Finance and HR Specialist

We are seeking a dynamic and experienced professional to take on a hybrid role combining responsibilities in finance, human resources, and administrative support. This position is ideal for someone with a diverse skill set who can manage financial operations, oversee HR processes, and provide high-level secretarial support.

Key Responsibilities

Finance

• Manage the company’s financial operations, including cash flow management, budgeting, and forecasting.
• Prepare and review financial reports and ensure timely submission to relevant stakeholders.
• Oversee accounts payable and receivable processes to maintain accurate financial records.
• Monitor and report on the organization’s financial health, identifying opportunities for cost efficiency.

Human Resources

• Handle the company’s payroll process, ensuring accuracy and compliance with statutory requirements.
• Maintain employee records and oversee HR documentation, including contracts and benefits administration.
• Assist in recruitment and onboarding processes as required.

Secretarial and Administrative Support

• Prepare and distribute meeting agendas; take and transcribe minutes for internal meetings.
• Provide administrative support to the management team, including scheduling, correspondence, and report preparation.
• Maintain an organized filing system for financial, HR, and company documents.
• Coordinate with external stakeholders, such as auditors, vendors, and regulatory bodies, as needed.

Ready to make an impact? We’d love to hear from you! Apply today by sending your resume to [email protected] or click apply now!

**We regret to inform that only shortlisted candidates would be notified

Talentvis Singapore Pte Ltd | EA License No: 04C3537
EA Personnel Name: Sherwin Wong | EA Personnel No: R1770151

Responsibilities

• Ability to lead the team and assist in preparation of BIM model and content for BIM Coordination meetings
• Adhere to BIM execution plan and project workflow criteria under the direction of Architect incharge
• Support project team and efficiency in workflow to achieve BIM deliverables as per requirements timely
• Leveraging BIM software and tools as a methodology to coordinate design documentation
• Assist in updating BIM standard and template for the project
• Be familiar with BIM submission, regulations and guidelines
• Provide guidance and conduct in-house BIM training to other team members
• Develop discipline specific BIM modelling content

Requirements

• Degree in Architecture or equivalent from any recognised tertiary institution preferred
• Specialist Diploma in BIM
• Minimum 5 years relevant working experience in building construction (Architecture), Singapore
• Good knowledge of Authorities' requirements and overall project process
• 5 days work week, Mondays to Fridays
• Working location: Central, Singapore

Interested and suitable candidate kindly click quick apply. Resume will be routed to Jasmine Chin Yan Min. We regret that only suitable candidate will be notified.

GEMS Recruit/EA License: 23C1459

EA Personnel No: R1442379 (Jasmine Chin Yan Min)

Job Description

• Retail sales of aquarium products, ornamental fishes, corals and tanks.
• Handle customer's enquiries
• Shop livestock tank/display tank maintenance
• General housekeeping of retail shop
• Assist in ad hoc job task

Job Requirements

• Sales-driven and self-motivated.
• Knowledge of aquarium fishes and corals is an added advantage.
• Experience in the aquarium industry or as a personal passion is an added advantage.

Benefits

• Basic + Commission + Performance Incentive
• Meal(s)
• Excellent career growth opportunity

(Technical Specialist/ Equipment technician/ Manufacturing Technician/ Production/ Maintenance Technician/ Engineering Assistant/ Assistant Engineer/ Service)

1 vacancy - Afternoon Shift: Mon - Fri 3pm - 11pm / Sat: 1pm-7pm

• Permanent Position / MNC/ Near Woodlands MRT/ Urgent Hiring!!
• AWS, Annual Leave, Medical & Dental Benefit
• Attendance Allowance + Shift Allowance, OT
• Training will be provided

Our client is a global advanced precision engineering & manufacturing solutions provider.

Responsibilities:

• To carry out repair & maintenance of in-house Production Automation Machines
• To provide support to ensure production machines & equipments is repaired timely.
• To attend to unforeseen machine breakdown.
• To carry out Preventive Maintenance (PM) as scheduled.
• To support all Automation Integration.
• To recommend improvement to enhance Productivity & Yield.
• Compliance to all regulatory and in house system requirements especially for medical and automotive customers
• Prepare the automation documents, reports and records on daily basics

Requirements

• NTC in Engineering-related discipline, preferable in Mechanical/Electrical/Electronics/Plastic technology.
• 1-3 years relevant experience in Machine repairs and maintenance
• Good team player with positive working attitude

Interested candidates, please e-mail resume in Word document (indicating your current salary and expected salary) to:

Ryan Tan (EA Reg. no.: R23116422)

Recruitment Manager

Right Recruit Pte. Ltd.

10 Anson Road, #33-03, International Plaza, Singapore 079903

EA Licence No: 23C1743

[email protected] I www.rightrecruit.com.sg

Summary:

The Elastic Stack Specialist – SIEM Operations will join the APAC Production Security team in Singapore, responsible for enhancing the detection and reaction capabilities to cyber threats. This includes deploying, maintaining, and improving the SIEM infrastructure, working closely with the Production Infrastructure and Observability teams.

Responsibilities:

• Install and administer servers for the SIEM infrastructure.
• Develop automation for tasks and self-service tools.
• Integrate new technology logs into the SIEM system.
• Support logs parsing using custom parsers/GROK development.
• Manage projects related to SIEM implementation and enhancement.
• Actively participate in the activities of the Production CSIRT/SIEM Engineering team.
• Contribute to the implementation of control plans, ensuring compliance with regulatory and internal guidelines.
• Report incidents according to the Incident Management System.

Requirements:

• A minimum of 7 years of overall experience, with at least 4-5 years of expertise in handling the ELK stack for large platforms or architectures.
• Hands-on experience with Elastic Stack (Elasticsearch, Logstash, Kibana, Beats) including data ingestion, management, monitoring, and analytics (mandatory).
• In-depth knowledge of Kafka.
• Proficiency in Linux administration (RedHat/Ubuntu).
• Programming skills in Python or Bash are appreciated.
• Experience in production support engineering.
• Platform integration skills, including installation, configuration, and administration of pre-production and production platforms in virtual and physical environments, are a plus.
• Familiarity with automation tools (e.g., Ansible) and DevOps pipelines is advantageous
• Strong problem-solving skills and a positive attitude.
• Ability to work autonomously and manage multiple tasks effectively.
• Strong interpersonal skills and a team player mindset.

Job Descriptions

• Support project requirements through the aid of the BIM-Lead’s Instruction.

• Support project modelling requirements for the project, ensure timely deliveries of the outcome.

• Ensure corporate BIM Standard are consistently in adherence to BIM Content and Maintenance

• Generate documentation and shop drawings directly from BIM Model. • To be involved in design, coordinate, prepare a specification, and liaise with project engineers for drawing submission to the approval stage

• To contribute and participate in design activities that are both timely and cost-effective and in accordance with the client’s specification and statutory regulations.

Requirement

• Degree/ Diploma in Architecture/ Engineering/ Construction

• Familiar with code requirements and BIM submission standards

• Proficient in the use of BIM software and, Bentley

• Minimum 1 year of relevant working experience in the built environment industry

• Communicates well, able to work independently as well as in a team to deliver projects in a timely manner

Chariots Consultancy is an innovative startup consultancy dedicated in providing high-level full-suite consultancy services designed to drive growth and transformation for our clients. We provide strategic insights and creative solutions across various industries. As we expand our marketing division, we are seeking a talented Media Production Specialist to join our team. The ideal candidate will be responsible for the entire media production process, from initial concept development to final edits. This role requires a keen eye for detail, strong collaborative skills, and a deep understanding of visual storytelling to create compelling content that aligns with our clients' brand messaging and goals.

Key Responsibilities:

1. Creative Conceptualization

- Collaborate with the creative team to brainstorm and develop innovative storyboards that align with clients' brand messaging and marketing objectives.

- Participate in client meetings to understand their vision and incorporate feedback into the creative process.

2. Photo and Video Production

- Capture high quality photos and videos for various marketing initiatives, including digital campaigns, websites, social media and print media.

- Set up and operate production equipment, ensuring the highest standards of lighting, sound, and visual composition during shoots.

- Direct talent and collaborate with the team to create engaging content that resonates with audiences.

3. Editing and Post-production

- Edit photos and videos to enhance quality, add visual effects, create a polished final product.

- Optimize media files for specific platform requirements, ensuring compatibility and high-quality display across all channels.

- Ensure all content reflects the clients branding and style guidelines, maintaining consistency across all media.

Requirements:

1. Bachelor's degree in media production, Film, Visual Arts, Marketing or related field.

2. Proven experience in photo and video production, preferably in an agency environment.

3. Proficient in industry-standard editing software such as Abode Premiere Pro, Final Cut Pro, and Adobe Photoshop.

4. Familiarity with different filming styles suitable for various platforms (e.g. social media reels, websites, advertisements).

5. Knowledge of audio production and color grading is a plus.

6. Strong creative and technical skills with an eye for detail and storytelling.

7. Excellent communication, teamwork, and project management abilities.

Your responsibilities will include but not limited to;

• Collective responsibility with the rest of the global support team to ensure the Service Management ticket queues are effectively managed based on priority & commitment.
• Effective management of your personal ticket queue.
• Fundamental to advanced troubleshooting for day to day incidents or requests from Illumina End Users involving hardware, software or networking. Ensuring that all efforts are captured on to the ticketing system.
• Basic Mobility Support
• Project Support and Potential Leadership of Project Initiatives (Large Scale IT Objectives).
• Basic Asset Management processes adherence to support ongoing accuracy of Asset Inventory Database and Stock. Effective management of hardware and software distributed to employees.
• Knowledge Base Usage, Reference and Collective Improvement.
• Timely support of End User Issues or Requests.
• Assisting hiring manager on onboarding process and preparation of IT equipment of new employees (IT portion).
• Occasional Creation of various forms of documentation. (Processes, Policies, Training Material, Quick Reference Guides, Knowledge base articles).
• Understanding of various metrics reflecting the group’s performance.
• Management of Project assignments and relevant activities as necessary in order to remain on-schedule for critical objectives.
• Narrowing down issue and redirecting issues to SME as and when necessary.
• Report customer feedback and potential improvements.

The following core skills are highly desirable;

• At least 2 years’ experience in the IT industry and Customer Service Role
• At least 2+ years’ related experience with increasing responsibility in a Service and Support technical role for a midsize or larger organization (700+ user environment).
• Must possess excellent customer service skills and have the ability to interact professionally with a diverse group, executives, managers, subject matter experts and business users.
• Maintains a high degree of professionalism in actions, demeanor and dress.
• Requires a high level of expertise in both Windows and Apple operating systems, platform software and associated hardware. Understanding of networking principles and printing environments.
• Possess a strong technology background with the ability to execute a task or project to completion.
• Demonstrated ability to manage the full lifecycle of an End User computing environment from hire to refresh/retire.
• Organized and deadline driven with the ability to track multiple tasks simultaneously. Able to effectively set priorities and work well under deadlines with a strong attention to detail.
• Excellent teamwork skills and the ability to work unsupervised.
• Demonstrated performance and aptitude consistent with Illumina core values and culture.
• Handles confidential and sensitive matters with tact and diplomacy.
• Understanding of ITIL principles

Responsibilities

• Plan, execute, monitor and control the various technical aspect of the project.
• Manage or participate in new setup or upgrade of system/network infrastructure projects.
• Responsible for supporting operational systems satisfying contractual Service Level Agreement
• Perform and manage routine preventive maintenance and operational activities
• Provide project documentation and reports
• Diagnose and rectify technical issue

Requirements

• Experience in Windows server OS, Unix/Linux OS & VM environment
• Good knowledge and hands-on experience with Microsoft SQL Server would be an advantage
• Good Working knowledge with VPN, firewall appliances and Cisco routers/switches
• Excellent written and verbal communication to convey technical ideas to both technical and non-technical audiences and contribute within a team environment
• Pro-active, dynamic and with good analytical/conceptual thinking
• Fresh graduates are welcome to apply

Only shortlisted candidates will be notified.

Please email a copy of your detailed resume to [email protected] for immediate processing.

(EA Reg No: 20C0312)

Working Hours: Monday – Thursday (8.30am – 6pm), Friday (8.30am – 5.30pm) (Hybrid working arrangement)

Working Location: Central

Salary Package: Up to $8.5k

Employment Type: Contract

We are seeking an experienced System and Cloud Specialist who will be responsible for managing the ICT infrastructure aspects of various projects from initiation to implementation.

Key Responsibilities:

• Collaborate with stakeholders across the organization to understand business and application requirements, and design infrastructure solutions accordingly.
• Develop and manage budgets for infrastructure projects, ensuring cost-effective solutions and oversee maintenance contracts, negotiating terms with vendors to ensure value for money.
• Lead the planning, deployment, and support of application infrastructure, including Microsoft Windows, SQL Server clustering, and VMware virtualization (vSAN).
• Coordinate the integration of AWS and Azure Cloud services (IaaS, SaaS, PaaS) into the organization’s infrastructure.
• Ensure all infrastructure projects adhere to public/government standards
• Oversee daily operations and support for application infrastructure

Requirements:

• Degree/Diploma in Computer Science, Information Technology, or a related field.
• Minimum of 5 years of relevant working experience in ICT infrastructure operations.
• Hands-on experience with AWS and Azure Cloud services, including IaaS, SaaS, and PaaS is an added advantage.
• Experience in public/government sector is an added advantage.

By submitting your resume, you consent to the collection, use, and disclosure of your personal information per ScienTec’s Privacy Policy (scientecconsulting.com/privacy-policy).

This authorizes us to:

• Contact you about potential opportunities.
• Delete personal data not required at this application stage.
• To withdraw consent, email [email protected].
• All applications will be processed with strict confidence. Only shortlisted candidates will be contacted.

Wong Siew Ting (Maeve) - Outsourcing Team

ScienTec Consulting Pte Ltd – 11C5781

​Our client is a global leader in gateway services, who is seeking to recruit a Ramp Specialist (Aviation). This position is based in Singapore.

Ramp Specialist (Aviation)

Responsibilities

Operate heavy equipment, aerobridges and passenger steps to facilitate flight handling and embarkation / disembarkation of passengers.

Requirements

· Valid Class 3 driving license (Class 4 driving license would be an advantage)

· Able to work on rotating shift (6 day work week, rotating shift (can be am, pm or night)

JJ Consulting Services

EA Licence No.: 12C6207

Applicants are invited to send in a MS Word resume to [email protected] stating position applying for/present/expected salaries and earliest available date.

We thank all applicants in advance and regret that only short listed candidates will be notified.

WHAT WE OFFER:

• A base salary with attractive commission structure to award good performers
• Permanent role with attractive employee benefits
• A Dynamic & Inclusive Team Culture

WHAT YOU’LL BE DOING

• Perform telemarketing calls to leads provided by partners to achieve sales target
• Understanding the needs of the customers and recommend suitable products to them
• Convert leads provided by partner to sales through telemarketing activities
• Ensure call activities are conducted with full adherence to regulations and in line with the Quality standards

WE ARE LOOKING FOR SOMEONE WITH | YOU WILL HAVE:

• Obtained a minimum of 'O' Level or higher.
• Possess 1 year of prior Call Centre and/or Telemarketing/Telesales experience within Financial Industry
• Good interpersonal and communication skills

Responsibilities

• Ability to lead the team and assist in preparation of BIM model and content for BIM Coordination meetings
• Adhere to BIM execution plan and project workflow criteria under the direction of Architect incharge
• Support project team and efficiency in workflow to achieve BIM deliverables as per requirements timely
• Leveraging BIM software and tools as a methodology to coordinate design documentation
• Assist in updating BIM standard and template for the project
• Be familiar with BIM submission, regulations and guidelines
• Provide guidance and conduct in-house BIM training to other team members
• Develop discipline specific BIM modelling content

Requirements

• Degree in Architecture or equivalent from any recognised tertiary institution preferred
• Specialist Diploma in BIM
• Minimum 5 years relevant working experience in building construction (Architecture), Singapore
• Good knowledge of Authorities' requirements and overall project process
• 5 days work week, Mondays to Fridays
• Working location: Central, Singapore

Interested and suitable candidate kindly click quick apply. Resume will be routed to Jasmine Chin Yan Min. We regret that only suitable candidate will be notified.

GEMS Recruit/EA License: 23C1459

EA Personnel No: R1442379 (Jasmine Chin Yan Min)

Working Days & Hours: 5 days (Monday-Friday), 8:30 am - 6pm

Work Arrangement: Hybrid (Office: Ang Mo Kio)

Salary: Up to S$4,000

Job Overview:

• In this role, you will collaborate with a team to process payroll across multiple cycles (main and off-cycle). You will ensure the accuracy of data interfacing from the HR Information System to the Payroll System, facilitating timely and accurate salary disbursements. Additionally, you will provide feedback and suggest improvements to enhance system operational effectiveness.

Responsibilities:

• Manage end-to-end payroll for an organization with a headcount of 500 or more, including pro-rating salaries for new hires and leavers, submitting monthly CPF contributions and refunds, processing NS and Government Paid Leave claims, handling transport/dental claims from employees, verifying bank details, and ensuring timely submission of bank files. Provide payroll general ledger information to the finance team for reconciliation.
• Work with HR business partners to gather necessary data and inputs for relevant pay elements.
• Identify and report data inaccuracies in payroll systems to managers and clients, recommending improvements and solutions to enhance operational efficiency.
• Maintain secure archival of payroll files to support annual and ad-hoc audits.
• Respond professionally and clearly to queries from employees and clients via email, ensuring a positive customer experience.

Requirements:

• Minimum GCE ‘O’ Levels, ‘A’ Levels, or Diploma.
• At least 2-3 years of experience in end-to-end payroll and/or claims processing, preferably with knowledge of SAP systems.
• Proficient in Microsoft Excel at an intermediate level.
• Preference for candidates with customer-facing experience.
• Excellent communication and interpersonal skills.
• Strong analytical abilities.
• Meticulous with a keen eye for detail and an inquisitive mindset.
• Ability to thrive in a dynamic and fast-paced environment.

Roles & Responsibilities

Job Description:

• Conduct digital forensic investigations to uncover evidence of cybercrimes.
• Analyze digital data from computers, mobile devices, and other storage media.
• Prepare detailed reports and documentation of findings.
• Use specialized software tools for data recovery and analysis.
• Develop and implement forensic methodologies and protocols.
• Assist in incident response and data breach investigations.
• Ensure compliance with legal and regulatory requirements.
• Perform risk assessments and vulnerability analyses.
• Work with IT teams to improve security measures.
• Communicate findings to non-technical stakeholders.
• Manage multiple cases and prioritize tasks effectively.
• Conduct research to support forensic investigations.
• Develop and maintain forensic tools and scripts.
• Provide technical support during investigations.

Requirements:

• Graduate as Digital Forensic Expert or related field.
• Strong understanding of computer systems, networks, and storage devices.
• Excellent analytical and problem-solving skills.
• Attention to detail and accuracy in documentation.
• Ability to work under pressure and meet deadlines.
• Strong communication and interpersonal skills.
• Experience with incident response and data breach investigations.
• Knowledge of legal and regulatory requirements related to digital evidence.
• Ability to work independently and as part of a team.
• Willingness to travel for investigations and court appearances.
• Commitment to continuous learning and professional development.
• Experience with mobile device forensics.
• Knowledge of network forensics and malware analysis.

About HICC Pet: HICC Pet is a leading innovator in pet wellness and grooming products, focusing on cruelty-free, non-toxic solutions to help pets live cleaner, healthier lives. Based in Bellevue, Washington, with a newly opened APAC Brand Experience Center in Singapore, HICC Pet is rapidly growing and expanding its reach globally. Join us in transforming the pet care industry with cutting-edge products and a passionate team.

Role Overview: As a Digital Marketing Specialist, you will grow HICC Pet’s online & offline presence and drive community engagement. You will be responsible for planning and executing social media campaigns, managing email marketing, promoting our showroom, and boosting search visibility. This role reports to the Marketing Director and offers career development opportunities.

Key Responsibilities:

Social Media Management: Oversee APAC social media accounts, working with the digital agency for content creation, campaign execution, ad management, and collaborations with KOCs & KOLs.

Email Marketing: Manage and execute email marketing newsletters and campaigns to boost customer loyalty and WOM (word-of-mouth).

Digital PR: Lead digital PR initiatives to promote our products, showroom, and brand; work with the SEO team & agency, to enhance our D2C website visibility.

Community Management: Build and grow a dynamic online community of pet owners, brand advocates, influencers, and key community members.

Pet Festival & Market Events: Organize community events, co-branding activities, and pop-up sales that drive brand awareness, drive trials, and drive sales.

Requirements:

• Must have a passion for pets and pet wellness.
• At least one year of experience in digital marketing and community management.
• Understanding of social media platforms, content management systems, SEO/SEM, and email marketing.
• Creative and Strategic: Able to think outside the box while aligning with brand goals
• Proactive and Driven: Can takes initiative and feel comfortable working in a fast-paced environment.

Domain: Banking (Must) / Location: North, Singapore

1. The contact point for users and work with Functional BA to identify the root cause and provide solutions.

2. To perform analysis of production defects / findings to identify root cause.

3. To identify and propose workarounds and solutions for production issues.

4. To analyse the requirements and identify the technical solutions for Avaloq functional changes.

5. To prepare the FSD and TSD, where applicable.

6. To walk through the solutions with users to confirm that they are as per the requirements.

7. To perform parameterization, unit testing and SIT, where applicable.

8. To understand the various batch jobs, purposes and the underlying functionalities.

9. To provide Avaloq technical solutions for issues relating to performance of the system.

10. To perform audit of codes delivered by the other team members or vendor resources.

11. In-charge of support of the newly delivered Avaloq Web Banking and developments required by business consumption for Avaloq Web Banking (CAPI/AMI/Micro services).

Key Responsibilities:

• Drive revenue and market growth of general laboratory products and solutions in the assigned market segment.
• Address enquiries from customers and prospects and provide excellent pre-sales and after-sales support.
• Develop and maintain good relationships with existing and potential customers, and key account opinion leaders.
• Monitor and analyse customer requirements and market trends.
• Support the implementation of marketing strategies and campaigns.
• Constant follow-up with customers on marketing promotions and campaigns and open quotations to generate new sales opportunities.
• Manage tendering websites for Singapore, including but not limited to GeBiz, SESAMI, hospital tendering websites, etc.

Requirements:

• Bachelor’s Degree in a scientific or business administration discipline.
• 2 to 3 years of experience in laboratory sales, sales support, or customer service in the science industry.
• Good knowledge of scientific and general lab consumables.
• Job title will be commensurate with the candidate’s experience.

We regret to inform that only shortlisted candidates will be notified.

The Growth Manager will play a key role in driving customer acquisition, retention, and revenue growth. The ideal candidate will utilize data-driven strategies, lead cross-functional teams, and implement innovative campaigns across multiple channels to achieve business objectives.

Key Responsibilities:

• Develop and implement strategic marketing plans to achieve growth objectives and increase market share.

• Leverage data-driven insights to identify growth opportunities and optimize marketing performance.

• Lead cross-functional teams to plan and execute marketing campaigns across various channels, including digital, social media, email, and offline channels.

• Analyze campaign performance metrics and KPIs to measure effectiveness and identify areas for improvement.

• Optimize conversion funnels and customer acquisition channels to drive sustainable growth.

• Collaborate closely with Product, Operations, and Sales teams to align marketing efforts with business objectives and drive revenue growth.

• Stay updated on industry trends, competitive landscape, and emerging technologies to inform growth strategies.

• Manage marketing budgets effectively, ensuring optimal allocation of resources to maximize ROI.

• Develop and maintain strong relationships with internal stakeholders, external partners, and vendors to enhance growth initiatives.

• Partner with Data teams to utilize customer insights for outreach marketing and B2B partnerships.

• Continuously experiment with and iterate on marketing strategies to drive innovation and achieve measurable results.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Economics, Data Analytics, or a related field.

• 2-3 years of experience in growth marketing, performance marketing, or business development, preferably in the PropTech, e-commerce, or technology industry.

• Proven track record of developing and executing data-driven growth strategies that deliver measurable business results.

• Hands-on experience with multi-channel marketing campaigns, including digital platforms (Google Ads, Facebook Ads), CRM tools (e.g., HubSpot, Salesforce), and marketing automation tools.

• Strong analytical skills with the ability to interpret campaign metrics, optimize performance, and drive ROI.

• Experience working with cross-functional teams, including Product, Sales, and Data teams, to align goals and initiatives.

• Excellent leadership, communication, and stakeholder management skills.

• Innovative mindset with a passion for experimentation and continuous improvement.

• Familiarity with customer acquisition funnels, B2B partnerships, and outreach marketing.

Preferred Skills:

• Experience in the PropTech or real estate industry is a plus.

• Proficiency in data visualization tools (e.g., Tableau, Looker) and advanced analytics platforms.

• Knowledge of SEO/SEM best practices and conversion rate optimization (CRO) techniques.