We are looking for a Singapore-based Digital Marketing Intern to join us for a period of 3 months to work closely with our CEO and CTO on creating short educational content. This is a full-time role with an intense work schedule. Applicants who can only work part-time or on weekends need not apply.

Responsibilities

· Familiar with short video creation and video production software

· Able to visualize the storyboard and enhance user learning experience

· Experience with YouTube, Tik Tok, Udemy, Coursera, LinkedIn Learning etc

· Understand how to use social media channels to enhance network

Qualifications

• Expecting Bachelor's degree or higher

• You have experience working in a tech startup/ IT firm

For interested applicants, we would like to see a sample of your research work. Please prepare a short 1-page A4 document that explains

1. What is social trading

2. How is social trading different from copy trading

3. Who are the key players

4. What are the benefits and risks of social trading (vs normal trading)

This is an intense 3 month full-time unpaid internship role. High performing interns may be offered a full time role after the internship period.

Please visit www.follow-trade.com for more information on the Company

- Searching of influencer, manage communication

- KOL social media posting, reporting

- Editing photos and videos (Illustrator, Photoshop and Lightroom)
- Think of concepts and curate creative collaterals
- Help to manage social media accounts – Tik Tok, Instagram etc.
- Assist in curating ideas for social media post and stories

- Curating new promotions poster and tv videos

- Assist on event organize

- Maintaining of company official websites

- Ad-hoc duties assigned by the supervisor

Able to use Photoshop, Lightroom, Editing videos, Editing photos and copywriting.

Must be well verse in Chinese

About Us

Quintessential Education (QE) is Singapore’s leading provider of pre-tertiary academic programmes and university admissions advisory for students in the IGCSE and IB curriculum. We are a fast-growing business looking for a dedicated and talented addition to our team. From digital marketing to word-of-mouth promotion, you will help shape the voice of our company and communicate with an international clientele to grow our business.

We are seeking a highly motivated and talented marketing associate / intern to join our growing team. You will have the opportunity to work on a variety of marketing campaigns and initiatives, and will gain valuable hands-on experience in the field of marketing.

Job Duties

• Oversee marketing campaigns (above-the-line, below-the-line promotions)

• Develop an effective and innovative brand plan and marketing strategy to make a strong brand presence

• Assist in the development of marketing materials, including presentations, brochures, and website content

Analyse and report on campaign performance using tools such as Google Analytics

• Assist in managing Facebook, Instagram, and Telegram account

• Collaborate with cross-functional teams, including operations and curriculum

Job Requirements

• Strong verbal and written communication skills

• Proficiency in Microsoft Office and Google Suite

• Experience with marketing automation and CRM tools is a plus

• Good communication and interpersonal skills

• Strong research and analytical skills

• Keen eye for detail

• Good attitude to learn and improve

• Strong time management and organization skills

• Ability to work independently and as a team

• Strong sense of responsibility in fulfilling tasks well and in accordance with deadlines

• Preferably familiar with Social media, Google ads, and Website design

What You’ll Learn

• Implementation of marketing campaigns (above-the-line, below-the-line promotions)

• How to develop an effective and innovative brand plan and marketing strategy to make a strong brand presence

• How to manage Google Adwords and Analytics account

• How to manage Facebook, Instagram, and Telegram accounts

• How to manage website and blog accounts

Additional Details

Working Days: Monday to Friday

Working Hours: 10AM to 7PM

Salary: This is a paid internship for 6 weeks. $1000

Expected Start Date: 01/01/2025

Office Location: 545 Orchard Road, #14-09, S238882.

Interested parties should email their CV to hr@qeducation.sg. Shortlisted candidates will be invited for interviews and assessments.

Responsibilities:

- Handle POS, Terminal, Broadband

- To Manage social media accounts such as Facebook and Instagram including inquiries and complaints

-Involving in the brainstorming, planning, organizing, and execution of campaigns

- To handle Customer Online Order

- Attend to day to day operation

Requirements:

- 5 days week (Mon to Fri / 9am to 6pm)

- Bilingual in both English and Mandarin (to liaise with Chinese speaking managers)

- Minimum GCE ‘O’ Level

-Knowledge on Photoshop

- Min/preferred years of working experience: 1 year

- Willing to learn and able to work in fast pace environment

- Independent and able to multi-task

- Must be Good in Co-coordinating work- Preferably experienced in F&B industry

- Good Team Player

- Alertness / Pro-active / Have an eye for things

- Only Singaporeans need to apply

· Develop, execute and manage multi-channel marketing campaigns including digital, social media, print and broadcast

· Manage paid advertising campaigns on Google Ads, social media platforms, and other digital channels to maximize ROI

· Develop, implement and manage content marketing strategies that support business objectives, drive brand awareness, engagement and conversions

· Create a wide range of marketing content including blog posts, articles, campaign landing pages, website updates, infographics, flyers and mailers

· Manage relationship with external vendors, agencies and media outlets, including negotiating ad placements, rates and contracts

· Collaborate with the design team to create high-quality content for campaigns, including blogs, infographics, videos and other digital and offline creative assets

· Track and report on KPIs and campaign performance regularly, identifying opportunities to enhance engagement and conversion rates

· Stay up to date with marketing trends and best practices, ensuring strategies align with the latest industry developments

Elsa Fontanne (CEI No. R24124496)

Recruitment Consultant

Contact Number: 67860100

Email Address: [email protected]

Recruit Express Pte Ltd / EA Licence No: 99C4599

We regret only shortlisted candidates will be contacted

We are looking for a creative and talented Social Media Marketing Specialist to join our team. The ideal candidate will have a strong understanding of current social media trends, excellent communication skills, and a passion for digital marketing.

Key Responsibilities:

- Develop and implement social media strategies to increase brand awareness and engagement.

- Create, curate, and manage published content (images, video, written) on various platforms including Facebook, Instagram, Twitter, and TikTok.

- Monitor social media channels for trends, comments, and messages, and respond appropriately.

- Analyze social media performance and provide insights and recommendations for improvement.

- Collaborate with the sales team to align social media campaigns with overall marketing strategies.

- Stay up-to-date with the latest social media best practices, trends, and technologies.

- Manage social media advertising campaigns to drive traffic and conversions.

Qualifications:

- A diploma or Bachelor’s degree in Marketing, Communications, or a related field.

- Min 2 years of experience in social media marketing or digital marketing.

- Strong knowledge of social media platforms and their respective audiences.

- Good written and verbal communication skills.

- Proficiency in social media management tools and analytics platforms.

- Creative mindset with the ability to generate engaging content.

- Ability to work independently and as part of a team.

On behalf of one of its clients in the education field, the French Chamber of Commerce in Singapore is recruiting a Marketing & Communications Assistant.

The Marketing and Communications Assistant is tasked with enhancing the visibility and reputation of an international educational institution in Singapore. This role involves strengthening the brand identity, managing public relations, producing engaging content, and implementing digital marketing strategies to attract new students, retain current ones, and foster strong community relationships.

RESPONSIBILITIES

• Brand Management

Ensure consistent representation of the brand across all communication channels.
Monitor the institution’s brand image and recommend actions to maintain a positive public perception.

• Marketing Strategy Implementation

Support the development and execution of marketing campaigns to boost enrollment and retention.

• Content Creation

Create high-quality content for websites, newsletters, brochures, and promotional materials.
Collaborate with internal teams to highlight achievements and events.

• Public Relations

Act as a liaison with media, handling press releases, media inquiries, and crises.
Build and maintain relationships with media and influencers for positive coverage.

• Digital Marketing

Execute strategies in SEO, social media, content, and email marketing.
Track and analyze digital marketing performance to optimize engagement.

• Internal Communications

Facilitate communication between staff, students, and parents through newsletters and updates.
Ensure timely communication of activities and policies.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• At least two years in marketing communications, preferably in education or a similar environment.
• Proven experience in digital marketing, content creation, and public relations.
• Excellent writing and editing skills.
• Proficiency in digital marketing tools and platforms.
• Strong organizational and project management abilities.
• Interpersonal and communication skills to build stakeholder relationships.
• Creativity and problem-solving skills.

We are seeking a proactive and innovative Digital Sales and Marketing intern to drive our digital initiatives. The ideal candidate will excel at creating and executing integrated digital strategies that generate leads, engage potential clients, and enhance Wissen International's market presence in the cybersecurity sector.

Key Responsibilities:

Digital Sales

• Identify and pursue new business opportunities via digital channels to generate leads and build a robust sales pipeline.
• Engage with prospective clients to understand their needs and present tailored cybersecurity solutions.
• Meet and exceed sales targets by employing innovative sales techniques and maintaining strong client relationships.

Marketing Campaigns

• Plan, execute, and optimize multi-channel digital marketing campaigns, including SEO, SEM, email marketing, and social media advertising.
• Develop and manage content for various platforms to enhance brand awareness and drive engagement.
• Collaborate with internal teams to align marketing initiatives with sales objectives.

Analytics and Reporting

• Monitor campaign performance using tools like Google Analytics, preparing detailed reports to evaluate effectiveness and ROI.
• Use data insights to refine strategies and optimize marketing performance.

Market Research

• Stay informed about the latest trends in cybersecurity, digital marketing, and sales strategies.
• Conduct competitive analysis to identify opportunities for differentiation and growth.

Brand Management

• Enhance Wissen International's brand presence by ensuring consistency across all digital platforms and touchpoints.
• Build strategic partnerships to expand the company’s market reach

Qualifications:

• Currently pursuing a bachelor’s degree or diploma in Marketing, Business, Cybersecurity, Computer Science, IT, or related fields.
• (Good to have) Strong knowledge of digital marketing platforms, tools, and best practices, including SEO, SEM, and social media marketing.
• (Good to have) Proven track record of achieving sales targets through digital channels.
• Exceptional communication and interpersonal skills, with the ability to build and maintain client relationships.
• (Good to have) Proficiency in analytics tools like Google Analytics and CRM systems.
• Ability to multitask, prioritize, and thrive in a fast-paced environment.

About Us:

Established by a group of visionaries, UniOracle Alliance (UOA) has reached the pinnacle of the financial services industry by nurturing talents from diverse backgrounds. With a strong commitment to integrity, we provide professional financial advice and deliver a first-class service experience to our esteemed clients and working partners.We believe that a cohesive working environment is essential to a joyful lifestyle and the foundation of a great career. Dominated by a group of young, vibrant, and dynamic entrepreneurs, we at UOA work hard and play hard as we come together to Aspire, Adapt, and Achieve in this life-changing and rewarding pursuit.The true value of our business is summarized simply in our UOA mission statement: "Betterment of Self through Betterment of Others." The emblems of our success reflect the number of lives we have touched and inspired.

Job Description:

UniOracle Alliance is seeking a dynamic and results-oriented Sales & Marketing Associate to join our growing team. The ideal candidate will be a passionate and driven individual with a strong desire to succeed in sales and marketing.

Key Responsibilities:

Develop and execute effective sales and marketing strategies to drive revenue growth.

Identify and target new business opportunities.

Build and maintain strong relationships with clients and partners.

Conduct market research and analysis to identify trends and opportunities.

Create and deliver compelling sales presentations and proposals.

Manage sales pipeline and track progress towards sales goals.

Collaborate with cross-functional teams to ensure successful marketing campaigns.

Qualifications:

Minimum local Polytechnic Diploma, preferably in Marketing, Business Administration, or a related field.

No experience required.

Strong communication and interpersonal skills.

Proven ability to learn quickly and adapt to new challenges.

Proficiency in Microsoft Office Suite.

Salary:

$3000 & above

Benefits:

Competitive salary and benefits package.

Opportunities for professional growth and development.

Dynamic and collaborative work environment.

Shortlisted candidates will be notified via WhatsApp text.

If you are a highly motivated and results-driven individual who is passionate about sales and marketing, we encourage you to apply and submit your CV to us now!

Job Scope:

• Manage the regional partner's program, including planning annual sales targets, promotions, marketing plans and partner conferences.
• Work closely with the commercial team to develop and execute the in-country marketing plan (sell-in/sell-out, branding, stocking promotion, etc)
• Develop consumer communication toolkits and deploy/guide partners for execution
• Implement lead generation activity at all stages of the consumer buying journey to deliver a seamless online experience through multivariate testing
• Responsibile for e-Commerce store set up and sale

Requirements:

• Degree in Marketing and/or Business
• Proven track record in partner programs, consumer engagement, social media and e- Commerce
• Demonstrate experience developing multiple distribution channels and agency management

Interested applicants can send their detailed resumes to [email protected] or call JANE @ 6735 1955.

JANE LUI JIE'EN

CEI: R1104482

Company Reg. No. 199601303W || EA Licence No. 99C4599

Job Scope:

• Manage the regional partner's program, including planning annual sales targets, promotions, marketing plans and partner conferences.
• Work closely with the commercial team to develop and execute the in-country marketing plan (sell-in/sell-out, branding, stocking promotion, etc)
• Develop consumer communication toolkits and deploy/guide partners for execution
• Implement lead generation activity at all stages of the consumer buying journey to deliver a seamless online experience through multivariate testing
• Responsibile for e-Commerce store set up and sale

Requirements:

• Degree in Marketing and/or Business
• Proven track record in partner programs, consumer engagement, social media and e- Commerce
• Demonstrate experience developing multiple distribution channels and agency management

Interested applicants can send their detailed resumes to [email protected] or call JANE @ 6735 1955.

JANE LUI JIE'EN

CEI: R1104482

Company Reg. No. 199601303W || EA Licence No. 99C4599

Job Scope:

• Manage the regional partner's program, including planning annual sales targets, promotions, marketing plans and partner conferences.
• Work closely with the commercial team to develop and execute the in-country marketing plan (sell-in/sell-out, branding, stocking promotion, etc)
• Develop consumer communication toolkits and deploy/guide partners for execution
• Implement lead generation activity at all stages of the consumer buying journey to deliver a seamless online experience through multivariate testing
• Responsibile for e-Commerce store set up and sale

Requirements:

• Degree in Marketing and/or Business
• Proven track record in partner programs, consumer engagement, social media and e- Commerce
• Demonstrate experience developing multiple distribution channels and agency management

Interested applicants can send their detailed resumes to [email protected] or call JANE @ 6735 1955.

JANE LUI JIE'EN

CEI: R1104482

Company Reg. No. 199601303W || EA Licence No. 99C4599

ABOUT DeVries Global
DeVries Global is a mid-sized brand communications agency that combines the fast-moving, client-centric culture of a boutique with a global footprint across three regions: NA, Europe, and Asia. Founded 40+ years ago with 20 people in New York, the agency has since grown to 200+ global citizens across creative capitals around the world: London, Berlin, Beijing, Shanghai, Singapore, and Taipei.
We are the First Cultural Communications Agency. What makes our approach unique is that we tackle client problems from culture-in vs. consumer-out. We focus on the future as we decode culture for our clients and have operationalized our mission of creating influence across every aspect of how we work.

We have a carefully curated list of clients across a range of consumer industries, including healthcare, beauty, lifestyle. Our specialty is 360° integrated marketing communications, and we excel in driving commerce, elevating brand relevancy and driving consumer affinity and engagement. To learn more about us visit: devriesglobal.com / Linkedin / instagram.com (DeVries Singapore)

About the Role

We are seeking a Consultant with expertise in media and influencer relations for the Thailand market. The ideal candidate is bright, inquisitive, and self-driven, eager to contribute to a dynamic and diverse team. In this role, you will support storytelling efforts within the digital media space, focusing on the Thailand market. A strong command of the Thai language and a deep understanding of the local media and influencer landscape are essential.

We are looking for a motivated, detail-oriented, and creative self-starter who is passionate about marketing communications, particularly in the consumer lifestyle sector.

Primary Responsibilities:

• Develop comprehensive tactical plans incorporating traditional and digital elements
• Understand top-tier media/influencer targets in Southeast Asia, particularly Thailand and update media lists accordingly
• Build and maintain relationships with key media and influencers; proactively engage with media relevant to client businesses
• Secure media placements and conduct media outreach, research, and follow-ups
• Monitor traditional and digital outlets for client news coverage, industry trends, and competitor developments
• Draft media materials aligned with program strategy, ensuring attention to detail and factual accuracy
• Manage event logistics from planning to execution
• Stay updated on trends in digital communications

Requirements

• Professional-level fluency in Thai (both written and spoken)
• 1-3 years of experience in a PR/marketing agency or similar environment
• In-depth knowledge of the media and influencer landscape in Thailand
• Strong understanding of consumer behavior for content consumption
• Excellent presentation and communication skills
• Good knowledge of industry trends and ability to contribute to brainstorming and strategy development
• Established relationships with media/influencers and the ability to identify new partners

DeVries Global is proud to be an equal opportunity employer. DeVries Global is committed to building a culture where all employees are seen as equal, are respected and where all opinions are heard. We take pride in our inclusive hiring, as well as our diverse workforce and we welcome applications from all qualified candidates. Personal data held by DeVries Global relating to employment applications will be used in accordance with our Recruiting Privacy Statement, which is available on our website.
Due to the large number of applications received, we apologize if we are unable to provide a response or feedback on unsuccessful applications. We appreciate the time taken to apply for the role and your recent interest in DeVries Global.

Are you passionate in creating a campaign come to live?

Do you love storytelling and creating engaging content to connect and inspire your potential customers?

If the above describes you, we want YOU to be a part of our marketing team!

Job Description

• Plan, develop and execute integrated marketing campaigns, promotional activities and events
• Manage all forms of marketing communication efforts including in-store display materials, eDMs, social media, media publicity and digital assets
• Work closely with in-house marketing team and alongside retail team to ensure marketing message stays consistent across different communication channels
• Conceptualize and create engaging social media content to maximize follower engagement and lead generation (drive awareness and sales)
• Drive brand awareness and publicity through various platforms (website, e-commerce, LinkedIn, Facebook, IG, YouTube)
• Monthly marketing updates/report – to track, analyse communication deliverables/ marketing activity and monitor competitor activity
• Any other ad hoc duties / marketing administrative matters assigned by the Manager

Job Requirements

• Diploma in Mass communication / Communications & Media Management/ Mass Media Management preferred or relevant discipline
• Minimum 1 year experience in marketing / digital marketing or related fields
• Proficient in both English and Chinese ( fluent in speaking and writing in Chinese is an added advantage in order to liaise/handle Chinese speaking associates/materials)
• Organisational and time management skills with a creative flair
• Experienced in Canva (basic editing skills), proficient in MS Office
• Savvy with digital media, social media ( FB & IG) and website maintenance

Additional Information

Career Level

Junior – Executive

Qualification

Diploma, Advanced/Graduate Diploma

Years of Experience

1 year

Job Type

Full-Time (On-site)

Job Specializations

Marketing/ Mass communication

- Equip with knowledge about retail products and the ability to achieve own KPI.

- Plan, design & content creation for social media and website (eg. Facebook, LinkedIn, Wechat, Instagram and etc).

- Manage and update social media account & company’s website.

- Support the sales and marketing team in all their needs for marketing and sales collateral and other administrative tasks.

- Expand the brand presence of the company increasing brand awareness and strengthen brand loyalty.

- Conduct competitive strategic analysis, consumer segmentation, and consumer insight development.

- Develop and execute pre/post sales specific customer company-wide campaigns to increase awareness penetration.

- Identify social media trends to innovate relevant campaigns.

- Any other ad-hoc designing/marketing related tasks.

- Able to commit to international travels when necessary to build strong connections with oversea clients and vendors.

- Directly interfaces with outside vendors including agencies, production and fulfilment vendors, as well as other marketing vendors, and partners.

Requirements:

- Degree in Marketing, Communications or related discipline.

- A minimum of 1 years of sales experience.

- Excellent interpersonal, negotiation, and networking skills.

- Excellent oral and written communication skills. Bilingual is a plus.

- Excellent interpersonal skills.

- Possess solid experience in digital production and project management.

- Computer literate with experience in marketing software packages e.g. MS office, Adobe CS.

- Excellent time-management and organisational skills in managing multiple priorities and projects.

- Able to commit to international travels when necessary to build strong connections with oversea clients and vendors.

Roles & Responsibilities:

To strengthen our marketing team and assist marketing manager.

The position of Marketing Assistant is a full-time position based in Singapore.

Responsibilities and Main Duties:

Manage and execute the day-to-day operations of our social media platforms, including Facebook, Instagram, TikTok.

Monitor social media channels for mentions, comments, and messages, and respond promptly to user inquiries and comments.

Assist in the creation of marketing content, including social media posts, newsletters, and promotional materials.

Utilize Google Analytics to track and analyze social media performance metrics, including website traffic, user engagement, and conversion rates.

Stay up to date with industry trends and best practices in social media marketing to ensure the company's social media presence remains relevant and effective.

Requirements:

• Team player with the capability to work in a dynamic environment.
• Strong organizational and time management skills.
• Good communication and coordination skills.
• Professional experience with Digital Marketing skills is an asset.

SWAT Mobility is a leading AI routing technology company in Southeast Asia and Japan, specializing in solving complex vehicle routing challenges for the transport and logistics industries. Headquartered in Singapore, we operate across 9 countries, delivering cutting-edge Smart Mobility and Dispatch Management solutions. If you're ready to make an impact and thrive in a dynamic, fast-growing startup, we’d love to have you on our team!

Led by Rene Van Erk, our new Chief Strategy Officer, we are looking for people who are sharp, resourceful, action-oriented and committed. Lastly, it’s key that we have fun together while working hard on these initiatives.

Our Team’s Mission: Make SWAT a scalable organization

The Team:

We will be establishing a small & agile ‘strategy’ team to run 3 priorities:

• Marketing: Build an Engagement Engine to drive high-quality MQL’s
• Strategy: Drive strategic initiatives & decisions to create scalability and value
• Partners: Structure and deploy a Partner program so partners help us scale

Role Overview:

The Growth Marketing Manager will focus on creating and executing full-funnel, multi-channel marketing strategies to build long-term awareness and drive high-level interest in our SaaS products and services.

You will be responsible for generating demand online, expanding our reach, and improving the brand’s visibility in the marketplace. This role emphasizes building and running campaigns across multiple channels, including content marketing, events, paid advertising, and partnerships, aimed at educating and engaging potential customers at various stages of the buying process.

Key Responsibilities:

• Planning: Develop and deliver demand generation campaigns that create brand awareness and generate market demand for our products.
• Content Development: Build compelling content and marketing assets, including blog articles, news, case studies and thought leadership articles. Our Sales-wins, our Product-updates and our Services-projects will be your source for all content
• Linkedin Strategy: Develop and implement plans that drive traffic growth based on companies, contacts, target audiences identified, using both paid campaigns and posts
• Integrated Marketing: Develop integrated marketing programs using digital channels such as social media, content marketing and webinars to drive engagement.
• Campaign Development: Create high-impact, large-scale campaigns that educate potential customers and nurture them from awareness through consideration stages.
• Performance Tracking: Track and report on campaign metrics such as brand engagement, website traffic, and customer interaction across touchpoints.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3-5 years of relevant experience in content marketing, demand generation, growth marketing, or a similar role in SaaS companies or Tech companies.
• Strong written and spoken communication skills in English
• Able to create and implement effective marketing programs tailored to the local requirement faced in each different market.
• Ability to analyze and interpret marketing performance data and optimize based on insights.
• Ability to work in a fast-paced and evolving environment, with a flexible approach to meet changing demands and deadlines.

Partipost is building a platform that connects brands with genuine people to launch organic marketing campaigns. We believe in giving the crowd a voice, and that social media advocates have the power to call their followers into action. We are committed to building solutions with our users' needs as a priority.

Backed by SPH Ventures, iGlobe Partners, Quest Ventures.

Key Responsibilities:

The Assistant Marketing Manager will focus on creating and executing strategies to enhance B2C user acquisition and retention while supporting B2B lead generation initiatives. This role requires a proactive, detail-oriented marketer with a passion for data-driven campaigns, events, and relationship-building to foster growth and engagement across both user and client communities.

Key Responsibilities

• User Acquisition & Retention (B2C Marketing)
  • Design and implement campaigns to drive user acquisition, building an active, engaged community of influencers and users.
  • Execute retention-focused programs to encourage engagement and improve user loyalty.
  • Collaborate with internal teams to align acquisition and retention campaigns with product updates, user incentives, and community-building activities.
  • Analyze campaign data and user behavior, making adjustments based on insights to optimize acquisition and retention efforts.
• Lead Generation & Nurturing (B2B Marketing)
  • Develop and implement B2B lead generation strategies, including organizing online and offline events (e.g., webinars, expos) to attract and engage potential clients.
  • Build and maintain a pipeline of qualified leads through strategic partnerships, targeted campaigns, and event-driven initiatives.
  • Oversee the planning and execution of events, including logistics, promotion, and post-event follow-up to nurture leads and build strong B2B relationships.
  • Track and report on event and campaign performance, identifying insights and optimizing future lead generation activities.
• Performance Analysis & Reporting
  • Monitor and analyze key marketing metrics, providing actionable insights to optimize user acquisition, retention, and lead generation efforts.
  • Work closely with the Head of Marketing to align strategic goals with company objectives, contributing to planning and decision-making processes.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in marketing, with expertise in B2C user acquisition, retention, and B2B lead generation.
• Demonstrated experience in managing digital and event-based marketing campaigns.
• Strong understanding of digital marketing channels, including social media, email, content marketing, and paid advertising.
• Excellent analytical skills, with the ability to interpret data and optimize strategies based on insights.
• Exceptional communication, project management, and organizational abilities.
• Creative and strategic thinker with a talent for generating innovative ideas to drive growth and engagement.

What We Offer

• The opportunity to work in an innovative, fast-growing influencer marketing industry.
• Direct involvement in impactful campaigns and events that shape the company's success.
• A supportive team environment with mentorship from experienced marketing professionals.
• Competitive salary, benefits, and growth opportunities.
• Passionate about influencer marketing and building strong user communities.

The Marketing Lead is responsible for providing guidance to the Marketing Team by evaluating and developing omni-channel marketing strategies, coordinating brand-building efforts to increase awareness and improve the positioning of all COTY brands to eventually gain market share and achieve both revenue and profitability targets. This role is a pivotal one for the Singapore Team and the incumbent needs to be a strong and empathetic leader, highly collaborative, working closely with key stakeholders, both internal and external.

RESPONSIBILITIES

1. Distribution & Pricing Strategy

· Acts as the guardian of all COTY brands and adhere strictly to our global distribution strategy and competitor adjacency guidelines, protecting the positioning of our brands in the local market to maintain brand equity

· Adhere strictly to new door opening process, starting with obtaining CCO Office approval to working closely with both Global Trade and Global Merchandising Teams from start till end to ensure successful executions

· Ensure that our yearly pricing strategy is competitive and defend when necessary, while monitoring market trends and taking into consideration both external and internal benchmarks to set the right prices for all our products and services, especially for core pillars

2. A&P Budget and P&L Management

· Work closely with the Country Head and Commercial Lead on annual 3-year business plans, ensuring a bottom-up build towards A&P budgets for all brands to achieve both net revenue and retail sales targets

· Manage marketing spends to ensure that they drive the maximum impact and achieve our desired ROI, while remaining compliant with company polices

· Be sharp and highly adaptable when it comes to monthly and quarterly A&P budget landings and be ready to streamline or cut budgets due to business situations or when there is a direct mandate from the Leadership Team

3. New Launches, Repushes & Forecasting

· Guide the team in sizing new product launches accurately, in accordance with Commercial Excellence guidelines and business priorities

· Oversee forecasting of both core pillars and new product launches to ensure optimum weight of business is maintained to drive strategic growth of both product categories and franchises

· Be agile and quick to pre-empt or react to both market and sales trends, executing immediate changes in rolling forecasts to ensure we do not under-forecast and miss out on opportunities, or over-forecast and end up with high excess and obsolete stock inventory

4. 360° Omni Marketing Plans & Brand Building

Media/Digital

· Guide the team and appointed agency to develop plans which are in line with our global media strategy and fashion house license requirements while keeping business priorities, audience profiles and KPIs in mind

· Focus on driving plans which are minimally USD 100,000 investment per campaign to drive greater impact and results

PRIM

· Guide the team and appointed agencies on both short-tail and long-tail PRIM strategies and plans for our priority brands – short-tail impact is necessary for social listening rankings, but long-tail sustenance is crucial for brand longevity

· Ensure strong and distinctive tribes are built for priority brands and maintain collaborative relationships with all key opinion leaders to build long-standing communities of brand ambassadors

· Key focus to be put on social advocacy and user-generated content with key opinion consumers to drive authenticity

CRM

· Embark on crucial first steps to rolling out both official communications programmes (Phase I) and loyalty programmes (Phase II) for priority brands

· Be highly resilient when dealing with various internal and external stakeholders and red tapes during the pre-launch process; work hand-in-hand with ISEA CRM Lead to iron out issues and clear obstacles as we navigate through the complexities with Global CRM, IT and Security Teams

Trade Marketing & Consumer Eventing

· Keep brand desirability and consumers’ tastes and preferences top of mind when it comes to developing trade marketing plans in accordance with channel strategy to drive purchase conversion

· Ensure retail activations are talk-of-town trendsetters, with best-in-class retailtainment and gifting mechanics to achieve sales targets

· Traffic drivers, sampling and new customer recruitment are mandatory for all retail activations

Store Design & Visual Merchandising

· Lead the team on both permanent merchandising (new door openings or renovations, planogram changeovers, etc.) and temporary merchandising (trade/consumer podium activations) projects, ensure global guidelines are met and fashion house approvals are obtained before every execution

· Guide the team for CAPEX budget topics and ensure all fixed assets are properly capitalized for P&L management

· Ensure accurate and timely retro-planning is in place for every major permanent merchandising project in order to meet targeted opening dates

· Ensure all temporary merchandising projects are cost-efficient and profitable

· Navigate through any intricacies and manage any crisis which may arise with both internal teams and external stakeholders such as landlords (malls), retailers and contractors, etc.

5. Stakeholder Management

· Collaborate with the Commercial Lead in the development of strong relationships with key landlords and retailers across all channels and conduct high level negotiations together to deliver successful outcomes and results

· Liaise and network with the broader organisation regionally and globally to develop and drive co-marketing plans together and leverage on best practices – this includes Regional Teams (Asia & ISEA), Global Trade Teams, Global Merchandising Teams, Global Communication Teams and Global Digital Teams

6. People Leadership

· Recruit (when needed), develop, retain and rotate top talents within the organization

· Mentor individuals towards the fulfilment of both personal and business objectives; drive all short, medium and long-term career planning and succession planning conversations including development plans for individuals

· Identify key personnels who are able to assume broader responsibilities and be an advocate for them when it comes to advancement opportunities

· Inspire by setting an example and being a good role model; instil confidence and motivate teammates to deliver their KPIs and set a high standard of performance

Promote a high level of team camaraderie and engagement amongst teammates, ensuring a laser-sharp focus on common goals so that successes are celebrated together, and the team is strongly united to navigate setbacks and find solutions together

REQUIREMENTS

· Bachelor’s Degree in Business Management and/or Marketing (or any related/equivalent discipline)

· Minimally 10 years of relevant Marketing and/or Brand Management experience in Beauty or FMCG industry

· Minimally 5 years of People Management experience and/or has led a team of at least 3 to 5 direct reports

· A strong leader who is able to lead with empathy and recognizes the importance of mentorship

· Has outstanding communication and presentation skills, understands the importance of maintaining utmost decorum in formal and public settings

· Is resilient and agile, able to take on new challenges and adapt to changes

· Has a sharp analytical mind, good in problem-solving

· Has a collaborative mindset and is a team player

· Possesses excellent organizational and timeline management

· Possesses an in-depth knowledge of the Singapore domestic market, preferably someone who already has cemented strong relationships with the key industry players

Join Our Team as a Digital Marketing Specialist!