Jet Aviation, a wholly owned subsidiary of General Dynamics (NYSE: GD), has been enabling global flight with passion since 1967. From a single maintenance hangar in Basel, Switzerland, to some 50 locations and 4,000 employees worldwide, our offering includes Aircraft Management, Aircraft Sales, Charter, Completions, Defence, FBO, Maintenance, and Staffing. We are the effort behind effortless. The dream of flying has always been a human fascination, evoking emotions and the sense of freedom. Modern business aviation attracts people who share that passion. People from all over the world converge at Jet Aviation, creating a unique cultural mix. They combine their competencies and passion with one common mission: to serve customers best!

Position Summary:

As a Marketing & Communications Manager (APAC) of Jet Aviation, you will report to Senior Manager Marketing & Communications (APAC) and work with the global Marketing and Communications teams on the planning and implementation of marketing and communication projects and initiatives, with a particular focus on the APAC region. These will be in-line with the global marketing and communication communications strategy, which supports the organization’s vision, business imperatives and priorities. You will be responsible for enhancing the awareness and positioning of Jet Aviation across APAC and ensure full integration across all marketing and communication channels and work to deliver a positive multi-channel experience for internal and external stakeholders. The candidate must be able to work with multiple teams simultaneously, thrive in a fast-paced and dynamic environment and connect unexpected threads across disparate delivery teams.

Main Responsibilities:

• Develop and implement strategic marketing and communications plans in line with Jet Aviation’s APAC business priorities to drive revenue and growth
• Work as a strategic business partner to the SVP Regional Operations APAC and their leadership team, shaping marketing and communications initiatives within the region
• Partner with the Business Development, Sales and Operations teams to execute and drive targeted marketing strategies to meet changing market and competitive conditions, and to achieve business goals
• Ensure brand message is strong and consistent across all channels and marketing efforts in APAC including events, advertisements and promotional material
• Develop and implement marketing initiatives; define and create specific strategies and tactics to meet marketing needs applying print, online, social media, and all other appropriate media
• Develop and execute communication plans such as intranet stories to generate excitement, awareness, and adoption among target audiences
• Lead, manage and activate regional marketing trade shows, conferences, or other type events, ensuring smooth execution and maximum attendance and follow up activities for demand generation and pipeline acceleration
• Manage and adhere to allocated annual department budget while achieving performance and campaign goals
• Close collaboration with Global Digital, Communications, Events and the US and EMEA colleagues to ensure marketing and communications initiatives in APAC are aligned and on brand at all times
• Other duties as may from time to time be required, as commensurate with the role and the needs of the business.

Minimum Requirements:

• Minimum 5 years' experience in a Marketing Communications role or similar
• Bachelor’s degree in Communications, Marketing, Public Relations or a similar area of study
• Strong writing skills in various formats
• Ability to work against short deadlines, manage multiple projects and maintain professionalism under pressure
• Ability to travel to trade shows and to regional meetings if needed, travel up to 15%-20% depending on the business needs
• Experience working as a business partner to senior leadership
• Solution-oriented, independent thinker with a growth mindset and strong analytical skills
• Ability to think outside the box to support and implement constantly evolving, effective marketing and communication campaigns
• Must have good computer skills, including strong experience with Microsoft Office, especially Outlook, Word, Excel and Power Point. Experience in SharePoint, InDesign, Photoshop, and HubSpot is a plus but not required
• Strong international and cultural understanding

[What you will be working on]

You will be part of a small but dynamic team within EDB’s Brand, Marketing and Communications division, focused on public communications to enhance EDB’s corporate reputation, positively shape perceptions of industries that EDB nurtures, and convey to local audiences the impact of EDB’s work on the Singapore economy and jobs. You will craft content and implement ideas for amplifying EDB’s work across a range of social media platforms to generate brand visibility and marketing leads, and also to drive audience growth and community engagement in Singapore and globally.

Responsibilities

• Develop and execute channel-specific strategies for LinkedIn, Instagram, Facebook and YouTube

• Write effective social posts/ads in an authentic voice for EDB that grab attention and engage platform users.

• Create social content across static and animated formats including carousel posts, document ads and short-form videos (IG Reels, IG Stories)

• Run social media campaigns to build an engaged community and nurture brand ambassadors

• Provide onsite support at events including capturing video content

• Ensure that daily operations run smoothly, including managing the social media calendar; scheduling posts using social media management tools; ensuring the final published posts are properly rendered within each platform’s specifications; and community management

• Test, measure, and improve the effectiveness of social content, recommending creative iterations to optimise performance and help achieve business goals

• Social media reporting and competitive analysis

• Stakeholder and agency management

[What we are looking for]

To meet the challenges of this role, you must have/be: 

• At least 3 years of B2B marketing experience, with an understanding of integrated campaign planning across channels

• Strong interest in social media, with excellent writing skills

• Experience in content creation, creative design and experience running campaigns across different platforms

• Knowledge and experience with video content creation, including writing, producing, and editing video productions using software such as Premiere Pro and CapCut

• Experience with social media management and analytics tools such as Sprinklr and Adobe Analytics

• Committed to excellence in project execution and adept at managing priorities and timelines

We welcome applications from Singaporeans and will review these on a rolling basis. Applicants can expect to receive an application outcome within 8 weeks of their application date.