Position Overview:
As a Senior Marketing Executive. You will oversee & manage media relations, social media management, and creative campaigns. This role demands a strategic approach to managing relationships with media and creative agencies, ensuring all content aligns with the brand's message and guidelines, and driving the effectiveness of media campaigns. You will act as the key liaison between internal teams and external agencies to deliver impactful and timely results. You need to be self-driven with strong sense of deadlines to succeed in this role.
Key Responsibilities:
1. Content Strategy and Execution:
- Work with internal teams and agencies to develop and execute a cohesive content strategy that supports PR initiatives and brand objectives.
- Ensure all content, from social media posts to PR materials, aligns with the overall marketing strategy and brand identity.
2. Strategic Media and PR Management:
- Lead the monitoring and analysis of media coverage, providing insights and reporting significant mentions to senior management.
- Maintain and enhance relationships with key media contacts and influencers, ensuring compliance with agreements and optimizing media exposure.
3. Creative and Media Agency Coordination:
- Oversee all creative and media agency activities, ensuring campaigns are executed effectively and align with brand guidelines.
- Provide strategic feedback on creative concepts and ensure timely delivery of creative assets that meet the brand’s objectives.
4. Social Media Management:
- Manage the social media content calendar, working closely with agencies to plan, review, and approve content that resonates with target audiences.
- Analyze social media performance, adjusting strategies to enhance engagement and alignment with overall brand messaging.
5. Campaign Planning and Execution:
- Lead the planning and execution of major media events and campaigns, coordinating with internal and external stakeholders to meet deadlines and objectives.
- Ensure that all creative and media resources are optimally utilized, and campaigns are delivered on time and within budget.
6. Performance Analysis and Reporting:
- Conduct in-depth reviews of media and creative agency performance, providing actionable insights and reporting on campaign effectiveness to senior management.
- Submit comprehensive monthly media and social media reports, highlighting key achievements and areas for improvement.
7. Budget Management:
- Manage and track budgets related to media and creative agencies, ensuring cost-effective solutions without compromising quality.
- Approve and raise purchase orders, keeping accurate records of all financial transactions related to media and creative activities.
Qualifications:
· Ability to create plan & create content from scratch
· Experience in media/PR management and creative/media agency management & coordination.
· Proven ability to manage multiple high-priority projects simultaneously.
· Excellent communication, negotiation, and relationship-building skills.
· Strong analytical skills with the ability to interpret media and campaign performance data.
· Class 3 license is a must
Mon to Thur 8.30am - 6pm
Fri 8.30am - 5.30pm
