We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Why Join Us?
A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.
Become a maker of possible with us!
Job Summary
The regional marketing manager is responsible for the development of strategic marketing plans for the assigned business units in CASAJ region. This role will also be responsible for implementing global marketing campaigns within the CASAJ region. The role requires strong collaboration between internal stakeholders as well as key opinion leaders to develop and execute product launches. This individual will have responsibility for managing all aspects of marketing including new product launches, advertising, promotions, sales meetings, trade shows, clinical events and educational symposia. He/She must demonstrate excellent communication skills, both written and verbal, along with the ability to interact effectively with cross-functional teams.
Responsibilities
• Work closely with commercial team on pricing strategy & implementation
• Conduct regular review on competitive landscape and price sensitivity of our customers
• Lead customer facing activities such as promotional events, medical education sessions etc.
• Provide technical support to field sales team through training sessions and webinars
• Coordinate participation in conferences, tradeshows and other industry events
• Assist with establishing partnerships with KOLs, academic institutions, patient advocacy groups, etc.
• Develop content for publications, presentations and other collaterals
• Support the creation of marketing materials, websites, social media, print ads, emails, direct mail pieces, brochures, posters, flyers, banners, signs, displays, digital media, packaging, and other items related to marketing
• Ensure compliance with local regulations
Qualifications
• Bachelor’s degree or equivalent in Life Sciences, Business Administration, Marketing, or related field preferred
• At least 5 years of relevant experience required
• Experience working in medical device industry preferred
• Proven track record of successful project management
• Excellent interpersonal, organizational, presentation, and problem solving skills
• Ability to travel up to 75% of time
• Strong analytical and critical thinking skills
• Ability to communicate complex concepts to others who may not fully understand them
• Strong attention to detail and accuracy
Click on apply if this sounds like you!
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
To learn more about BD visit: https://bd.com/careers
Primary Work Location
SGP The Strategy
