Marketing Executive

Product area

Google takes its responsibilities seriously, including engaging with government and other stakeholders on important public policy challenges. The Government Affairs and Public Policy (GAPP) team leads the company’s engagement with executive branch officials, legislators, regulators and third-parties in the formation of public policy. Working closely with Google leaders, GAPP seeks to identify key policy issues, listen carefully to others’ views and opinions, and distill and share the company’s perspective on those issues with external stakeholders. While we focus on challenges affecting the internet, our issue areas are increasingly broad and encompass many areas where public policy, business, and technology intersect.

Job description

As a member of Google’s Government Affairs and Public Policy team, you'll be part of a diverse global government affairs team, working across regions, product areas, and functions. You’ll combine creativity and intellectual excellence with the organizational skills to manage various campaigns, projects and initiatives. In this role, you’ll advocate for Google to bring external perspectives back into the company to inform our perception and direction. You're passionate about the opportunity to shape the future of how we use and build technology for everyone.

Additional job description

As a member of the Public Affairs team for the APAC region, you will be focused primarily on the Japan market. You will work with the broader Government Affairs and Public Policy team, and key cross-functional stakeholders in Marketing, Public Relations (PR) and Google Organization at the market level to shape Google’s efforts to demonstrate our positive economic and cultural impact on the country.

You will be a member of APAC GAPP team that develops our regional strategy to build and maintain reputation with policymakers and influencers, find common ground with stakeholders through events and convenings, and demonstrate Google’s value to policymakers in new and creative ways. You will design and organize critical plans and initiatives at the market level. You will need excellent investigative and organizational skills, the ability to communicate efficiently in person and in writing, an aptitude for learning, an ability to develop and implement creative ideas and the discipline to manage multiple projects with tight deadlines.

Qualifications

Job responsibilities

• Develop tactical policy direction for a full range of policy and geopolitical issues that impact Google as well as critical infrastructure, innovation, emerging technology and the web more widely.
• Represent the team on country level geopolitical risk for issues impacting Google operations in key APAC markets.
• Collaborate with internal stakeholders in the Japan, APAC and US headquarters.
• Engage government agencies, regional institutions, associations, think tanks, experts and others to support policies that will help create/maintain a user-focused online environment and an open internet.
• Provide support and advice to the GAPP Country Lead for Japan as well as the APAC Public Affairs Lead, including the execution of logistical arrangements.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 10 years of experience working on technology policy issues within government, think tanks, public interest groups, law, or relevant industry associations.
• Experience managing cross-functional projects.

Preferred qualifications

• Experience in politics, public advocacy or private sector government affairs, with an understanding of government tech policy and governance, cybersecurity, critical infrastructure and navigating the APAC geopolitical environment.
• Knowledge of the technology sector or issues impacting emerging technology (e.g., Artificial Intelligence, cybersecurity, competition, data, privacy, etc.).
• Ability to help, develop and deliver high level visits and events and programs in support of the policy agenda.
• Ability to write and translate complex issues into a language suitable for technical and non-technical audiences. Excellent decision-making, communication and presentation skills.

Working location: Alexandra

Working hours: 10am to 6pm (Monday to Friday)

JOB DESCRIPTION

• Develop and manage content for various marketing channels, including websites, social media, email, and print materials
• Write and edit marketing communications materials, such as brochures, newsletters, press releases, and blog posts
• Ensure all content is consistent with the brand’s voice, style, and messaging guidelines
• Plan, develop, and execute integrated marketing communication campaigns
• Coordinate with design, digital marketing, and sales teams to ensure cohesive and effective campaigns
• Develop and implement social media strategies to increase brand awareness and engagement
• Create and schedule social media posts, monitor interactions, and respond to comments and messages
• Track social media metrics and report on performance
• Plan and execute marketing events, such as product launches, trade shows, and promotional events

JOB REQUIREMENTS

• Minimum Diploma and above
• Ability to handle multiple projects and deadlines in a fast-paced environment
• Commitment to continuous learning and staying updated with industry trends
• Entry level candidates are welcome to apply, training will be provided

EA Reg. Number: R21100629

EA License Number: 22C1278

• Well Established Company
• Basic $3000 - $3500 + AWS + Performance Bonus
• Excellent Welfare and Benefits + Career progression
• Working location: Northwest
• Working days: Monday to Friday
• Working hours: 8am to 5:30pm

Job Responsibilities:

• Collect, analyze, and interpret data from various digital marketing channels, including social media, paid search, email marketing, website analytics, and display advertising, etc.
• Undertake SEO initiatives and monitor website rankings to improve organic search visibility, generate engaging content to captivate industrial audiences, foster website loyalty, and highlight our product offerings on our e-commerce store
• Ensure proper implementation and tracking of digital marketing tags and pixels including Google Tag Manager, Meta pixel, etc
• Provide recommendations for adjustments to campaign strategies based on data-driven insights, A/B testing, and best practices
• Any ad hoc duties as assigned

Job Requirements:

• Possess minimum Diploma in marketing and communications or a related field with minimum 1-2 years of relevant experience

Candidates are encouraged to apply this position via Apply Now button with the following information in the resume

• Work experiences and job responsibilities
• Current and Expected salary
• Reason for leaving
• Date of availability
• Education background

We regret that only shortlisted candidates will be contacted.

Leong Wei Ling (R23117584)

EA Recruitment Pte Ltd

EA License No: 21C0492

Julian Grey's client is a renowned PR agency for prominent media outlets.

Responsibilities

• Develop and execute comprehensive PR strategies aligned with clients' business goals.
• Offer strategic guidance and mentorship to ensure effective implementation by the team.
• Collaborate with senior leadership to contribute to the overall business strategy, managing timelines, budgets, and deliverables.
• Comprehend clients' business objectives and create programs, pitches, plans, and strategy decks in alignment.
• Manage reputational risks and uphold agency integrity during challenging situations.
• Cultivate and sustain strong client relationships, acting as a trusted advisor.
• Tailor PR campaigns based on a deep understanding of clients' industries, goals, and challenges.
• Ensure client satisfaction and retention through consistent communication and results delivery.
• Lead media/influencer relations efforts, fostering connections with top-tier outlets and influencers.
• Supervise content development, including pitches, press releases, and thought leadership articles.
• Collaborate with cross-functional teams for seamless integration of PR with other business functions.
• Provide leadership to the PR team, fostering a collaborative and innovative work environment.
• Manage operational aspects, ensuring efficient workflows, processes, budgeting, resource allocation, and project timelines to meet client expectations.

Requirements

• Minimum 5 years' experience.
• Experience with strategic PR planning, crisis management, team leadership, and impactful campaign development.

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Please WA Jian Wei @ 87389860
Shortlisted candidates will be notified

Quek Jian Wei
Reg No. R22110928
Julian Grey Corporate Advisory Pte. Ltd.
EA License No: 19C9568

Job Description & Requirements

Position: FT Class 3 Driver

Location: Sengkang

Working Hours: 6:00 AM - 6:00 PM (6 days a week)

Salary: $1,800/month

What We Offer:

Stable employment with weekly shifts

Competitive pay for a full-time driving role

Supportive team environment

Requirements:

1. Valid Class 3 Driving License

2. Familiar with Singapore roads and traffic regulations

3. Strong punctuality and reliability

4. Willingness to work early hours and on weekends as scheduled

How to Apply:

Interested applicants may apply here or WhatsApp 85881419

Singaporean and Singapore PRs (Malaysian are welcome to apply as well)!

Gladwin Teo Jian Rong

EA No. 23C1599

EA Personnel no. R1768774

Working location: Orchard

Working hours: 10am to 6pm (Monday to Friday)

JOB DESCRIPTION

• Develop and implement comprehensive communication strategies aligned with the organization’s goals
• Identify target audiences and tailor messages accordingly
• Evaluate the effectiveness of communication strategies and adjust as needed
• Write, edit, and proofread press releases, newsletters, blog posts, and other communication materials
• Oversee the creation of multimedia content, including videos, infographics, and social media posts
• Ensure all content is consistent with the organization’s brand voice and guidelines
• Manage internal communication channels, such as intranet, email newsletters, and staff meetings
• Develop and implement social media strategies to increase brand awareness and engagement
• Plan and execute communication aspects of events, including press conferences, product launches, and company announcements

JOB REQUIREMENTS

• Minimum Diploma and above
• Strong interpersonal skills, with the ability to build relationships and collaborate effectively with internal and external stakeholders
• Entry level candidates are welcome to apply, training will be provided

EA Reg. Number: R21100629

EA License Number: 22C1278

Job Description & Requirements

We are looking for motivated individuals, who can work independently In a fast- track organization.

If you are a fast learner and have great communication skills, you are highly suitable.

You can work from home.

Job tasks as follows :

- Arrange sales appointments with new prospects

- Maintain Client relationship by following up with existing

clients and update them on new developments in the

company.

- Admin work

- Working from home , so you are expected to be disciplined and independent.

Expressions seeks a motivated Social Media Marketing Executive will be responsible for developing and executing content strategies, managing relationships with influencers, and driving measurable results through social media. Additionally, you will handle social media enquiries and assist with customer enquiries to ensure a seamless customer experience. Your efforts will directly contribute to increasing brand awareness, engagement, and sales.

Key Responsibilities:

Content Creation & UGC Management:

• Develop and create engaging and conversion-driven social media content, including graphics, videos, and UGC (User-Generated Content), using tools like Canva and CapCut.
• Curate and repurpose UGC to align with brand messaging and drive authenticity in campaigns.
• Collaborate with internal teams to create content that supports product launches, promotions, and other marketing initiatives.
  

Influencer Marketing:

• Identify, engage, and manage relationships with influencers that align with our brand values and target audience.
• Coordinate influencer partnerships to produce authentic content that drives engagement and sales.
• Monitor and report on the effectiveness of influencer campaigns, optimizing strategies based on performance data.
  

Social Media Strategy & Management:

• Develop and execute social media strategies that drive brand awareness, engagement, and sales conversions across platforms like Instagram, TikTok, Facebook, and more.
• Manage the social media content calendar, ensuring timely and relevant posts that align with marketing objectives.
• Utilize paid social media campaigns to amplify content reach and target specific audience segments.

Handling Inquiries & Customer Service:

• Monitor and respond to social media inquiries, comments, and messages promptly and professionally.
• Assist with customer inquiries across social media platforms, ensuring a positive and seamless customer experience.
• Collaborate with the customer service team to address any issues or concerns raised on social media.
  

Sales-Driven Marketing:

• Focus on creating content and campaigns that are directly linked to increasing sales and conversions.
• Track and analyze social media performance metrics, providing actionable insights to improve conversion rates.
• Collaborate with the sales team to align social media efforts with sales targets and objectives.
  

Analytics and Reporting:

• Regularly track and report on social media and influencer campaign performance using analytics tools.
• Provide data-driven recommendations to enhance content effectiveness and increase ROI.
• Stay updated on social media trends, platform changes, and industry best practices to keep the brand ahead of the competition.

Supporting Other Marketing Activities:

• Assist the marketing team in executing broader marketing campaigns and initiatives.
• Participate in brainstorming sessions to develop innovative marketing ideas and strategies.
• Support the creation and distribution of marketing materials, including email campaigns, newsletters, and promotional content.
  

Qualifications:

• Proven experience in social media marketing, content creation, and influencer management.
• Strong proficiency in Canva, CapCut, and other content creation tools.
• Sales-oriented mindset with a focus on driving conversions through social media.
• Excellent communication and negotiation skills for managing influencer relationships.
• Strong analytical skills with experience in tracking and optimizing social media performance.
• Ability to work independently, manage multiple projects, and meet tight deadlines.
• Experience with paid social media campaigns is a plus.

We are looking for a Social Media Marketing Manager who is skilled in driving conversions, increasing sales, and engaging our online community. You will lead our social media strategy, create impactful content, manage campaigns, and handle customer inquiries to support our growth objectives.

Key Responsibilities

1. Conversion-Driven Social Media Strategy

• Develop and execute social media strategies that drive traffic, increase sales, and convert followers into customers.
• Identify and target high-potential customer segments with content that meets their needs.
• Collaborate with the sales team to align social media efforts with sales goals.
• Monitor performance metrics to refine strategies and ensure continuous improvement in driving sales.

2. Content Creation and Optimization for Sales

• Create, curate, and optimize engaging content (posts, videos, ads) designed to drive conversions, including product promotions and special offers.
• Use tools like Canva, CapCut, or similar software to design visually compelling content tailored for different platforms.
• Regularly analyze content performance to adjust strategies and maximize engagement and sales.

3. Community Management and Customer Engagement

• Actively manage the social media community by responding to comments, messages, and enquiries quickly and professionally.
• Collaborate with the sales team to address enquiries and feedback, enhancing customer satisfaction and trust.
• Handle enquiries from social media channels, guiding potential customers towards booking appointments or making purchases.

4. Social Media Advertising and Campaign Optimization

• Plan, create, and manage paid social media campaigns to generate leads and increase sales.
• Develop compelling ad creatives and copy that resonate with target audiences.
• Continuously monitor and optimize campaign performance to meet and exceed sales objectives.

5. Lead Management and Sales Support

• Implement systems to track and follow up on leads generated through social media.
• Work with the sales team to refine lead management processes and improve conversion rates.
• Provide insights from social media engagement to improve products and services.

6. Trend Monitoring and Strategic Adjustments

• Stay updated on the latest social media trends, platform updates, and best practices.
• Adapt strategies based on changing trends and user behaviors to maintain relevance and effectiveness.
• Introduce innovative methods and tools to enhance engagement and drive sales.

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field, with at least 4 years of experience in social media marketing, driving conversions and sales.
• Strong knowledge of social media platforms (Facebook, Instagram, TikTok, XHS, etc.), with experience in community management and customer engagement.
• Proficient in social media tools, analytics, and video editing software (e.g., Canva, CapCut).
• Excellent communication, creative, and analytical skills to craft compelling content and optimize campaigns.
• Ability to work independently, handle multiple tasks, and meet tight deadlines while ensuring high-quality outcomes.

You are expected to be someone who is hardworking and has a pleasant personality.

This position requires you to work from home most of the time so you must be able to work independently.

If you have no relevant experience - it is essential that you demonstrate the ability to learn fast and adapt.

Job scope details:

- establish rapport and build good relationships with customers

- be enterprising and work out solutions for customers, new or existing.

- involved in the presentation and troubleshooting for various scenarios.

- learn fast and understand the workflow

- able to implement ideas and instructions quickly.

Position: Senior Manager, Communications

You will collaborate with the industry leaders, stakeholders to drive innovation and growth in the vibrant digital economy.

• Lead the research, development and deployment of advanced communication technologies, including next-gen Cellular Network, IoT and next-gen networking solutions.
• Establish and maintain strategic partnerships with industry leaders, academic institutions, and other stakeholders to drive innovation and growth
• Work closely with customers to understand their needs and provide tailored solutions that meet their requirements
• Ensure all communication technologies and solutions comply with industry standards and regulatory requirements.

Requirements

• Strong knowledge in Cellular Network, IoT and next-gen networking solutions (including network waveform and management).
• Deep understanding of Telecommunicaiton/ Communication protocols, waveform design and experience with Software Defined Radio platforms.
• Good knowledge of IMDA Regulations, Guidelines and Act.
• Having good contacts in the Telecommunication industries/ IMDA.
• Strong leadership and Relationship building skills.
• 10 years of experience in the Telecommunication/ Communications industry.

We respect your privacy and all communication will be treated with confidentiality.

Please contact us or apply in-confidence to us with you updated MS Word Resume to : [email protected]

Yong Jeline (Reg. No. R1101621)

STAR CAREER CONSULTING PTE LTD (EA License: 20C0353)

Stamford American International School is seeking a motivated and detail-oriented intern to join our team. This position offers a unique opportunity to gain hands-on experience in both application management and marketing functions within an international educational institution.

The job holder’s responsibility for promoting and safeguarding the welfare of children and young person’s for whom they are responsible, or with whom they come into contact will be to adhered to and ensure compliance with the relevant Cognita Safeguarding; Child Protection Policy and Procedures at all times. If in the course of carrying out the duties of the role, the job holder identifies any instance that a child is suffering or likely to suffer significant harm either at school or at home, they must report any concerns to the School’s Designated Safeguarding Lead or to the Head or indeed to the Cognita Regional Safeguarding Manager so that a referral can be made accordingly to the relevant third party services.

Marketing & Event

• Assist in the logistics of Open Houses, Exhibitions and other events held by the school in Singapore, providing support to Project Manager as needed.
• Monitor sign-ups for events and collaborate with the Inquiry Team to manage registrations and confirmations efficiently.
• Work closely with the Marketing team to execute outreach initiatives effectively.
• Coordinate event logistics and collaborate with Facilities and Events team for event setup, including collaterals, setup, inventory management and vendor engagement as required
• Market research
• Contribute into content creation or graphic design and collaterals creation
• Create a Content Library for sharing and distribution

Business Development - Event Support:

• Coordinate for business trip requirements
• Support trip preparation and event collaterals
• Database building for network expansion
• Outreach to potential channel partners

Position Requirements

• Strong attention to detail and organizational skills.
• Excellent communication and interpersonal abilities.
• Ability to multitask and prioritize tasks effectively.
• Proficiency in Microsoft Office Suite.
• Prior experience in event coordination or administration is a plus.

Qualifications

• Currently pursuing a diploma or degree in Business Administration, Marketing, or Media, Arts & Design (Integrated Marketing Communications), Customer Experience Management, Event Management

Contacts

• Liaise with School Admissions and Marketing team
• Liaise with Parent Help Desk, other support functions, and the academic leadership team
• Teachers, parents and students
• School Operations
• External agencies

Working Conditions

• Duties performed within a school environment
• Will be required to work independently and as part of a collaborative team effort
• Extended working hours to complete some projects may be required
• Occasional evening and weekend work

Terms of Employment

• Working Hours: 8:00 am – 5:00 pm, Monday to Friday
• Referee request: Required
• Background Check: Required

Stamford American International School is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. Pre-employment background checks are mandatory and appointments are strictly subject to confirmation that all reference and background checks are completed to the satisfaction of Cognita, Stamford’s parent organization.

We are an equal opportunity employer and disallow discrimination of age, ethnic origin, nationality, gender, religion, sexual orientation, family status, pregnancy, marital status, medical or mental health history, physical characteristics or disability. We welcome applications from all qualified candidates.

Please note that only shortlisted candidates will be notified.

FT Kitchen Assistant Needed / Buangkok / Up to $3200 / Singaporean and Singapore PR only!

FT Kitchen Assistant Needed

Location: Buangkok

Type: Full-Time Position

Responsibilities:

- Assist with food preparation and cooking.

- Maintain cleanliness and organization of the kitchen.

- Wash dishes and kitchen equipment.

- Support chefs with various tasks.

Requirements:

- Preparing Of Ingredients

- Packing of food, taking order

- ⁠Other adhoc duties

- ⁠Need to work weekends

What We Offer:

- Competitive pay.

- Growth opportunities.

- A supportive work environment.

Interested applicants may apply here or WhatsApp 85881419

Singaporeans & PRs only!

Gladwin Teo Jian Rong

EA No. 23C1599

EA Personnel no. R1768774

Responsibilities

• Develop and execute brand and product marketing strategies to drive revenue and customer engagement.
• Lead social media content strategy to boost awareness, conversions, and engagement.
• Plan, storyboard, and create short video content for marketing campaigns.
• Build and manage partnerships with influencers, media, brands, and other stakeholders.
• Oversee paid social media advertising campaigns to maximize visibility and achieve targets.
• Host livestreams for product launches and sales, engaging directly with the audience.
• Work with eCommerce and trade marketing teams on brand campaigns and product launches.
• Write compelling content for social media, blogs (SEO-optimized), and newsletters.
• Generate monthly reports on brand and competitor performance to identify growth opportunities.
• Stay updated on industry trends to keep our content fresh and relevant.
• Perform other tasks as needed.

Requirements:

• Degree or diploma in business, marketing, or related field.
• 2-3 years of 360 marketing experience (PR, communications, digital marketing), ideally in FMCG or beauty.
• Passionate and knowledgeable about social media trends (TikTok, Instagram), with skills in short-form video content creation and hosting livestreams.
• Familiarity with WordPress and blog content creation is a plus.
• Detail-oriented, results-driven, resourceful, and able to work independently and in teams.
• Strong aesthetic sense, with basic skills in Adobe Illustrator or online editing tools like Photopea preferred.

[email protected]

EA Personnel Name: Lucas Chang

EA Personnel No: R1874043

EA License No: 18C9495

Our client is Fashion brand established in Singapore. Due to their current expansion plan, they are looking for a Social Media Marketing Manager , in hopes of developing the current high performing Marketing team. They are located in the Central area – easily accessible.

Duties of Social Media Marketing Manager:

• Identify and engage influencers (nano, micro, macro) and content creators to align with company goals and projects.
• Maintain and grow relationships with influencers through ongoing communication and outreach, expanding into new demographics.
• Strengthen partnerships with talent via mailings, gifting, and brand initiatives.
• Work with teams to exceed targets in revenue, engagement, and follower growth.
• Manage influencer marketing budget and forecast, optimizing strategies based on business needs.
• Track and analyze the success of social media campaigns using KPIs.
• Develop and manage an influencer calendar for all social channels.
• Stay updated on trends in social media, influencer marketing, and emerging platforms.

Requirements:

• Degree holder in relevant discipline
• More than 5 years of experience in handling social media platform, typically Fashion Retail Industry
• Possess a rich network of KOL/ Influencer for branding purpose

Interested candidates who wish to apply for the advertised position, please click APPLY NOW or email an updated copy of your resume/cv.

We regret that only shortlisted candidate will be notified

Email Address: [email protected]

Recruitpedia Pte. Ltd.
EA License No. 19C9682
EA Reg. No. R22108850 (Chan Mun Mun)

Our client is a local company, one of the leading Environmental Services provider. They are looking for a Digital Marketing Executive to assist their Sales & Marketing team for the next phase of their business. They are located in West.

Duties of Digital Marketing Executive:

• Design and implement digital marketing strategies to promote cleaning services/products and support recruitment, targeting key audiences with tailored approaches.
• Plan and manage multi-channel campaigns that highlight service and job benefits, focusing on brand values, growth potential, and engagement.
• Optimize website content for industry-specific keywords and manage PPC/SEM to drive traffic for services and job opportunities.
• Execute social media strategies to increase brand visibility, showcasing company values and job openings on platforms like TikTok, Instagram, and Facebook.
• Oversee SEO-optimized content creation, including blogs, videos, and infographics that promote services and career opportunities.
• Develop targeted email campaigns for service leads and recruitment, using segmented lists for tailored messaging.
• Monitor digital marketing performance, providing reports with actionable insights to enhance strategy and ROI.
• Implement strategies to attract quality leads for services and top job candidates, focusing on conversion optimization.
• Strengthen employer brand through engaging recruitment content, showcasing culture and role highlights.
• Allocate and monitor digital marketing budgets, ensuring effective resource use and staying within budget.

Requirements:

• Minmum 1 year experience
• Minimum Degree in relevant discipline
• Comfortable to work in fast-paced environment
• Must have strong social media marketing experience

Interested candidates who wish to apply for the advertised position, please click APPLY NOW or email an updated copy of your resume/cv. We regret that only shortlisted candidate will be notified.

Email address: [email protected]

Recruitpedia Pte. Ltd.

EA License No. 19C9682
EA Reg. No. R24124884 (Tham Wei Sik)

Job Responsibility:
Account Operations & Promotion:
• Manage and promote accounts on multiple social media platforms (e.g., WeChat, Xiaohongshu, Douyin, Instagram, Facebook, TikTok, YouTube).
• Handle account growth, daily operations, and promotions by providing engaging content for followers.
Content Update & Maintenance:
• Responsible for daily content updates, including topic planning, content creation, copywriting, and formatting.
• Engage with followers to boost interaction and user growth.
• Respond to social media messages and drive traffic to private domains.
Writing & Analysis:
• Write English blog articles for websites, including content research, organization, formatting, and publishing.

Job Requirements:
• Familiar with both domestic and overseas media operations with strong online media acumen and quick learning ability.
• In-depth understanding of social media and online advertising industries.
• At least 1 year of experience in promoting on overseas social platforms. At least 2 year of Singapore domestic living experience.
• Strong independent creative abilities, writing, image editing, and data analysis skills; familiarity with digital marketing.

-------------

Send me your resume via WhatsApp ❤

WhatsApp: (https://api.whatsapp.com/send?phone=6592377799)

I regret to share that only shortlisted candidates will be notified. www.dadaconsultants.com

EA Registration Number: R22108564

Data provided is for recruitment purposes only

Business Registration Number: 201735941W.

Licence Number: 18S9037

We are looking for a Social Media Strategist to join the social media team in Lianhe Zaobao's China News desk. You will be expected to:

● Develop an innovative content strategy for our XHS, TikTok, and Bilibili accounts using data, audience insights, trends, and competitor research

● Expand Zaobao’s reach on the abovementioned platforms by exploring new engagement methods with the Content Producers

● Optimise content strategy for audience growth through SEO, multi-channel promotion, A/B testing and content scheduling

● Increase engagement by producing, testing, and optimizing diverse content formats like reels, carousels, and stories

● Cultivate strong, positive and engaging relationships with followers by responding promptly to comments, messages, and discussions

● Set KPIs, track social media metrics and produce regular performance reports for each platform and campaign.

● Conduct social media monitoring, research, and analysis to provide insights and recommendations, and identify new engagement opportunities; partner the Content Producers for implementation in future content

● Produce weekly reports on the latest social media trends to facilitate the team’s understanding of audience preferences and effective content categories

● Stay updated on social media trends and platform-specific content types, and relay these insights to the team

Requirements

● Degree in Marketing, Communications, Digital Media preferred; at least 4 years of proven experience in social media management, content strategy, or digital marketing

● Effectively bilingual in English and Chinese (written and spoken) as this role is for a Chinese publication

● Demonstrated expertise in developing and executing content strategies specifically for platforms like XHS, TikTok, and Bilibili with a focus on the Chinese audience or international content platforms

● Proficient in SEO and Digital Marketing - good knowledge of SEO best practices, A/B testing, and content scheduling to optimize reach and engagement

● Proficient in Social Media Analytics Tools - familiar with tools like Google Analytics, platform-specific analytics (e.g., TikTok and XHS insights), and social media management platforms (e.g., Hootsuite, Sprout Social)

● Ability to use data, audience insights, and social listening to inform content creation and promotion strategies

● Has experience tracking KPIs, analyzing social media metrics, and preparing performance reports

● Knowledge of Chinese Social Media Landscape - good understanding of trends, cultural context, and audience behavior on XHS, TikTok, and Bilibili.

● Able to build rapport with online community through engaging in discussions with humour and social media-savvy language, and responding to comments and messages

● Able to adapt quickly to changing trends, experiment with new content ideas, and effectively incorporate findings from competitor and trend analysis.

● Has a willing-to-learn attitude, meticulous, self-motivated and is able to work independently as well as collaboratively with various stakeholders