Responsibilities:

Content Creation:

• Work collaboratively with the content team to brainstorm and conceptualize ideas, delivering visually appealing and engaging content that continuously inspires and excites consumers through copy, design, and content angles.
• Stay current with the latest social media trends, adapting and generating innovative ideas to fulfil the objectives of various campaigns.
• Develop and execute a consistent stream of high-quality social media content aligning with VIPSHOP’s brand identity.
• Handle the setup, deployment, and execution of paid media to enhance the reach and impact of our content.

Social Community Management:

• Manage all VIPSHOP social media platforms, maintaining a consistent posting schedule and engaging actively by being highly responsive to comments, messages, and all other interactions in a timely and professional manner.
• Foster, engage, and cultivate a positive and interactive online environment reflecting the brand’s mission and slogan, developing a sense of community.
• Monitor and understand target audiences, as well as their needs and demands.

Strategy and Planning:

• Collaborate with the team to contribute to the overall social media strategy and calendar, recommending improvements.
• Conduct consumer and competitor analysis, transforming data insights into actionable recommendations to optimize content and strategies.
• Track the performance and insights of content across platforms, modifying creative concepts and working alongside Performance Marketing to leverage analytics tools for meticulous tracking and analysis of key performance metrics and well-performing content.

Collaboration:

• Collaborate with Creative team to design visually appealing paid media on a weekly basis.
• Collaborate with our dynamic team to develop and implement social media campaigns that engage and grow our audience while ensuring the alignment of messaging and content across all channels.
• Foster relationships with other teams, external vendors, and agencies as necessary.

Requirements:

• Bachelor's Degree in Marketing, Communications, or a related field.
• Minimum 1-3 years of experience in digital marketing, with a focus on social media management and content creation.
• Proven experience as a Social Media Content Creator or in a similar role, with a strong portfolio showcasing creative content creation skills.
• Self-starter with strong project management skills, able to work independently yet effectively in a fast-paced environment.
• Excellent communication and storytelling skills with the ability to work effectively with cross-functional teams.
• Strong understanding of social media platforms, algorithms, and trends, with an eye for design and aesthetics.
• Knowledge of brand design, content marketing trends, and best practices.
• Proven track record of designing and implementing content strategies for consumer-facing brands or products.
• Passion for e-commerce, beauty, fashion, and lifestyle, with a strong understanding of our target audience.
• Demonstrate a high degree of flexibility and be comfortable navigating ambiguity.

Note: This job description is a general outline of the duties and responsibilities of the Social Media Content Creator role and may be subject to change based on business needs.

You will work together with the Regional Marketing Manager, to manage and implement all public relations initiatives to improve the visibility of the business and the Group’s portfolio of brands, which include Richard Mille, and The Value of Time.

This position supports markets in South East Asia, India and Australia that the Group operates in.

JOB RESPONSIBILITIES:

• Carry out PR campaigns and initiatives under guidance from local marketing management team and in close collaboration with the global marketing communications team
• Execute all PR events
• Draft press releases, media pitches, talking points and other communications materials across a range of relevant platforms to targeted media and stakeholders
• Manage the various communications calendars across the markets to ensure consistency in delivery of brand messages
• Build and maintain relationships with a wide array of media personnel
• Handle all enquiries from media, individuals and other organisations
• Manage all internal communications, ensuring timely communication and updates on the businesses of the group to all internal stakeholders
• Manage and share content with users on social media sites such as Instagram and Facebook for selected brands
• Analyse media coverage, and provide timely PR reports on each market
• Monitor and report competitor activity and relevant industry trends, events and opportunities
• Support key brand initiatives and events in planning and execution

Social Media Executive

As a social media executive, you are responsible for developing social content to increase followers, creating and overseeing social media campaigns, producing content and reviewing analytics.

Responsibilities:

• Create engaging and on-brand content for all social media channels such as, Facebook, Instagram, LinkedIn and Tiktok.
• Create compelling and engaging content across multiple platforms – both owned and paid
• Develop social media strategy and drive calendar planning
• Set campaign KPIs and help track benchmarks for reporting
• Provide actionable insights based on data, best practices and industry trends
• Compile, measure, and analyse all social media data
• Manage day-to-day social media activities such as content creation, scheduling of posts and organising content in a strategic manner to maximise engagement and reach.
• Monitor and analyse social media performance using relevant tools and metrics. Provide regular reports and insights to track progress and adjust strategies as needed.

Administration, Processes and Reporting

• Collaborate with cross-department teams to ensure content is aligned with brand guidelines and messaging
• Be able to seamlessly move cross-functionally across many groups in the company to keep everyone updated and in the loop
• Perform research on current benchmark trends and audience preferences along with the digital marketing team

Digital Marketing

• Conceptualise and execute and oversee digital, online and social media strategies such as Facebook, Instagram and TikTok.

Requirements:

• 1 year managing multiple social media accounts
• Diploma, Post Graduate Diploma, Bachelor's Degree, or a Professional Degree will be an added advantage. Fresh graduates are welcome to apply
• Hands on experience in content management, ability to deliver creative content (text, image and video)
• Excellent writing and editing skills; creative storyteller with unwavering attention to detail and a strong command of English
• Excellent communication skills
• Analytical and multitasking skills
• Ability to work independently at times without supervision while maintaining updates as needed
• Excellent communication and strategic thinking abilities with a problem-solving aptitude.
• Solid understanding of broad marketing concepts to align with business goals.