MARKETING EXECUTIVE

Location: Central

Responsibilities:-

· Spearhead and actualise corporate marketing and branding strategies locally and overseas.

· Conceptualise, strategize, lead and implement branding campaigns and promotions, new products launches, and media and consumer engagement plans.

· Review, assess and monitor the efficacy of product/marketing strategies.

· Undertake market intelligence and consumer insights projects, via a range of medium and platforms, to stay informed and abreast of trends and developments in the F&B sector.

· Articulate value propositions for both online and offline collaterals to raise consumer awareness and influence consumer preference for Ya Kun product/menu offerings.

· Collaborate with and leverage on the expertise of the respective stakeholders to lift the corporate profile of Ya Kun and Beard Papa’s.

· Optimize marketing expenditure for better revenue management and cost budgeting.

· Manage relationships with advertising, media, social, community and government agencies.

· Responsible for executing digital marketing strategies for both Ya Kun and Beard Papa’s

· Develop content and artwork for social media and online platforms which includes Facebook, Instagram, Website, EDM, E-Commerce sites.

· Responsible for driving sales for E-Commerce sites.

· Other duties and ad-hoc projects as assigned.

Requirements:-

· Candidates must possess at least a Diploma in Business or Marketing.

· Minimum 2 years working experience preferably having worked for both agency and client in the F&B industry.

· Experienced and competent in marketing and branding for fast food consumer products.

· A team player with good communication and negotiation skills.

· Self-motivated and able to handle high-volume workload within reasonable deadlines.

· Meticulous, diligent, well-organised with good time management and sense of urgency.

· Well-versed in Microsoft Office applications.

· 5 days’ work in office.

Interested candidates are requested to send in their CVs to [email protected] preferably including the following:-

1) Current & Expected Salary

2) Date of Availability

3) Reason(s) for Leaving

(We regret that only shortlisted candidates will be notified)

o Content Development

- Create high-quality content for social media, blogs, newsletters, and websites, aligningwith brand objectives and audience needs.

o Product Collateral Creation

- Develop brochures, datasheets, whitepapers, and presentations, translating technicalinformation into accessible, value-driven content.

o Internal & External Communications

- Draft newsletters, announcements, press releases, and media kits; support campaignsand events with strategic communication.

o Social Media Management

- Assist in the creation, scheduling and management of content for social media including intranet, internet web site, LinkedIn, IG etc.

- Manage social channels, plan campaigns forbrand visibility, and track performance for optimization.

o Video Production

- Coordinate scriptwriting, editing, and production for corporate and product videos.

o SEO & Content Optimisation

- Apply SEO best practices across digital content to improve visibility and audience reach.

- Ensure alignment with brand guidelines across all content, communications, and product materials.

o Trend Monitoring

- Keep up with industry trends to create fresh, innovative content that aligns with company goals.

o Analytics & Reporting

- Track and analyze content performance, providing data-driven insights for improvement.

o Collaboration

- Work with internal teams and external partners to gather ideas and ensure contentaccuracy.

o Event Support

- Develop content plans for corporate events and assist with live coverage and recaps

Requirements

Education / Experience:

• Bachelor’s Degree in Marketing, Communications, Journalism, Digital Media, or a related field/ Diploma holders may apply

Skill Sets

• Proven experience in content creation, communications, or a similar role.
• Strong writing, editing, and storytelling skills.
• Proficiency in design and video editing software such as Adobe AI/ Premiere, After-effects, Canva design and video editing tools (e.g., Adobe Creative Suite/ FlexClip etc).
• Knowledge of SEO and social media best practices.
• Creative and adaptable with the ability to manage multiple projects.
• Excellent communication, interpersonal, and relationship skills.
• Fast learner with an ability to adapt techniques based on requirements.
• An open mindset and will seek out feedback to refine and develop their skills.
• Familiarity with IT or system integration industries is a plus.

About Us:
We are a leading chemistry tuition centre committed to providing top-notch education to students. Our team is passionate about making chemistry fun and accessible while helping students achieve outstanding academic results.

We’re seeking a Senior Marketing Executive to lead our digital and content marketing efforts. If you have a knack for creativity, strategy, and a results-driven approach, this role is perfect for you!

Work Schedule:

• Days: Mondays to Fridays
• Time: 10:00 AM to 7:00 PM

Key Responsibilities:

Social Media Management

• Develop, implement, and manage content strategies for platforms such as TikTok, Instagram, and Telegram.
• Create engaging posts, reels, stories, and videos tailored to our audience.
• Monitor and analyze social media metrics to optimize performance.

Content Creation and Strategy:

• Write, edit, and proofread compelling content for social media, blogs, and marketing campaigns.
• Ensure all content aligns with the brand voice and resonates with the target audience.

Vendor Collaboration:

• Liaise with relevant vendors, including designers, photographers, and video production teams, to produce high-quality content.
• Oversee the execution of marketing materials to meet project deadlines and quality standards.

Google Marketing:

• Plan, execute, and manage Google Ads campaigns to drive traffic, increase conversions, and boost enrolment.
• Analyze ad performance and provide actionable insights for optimization.

Community Engagement:

• Actively interact with followers and respond to inquiries on all digital platforms to build and nurture an engaged community.
• Manage online reputation by monitoring comments and reviews.

Campaign Planning and Execution:

• Plan and execute seasonal campaigns to promote programs, crash courses, and special events.
• Align campaigns with sales goals and overall marketing objectives.

Analytics and Reporting:

• Track, measure, and report on campaign performance and ROI.
• Use insights to refine strategies and achieve measurable growth.

Trend Monitoring:

• Stay updated on digital marketing trends, platform updates, and competitor activities to maintain a competitive edge.

Qualifications and Requirements:

• Diploma or degree in marketing, communications, or a related field.
• At least 3 years of experience in digital marketing, content creation, or social media management.
• Proven track record of managing successful social media campaigns and paid ad strategies.
• Proficiency in social media platforms (TikTok, Instagram, Telegram), Google Ads, and basic analytics tools.
• Strong creative skills with an eye for aesthetics and brand consistency.
• Excellent communication, organizational, and project management skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Knowledge of the education sector or familiarity with tuition centres is a plus.

What We Offer:

• Opportunities for professional growth and development.
• A collaborative and innovative work environment.

How to Apply:
If you’re a creative, strategic thinker with a passion for digital marketing and education, we’d love to hear from you! Please send your resume and a portfolio of your work (if applicable).

We look forward to connecting with you!

Responsibilities:

• Content planning and copywriting for social media platforms such as IG, Tiktok
• Develop creative marketing content
• Product photography
• Graphic design
• Keeping up with social media trends/functions
• Knowledge on video production
• Collaborate with influencers and other stakeholders to create video contents

Requirements:

• Familiar with social media platforms (e.g IG, Tiktok is a plus)
• Product photography
• Graphic design (Adobe PS/AI)
• Adobe Premiere Pro would be a plus
• Highly motivated and target driven

Join the Bacha Coffee team

Great ideas start with coffee, Bacha Coffee starts with you. We are headquartered in Singapore with coffee rooms and boutiques in Europe and Asia currently. We are expanding aggressively to achieve a worldwide presence in the upcoming months...

Bacha Coffee specialises in 100% Arabica coffees and provides customers with a unique opportunity to travel the world through their cup by exploring harvests from over 30 of the most well-reputed coffee producing countries. Even our distinctive fine blended, fine-flavoured and naturally decaffeinated coffees are produced using only 100% Arabica beans to give coffee lovers the widest choice, without ever sacrificing quality or flavour.

The qualities that have made Bacha Coffee a legendary brand around the world also make us a great place to work: innovation, creativity, passion, and excellence.

Job Summary

The Senior Marketing Executive / Assistant Manager supports the Marketing and Communications team by coordinating and executing luxury lifestyle & F&B retail marketing, PR activations, social media content creation and campaigns with the objective of driving sales while maintaining the brand’s luxury marketing position. This role requires an understanding of retail and digital marketing; public relations; social media management; programmatic & social advertising; and SEO.

Primary Relationships

The position reports to Marketing Manager.

Within the organisation, this position has primary working relationships with the Marketing, PR, Social Media, Operations and Warehouse teams, as well as staff with similar positions within subsidiaries and franchises.

Outside the organisation, the position coordinates primarily with service providers such as marketing, PR and media agencies; as well as within strategic partners marketing teams such as other luxury brands, malls airlines, banks etc.

Responsibilities

• Coordinate with Marketing Manager on an annual marketing calendar and translate this vision into a coherent strategy which can be implemented in the local market as well as overseas markets.
• Implement and execute marketing campaigns that will enhance the brand’s image and positioning within the marketplace and the general public.
• Collaborate with relevant team to create comprehensive digital marketing strategies aligned with business goals. Identify target audiences, select appropriate digital channels, and develop tactics to reach and engage them effectively.
• Plan, execute and monitor marketing campaigns across various channels, including search engines, social media advertising, email marketing and content marketing. Optimise campaigns based on performance metrics and insights.
• Monitoring and analysing the performance of marketing campaigns, including data collection, report preparation and identifying opportunities for improvement.
• Assist in the development and execution of creative marketing plans that is aligned with the corporate strategy and brand image.
• Copywrite, edit and proof-read marketing materials in both English and/or Mandarin.
• Assist to respond in a timely manner to partnership and collaboration requests in order to drive both revenue and brand awareness through tie-ups, collaborations, product placements, sponsorships, events, etc. This includes outreach, contract execution and seeing through deliverables.
• Manage relationships with mall management team to work towards having more visibility for the brand through branding and advertising opportunities, act as the brand’s representative and point-of-contact and implement marketing campaigns to enhance brand’s image and positioning.
  • Branding and advertising opportunities can include negotiations for complimentary physical and digital advertisement spaces/ directional signages/ visual merchandising units/social media features or even through selected events.
• Assist to strategise and respond to marketing initiatives and campaigns requested by landlords, franchisees and subsidiaries around the world.
• Coordinate production of branded materials and ensure consistent articulation of the brand’s desired luxury image and positioning across the brand’s advertising, print and electronic materials through marketing assets and strategic placement within vicinity of brand presence through the use of way-finders, lightboxes, posters, landlord’s website etc.
• Stay updated on industry trends, customer behaviour, and competitor activities. Analyse market data to identify opportunities and provide recommendations for improving marketing strategies.

Requirements

• Preferred degree in marketing, business management or related.
• At least 3-4 years of experience in a similar role, previous experience in the luxury retail industry would be a plus.
• Written and spoken native fluency in English and Mandarin; additional language(s) are a plus.
• Proficient but not limited to MS Office, Meta & Google business management platforms, Knowledge of Google AdWords, social media management platforms, e-mail marketing and etc.
• Familiarity with social media (management tools, software and knowledge of social media tracking) is advisable.
• Detail oriented, organized resourceful and agile with an ability to adapt and problem solve.

Bacha Coffee is an equal opportunity employer. Only shortlisted candidates will be notified.

The mission of Business Messaging is to be the primary way that people and businesses communicate by enabling valuable conversations between people and businesses across WhatsApp, Instagram and Messenger.
We’re looking for an experienced Business Product Marketer to join our business product marketing team focused on Business Messaging.
You will be responsible for bringing in market insights, influencing product strategies, driving holistic go-to-market strategies to land and drive awareness and adoption of our products, and working cross-functionally up/down/across with partners throughout the company. You will work with our cross functional teams to ensure all efforts are aligned from inception to launch and beyond — and communicated clearly and with empathy to all key stakeholders. If you are a strategic marketer who is a self-starter, analytical, and excel at leading complex projects especially in 0-1, fast-paced environments, then we’d like to connect with you.

Responsibilities

• Influence and shape product strategies and roadmap based on market insights and experience
• Lead development of target audiences, and positioning and narratives to support those audiences based on data and insights
• Develop and execute go-to-market strategies including positioning, activation, measurement, asset development and integrated planning with cross-functional partners
• Partner with cross-functional stakeholders across product and go-to-market teams to drive awareness, adoption and retention of our solutions
• Independently navigate a variety of internal and external stakeholders to influence, align, and drive execution
• Effectively communicate up and across the organization
• Independently execute with agility to evolve with business needs

Minimum Qualifications

• 10+ years of professional experience in technology, strategy, consulting or marketing related discipline, with at least 2 years experience working in a product marketing or product management capacity (working with sales and or engineering leadership)
• BA/BS degree
• Communication and cross-functional leadership experience
• Analytical and problem solving experience
• Experience managing complex, fast-paced and data-driven projects
• Experience working with a variety of internal teams and stakeholders to understand and solve problems
• Experience in B2B go-to-market Marketing

Preferred Qualifications

• Master’s Degree/ MBA
• Experience working on building technology products related to business messaging or advertising
• Experience working independently in a fast-paced, entrepreneurial, and fluid environment, with the experience to adapt, spot issues early, and escalate

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Job responsibilities :

• develop and execute go-to-market strategies and spearhead the launch and promotion of our world’s first optical imaging device and SaaS designed for gemstone assessment
• conduct market research to stay abreast of industry trends and competitor activities
• create content and leverage digital marketing strategies such as SEO, SEM and SMM to enhance our online visibility and brand image
• work closely with cross-functional teams from product development, UI/UX design, sales and customer support, to align marketing efforts with overall business objectives
• collaborate with sales teams to develop marketing materials such as product application sheets, user manuals and video demo content
• build and maintain public relationships with industry experts and publications to enhance the company’s brand visibility

Qualifications and skills :

• Diploma or Degree in Marketing, Business, Science or Engineering
• minimum 3-5 years of experience in sales or marketing of optical/electronics/medical/industrial products or AI-powered solutions
• exceptional writing and editorial skills with the ability to translate technical concepts into accessible and engaging marketing content for target audiences
• familiarity in SEO, SEM and SMM digital marketing strategies

This role involves driving digital media and performance marketing initiatives while optimising digital experiences, leveraging expertise in SEM, programmatic, CRO, and analytics, and ensuring alignment with IT policies on privacy and cybersecurity.

Job Responsibilities:

• Manage and optimise ongoing digital marketing campaigns (paid and organic) to generate leads and drive business objectives.
• Collaborate with internal teams and agencies to develop and execute integrated digital marketing strategies.
• Monitor and analyse campaign performance using digital analytics tools, identifying insights for continuous improvement.
• Lead SEO/ASO, CRO, and personalisation efforts to enhance digital experiences and improve lead generation across digital properties.
• Work with CRM, IT, and lead management teams to enhance marketing automation and optimise lead nurturing journeys.
• Evaluate and implement martech tools to improve media buying, content strategy, and digital platform performance.

Key Requirements:

• Strong communication, interpersonal, and analytical skills.
• Expertise in digital marketing, SEO, SEM, and social media advertising tools (e.g., Google AdWords, Facebook, LinkedIn).
• Proficiency in lead generation campaigns and performance marketing systems.
• Experience with web analytics, advertising technologies, and CMS/Marketing Automation/CRM tools.
• 3-5 years of experience in digital or performance marketing, with a focus on web and app platforms.
• A degree in a relevant field.

If you have what it takes, please send your resume to [email protected] or click APPLY NOW. For more information, please visit www.ambition.com.sg.
Data provided is for recruitment purposes only. Regrettably, only shortlisted candidates will be notified.
Business Reg No : 200611680D | Licence No : 10C5117 | EA Reg No : R2199023

Role Overview:

As the Marketing Director you will be responsible for negotiating attractive partnership deals and ensuring mutually beneficial terms that align with our business objectives. You will also plan and execute various outreach and marketing events, career engagements, and industry collaborations to drive subscriptions and revenue.

Key Responsibilities:

1. Develop and execute multichannel marketing strategies to drive customer acquisition and revenue growth.
2. Manage marketing budgets, allocate resources effectively, and track performance against KPIs and targets.
3.Lead and manage all marketing initiatives across various channels, including content marketing, email marketing, influencer marketing, paid advertising, public relations, search engine optimisation (SEO) and social media.
4. In addition to the duties specified above, you are obliged to follow reasonable instructions of the Employer, the management of the Employer, or your designated Supervisor.
5. You are required to faithfully, diligently, and competently execute the tasks and duties assigned to the best interests of the Employer.
6. You must not engage in any other business or employment outside your employment with the Employer without the prior approval of the Employer.
7. Maintain a positive attitude when you are doing your work and duty even after you have tendered your required resignation notice.

Requirements:

1. Education: University graduate in any discipline, with a strong preference for candidates with a diploma or above.
2. Experience: 7-8 years of relevant experience in telco, digital, e-commerce, hospitality, or the baby-related industry preferred.
3. Skills: Excellent interpersonal, negotiation, and communication skills, with a goal-oriented and entrepreneurial mindset. Strong analytical and strategic thinking abilities, coupled with exceptional organizational and time management skills.

We are seeking a dynamic and motivated Marketing Intern to support our marketing team. The intern will be responsible for developing engaging content for social media platforms and other communication channels, provide support for key marketing functions such as coordinating media previews, and updating website content. The intern will also provide front-of-house support during productions. This is an excellent opportunity to gain hands-on experience in a fast-paced marketing environment while gaining privileged access to the behind-the-scenes working in a leading cultural institution in Singapore.

Job Scope

Marketing Campaign

1. Assist in the development, execution and evaluation of marketing campaigns for performances and events
2. Support the creation of promotional materials, including posters, flyers, and programme booklet
3. Coordinate with design and production teams to ensure timely delivery of marketing assets

Digital Marketing and Content Creation

1. Manage and update Singapore Ballet’s social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc) with engaging content
2. Create and edit visual and video content for social media and other digital platforms
3. Write copy for email newsletters and website updates

Others

1. Provide front-of-house support during productions, including ticketing and program booklet distribution
2. Assist in coordinating logistics for all events and productions
3. Monitor and report on performance of digital campaigns (e.g. social media engagement, website traffic, and email open rates)
4. Update and maintain marketing databases, including media lists and audience contacts
5. Handle ad-hoc administrative tasks to support the marketing team

Working Hours:

• 5-day work week: Mon – Fri 9am – 6pm
• During production days: 1pm – 10pm

Reports to: Marketing Manager

Requirements:

• Proficient in Microsoft Office and basic graphic design tools (e.g. Canva, Adobe Suite, CapCut or equivalent)
• Familiar with social media platforms and scheduling tools
• Strong writing and communications skills
• Passionate about the arts and dance
• Creative, detail-oriented and is a proactive team player
• Able to start immediately

Interested applicants, please email [email protected]

• Designing marketing campaigns that are able to resonate with the target audience, and are culturally tailored
• Creative, analytical, digital, commercial and administrative responsibilities
• To carry out market research so as to effectively promote products and services
• Partake in creating advertisements, as well as sales and distribution

Qualifications & Requirements

• Graduate of Bachelor’s in Marketing or any related courses
• At least 2 years of relevant experience
• High communication and problem-solving skills
• Creative and results-driven

Develop a marketing strategy in accordance with the overall company goals and vision

· Understanding Company Products and doing Market Research to identify specific target groups and implement niche marketing strategies

· Grow the social media community

· Implement and manage a multi-channel marketing strategy

· Grow online marketing partners (digital publications or influencers)

· Copywriting and copy editing - Both internal and external marketing materials

· Create and execute highly engaging, Skills and experience in creative content writing

· Cross-platform social media & marketing campaigns (design, call to action and content)

· Manage content - copywriting & design. Handle content schedule and posting of content

· Experience in attaining PR coverage both online and offline

· Simple research work

· Assisting with ad hoc duties as required

Requirements:

· Social media analytics and ads experience is preferred. Social media management and community managers preferred.

· Exceptional communication skills, both written and verbal. Strong written English is a MUST

· Ability to multitask and meet tight deadlines

· Develope a marketing strategy in accordance with the overall company goals and vision

· Understanding Company Products and doing Market Research to identify specific target groups and implement niche marketing strategies

· Grow the social media community

· Implement and manage a multi-channel marketing strategy

· Grow online marketing partners (digital publications or influencers)

· Copywriting and copy editing - Both internal and external marketing materials

· Create and execute highly engaging, Skills and experience in creative content writing

· Cross-platform social media & marketing campaigns (design, call to action and content)

· Manage content - copywriting & design. Handle content schedule and posting of content

· Experience in attaining PR coverage both online and offline

· Simple research work

· Assisting with ad hoc duties as required

Requirements:

· Social media analytics and ads experience is preferred. Social media management and community managers preferred.

· Exceptional communication skills, both written and verbal. Strong written English is a MUST

· Ability to multitask and meet tight deadlines

· Develope a marketing strategy in accordance with the overall company goals and vision

· Understanding Company Products and doing Market Research to identify specific target groups and implement niche marketing strategies

· Grow the social media community

· Implement and manage a multi-channel marketing strategy

· Grow online marketing partners (digital publications or influencers)

· Copywriting and copy editing - Both internal and external marketing materials

· Create and execute highly engaging, Skills and experience in creative content writing

· Cross-platform social media & marketing campaigns (design, call to action and content)

· Manage content - copywriting & design. Handle content schedule and posting of content

· Experience in attaining PR coverage both online and offline

· Simple research work

· Assisting with ad hoc duties as required

Requirements:

· Social media analytics and ads experience is preferred. Social media management and community managers preferred.

· Exceptional communication skills, both written and verbal. Strong written English is a MUST

· Ability to multitask and meet tight deadlines

Job Highlights:

- Competitive salary

- Opportunities for professional development and advancement

- Good working environment

Responsibilities:

- Assist in the development and execution of marketing campaigns across various channels, including digital, social media, email etc.

- Conduct market research to identify trends, competitor activities, and customer needs.

- Create and manage content for marketing materials, including brochures, newsletters, and social media posts.

- Coordinate events, trade shows, and promotional activities.

- Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement.

- Maintain and update the company’s website and social media platforms.

- Collaborate with internal teams and external partners to ensure cohesive branding and messaging.

Requirements:

- Bachelor's degree in Marketing, Communications, or a related field.

- Previous experience in a marketing role is preferred.

- Strong understanding of digital marketing and social media platforms.

- Excellent written and verbal communication skills.

- Strong organizational skills and attention to detail.

- Ability to work independently and as part of a team.

- Proficiency in Microsoft Office and marketing software.

- Must proficiency in reading and writing in English and Mandarin.

- Experience in TCM clinic management is highly desirable.

"This is in partnership with the Employment and Employability Institute Pte Ltd (“e2i”).
e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers
and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering
employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades
Union Congress set up to support nation-wide manpower and skills upgrading initiatives.
By applying for this role, you consent to Refresh Group’s PDPA and e2i’s PDP https://www.e2i.com.sg/pdpa/ ."

Responsibilities

• Designing marketing campaigns that are able to resonate with the target audience, and are culturally tailored
• Creative, analytical, digital, commercial and administrative responsibilities
• To carry out market research so as to effectively promote products and services
• Partake in creating advertisements, as well as sales and distribution

Qualifications & Requirements

• Graduate of Bachelor’s in Marketing or any related courses
• At least 2 years of relevant experience
• High communication and problem-solving skills
• Creative and results-driven

Marketing Managers are responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.

They must be great business leaders as well as great marketing leaders. That’s because they are responsible for working with executives to determine budgets and targets, and they are often charged with developing pricing strategies for products and services.

While the marketing department looks to Marketing Managers for guidance and direction, executives count on them for profitability and results. They generally work in corporate environments as part of a larger marketing, creative, communications or digital team. As part of an organization, they play a critical role in aligning creative direction with the company’s strategic goals.

Marketing Manager Roles & Responsibilities

• Oversee all marketing campaigns for their company or department
• Implement strategy
• Promote a business, product, or service
• Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
• Represent the marketing team to cross-functional groups including product management, sales, or customer support
• Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
• 
  
• 
  
• Marketing Manager Day-to-Day Duties:
• 
  
• Manage and coordinate marketing and creative staff
• Lead market research efforts to uncover the viability of current and existing products/services
• Collaborate with media organizations and advertising agencies
• Brainstorm ideas for new campaigns
• Coordinate with the sales team and other departments to produce effective strategies
• Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks
• Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure

Job Description

• Manage CRM programs, campaigns and the budget of CRM and loyalty activities.
• Plan customer journey map to boost brand awareness, enhance customer engagement and retention
• Optimize CRM assets and relational contents to drive customer engagement and loyalty across key touchpoints
• Effective segmentation across multiple communication channels (EDM, SMS and Mobile Application)
• Lead CRM initiatives and working closely with regional marketing team to formulate marketing campaign plans
• Work closely with related members to plan and execute holistic marketing initiatives/marketing communications for G-SHOCK store/strategic retailers/online in Singapore but not limited to the channel
• Work closely with all parties to enhance the functionality, design and user experience on the CRM and EC platforms.
• Work closely with marketing members to drive database traffic to relevant proprietary platforms and to ensure the database is segmented effectively for targeted marketing activities.
• Lead the current CRM initiatives in Singapore including conceptualize CRM strategies and manage Casio ID program to acquire, engage and retain customers.
• Overall in charge of CASIO ID CRM to acquire new users and drive repeated purchases
• Research and analyze CRM data, campaigns effectiveness, market trends and recommend best practices for future campaigns
• Propose effective CRM strategies to maintain strong brand presence and achieve EC KPIs
• Work closely with the marketing, planning, and sales members for PR activities for Singapore
• Overall in charge of local KOL marketing to drive brand awareness

Job Requirment

• Degree or diploma in Sales & Marketing or other relevant disciplines
• 2-5 years relevant working experience in Digital Marketing, preferably in CRM
• Digitally savvy and familiar with CRM applications, data analytics and graphics design
• Proficiency in MS Office Skills especially PPT and Excel

· Develope a marketing strategy in accordance with the overall company goals and vision

· Understanding Company Products and doing Market Research to identify specific target groups and implement niche marketing strategies

· Grow the social media community

· Implement and manage a multi-channel marketing strategy

· Grow online marketing partners (digital publications or influencers)

· Copywriting and copy editing - Both internal and external marketing materials

· Create and execute highly engaging, Skills and experience in creative content writing

· Cross-platform social media & marketing campaigns (design, call to action and content)

· Manage content - copywriting & design. Handle content schedule and posting of content

· Experience in attaining PR coverage both online and offline

· Simple research work

· Assisting with ad hoc duties as required

Requirements:

· Social media analytics and ads experience is preferred. Social media management and community managers preferred.

· Exceptional communication skills, both written and verbal. Strong written English is a MUST

· Ability to multitask and meet tight deadlines

· Develope a marketing strategy in accordance with the overall company goals and vision

· Understanding Company Products and doing Market Research to identify specific target groups and implement niche marketing strategies

· Grow the social media community

· Implement and manage a multi-channel marketing strategy

· Grow online marketing partners (digital publications or influencers)

· Copywriting and copy editing - Both internal and external marketing materials

· Create and execute highly engaging, Skills and experience in creative content writing

· Cross-platform social media & marketing campaigns (design, call to action and content)

· Manage content - copywriting & design. Handle content schedule and posting of content

· Experience in attaining PR coverage both online and offline

· Simple research work

· Assisting with ad hoc duties as required

Requirements:

· Social media analytics and ads experience is preferred. Social media management and community managers preferred.

· Exceptional communication skills, both written and verbal. Strong written English is a MUST

· Ability to multitask and meet tight deadlines

The Marketing Assistant/Executive is responsible for developing and executing marketing campaigns to promote courses and enhance the company’s brand image. The role involves managing social media platforms, digital advertising, and website content, while creating promotional materials such as brochures, videos, and newsletters. Additionally, the individual conducts market research, analyzes campaign performance and identifies opportunities for growth. The individual to ensure the marketing collaterals are compliance with regulations such as SSG, WSCH and MOM guidelines. Strong communication, proficiency in design tools and digital marketing platforms, creativity, and knowledge of the adult learning industry are essential. Collaboration with internal teams like Enterprise Consultants and Calendar Management often required to tailor campaigns effectively to individual learners and corporate clients.

• Assist in the creation of marketing collaterals to ensure brand consistencies
• Collate customer ratings and advertising sales figures from various sources
• Coordinate the logistics involved in organising marketing activities
• Create detailed reports to present customer trends to management
• Engage with Enterprise Consultants and Calendar Management on a bi-weekly basis to communicate expectations and take feedback
• Internalise the brand portfolio and positioning of media assets
• Provide current cost estimates for campaign elements to support budget development
• Provide data and trends on historical marketing expenses to support budget development
• Create marketing schedules
• Track customer activity for brands or media assets across platforms
• Track marketing expenses against budget for management reporting
• Execution of marketing channel enhancements and consolidate performance data
• Update Wordpress website content and plugin when required

Develop a marketing strategy in accordance with the overall company goals and vision

· Understanding Company Products and doing Market Research to identify specific target groups and implement niche marketing strategies

· Grow the social media community

· Implement and manage a multi-channel marketing strategy

· Grow online marketing partners (digital publications or influencers)

· Copywriting and copy editing - Both internal and external marketing materials

· Create and execute highly engaging, Skills and experience in creative content writing

· Cross-platform social media & marketing campaigns (design, call to action and content)

· Manage content - copywriting & design. Handle content schedule and posting of content

· Experience in attaining PR coverage both online and offline

· Simple research work

· Assisting with ad hoc duties as required

Requirements:

· Social media analytics and ads experience is preferred. Social media management and community managers preferred.

· Exceptional communication skills, both written and verbal. Strong written English is a MUST

· Ability to multitask and meet tight deadlines

· Develope a marketing strategy in accordance with the overall company goals and vision

· Understanding Company Products and doing Market Research to identify specific target groups and implement niche marketing strategies

· Grow the social media community

· Implement and manage a multi-channel marketing strategy

· Grow online marketing partners (digital publications or influencers)

· Copywriting and copy editing - Both internal and external marketing materials

· Create and execute highly engaging, Skills and experience in creative content writing

· Cross-platform social media & marketing campaigns (design, call to action and content)

· Manage content - copywriting & design. Handle content schedule and posting of content

· Experience in attaining PR coverage both online and offline

· Simple research work

· Assisting with ad hoc duties as required

Requirements:

· Social media analytics and ads experience is preferred. Social media management and community managers preferred.

· Exceptional communication skills, both written and verbal. Strong written English is a MUST

· Ability to multitask and meet tight deadlines