Contract duration: 6 months (Maternity cover)
Work arrangement: Mon & Fri: WFH, Tues – Thurs: RTO
Location: Singapore Robinson Road
Minimum Relevant Experience required: 5 - 8years
Key Responsibilities:
Lead all aspects of product marketing, across priority audiences, markets and use cases as a strategic regional partner to the EU Visa Direct product and sales teams.
· Engage senior Direct AP product leaders to align marketing programs with business goals and priorities to deliver new revenue sales opportunities and grow transaction volumes.
· Execute strategic marketing execution plans, leveraging global strategies and content, to deliver against regional Visa Direct business goals including awareness, demand gen, cross-sell and end user campaigns
· Leading regional voice of the customer across target audiences, to bring strategic content and programs to meet regional priorities and goals.
· Executing Bank co-marketing programs with strategic partners to drive consumer awareness, adoption and repeat usage of Visa Direct enabled solutions
· Drive activation for key regional events, supporting pre, during and post promotion of Visa Direct to drive client engagements with sales.
· Leading localization of regional marketing and sales content to help support EU client engagements. Development of AP specific marketing and content to support regional use case needs.
Key Internal Partners:
- Global and Regional/Local Digital Products Sales and Relationship leads
- Global and Regional Visa Direct Products team
- Global, Regional and Country-based Marketing Teams
- Corporate Communications
- Analytics and Research teams
- Finance
Qualifications:
- Bachelor’s degree required/MBA preferred
- 8+ years progressively responsible business experience, with majority in Product Marketing, Product Management or marketing roles that involved B2B, planning and execution, including bringing new products to market
- Strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness, drive, and appropriate urgency
- Audience-focused mindset, with a demonstrated track record of discovering key insights
- Strong executive presence with highly effective written and verbal communication skills including the ability to present with impact
- A great team member who adds energy, ideas and fun to our team and corporate culture
- Strong planning, organizational and problem solving skills
- Solid financial and analytical acumen with strong ROI orientation
- Global sensibilities and an empathetic outlook to work well with other markets and cultures around the world