JOB PURPOSE

The Product Marketing Manager is responsible for the overall performance of a business unit with regards to sales, margin, inventory, quoting strategies, suppliers, and the ongoing development of the employees.

PRINCIPAL ACCOUNTABILITIES

Set & achieve sales and margin budgets & objectives

• Perform all necessary research and analysis to establish achievable but yet aggressive sales and profit margin goals by class and by supplier.

Business unit quarterly business review

• Review entire business KPI (Key performance indicators) with business unit. Determine actions required to meet objectives. This is an all-encompassing review: sales, inventory, profit margin, in addition to performance to SLA (Service Level Agreement); supplier performance, customer performance, staff development, etc.

Supplier relationship management

• Build and maintain relationships with all suppliers at the appropriate levels. Supplier Champions are assigned for each supplier.

DPP pricing negotiation

• In conjunction with the Global Commodity Manager, negotiate preferential pricing for Future on stocking devices. For focus suppliers, the Director is responsible.

Product knowledge

• Understand the basic technologies for which you are responsible. Top end applications, basic electronic function the product does in a circuit. Understand the market trends of the end application as fluctuations can influence supply and demand.

Market knowledge

• Understand and communicate competitive landscape, product availability, pricing trends.
• Maintain close scrutiny on market conditions (lead-time and lead-time trends) to establish when inventory needs to be increased in anticipation of future market developments.

RESPONSIBILITIES

• Perform all necessary research and analysis to establish achievable but yet aggressive sales and profit margin goals by class and by supplier.
• Review entire business KPI (Key performance indicators) with business unit. Determine actions required to meet objectives. This is an all-encompassing review: sales, inventory, profit margin, in addition to performance to SLA (Service Level Agreement); supplier performance, customer performance, staff development, etc.
• Build and maintain relationships with all suppliers at the appropriate levels. Supplier Champions are assigned for each supplier.
• In conjunction with the Global Commodity Manager, negotiate preferential pricing for Future on stocking devices. For focus suppliers, the Director is responsible.
• Understand the basic technologies for which you are responsible. Top end applications, basic electronic function the product does in a circuit. Understand the market trends of the end application as fluctuations can influence supply and demand.
• Understand and communicate competitive landscape, product availability, pricing trends.
• Maintain close scrutiny on market conditions (lead-time and lead-time trends) to establish when inventory needs to be increased in anticipation of future market developments.
• Based on business unit strategy, review all CBO for assigned branches to identify potential issues and sales and profit margin opportunities.
• Prepare and execute quarterly reviews and ensure that we deliver on our commitments to suppliers by creating realistic objectives and follow through on action items.
• Plan and prepare meeting agenda for communication meetings. Present & discuss relevant information in a timely and effective manner. It should include topics such as Service Level Agreement, sales, profit margin, quoting, training, market conditions.
• Negotiate special returns with suppliers where we require additional flexibility outside of contractual rotation/scrap allowance. In addition, special returns need to be actioned by any individual who is able to use their relationship, developed with the supplier, to gain a favor.
• Identify and maintain parts in inventory where sales and marketing needs to be alerted to tightened availability for appropriate business reasons (market conditions, manufacturing issues, etc).
• Approval of quotes based on a dollar threshold set by business unit.
• As appropriate, visit selected customers in the field, and participate in customer visits at corporate headquarters. Prepare and present appropriate information.
• Expedite existing supplier purchase back orders for stocking and/or specific customer requirements. For those situations where greater effort and relationship is required to achieve satisfactory results.
• Target and sign new franchises.
• Determine initial inventory investment, execute on supplier development plan.
• Perform range reviews to determine top non line items to create and purchase.
• Assign quotes by branch and balance workload across quoting positions in a business unit.
• Update cost books, lead-time, factory stock, cross reference files for dashboard and business unit shared drive.
• Adjust CBO pricing upwards in appropriate business conditions (supplier cost increase, restricted availability, etc).
• Prepare and present product related material to increase knowledge base of marketers and / or sales. Includes arrangement of suppliers / reps to conduct training sessions.

REQUIREMENTS

• A Degree qualification or equivalent in a relevant field of study.
• At least 5 years of relevant working experience focused on product marketing.
• Experienced in the electronics industry within distribution, component manufacturers and/or EMS companies is highly advantageous but not a must.
• Overseas travel is required for this position.

Working location: ESR BizPark Changi (short walking distance from Expo MRT station)

SHIELD is a device-first risk intelligence company. We are dedicated to helping organizations worldwide eliminate fake accounts and all malicious activity. Leveraging AI, we identify the root of fraud with the SHIELD Device ID and provide actionable risk intelligence in real time, helping all online businesses stop fraud, build trust, and drive growth. With offices in San Francisco, Miami, London, Berlin, Jakarta, Bengaluru, Beijing, and Singapore, we are rapidly achieving our mission - eliminating unfairness to enable trust for the world.

Responsibilities

As a Product Marketing Executive, you will help shape SHIELD’s go-to-market strategy by developing product positioning, creating and curating messaging, and conducting competitor research and analysis. You will report to the Product Marketing Manager and will be expected to work closely with several internal teams. You will need a “rollup your sleeves” mindset in order to produce impactful online and offline marketing assets, develop sales tools, and support other marketing tasks as required.

• Help create and own SHIELD’s product marketing plan from conceptualization to execution by identifying market opportunities, developing product positioning & messaging, and executing product launches.
• Work alongside internal teams to provide go-to-market support in developing and producing sales enablement and marketing materials (e.g. sales pitch presentations, product descriptions, kill sheets, customer success stories).
• Be a liaison point between marketing and the product teams to ensure our new product launches are communicated effectively to the market.
• Ensure our marketing materials are localized in any and all new regions that SHIELD is already in and expands into.
• Conduct thorough market research and analysis to understand the competitive landscape across various sectors and industries and create a differentiated product positioning in order to establish SHIELD’s competitive advantage.
• To work to become a cyber security and fraud prevention subject matter expert for website content and ensure all product information is technically up to date and reflective of any changes to both current and new solutions.

• Minimum Bachelor’s Degree in marketing, humanities, or a related field
• 3 to 5 years of relevant experience
• B2B product marketing experience in SaaS domain expertise is a plus
• Excellent written and verbal communication skills to produce high-quality marketing content
• Attention to detail and ability to prioritize and manage concurrent projects and issues effectively
• Strong performance-driven work ethic
• Ability to adapt and work in a fast-paced and high-growth environment

• Primary skillset
• Have hands-on exposure to the latest exciting technology trends in creating, managing, and improving CX (Nice in contact) for our users – including AI, Bot, Voice Biometrics, Real-Time Analytics, and Interactive Guidance.
• Have direct involvement working with end-users to understand their business strategies, enabling us to help them achieve company goals and outcomes through the use of CXone solutions.
• Be innately curious, with a passion and eagerness to have hands-on technology. Build and create solutions that help end-users meet their CX objectives.
• Have the desire to work independently, flexibly and possess critical thinking in creative solutions for our end-users
• Be able to create a customized demo and have the opportunity to tell the story that showcases the solution in a persona and value-based manner for the applicable user roles of CXone
• Discover user needs that translate into hands-on workshops, sandbox experiences, or proofs of concept to help customers realize the value of CXone
• Have access to a collaborative, team-oriented environment, along with access to other internal resources across the organization to help you understand and solve complex technical challenges while participating and contributing in key areas of experience and strength.
• Have access to actively participate in learning from hands-on CXone Product training, workshops, including live, on-demand, and in-person, learn competitive offerings that allow you to continue to be a trusted advisor to the users while ensuring value is realized from our solution.
• Be able to work in a fast-paced, cross-functional team while being able to multi-task, prioritize and be detail-oriented – both oral and written.
• Be able to demonstrate an understanding of security, how it applies to our customer's security needs, and able to articulate a solution that meets their needs, both in design, transit, and at rest.
• Have existing experience in CCaaS or experience working with Cloud products.
• Have 8-10 years of work experience, preferred experience in technical training, implementation, integrating to CRMs, DBs Omni-channel, other software implementation or development/coding experience
• Have bonus experience with REST, JSON, and APIs
• Must be well versed in using Microsoft Excel
• Has experienced in deploying Regional or Global projects
• The following are the CXone products and tools we need support from the engineer:
• Supervisor tool
• Performance Management tool
• Interaction Analytics
• CXone Predictive Behavioral Routing
• Feedback Management Tool
• WEM Enterprise
• Auto Attendant
• MAX and MAX integration
• CRM agent Applications
• Data Dictionary
• Pre-Build Report
• Custom Reporting
• Data Download Report
• Direct Data Access
• Dashboards
• Get Studio
• ACD scripting
• Developer Portal
• IVR
• Cloud Storage
• Workforce Intelligence.
• Secondary skillset
• 1. Support Avaya UC and CC implementation and operations
  2. Support NICE recording solutions implementation and operations
  3. Support IP Telephony, VLAN, LAN, and WAN
  
  The following are the products we need support from the engineer:
• Avaya Comms Mgr
• Avaya Session Mgr
• Avaya System Mgr
• Avaya Aura Messaging
• Call Accounting
• Avaya CMS
• Avaya Utility Server
• Avaya SAL Gateway
• Avaya Agent Map
• Nice Applications/IC
• Nice Storage Ctr
• AES

Key Responsibilities

• Coach product teams and Product Owners on product discovery

• Grow and support product owners to become better product thinkers and leaders:

o Set the direction and develop the leadership skills required to become an effective product leader.

o Design and grow a flexible and adaptable product organisation around empowered product teams.

o Develop people and drive a modern product management practice.

• Help refine the structure of the coaching framework we have created to improve how our company build a product that continuously delivers value to its customers.

• Improve teams and business ability to ship quality products.

• Provide product insights and collaborative decision-making to help the team when faced with challenges with a shared focus that is aligned with our values and strategy by unifying a high-performing team.

• Implement the Agile process, principles, and practices across all units in the organisation, by using techniques that promote a culture of experimentation and innovation.

• Practise Agile such that it changes the culture and work processes of the organization to be more efficient and value-adding. Embody the Agile principles and lead by example.

• Explore and experiment with enterprise scaling of agile and business agility

• Maintain a Centre of Excellence on Agile/Digital Culture and Product Management practices.

• Conduct Agile Product Development-related training curriculum suitable for the organisation.

Requirements

• Degree in Computer Science, Information Systems, Engineering, Information Technology, or related fields

• Minimum 5 years of product manager or product designer experience.

• Significant experience in a product leadership role with strong coaching and people development ability

• Practical experience in product discovery techniques, data-informed product management, experimentation, and hypothesis-driven development.

• Scrum.org Product Owner certification (PSPO II) or Professional Scrum with UX (PSU)

• Demonstrates strong knowledge of agile concepts and approaches such as Scrum, Kanban, OKR, Design Thinking, and Lean Startup.

• Being strategic and highly practical. Able to adapt the methods to the organisational reality for best outcomes.

• Possess experience in coaching teams in agile adoption, enthusiastic about Agile practices and their benefits.

• Ability to weave in and out of Facilitating, Coaching, Teaching, Mentoring and Advising stances.

• Exceptional influencing skills to achieve organisational cooperation, buy-in, and engagement from senior management, BUs and internal stakeholders.