Social Media and Content Specialist
We are looking for a savvy marketer with a passion for storytelling and creating content – from social media strategy to execution, content curation, video production, website management, copywriting, and email marketing.
You love being at the very heart of the latest emerging online trends – Facebook, Instagram, Tik Tok or not!
What the role involves
This is a pivotal role within the marketing team. You'll own our organic social channels and be given the scope to try new things all in the name of driving engagement and growth. You will work closely with the national marketing team to execute the national marketing strategy, with the opportunity to help create, deploy, and cross-promote innovative content strategies across our various social channels and websites.
Responsibilities
· Develop the social media strategy for the Virtus Health Singapore’s brands. Responsible for
the implementation of the social media strategy and calendar, ensuring current
brand campaigns are aligned.
· Responsible for the day to day running of Virtus Health Singapore’s social media
accounts, including content copywriting, design, image and video sourcing, scheduling,
and community management.
· Balance out being planned and organised in our content calendar with being able to
be reactive to content that hits relevance for the moment (knowing that timing is
everything in social!).
· Provide regular reporting on all activity and use data to drive content optimisation
and relevance.
· Support the marketing plan to drive consumer enquiries and referrals, raising the profile
of Virtus Health Singapore’s operations.
· Content creation to increase the profile of our suite of fertility specialists using paid and
owned digital channels.
· Generation of high-quality content for a range of purposes from web, social, video, email,
and print marketing.
· Identifying content opportunities to improve reach and engagement.
· Support the Communications Manager to drive and execute the content strategy by
producing written blog, audio, and video content for all channels.
· Together, with the Digital Marketing Manager, execute the digital content and
campaign strategy including producing audio and video content, design, and creation of ads.
· Ensure accurate tone of voice across all content and communications for patients,
consumers, and referral networks.
Requirements
· You are a positive and proactive person with a strategic mindset who wants to deliver
strong growth to the business.
· A confident communicator with a high level of interpersonal, relationship management
skills and a proven capacity to work effectively with a wide range of stakeholders.
· You know your way around a camera to capture engaging video and social media content.
· A proven track record in creating compelling messages for different target audiences
across multiple mediums.
· Understanding of all engagement metrics to measure and report on performance.
· You are organised with excellent project management skills and enjoy working in a
fast-paced environment.
· Strong attention to detail – the little things matter.
· You want a job that makes a difference.
· 4+ years’ experience working in a social media or content marketing role.
· Degree in marketing or communications.
Benefits
· Work for a global and leading healthcare company with a strong focus on digital
health innovation.
· Flexible at home working arrangements.
· Collaborative and nurturing work environment.
· Training and development opportunities.
Who are we?
Did you know that 1 in 6 Australian couples have trouble conceiving? At Virtus Health, we are passionate about helping people become parents.
· Virtus Health is Australia’s largest provider of assisted reproductive services, and one of the
top 5 global companies in this field.
· We are a purpose-driven organisation, helping people achieve their dream of having a family.
· In Australia, we run 35 fertility clinics, 7-day hospitals and the boutique Virtus
diagnostic service.
· We are also the largest provider of assisted reproductive services in Ireland and Denmark
and have a growing presence in Singapore and the UK.
· In Singapore, we run 2 centres and is one of the largest service provider for
Assisted Reproductive Services in the private sector.
Our Culture
· The business has recently launched a new strategic direction, we are in a growth phase, so
it’s an exciting time to join this global organisation.
· The Marketing team is dedicated and focused, but we also like to celebrate our wins.
· As our marketing team continues to grow, we are looking for a team player who is happy
to grow with us over the long haul.
