WHO ARE WE?
Kaliber is pioneering change in the industry by making strides in advancing campaign insights, automation, and performance branding. We focus on delivering practical, measurable impact for both short- and long-term goals. Weโre reimagining what it means to be an agencyโone you can trust, rely on, and that champions its people as some of the most talented in the game.
If youโre a change-maker who thrives on taking on the giants and shaking trees until the snakes fall out, we are the team for you.ย
At Kaliber, we donโt just talk about changeโwe lead it. By attracting and empowering the best talent, we create value for the clients who appreciate what weโve built and where weโre going.
Our change-making impact:ย
- Launched APAC Marketers into 7 countries to help marketers find jobs, opportunities, and each other
- Introduce Performance Branding principles to the world to turn a buzzword into an actionable strategyย
- First agency in the world to not charge management fees on โblackboxโ campaigns
- Piloting a 4-Day Work Week in 2025.
ABOUT THE ROLE
The Senior Performance Specialist role directly impacts the success of paid digital marketing campaigns. Their contribution will drive impressive performance and growth through continuous reviewing, monitoring, reporting, and optimization of paid channels such as (but not limited to) Google Ads, Facebook Ads, TikTok Ads, Programmatic, and LinkedIn Ads.ย
The role requires a savvy digital marketer with hands-on execution experience and reporting involvement in paid search and/or paid social campaigns. A tactical mindset, problem solver, results-driven, attention to detail, and team player mentality are some of the attributes that will warrant a successful and progressive career journey within Kaliber.
The role will expose the successful candidate to the global market strategies and tactics for various channels and verticals, working alongside collaborative and passionate colleagues across multiple countries. They will be allocated a reasonable set of client campaigns to manage, supported by senior colleagues such as performance managers and strategists.
WHAT YOU WILL BE DOINGย
Campaign Management and Execution (40%)
- Acknowledge and execute the delegated tasks from Account Managers and Performance Managers in a timely manner
- Proactively schedule and perform recurring optimizations including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, reporting, etc.
- Prioritize conflicting tasks and actively communicate tasks progress and completion time to manage stakeholder expectations
- Perform corrective actions for performance and budget pacingย
- Thoroughly review all outputs to ensure accuracy, quality, and best practice
- Assist in the onboarding of a new client when necessaryย
- Liaise with contractors and freelancers for support in campaign executionย
Investigation & Reporting (30%)
- Proactively monitor and communicate campaign performance to immediate stakeholders
- Assess, investigate, and resolve campaign issues and poor performance
- Produce insightful reports (ad hoc and scheduled) for the allocated channels
- Initiate discussions with managers on growth strategies
- Employs analytical reasoning, data analysis, and problem-solving skills to effectively and efficiently manage campaigns
- Collaborate with the Data team to continually provide feedback to optimize client dashboards more efficiently and effectively
- Reach out to senior support immediately and proactively when across arduous issues
Client Communication & Collaboration (20%)
- Champion ideas and insights to the development of digital strategies for paid campaigns, including strategic roadmaps, media plans, experiments, and promotional campaigns
- Provide task briefs to other departments such as Creative and Data
- Effectively communicate internally and externally with direct stakeholders
- Manage select SME client relationships independently, while working closely with performance managers for oversight and support.
Team Development (10%)ย
- Be a mentor and cheerleader for our Newnicornsโshow them the ropes, share tips and tricks, and help them level up to becoming awesome specialists
WHAT YOU WILL BRINGย
The minimum qualifications for this role include:
- 3-4+ years paid social and/or paid search campaign management experience ideally at an agency, ad tech provider, or client-side with over $50K per month budgets
- Bachelorโs degree or equivalent experience
Preferred qualifications for this role include:
- Proficiency in the following is an advantage: Google Analytics, Google Tag Manager, Google Data Studio, and Google Workspace Suite
- Proven experience with Project Management software (bonus points if youโre a ClickUp pro!)
- Exceptional written, spoken, and presentation skills that bring clarity and excitement to your ideas
- Ready to bring your A-game and collaborate with stakeholders from across the board
Traits that make you a great fit for Kaliber:
- Aligned with Our Core Values: You are transparent, communicative, people-centric, and deeply skilled in your craft.
- Team-Centric & Proactive: You naturally engage and collaborate within a team environment.
- Self-Starter with Initiative: You donโt wait for instructions; you see whatโs needed and take action.
- Curious about the Bigger Picture: You strive to understand what drives performance and business success.
- Detail-Oriented & Quality Driven: You donโt settle; you consistently uphold high
- Flexible working hours and arrangement
- Work from home, office, or anywhere in the world
- Generous paid time offโincluding sick and emergency leavesโon top of your local public holidays
- Provision for company-owned laptop and productivity equipment if needed
- Bi-annual performance and salary reviews
- And moreโฆย
NOTE: We are looking for candidates who are open to a hybrid, but flexible working set-up!