Position Summary

To collaborate with team and key stakeholders in crafting and executing captivating integrated marketing campaigns and initiatives across diverse channels, including digital, social, and events. This role will help contribute to the success of both in-house and client brands, achieving business objectives and surpassing key performance indicators.

JOB DESCRIPTION:

a)Support Marketing Strategies

i. Assist in the development and execution of comprehensive marketing strategies to achieve organizational objectives.

ii. Collaborate with cross-functional teams to ensure successful implementation of marketing campaigns.

b)Public Relations Support

i. Contribute to the implementation of public relations campaigns to enhance the company's or SDE brands or client’s image and reputation.

ii. Help craft engaging stories for our brands and campaigns, writing PR releases engaging with the media and organizing media events.

iii. Support in managing crisis communications effectively, if necessary.

c)Digital Marketing Execution

i. Implement digital marketing campaigns across various channels (social media, email, SEM, etc.).

ii. Monitor and report on the performance of digital marketing efforts, adjusting as needed.

iii. Stay informed about digital marketing trends and contribute to the application of best practices.

d)Content Execution

i. Contribute to the creation of compelling and relevant marketing content assets for both traditional and digital marketing channels.

ii. Assist in maintaining consistency in brand messaging across all communication platforms.

iii. Support in community management of social media channels.

e)Event Support

i. Assist in the planning and execution of events, conferences, and promotional activities to increase brand visibility.

ii. Coordinate logistics and provide support during events to ensure successful outcomes

f) Analytics and Reporting Assistance

i. Support in utilizing analytics tools to gather data and contribute to reports on the performance of marketing campaigns.

ii. Assist in making data-driven recommendations for continuous improvement.

g) Team Collaboration

i. Collaborate with the marketing team and other stakeholders to ensure coordinated efforts in achieving marketing goals

ii. Efficiently manage relationships with agencies and vendors for marketing activities, ensuring timely and high-quality deliverables.

iii. Participate actively in team discussions and contribute ideas for improvement.

h) Operational Excellence Support

i. Help manage allocated budgets with clear trackable deliverables and performance measurements.

ii. Uphold the company's corporate governance, workplace practices, and code of conduct, ensuring compliance with workplace safety and health regulations, especially for events and roadshows.

iii. Embrace additional duties assigned by management, displaying your adaptability and commitment to excellence.

i) Any other duties as and when reasonably assigned by the management.

REQUIREMENTS:

• Minimum 2 years of experience in digital marketing, with a strong grasp of website analyses, digital ad serving tools, and familiarity with digital media consumption habits on platforms like Facebook, Instagram and TikTok.

 Enthusiastic learner (including the area of Generative AI), self-motivated, and adept at thriving within tight deadlines and high-pressure environments.

 Outstanding team player with excellent interpersonal and communication skills, fostering collaboration and synergy.

 Possess a keen eye for detail, ensuring meticulousness in all endeavours.

 Demonstrate maturity, resourcefulness, and the ability to think strategically.

 Showcase exceptional written and verbal communication skills, adept at conveying impactful messages.

The Media Planner role will primarily be responsible for day-to-day accounts’ campaign planning, operations and reporting & reconciliation. The role will be closely supported + guided by an Associate Manager, and will be the direct report as your immediate escalation.

Expectations of an Integrated Media Planner:

1. Planning 

• Day to day campaign planning and management
• Develop solid foundation in media research
• Develop media strategy, channel recommendations, and prepare detailed media plan with sound rationalizing
• Liaise with media vendors and internal practices for media proposals 
• Competitive tracking & reviews (quarterly), media trend updates (monthly)

2. Buying  

• Negotiation with media vendors for rates and value adds 
• Liaison with media vendors for booking of ads (offline and direct IOs buys)
• Operations of digital campaign set ups, primarily on adservers and social platforms (Meta, Linkedin, Tiktok, Google Ads)
• Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submission requirements and deadlines
• Navigate and advise on requirement for site-tagging on client’s site/apps, ensure ads are properly served and tags are firing
• Campaign monitoring and preparation of reporting cadences (depending on arrangement with clients/campaigns – weekly, bi-weekly, monthly)

3. Reporting & Reconciliation

• End of campaign report preparation with meaningful insights and learnings
• Responsible to ensure campaign is updated on finance platforms
• Supporting finance or team’s buyer in following up issues with vendors’ invoices
• Liaison with team’s buyer on timely invoicing for ended campaigns
• Supporting in year end reviews with accounts on hand

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Integrated Media Manager (Singapore)

5 months maternity cover

As a Media Manager for our technology client, you will be responsible for collaborating with APAC-based and regional media agencies and internal stakeholders to manage ongoing cross-media initiatives and campaigns across multiple regions, assisting in implementing the regional rollout of global media planning tools. 

The person will be the day-to-day consultant on media strategy for the initiatives mentioned above, including but not limited to channel, audience and ad format strategy, best practices and optimisation to attain program efficiency goals. Basic knowledge of measuring channel/campaign effectiveness is useful for this role.

Role: 

• Manage central media projects that span all product areas, liaising with various local & regional agencies to collect and validate media data. 
• Attend meetings with relevant internal teams and agencies and be able to provide concise notes on key takeaways and actions. 
• Execute training to Marketing teams and agencies as global tools roll out in APAC.
• Provide exceptional support to run cross-channel initiatives in APAC and analyse results to surface key implications for the business.
• Manage agency workflow as it pertains to media, such as reporting, benchmarks and media forecasting.
• Own stakeholder narratives for internal regional, and global leadership on media plan strategy, reporting, roadmaps and learnings.

You:

• BA/BS degree or equivalent experience
• 5+ years of working experience within a marketing/media agency environment
• Solid project management skills and communication skills are mandatory 
• Strong proficiency with presentation software (e.g. Google Slides/PowerPoint) for producing presentations and Google Sheets/Excel for handling large data
• Strong data organisation skills, especially in Google Sheets, to efficiently summarise and present data (comfortable using pivot tables and functions)
• Experience in online/offline media strategy & brand planning experience
• High-level knowledge of channel/campaign measurement 

• Exceptional verbal and written English communications and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Integrated Media Manager (Singapore)

9 months maternity cover

As a Media Manager for our technology client, you will be responsible for collaborating with APAC-based and regional media agencies and internal stakeholders to manage ongoing cross-media initiatives and campaigns across multiple regions, assisting in implementing the regional rollout of global media planning tools. 

The person will be the day-to-day consultant on media strategy for the initiatives mentioned above, including but not limited to channel, audience and ad format strategy, best practices and optimisation to attain program efficiency goals. Basic knowledge of measuring channel/campaign effectiveness is useful for this role.

Role: 

• Manage central media projects that span all product areas, liaising with various local & regional agencies to collect and validate media data. 
• Attend meetings with relevant internal teams and agencies and be able to provide concise notes on key takeaways and actions. 
• Execute training to Marketing teams and agencies as global tools roll out in APAC.
• Provide exceptional support to run cross-channel initiatives in APAC and analyse results to surface key implications for the business.
• Manage agency workflow as it pertains to media, such as reporting, benchmarks and media forecasting.
• Own stakeholder narratives for internal regional, and global leadership on media plan strategy, reporting, roadmaps and learnings.

You:

• BA/BS degree or equivalent experience
• 5+ years of working experience within a marketing/media agency environment
• Solid project management skills and communication skills are mandatory 
• Strong proficiency with presentation software (e.g. Google Slides/PowerPoint) for producing presentations and Google Sheets/Excel for handling large data
• Strong data organisation skills, especially in Google Sheets, to efficiently summarise and present data (comfortable using pivot tables and functions)
• Experience in online/offline media strategy & brand planning experience
• High-level knowledge of channel/campaign measurement 

• Exceptional verbal and written English communications and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.