Responsibilities
· Plan and execute multimedia content strategies for promotions related to movies, events, and F&B offerings.
· Conceptualize, plan, and execute events, including managing logistics, coordinating with stakeholders, and ensuring successful on-ground and digital coverage.
· Measure and report the performance and effectiveness of social media campaigns, events, and communication channels, evaluating them against goals (ROI and KPIs). Recommend actionable strategies for continuous improvement.
· Be the primary point of contact and oversee the development and execution of social media strategies to enhance brand awareness and engagement with our social media agency.
· Create high-quality video and image content tailored for social media platforms such as Instagram, Facebook and TikTok.
· Develop and execute social media marketing campaigns and initiatives to drive audience acquisition, engagement, and retention.
· Collaborate with internal teams and external agencies to ensure cohesive and impactful messaging across all channels.
· Create and write content for both online and offline marketing materials.
· Plan & facilitate movie promotions: In-cinema giveaways & giveaways tied to ticket purchases
Requirements
· Possess Diploma/Degree in Marketing, communication, business or equivalent
· At least 2 years of experience in events management, PR or social media marketing
· Good command of English (Verbal and Written), and interpersonal skills
· Proficiency in video and image editing tools such as Adobe Creative Suite, Canva, or equivalent.
· Solid understanding of various social media platforms, their algorithms, and best practices.
· Previous experience in e-commence, retail, hospitality / travel, F&B industries are desired and preferred
· Independent, self-motivated, results-driven and ability to multi-task