• Work closely with our client and Publicis Groupe teams to plan and implement regional strategic and tactical campaigns in adherence to global strategy, for 9 markets across Southeast Asia and India, with guidance from IAT Media Lead where needed.
• Partner with local buying teams to deliver on media strategies.
• Drive operational excellence across execution and reporting.
• Ensure media deliverables are met on time and within budget and aligned with clients' objectives.
• Analyse historical campaigns to integrate insights into future campaigns.
• Facilitate & manage all client requests (e.g. plans/spends/reporting, vendors rate cards/media kits, etc.).
• Ensure clear documentation on all communications with all parties.
• Work closely with finance team and IAT Media Lead to report on financial matters.

The Boutique Group of Companies is a Singapore-based organization consisting of four companies: Boutique Education Pte Ltd, Host Events Pte Ltd, Frenchic Pte Ltd, and Bertie x Odie Pte Ltd. We are currently seeking a motivated and detail-oriented individual to join our team as a Marketing Assistant. In this role, you will support our marketing efforts across our brands and contribute to the overall success of our marketing campaigns. Your responsibilities will include assisting in creating and implementing marketing strategies, managing social media platforms, conducting market research, and coordinating marketing activities. As a Marketing Assistant, you will have the opportunity to gain valuable experience in a dynamic and entrepreneurial environment.

Skills/Experience:

• Proven experience as a Marketing Assistant or similar role
• Familiarity with social media platforms and digital marketing tools
• Excellent written and verbal communication skills
• Strong attention to detail and organizational skills
• Proficient in Microsoft Office Suite
• Knowledge of graphic design software is a plus
• Diploma or degree in Marketing, Business, or a related field.

The position is full-time, Monday to Friday, from 10am to 6pm. Please note that only shortlisted candidates will be notified.

What’s in it for you?

• Attractive remuneration package
• Personal training and development opportunities
• Friendly working environment
• Opportunity to shape the future of The Boutique Group of Companies together with management

Apply today!

Successful candidates will be notified with next steps to continue in the recruitment process.

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Social Media Strategist  (SG)

12 months fixed term contract

Maker Lab supports clients across the technology, entertainment, financial services, and payments industries. We’re looking for dynamic individuals to join our team and support our amazing real estate-focused technology client.

You will help build and manage the region's social media strategies, campaigns and content marketing. You will work closely with the APAC Social and Consumer Marketing teams when designing and delivering effective social media marketing campaigns and evergreen rollouts - from strategy, ideation, assets creation and development, execution, measurement, and day-to-day operations to overall project management. You will work closely with cross-functional teams and manage relationships with internal and external partners to move projects towards a common business and consumer marketing goal. You will also ensure relevant content analysis is done to reach goals effectively, helping to influence future strategy. 

Role: 

• You will be responsible for always-on social content curation efforts, from research and ideation to final delivery. 
• Work with the team and create the strategic foundations to help us generate and execute impossible-to-ignore ideas for the company’s and clients’ branding, promotional campaigns, and marketing communications.
• Evaluate trends, assess new data and keep up-to-date with marketing techniques.
• You will be a vocal advocate for the newest and boldest trends in copywriting and creativity. You will be tasked to share experiences and learnings to stimulate collective growth across the consumer marketing org. 
• You should be ready to evolve, investigate, pilot and change the courses based on insights and learnings to deliver optimal performance and creative excellence.
• Drive always-on digital/social media editorial content in line with existing content strategy for Facebook, Twitter, TikTok, LinkedIn and Instagram.
• Partner with designers to produce visuals that are social-by-design.
• Ideate creative campaigns and executions for heat moments and product launches.
• Proactive finessing and optimisation of copy to improve social content performance.
• Lead internal sharing on creativity, copywriting and social content best practices and champion creative excellence.
• Coordinate communication across a range of regional stakeholders in a matrix organisation.
• Research industry topics to spot new content worth sharing.

You:

• BA/BS degree or equivalent practical experience
• 6+ years of copywriting experience, with prior experience and a proven track record in social media and digital content strategy within an agency, consultancy or technology companies
• Able to transform large amounts of information into simple findings that the client can incorporate into their marketing efforts 
• Passionate about all things content marketing, content creation, social and creative
• Ability to work autonomously and identify opportunities in ambiguity, with a self-starter attitude in a start-up-like environment.
• Strong project management skills and ability to work on multiple projects simultaneously in a dynamic and constantly evolving matrix organisation.
• Exceptional verbal and written English communication and presentation skills and, ideally, fluent in another Asian language to support the projects spanning APAC.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.

About The Company

Our client is an award-winning REITs developer across the APAC region handling some of the world’s most preferred MICE destinations. With its world-class infrastructure and state-of-the-art facilities, they are looking to further develop its capabilities across the region and are seeking an Executive/Senior Executive of Marketing Communications to join their ever-growing team in Singapore.

Your Future Role

• Employ the use of data analytics and drive impact at scale through actionable insights to improve business performance.
• Work closely with existing partners, actively source potential partners to grow the loyalty partnership eco-system.
• Collaborate with mall tenants through discussions and potential collaborations using the internal communication platform; perform platform training (Voucher Acceptance, Rewards, Flash Sale etc.) to tenants.
• Drive effective engagement with members via communication channels such as eDM, website, in-app notification and other digital touchpoints, exclusive members events, gamification and any other value-added services or new initiatives.
• Source and create content for internal channels (e-letters, employee communication sessions) across regions, that authentically showcases our brand DNA, culture and people for employee engagement.

Requirements

• At least 2 years’ experience in Marketing / Digital Communications in the retail / hospitality / tourism industry, with a passion for data and communications or at least 2 years experience managing loyal programme
• Experience in driving partnerships or demonstrated success in customer relationship management from acquisition, conversion to retention.
• Independent and pro-active individual with ability to manage multiple stakeholders and partners, cross-collaborate and multi-task.
• Knowledge in MS Office (Excel and Powerpoint), Business Intelligence tools (eg Microstrategy, Tableau, Power BI, Google Analytics) is a plus.
• Knowledge of various aspects of digital marketing, including SEO, social media marketing, email marketing, marketing automation, and digital marketing analytics tools such as Google Analytics is a plus.

EA Licence: 17C8713

Overview

As part of Pfizer's Marketing Transformation initiative, Publicis has created a bespoke global operation within the Publicis Groupe network with the single-minded mission to accelerate Pfizer's goal of revolutionizing how Pharma connects and engages with Healthcare Professionals, patients, caregivers, payers and consumers - with an ambition of being viewed as a global marketing leader, not just in pharma.

Publicis Groupe is creating Integrated Agency Teams (IATs) - across brands and geographies - by drawing from the best talent across the Groupe to deliver cutting-edge expertise and diverse skills, acting as one integrated, end-to-end operational model to serve advertising, marketing production, digital experience, media/omnichannel engagement, data Intelligence, analytics, web, and social commerce - all supported by the scientific rigor pharma needs to deliver personalization at scale in a compliant manner.

Pfizer is pioneering the marketing model of the future, and Publicis Groupe recognizes that our success is intertwined with the success of Pfizer's transformation and the growth of their brands.

Opportunity

We are looking for a Market Manager, to focus specifically on Southeast Asia and India markets, within our Asia IAT Structure.

Our work can take on many different forms from product launch campaigns, designing omnichannel media frameworks, to identifying the right data, tech and tools solutions for Pfizer. As Market Manager, you will be able to flex across these types of work, in partnership with capability leads as needed, to ensure at all time the client’s needs are met and expectations exceeded.

If you have experience in delivering integrated campaigns (particularly, digital) for pharma brands across both HCP and consumer communications and is familiar with the different regulatory and cultural nuances of Southeast Asia and India, we want to talk to you!

Key Responsibilities

· Work closely with Pfizer and Publicis Groupe teams to deliver integrated campaigns, adapted from the global strategy, for 9 markets across Southeast Asia and India, with support from the IAT Lead.

· You will be closely connected with the rest of the IAT teams globally, and actively seek out best practices and strategies that will be relevant for your region.

· You will be the owner of the day-to-day relationship with the local market client, be seen as an essential contributor, and as such be invited to all key meetings. Leveraging on your knowledge of the regulatory landscape and cultural nuances that exists across Southeast Asia and India, you will be consistently adding value; strategically and tactically.

· Have a comprehensive understanding of the client’s business and actively seek out opportunities to drive the client’s business forward, taking the initiative to develop proposals and convert curiosity into business value for the client.

· Bringing together the right agency and/or discipline leads that will help drive the client and project forward in the right way. Knowing when to put the right people in front of the client.

· Foster close collaborate with Programme Management, Media, Data, Creative, and Production leads, to deliver on transformative marketing for Pfizer.

Skills & Experience

· At least 10 years of integrated campaign experience, particularly digital; preferably with prior experience working on Global Network Clients at a regional level.

· Experience in executing HCP & Consumer campaigns within Asia; familiar with the timelines, processes and needs for the implementation of integrated campaigns.

· Clear and concise communication style, particularly in written form.

· A collaborative working style and infectious energy.

· Action oriented.

· Highly organised with excellent time management.

· High EQ, understanding how to read people and always thinking of others.

· Flexible and adaptable. Taking ever-changing circumstances and project demands in your stride, always the picture of calm and controlled.

Overview

As part of Pfizer's Marketing Transformation initiative, Publicis has created a bespoke global operation within the Publicis Groupe network with the single-minded mission to accelerate Pfizer's goal of revolutionizing how Pharma connects and engages with Healthcare Professionals, patients, caregivers, payers and consumers - with an ambition of being viewed as a global marketing leader, not just in pharma.

Publicis Groupe is creating Integrated Agency Teams (IATs) - across brands and geographies - by drawing from the best talent across the Groupe to deliver cutting-edge expertise and diverse skills, acting as one integrated, end-to-end operational model to serve advertising, marketing production, digital experience, media/omnichannel engagement, data Intelligence, analytics, web, and social commerce - all supported by the scientific rigor pharma needs to deliver personalization at scale in a compliant manner.

Pfizer is pioneering the marketing model of the future, and Publicis Groupe recognizes that our success is intertwined with the success of Pfizer's transformation and the growth of their brands.

Opportunity

The IAT Data Lead for Asia plays a critical role in helping lead the marketing transformation initiative within Pfizer. This individual understands that marketing today, is largely driven by technology and data. And in healthcare, providers and patients are relying on technology more than ever, which allows new and different connection points for businesses; The best marketing is high-touch and high-tech.

The IAT Data lead will design Pfizer’s data strategy and deliver innovate new ways to connect with patients and healthcare providers across Southeast Asia and India.

Key Responsibilities

· Collaborates effectively with both client and internal teams across Southeast Asia and India to identify specific client needs, business outcomes, and priorities that can be achieved or supported by data-driven marketing products and services developed by the data, tech and tools team.

· Converts the desired business outcomes and priorities into high potential use cases for increased data maturity, crafting client-facing proposals for use case implementation, including scope, feasibility, dependencies, and roadmaps.

· Operates as a 'data translator' - liaising with non-data experts in the wider teams to connect their priority outcomes to the art of the possible, in a way that enables client understanding of the value add from data, tech and tools.

· Develops an expert understanding of the current and potential future state of client's data, tech & tools landscape, to understand both opportunity areas and obstacles that need to be overcome.

· Incorporates outcomes from ex-Asia data, tech and tools market readiness assessments (that give a snapshot of current 1st and zero party data maturity, availability, and connections to 2nd and 3rd party sources, martech setup, audience segmentation, channel preferences, and local pharmaceutical market regulations) into locally relevant use case definition to maximize feasibility and scaling across the region.

· Adopts a cross-functional approach to data strategy that considers the omnichannel customer journey, experience mapping, and optimization, the role of paid, earned and owned media insights in developing customer understanding and segmentation, strategies for capture and enrichment of customer data, taxonomy strategy, and developing marketing effectiveness frameworks that link marketing activity to commercial outcomes.

Skills & Experience

· Must Have

o 10+ years working in a data strategy capacity or similar field where data-driven decision-making is core to the role.

o Demonstrable experience of turning analysis and observations into actionable insights that deliver value to the business, especially in the areas of audience targeting, message sequencing, communication effectiveness, brand and campaign measurement plans, and real-time campaign optimizations.

o Ability to explain technical concepts to a non-technical audience, to simplify complexity, and to explain insights in a broader strategic context.

o Experience in planning and delivering data-driven strategies and understanding how they will affect the client's business.

o Awareness and knowledge of the evolving martech landscape for analytics, CRM, personalization, and media, including understanding of the relative pros & cons of solutions from different providers.

o Ability to lead data partnerships with media & data vendors that are critical to driving business growth, particularly in emerging markets where digital roadmaps are still in infancy stage.

o Skilled in cross-team collaboration with multiple internal and client-facing departments, leveraging cultural fluency to connect with Southeast Asia and India-based and ex-Asia stakeholders.

· Good-to-have:

o Experience within a pharmaceutical marketing discipline & familiarity with the pharma regulatory environment in Southeast Asia and India.

o Experience using Tableau or Microsoft Power BI to visualize data insights in a clear and actionable way.

o Experience using JIRA & Confluence (or similar tools) for project management and collaboration.

Overview

As part of Pfizer's Marketing Transformation initiative, Publicis has created a bespoke global operation within the Publicis Groupe network with the single-minded mission to accelerate Pfizer's goal of revolutionizing how Pharma connects and engages with Healthcare Professionals, patients, caregivers, payers and consumers - with an ambition of being viewed as a global marketing leader, not just in pharma.

Publicis Groupe is creating Integrated Agency Teams (IATs) - across brands and geographies - by drawing from the best talent across the Groupe to deliver cutting-edge expertise and diverse skills, acting as one integrated, end-to-end operational model to serve advertising, marketing production, digital experience, media/omnichannel engagement, data Intelligence, analytics, web, and social commerce - all supported by the scientific rigor pharma needs to deliver personalization at scale in a compliant manner.

Pfizer is pioneering the marketing model of the future, and Publicis Groupe recognizes that our success is intertwined with the success of Pfizer's transformation and the growth of their brands.

Opportunity

The IAT Strategy Lead for Asia plays a critical role in helping lead the marketing transformation initiative within Pfizer.

The Strategy Lead we are looking for is someone that knows the unique challenges with Asia healthcare regulatory compliance, marketing stack, measurement and marketing attribution. The Lead will combine smart lateral thinking with the drive for effective results. With a broad spectrum of experience, the Lead will drive connected thinking, be it marketing planning, or business consulting, for Southeast Asia and India.

Key Responsibilities

· Partner with Pfizer to effectively tailor the global business strategies for Southeast Asia and India.

· Develop and execute precise in-market marketing strategies across Specialty Care, Primary Care, and Oncology.

· Collaborate with Pfizer and the data, tech, and data team. Use advanced analytics tools, CRM systems, and varied data resources to interpret market insights.

· Enhance engagement with HCPs and consumers across traditional and digital touchpoints.

· Set, track and analyze marketing performance, utilizing insights to optimize strategies and achieve objectives.

· Represent the voice of HCPs and consumers in all work streams, translating insights into actionable strategies.

· Foster a data-driven culture, integrating the use of analytics and technology to optimize marketing performance and marketing ROI.

· Champion diversity of thought and inclusivity in strategy development, providing constructive feedback to inspire the Pfizer and Publicis Groupe teams.

Skills & Experience

· Minimum 10 years in marketing strategy or related fields, of which at least 5 years were in pharma or consumer healthcare.

· Familiarity with the Southeast Asia and India pharma landscape, possess an understanding of the nuances of the different markets across different therapeutic categories.

· Ability to translate data into practical business solutions, simplify complex concepts, and actively collaborate through various mediums like presentations, workshops and briefs. Actively listen to others to refine and perfect strategies collaboratively.

· Be well-versed in commonly used and emerging insight tools, media technology, channels, and industry terminology.

· Expertise across various media types in HCP and DTC communications.

· Demonstrated ability to work within a regional, multi-disciplinary team structure.

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Monitor SEO and web traffic metrics
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications

THE ROLE:

• Develop, implement, and manage marketing communication strategies and plan for Company
• Manage marketing functions including strategy formulation and planning, collateral management, database management, social media and website updating
• Create brand awareness to achieve marketing objectives
• Conceptualize the development and production of marketing collaterals including leaflets, posters, brochures, e-newsletters
• Assist with the design of corporate presentation and marketing materials
• Manage the distribution of marketing materials effectively
• Support internal communications initiatives and administrative duties
• Assist with writing, editing and proofing of marketing deliverables

REQUIREMENTS

• Proficient in Adobe creative suite ie. Illustrator, Photoshop, PremierPro etc
• Must be fluent in both spoken and written English, an addition of a fluent second language will be an advantage
• Ability to compile clear, compelling and creative communications materials
• Demonstrate outstanding time management, organizational and follow-up skills
• A team player with the ability to multi-task
• Good interpersonal and communication skills
• Currently pursuing or recently graduated with a recognized degree or diploma in Marketing
• Preferably be able to work 5 days per week for a duration of 6 to 9 months
• Available to start the internship in February 2024