sales and marketing efforts and recommend improvements.
Operational Leadership
- Oversee the performance of commercial departments (e.g., Sales, Marketing, Events, and Reservations).
- Ensure alignment between operations and the overall commercial strategy of the hotel.
- Identify opportunities for operational efficiencies that enhance profitability.
- Special projects champion to elevate Guest Satisfaction and improvement of process.
- Act as the General Manager’s representative in their absence, providing strong leadership and decision-making support.
Financial Performance Monitoring
- Monitor key performance indicators (KPIs) such as RevPAR (Revenue Per Available Room), ADR (Average Daily Rate), GOP (Gross Operating Profit) and occupancy rates.
- Prepare and present regular financial and performance reports to senior management.
- Identify underperforming areas and create actionable plans to address them.
Customer Experience and Brand Alignment
- Ensure that commercial strategies are aligned with delivering an exceptional guest experience.
- Maintain consistency with brand standards while adapting to market-specific needs.
Team Development and Leadership
- Guide and support department heads, ensuring alignment with the hotel’s objectives.
- Mentor and develop team members to build a high-performing commercial team.
- Foster cross-department collaboration to achieve business goals.
Stakeholder and Owner Relations
- Act as a liaison between the hotel management team and stakeholders/owners to communicate performance and strategies.
- Address stakeholder feedback with actionable plans to meet expectations.
Core Skills Required:
- Strong understanding of revenue management, sales, and marketing principles.
- Analytical and strategic thinking skills.
- Excellent communication and negotiation abilities.
- Leadership and team-building capabilities.
- Ability to adapt to changing market conditions and implement innovative solutions.
This role is highly dynamic and central to a hotel’s financial success, blending operational leadership with a focus on strategic growth and guest satisfaction.
How do I deliver this?
Tell it like it is- Authentic, honest, you mean it, sincere, true.
Have fun and make friends - fun, energetic, whimsical, upbeat, “wink", casual.
I've got your back- Accountable, responsible, makes up for own promises, knows how to take ownership, follows - thru, dependable.
Play to win - Original, cutting edge, new, "outside the box”; open to new possibilities, different.
Right here, right now - Attentive, detail-oriented, always focused, always in the moment, precise, owns the guest.
