Welcome to your exclusive Invitation to the Never Before.
We are the dentsu APAC Solutions team. We are creative problem solvers.
We are a team of similarly minded individuals who come from diverse backgrounds. We are a t-shaped team with each of us having a core competency in creative, CX and media. At the same time, we are also lateral thinkers enabling us to move horizontally between the core competencies.
We craft future facing Never Before solutions that are fit for purpose, bespoke and deliberate in how they balance the right mix of creative, media and CX to help brands unlock transformative growth.
We follow the dentsu way. Our problem-solving approach is intentional. We interrogate briefs until the problem confesses. We sharpen our insight until it pierces through the ordinary to reveal hidden, underlying truths. We apply the power of creativity to develop expansive ideas that penetrate culture and impact behavioural change.
Our solutions are purposely designed to create beautiful simplicity that brings complexity to its knees. Simplicity allows us to implement and scale fast.
We are advocates on behalf of our ‘consumers’, ‘customers’ and wider society. Our solutions are deliberately built from a people perspective outward. This helps us maximise the connectivity between people and the brands that serve them. It also inspires us to create the types of experiences that people want to have with brands, not the other way around. People centricity brings clarity. We fight against looking at the world through the brand lens. That’s myopic and reductive. We also fight for connectivity ensuring that our solutions have no dead ends. As a result our solutions intentionally deliver emotional value exchanges that stretch beyond product utility.
More broadly this is who we are:
We are influencers who have deep experience in our specialisms.
We are creators who have a problem solving and imaginative mindset.
We are collaborators who partner with curiosity and passion.
We are orchestrators who connect the dots to join things up.
We are nurturers who are emotionally intelligent.
We live ‘our why’ because we love what we do.
What we do:
When you know what you believe, you know how to behave. How you behave tells people who you are.
We work with some of the best. We work with a brilliant range of clients. Each has their unique set of challenges that we turn into opportunities.
As a solutions team we work horizontally and vertically with our client teams (Integrated Client Leads). Through our Key Account Planning (KAP) process we audit our client challenges and spot opportunities to help them succeed. These opportunities become the basis for our Solutions. They are built specifically to address the client growth opportunity and designed to generate revenue for dentsu.
In 2024 our Solutions will mainly focus on growing revenue from our existing clients however new business is an always on pipeline that also requires input from us.
Your job as the Integrated Strategy Partner is to work with the ICLs to identify the growth opportunity and then build the right blend of solution offerings that directly address those opportunities.
You will also sell your Solution to the clients and helps manage the implementation through the teams of creative, media and CX specialists. This is where your lateral horizontality comes to play.
Horizontally, we work across our three lines of service Creative (aka dentsu creative), CX (aka Merkle), media (aka Carat, iprospect, dentsu x).
Depending on the blend of the Solution sometimes we wear our creative hat, sometimes we use our media drafting pencil, sometimes we use our CXconsultant’s stethoscope.
Each member of the Solutions team acts as champion for the individual service line based on their experience and personal development plan. Currently we are a team of 7 (two CX specialists, one media specialist, 2 creative specialists, one innovation & technology product specialist, and one TBD – that’s you J. Your profile is creative strategist and insight specialist).
Often our Solutions are crafted from our existing best in class suite of dentsu products and capabilities. We have a portfolio of 10 key offerings that are built to address specific creative, CX and media opportunities. Sometimes the offering(s) span all three service lines such as dashboarding, insight and analytic products. Sometimes we partner externally and sometimes we innovate new offerings and products.
Each Solutions offering has a clear growth proposition with a clear description of the benefit, the revenue potential, and a clear RACI. They are also mapped to the dentsu way of working. They are designed for modular implementation.
Another part of your Integrated Strategy Partner role will be owning and or contributing to thought leadership. Our thought leadership is deliberate, choiceful, unique and future facing in how we own specific topics that ladder up to our overall dentsu positioning.
We care about our talent. As a team we are nurturers who care about our culture and always have an eye on who we will eventually hand the baton to in the future. As a senior member of the team your role will also be to identify and nurture talent throughout the APAC network and wider global teams. We believe talent can be developed from anywhere, whilst we focus on our direct contribution to the APAC strategic community we mentor and engage with many (any) parts of the agency.
Lastly, your line manager will be me – the CSO for APAC Solutions. I report directly into the CEO of Solutions APAC and have a dotted line into the APAC dentsu CEO.
Our dentsu values:
We have 8 ways we Never Before and hire against them.
1. We Dream Loud
2. We Inspire Change
3. We Team Without Limits
4. We all Lead
5. We Make It Real
6. We Climb High
7. We Choose Excitement
8. We Are A Force For Good.
