Marketing Communications Manager (Individual Contributor with Resources)
8 months ago
About Durapower:
Durapower, a global leader in Energy Storage Systems driving the green transformation, is seeking a dynamic and experienced Corporat..
About Durapower:
Durapower, a global leader in Energy Storage Systems driving the green transformation, is seeking a dynamic and experienced Corporate Communications Manager to play a pivotal role in elevating brand awareness, thought leadership, and lead & demand generation. This individual contributor will collaborate closely with internal stakeholders and external partners on emerging trends on battery technology and sustainability topics.
Dept: Marketing Communications
Marketing Communications Manager (Individual Contributor with Resources)
Role & Responsibilities:
- Brand Growth & Expansion: Work with strategic partners to execute corporate branding activities to propel brand growth and expansion.
- Digital Presence: Grow, manage, and curate content on corporate websites and social media platforms.
- Trend Awareness: Stay current on key business and industry trends, including competitors' activities.
- Content Development: Develop content for corporate and product communications, aligning with go-to-market strategies.
- Cross-functional Collaboration: Collaborate with internal teams and external partners on communication and marketing campaigns, including media publications and external events.
- Stakeholder Engagement: Prepare communication materials for internal and external stakeholders, fostering sustainable relationships.
- Employee Engagement: Partner with HR for employee engagement initiatives, including communication, newsletters, and events.
- Media Tracking: Track media coverage and target audience engagement to measure ROI. Government & Investor Relations: Provide support for communications related to government and investor relations. Product Branding/Marketing: Place special emphasis on integrating product branding seamlessly into the overarching company branding strategy.
- Battery Cells Manufacturing and Product Roadmap Tie-in: Highlight the critical link between battery cells manufacturing and the company's product roadmap within branding and marketing initiatives.
Experience and Skills Experience:
- 8 to 12 years in internal and external communications, including business media relations and managing PR campaigns. Education: Bachelor’s degree, preferably in marketing or Mass Communication.
- Content Development: Ability to develop compelling content across various communication channels for different target audiences.
- Creativity: Creative mindset with proficiency in digital marketing and hands-on experience in campaign/event planning and execution.
- Interpersonal Skills: Strong interpersonal skills, including experience working with senior leadership teams and key stakeholders.
- Leadership & Collaboration: Demonstrated leadership ability, autonomy, and collaboration skills.
Insights on Must-haves:
- Reporting Structure: This role reports to the Executive Director and CEO.
- Alignment of goals: Demonstrated ability to align departmental goals with the company's vision.
- Strategic Planning & Execution: Proficiency in devising and executing strategic initiatives, particularly in branding across corporate, product, and employer domains in relation to Battery Cells & Battery Modular Systems and application Product Roadmap.
- External PR Agencies: Capability to work with external PR agencies for press releases, with a focus on aligning strategic initiatives with the company's vision. Collaboration & Adaptability: Strong communication skills to collaborate with external PR agencies and internal departments, demonstrating adaptability to connect various facets of the company's products and services.
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