Description:
Execute technical, on-page and off-page SEO, analyze the SEO campaign performance, recommend & execute actionable strategies to improve SEO rankings and achieve business objectives
Monitors the keyword rankings and oversees the overall organic search performance, ensuring target ranking positions and KPIs are achieved. He/she performs a complete website SEO analysis on a regular basis and provides recommendations for improvements of website content and link building campaigns.
Job Requirements:
· Develop keyword plans through conducting keyword research and competitor analysis on a regular basis to generate content ideas and boost search rankings and site traffic.
· Plan and oversee the entire website architecture, restructuring page hierarchy
· Optimize web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
· Conduct regular technical SEO audits and work with the web development team to fix technical website issues
· Conduct on-page and off-page audits to optimize website content, structure and meta-data for target keywords.
· Analyze web traffic, rankings, and conversions to assess campaign effectiveness.
· Implement effective link building strategies to enhance website authority and visibility.
· Good hands-on experience with Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, Semrush, Majestic, Screaming Frog to monitor and report SEO performance metrics
· Keep up to date with the latest SEO trends, search algorithm updates, new SEO tools and best white hat practices.
· Good grasp of English language and able to create relevant, engaging and effective content
· Diploma, Degree or professional certification in either Business, Marketing, Communications or information technology.
· SEO Certification and/or experience in SEO is preferred
· Minimum one year of relevant working experience in SEO in a digital/web environment