About the job :
This role is crucial in driving customer relationship management (CRM) initiatives under the CHANEL Fragrance and Beauty Division and to ensure consistent client experience at all CHANEL FBP stores. The ideal candidate should have a good understanding of CRM in the luxury retail landscape, and identify key CRM strategies to spearhead the brand across different touchpoints. This candidate should be a strong self-starter in navigating new CRM retail projects while harnessing a positive test and learn mindset. With the shared mission of continuously elevating the House as the ultimate luxury beauty brand, you will partner closely with key stakeholders (eg retail team, regional team, learning team) in strategizing and executing various CRM initiatives. You should be comfortable with numbers and data, as well as have a high level of detail-orientedness and strong project management skills. You should also be excited by the different retail events organised, and to contribute to the success of the events with the build of client communication journeys.
Day to day, the candidate will support the strategizing of the client journey plan across multi-touchpoints (EDM, SMS, etc) using salesforce marketing cloud. You will also be responsible for executing CRM strategy to meet client KPIs (recruitment, retention, repeat).
What impact you can create at Chanel
You will be the key custodian of CRM strategies across different touchpoints (podium, workshops, in-store activations). As CRM is a key growth driver for the brand, you will be at the forefront of new test and learn projects, harnessing the power of data, and qualitative client insights to drive the business.
You are energised by:
The fast pace nature of luxury retail, and you thrive in a highly dynamic business landscape. You also embody a sense of curiosity and agility in developing new projects cross-functionally. You should be a team player with strong communication skills, and adopt a collaborative approach to solutioning. You are also someone who thrives on navigating complex environments with ambiguity and delivering high standards of work under time pressure.
What you will bring:
Min 4 to 5 years’ and above of experience in similar role, and with a strong retail understanding and exposure, preferably in agency or luxury retail / beauty category. Knowledge of power bi and salesforce marketing would be a plus.
At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to Chanel.
