We are looking for an E-commerce Sales Executive to be part of our Ecommerce Team.

What will you do:

• Prepare and upload product listing including content for various e-commerce partner’s platforms such as Shopee, Lazada, Qoo10, Facebook, etc in Singapore
• Maintain and ensure all products information such as pricing, inventory, etc are up to date and available-to-sell
• Receive and respond to eCommerce customer inquiries and concerns. Coordinating customer service through web chat, phone, and emails
• Managing eCommerce customer’s comments and review through social media
• Work closely with various departments head to plan and execute all marketing strategies in order to achieve the sale target
• Consolidate sales performance from each platform for reporting and recommendation purposes
• Other days to days of operation. Logistics-related matters regarding running an e-commerce business

What is takes:

• At least 2-3 years of working experience in the related field
• Excellent communication and interpersonal skills, both written and verbal.
• Highly initiative with positive energy
• Process good attitude towards learning and improving
• Basic understanding of design software such as Adobe Photoshop/Illustrator, not a must but a plus point

Job Details:

• Basic Salary: $2,500 + High Commission - (Gross up to 10k+ including basic)
• Working Location: Island-wide / Location will be changed daily, 1 week before the
• candidate will know the next week’s schedule
• Immediate Vacancy
• Permanent Role

Responsibilities:

Promote sales of financial institution credit cards to clients based on their needs.

Requirements:

Minimum a GCE ‘N’ or ‘O’ Level

No experience is needed, as training will be provided.

Only shortlisted candidates will be notified
Send your resume to:
Email: [email protected]
WhatsApp: 9833 5766

ONG HUI XIN R23114158
Just Recruit Singapore Pte Ltd EA12C6295

About Us:

Our client is a reputable Singapore-based company established in 2005, specializing in high-quality Chinese proprietary medicines and health supplements. With a vision to lead Southeast Asia’s health supplement market, they emphasize traditional Chinese medicine (TCM) practices backed by experienced consultants. Their commitment to authenticity, integrity, and health-conscious innovation aligns with our shared goal of promoting wellness and sustainable living.
我们的客户是一家成立于2005年的新加坡公司，专注于高品质的中成药和保健品。他们立志引领东南亚保健品市场，强调由经验丰富的顾问支持的传统中医 (TCM) 实践。他们致力于真实性、诚信和注重健康的创新，这与我们促进健康和可持续生活的共同目标一致。

Job Growth Opportunities:

• Work closely with the Sales Director, gaining mentorship and insights.
• Learn the complete sales cycle, from prospecting to client management.
• Enhance skills in market analysis, product promotion, and competitor research.
• Receive regular product and sales training.
• Grow into leadership roles such as Sales Executive or Manager as the company expands.

Job Descriptions:

• Assist sales manager with customer info, sales opportunities, orders, and marketing tasks.
• Build long-term relationships with clients and understand their needs.
• Prepare statistical reports (monthly, quarterly, annual).
• Manage product sales and promotion.
• Collect market data and analyze competitors in the designated area.
• Attend regular product training sessions.
• Perform additional tasks as assigned.

Requirements:

• Strong verbal and interpersonal skills, with good market judgment.
• Sharp commercial awareness, problem-solving ability, and resource integration skills.
• Basic sales and product promotion skills.
• Ability to handle high-intensity work with strong stress tolerance and a positive attitude.

For interested applicants, please email your UPDATED CV to [email protected].

We regret that only shortlisted candidates will be notified.

Careerstar International Pte Ltd

EA License No: 03C3254

EA Personnel No: R23115696

EA Personnel Name: Chin Lee Wei

Responsibilities:

• Content planning and copywriting for social media platforms such as IG, Tiktok
• Develop creative marketing content
• Product photography
• Graphic design
• Keeping up with social media trends/functions
• Knowledge on video production
• Collaborate with influencers and other stakeholders to create video contents

Requirements:

• Familiar with social media platforms (e.g IG, Tiktok is a plus)
• Product photography
• Graphic design (Adobe PS/AI)
• Adobe Premiere Pro would be a plus
• Highly motivated and target driven

Responsibilities:

• Social Media/Digital Marketing: create & monitor content for several platforms at once
• Provide strategy on delivering content to the right audience on the right channels (Facebook/Instagram/Google/TikTok)
• Follow brand guidelines to execute a wide variety of activities that involve branding, advertising, social media, partnerships and more
• Create and design promotional material including posters, brochures, advertisements and other types of print and online media
• Plan and develop integrated marketing strategies to increase lead generation and drive brand awareness, engagement and conversion. Frequently encompassing both digital and offline media
• Brainstorm, plan strategies and execute innovative social media campaigns for multiple platforms according to brand guidelines
• Coordinate and assist in any photography or videography needed in the execution of marketing campaigns and social media content

Requirements:

• Degree / Professional Qualification in Marketing, Business, Communication Design, Video or related discipline
• Minimum of 1- 2 years of relevant experience working in relevant field
• Creating and publishing creative content for multiple platforms should be second nature to you (Facebook, IG, Youtube, Tiktok, Google)
• Experienced with Facebook Ads Manager or Google Ads
• Basic design and image editing skills
• Very meticulous, organised and digitally savvy
• Works well in both team and individual settings
• Strong command of language, written and spoken
• Proficiency in Adobe Illustrator, Photoshop, Lightroom
• Big pluses for Video editing knowledge / experience in Hubspot / SEO article writing

Essential Functions (Responsibilities):

- Develop and grow key accounts in the Oil & Gas sector, Pharmaceutical and other industrial sectors contribute company growth objectives in Singapore.

- Provide technical sales support and consultation to clients for the sale of electrical products in order to develop business opportunities and penetrate clients.

- Perform all aspects of selling to maintain and develop new or existing customers including: take-offs, project quotations, closing orders, preparation of submittals and resolving customer problems.

- Meet or exceed budgeted sales and gross margin targets with assigned accounts.

- Focus on identifying specific technical requirements of customers while simultaneously collecting commercial and competitive information associated with each account

- Cultivate effective long-term relationships at all levels of the customer organization.

- Attain expert knowledge of products, electrical goods market and competition.

Qualifications/Requirements:

- Formal Electrical Engineering qualification (Diploma/Certification)

- Strong technical and commercial background.

- Minimum 1 to 2 years of proven sales experience to industrial customers

- Electrical product knowledge

- Very strong consultative selling, interpersonal, and negotiation skills

- Resourceful and results-oriented.

-Highly motivated, self-confident, self-starting work ethic with good networking abilities

- Team player who works well in global teams

- Good command of spoken/written English

- Have own car

** Package up to 55K a year **

Responsibilities:

• Upsell existing clients’ other enterprise solutions
• Acquire new customers by cold calling, emailing, networking and using various Media platforms
• Plan and Execute sales plan such as meeting clients, preparation of tenders, proposals and quotations for clients
• Assist in new clients’ acquisition
• Assist in managing client accounts
• Any other ad-hocs as assigned

Requirements:

• Positive attitude & independent
• Experience and knowledge in office system furniture or commercial carpet or interior design
• Good contacts with interior Designer & Architect
• Possess good interpersonal skills
• At least 1 year of working experience in the related field is required
• Preferably Entry Level specialized in Sales – Corporate or equivalent

Responsibilities:

• Upsell existing clients’ other enterprise solutions
• Acquire new customers by cold calling, emailing, networking and using various Media platforms
• Plan and Execute sales plan such as meeting clients, preparation of tenders, proposals and quotations for clients.
• Assist in new clients’ acquisition
• Assist in managing client accounts
• Any other ad-hocs as assigned

Requirements:

• Positive attitude & independent
• Experience and knowledge in office system furniture or commercial carpet or interior design
• Good contacts with interior Designer & Architect
• Possess good interpersonal skills
• At least 1 year of working experience in the related field is required
• Preferably Entry Level specialized in Sales – Corporate or equivalent

Responsibilities:

• Generate purchase and delivery orders and invoices
• Check all payment invoices for accuracy and prepare payments to suppliers
• Liaise with suppliers to place order
• Liaise with customers and installation team and manage installation schedule and routes
• Preparation of sales quotation and follow up with customers on confirmed sales orders

Requirements:

• Able to perform and eager to learn
• Good negotiation and communication skills
• Able to work under pressure
• Computer literate and good communication skill
• Immediate Availability/within short notice
• Working hours & days：5 days work week 9am to 6pm
• Working location - Ubi

Responsibilities:

• Generate purchase and delivery orders and invoices
• Check all payment invoices for accuracy and prepare payments to suppliers
• Liaise with suppliers to place order
• Liaise with customers and installation team and manage installation schedule and routes
• Preparation of sales quotation and follow up with customers on confirmed sales orders

Requirements:

• Able to perform and eager to learn
• Good negotiation and communication skills
• Able to work under pressure
• Computer literate and good communication skill
• Immediate Availability/within short notice
• Working hours & days：5 days work week 9am to 6pm
• Working location - Ubi

Responsibilities:

• To assist the operation manager on daily sales and order processing as well as to work closely with the operation manager on all project and/or budgetary enquiries
• Ensures that all urgent correspondence and enquiries to be carried out efficiently and report to operation manager if and when necessary
• You are also responsible to resolve minor issues of a non-technical nature and to report major issues to operation manager for a solution
• Compile an updated file for pricing from local and overseas vendors for submission to the operation on a monthly basis

Essential Functions:

• Responsible for day-to-day sales operation including preparing of sales enquiries up to execution of order
• Good filing system in hard and soft copies for all enquiries up to completion of order
• Preparation of enquiries from cost sheet to recommendation for purchase of project enquiries
• To identify new supply source to add to company’s supplier’s database
• Ad-hoc data entry

Work location: Tuas

Job Description:

1. Order processing (including fulfilments, sales and returns)
2. Coordinate live streamers for set up, orders and time sheet
3. Reply to customer enquiries and reviews on TikTok shop
4. Inventory update including warehouse transfer
5. Social media post uploading
6. Retrieve platform reports & other ad hoc duties required by the Marketing Manager

Working days: Monday to Friday

Working hours: 9.00am to 6.00pm (1 hour lunch time)

$14 per hour

• Oversee the daily operations of the retail store, ensuring smooth and efficient functioning.
• Lead and manage a team of shop staff, providing guidance, training, and motivation to achieve performance targets.
• Develop and implement effective strategies to drive sales, increase customer footfall, and enhance customer satisfaction.
• Monitor and analyze sales performance, inventory levels, and expenses to optimize store profitability.
• Maintain high standards of visual merchandising, ensuring products are displayed attractively and in line with company guidelines.
• Foster a customer-centric culture within the store, ensuring exceptional customer service is provided at all times.
• Handle and resolve customer complaints and inquiries in a professional and timely manner.
• Implement loss prevention measures and ensure adherence to company policies and procedures.
• Monitor and maintain stock levels, coordinating with suppliers and the central warehouse for timely replenishment.
• Prepare and analyze sales reports, financial statements, and operational data to provide insights and recommendations for improvement.

Requirements:

• Proven experience in a similar role within the retail industry
• Strong leadership and team management skills, with the ability to motivate and inspire a diverse team.
• Excellent communication and interpersonal skills, with the ability to build relationships with customers, colleagues, and stakeholders.
• Demonstrated track record of achieving sales targets and driving business growth.
• Sound knowledge of retail operations, including inventory management, visual merchandising, and customer service.
• Familiarity with retail software systems and point-of-sale (POS) technology.
• Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
• Able to multitask, and manage time effectively
• Able to work long hours and on weekends & public holidays

EA LICENSE 06C4414 / R1107000

Responsibilities:

• Social Media/Digital Marketing: create & monitor content for several platforms at once
• Provide strategy on delivering content to the right audience on the right channels (Facebook/Instagram/Google/TikTok)
• Follow brand guidelines to execute a wide variety of activities that involve branding, advertising, social media, partnerships and more
• Create and design promotional material including posters, brochures, advertisements and other types of print and online media
• Plan and develop integrated marketing strategies to increase lead generation and drive brand awareness, engagement and conversion. Frequently encompassing both digital and offline media
• Brainstorm, plan strategies and execute innovative social media campaigns for multiple platforms according to brand guidelines
• Coordinate and assist in any photography or videography needed in the execution of marketing campaigns and social media content

Requirements:

• Degree / Professional Qualification in Marketing, Business, Communication Design, Video or related discipline
• Minimum of 1- 2 years of relevant experience working in relevant field
• Creating and publishing creative content for multiple platforms should be second nature to you (Facebook, IG, Youtube, Tiktok, Google)
• Experienced with Facebook Ads Manager or Google Ads
• Basic design and image editing skills
• Very meticulous, organised and digitally savvy.
• Works well in both team and individual settings
• Strong command of language, written and spoken
• Proficiency in Adobe Illustrator, Photoshop, Lightroom
• Big pluses for Video editing knowledge / experience in Hubspot / SEO article writing

Responsibilities:

• Generate purchase and delivery orders and invoices
• Check all payment invoices for accuracy and prepare payments to suppliers
• Liaise with suppliers to place order
• Liaise with customers and installation team and manage installation schedule and routes
• Preparation of sales quotation and follow up with customers on confirmed sales orders

Requirements:

• Able to perform and eager to learn
• Good negotiation and communication skills
• Able to work under pressure
• Computer literate and good communication skill
• Immediate Availability/within short notice
• Working hours & days: 5 days work week, 9am to 6pm
• Working location - Ubi

Responsibilities:

• Upsell existing clients’ other enterprise solutions
• Acquire new customers by cold calling, emailing, networking and using various Media platforms
• Plan and Execute sales plan such as meeting clients, preparation of tenders, proposals and quotations for clients
• Assist in new clients’ acquisition
• Assist in managing client accounts
• Any other ad-hocs as assigned

Requirements:

• Positive attitude & independent
• Experience and knowledge in office system furniture or commercial carpet or interior design
• Good contacts with interior Designer & Architect
• Possess good interpersonal skills
• At least 1 year of working experience in the related field is required
• Preferably Entry Level specialized in Sales – Corporate or equivalent

Responsibilities:

• To assist the operation manager on daily sales and order processing as well as to work closely with the operation manager on all project and/or budgetary enquiries
• Ensures that all urgent correspondence and enquiries to be carried out efficiently and report to operation manager if and when necessary
• You are also responsible to resolve minor issues of a non-technical nature and to report major issues to operation manager for a solution
• Compile an updated file for pricing from local and overseas vendors for submission to the operation on a monthly basis

Essential Functions:

• Responsible for day-to-day sales operation including preparing of sales enquiries up to execution of order
• Good filing system in hard and soft copies for all enquiries up to completion of order
• Preparation of enquiries from cost sheet to recommendation for purchase of project enquiries
• To identify new supply source to add to company’s supplier’s database
• Ad-hoc data entry

Work location: Tuas

Responsibilities:

• To assist the operation manager on daily sales and order processing as well as to work closely with the operation manager on all project and/or budgetary enquiries
• Ensures that all urgent correspondence and enquiries to be carried out efficiently and report to operation manager if and when necessary
• You are also responsible to resolve minor issues of a non-technical nature and to report major issues to operation manager for a solution
• Compile an updated file for pricing from local and overseas vendors for submission to the operation on a monthly basis

Essential Functions:

• Responsible for day-to-day sales operation including preparing of sales enquiries up to execution of order
• Good filing system in hard and soft copies for all enquiries up to completion of order
• Preparation of enquiries from cost sheet to recommendation for purchase of project enquiries
• To identify new supply source to add to company’s supplier’s database
• Ad-hoc data entry

Work location: Tuas

AV-SCIENCE MARKETING PTE LTD specializes in a broad range of Educational and Multimedia Presentation Equipment relating to Pro Audio-Visual, Digital Signage, Integrated Control Systems, ICT, Scientific, Broadcasting, Streaming, Web,Video and Audio Conferencing Solutions, Portable Wireless PA System, Professional Audio Equipment. New addition as of 2017 : Collaborative Learning Furniture and DocumentShredders to meet the trendy needs of the modern workplace.Established since 1985, AV-SCIENCE has been among the leading pioneers in the audio visual industry and represents more than 40 world renowned brands.

Job Title : SALES EXECUTIVE – Audio Visual & OFFICE EQUIPMENT AND FURNITURE

Job Description

Responsible for the sales of AV & OFFICE EQUIPMENT & COLLABORATIVEFURNITURE, ie.

i) Audio Visual and ICT equipment

ii) Document Shredders for Office and Industries

iii) Charging and Sync Carts & Cabinets (for devices such as notebooks and tablets)

iv) For Workstation and meeting rooms, enhancing great collaboration, efficiency and effectiveness (ie. Mechanical Table Desk with height adjustment)iv) Meeting room booking systems

Great Commission, Great Income awaits for the right candidates.

Job Requirements

- Min. O level. Fresh graduates are welcome to apply as training.

- Sales oriented, Positive working attitude, Good communication and Interpersonal skills.

- Singapore Class 3 Driving licence is a MUST.

- Applicant should be Singaporean citizen or PR. Interested applicant, is to submit your detailed resume to

Email : [email protected], Fax : 65-6487 2511, Tel : 6487 2322.

Compulsory to State the following information in the resume :

Expected Salary (compulsory to state)

Recent Photograph

Reason for leaving the current job position

Date of Birth

Date of Availability

* Develop and maintain strong in-store product knowledge

* Assist walk-in customers in purchasing products

* Promote products and optimize sales opportunities

* Attend to customer orders and inquiries

* Perform housekeeping duties to maintain the store’s cleanliness and image.

Requirements:

* Service-oriented and passionate to go the extra mile for customers

* Good discipline and honesty

* Good team player, vigilant and energetic

* Effective interpersonal skills and love to interact with people

* Well-groomed and always observe the good image and reputation of the company

* Required 3 yrs sales experience

* Required to work any shift

· Must be able to work night shift and split shift

· Must be able to work extra hours or weekend if needed

If you love working with and delighting customers, are resourceful and love to organize fun experiences, we want to hear from you!

Read what it is like working at FunEmpire here: https://bit.ly/3RuyusY

Job Description:

• Client management and sales – client prospecting to identify their needs and creating suitable proposals and quotations that meet their requirements
• Client communication and relationship management - providing timely follow-up with clients via phone, email, virtual and in-person meetings to handle objections and negotiations
• Be accountable for increasing revenue and securing sales to achieve sales targets
• Provide professional customer service, client support and recommendations
• Build rapport and establish long term relationships with customers
• Proposal writing, quotation, invoicing and payments
• Events planning and coordination – liaising with various internal and external stakeholders to ensure creation of a successful event programme
• Assist in refining company’s sales strategy and processes
• Collaborate with Marketing team to suggest new marketing strategies and promotions

Job Highlights:

• Competitive salary and benefits
• Great career progression opportunities
• Supportive and fun working environment with nurturing culture
• Training and mentorship provided
• Work in a fast-growing company and deliver real world impact
• International and collaborative team

Why Join Us:

• Join our fun and dynamic team to build the brand and business with us!
• Great learning opportunities (everything from client management, sales opportunities, proposal and pitching etc)
• Great career progression (if you perform well, you might be heading a team of sales executives more quickly than usual)
• Great working environment with capable people, merit-based systems and nurturing culture
• Flat working structure. We take your feedback and contribution seriously, and we want you to grow together with the company

Requirements

• At least 1-2 years of experience in corporate sales (events and/or hospitality sales will be preferred)
• Meticulous and great attention to details
• Highly organized with good time management skills
• Strong communication skills – verbal, written and presentations
• Able to work under pressure in a dynamic and fast-paced environment
• Proactive and can solve problems independently
• Work well with others as a good team player
• Demonstrate a high level of integrity and ability to handle confidential information appropriately
• Proficient in Microsoft Office, Google Workspace applications (i.e. Google Docs, Google Sheets, etc)
• Experience and working knowledge of CRM systems (e.g. Zoho, Hubspot, etc) is a bonus

Benefits

• Total Salary Compensation = Basic Salary + Sales Commission
• Basic Salary Range: SGD 3000 to SGD 4000 per month depending on qualifications & experience
• Sales commission and incentives (uncapped - the more sales you close, the more commission you earn)
• Achieve monthly sales targets and earn on average SGD 4,000 to SGD 5,000 OTE (with uncapped commissions) through a competitive commission structure
• Medical, dental and wellness benefits
• Great career progression opportunities
• Supportive and fun working environment with nurturing culture
• Training and mentorship provided
• International and collaborative team
• Work in a fast growing company and deliver real world impact
• Hybrid work arrangement
• Regular team bonding gatherings, outings and year-end party to have fun with each other
• Company Incentive Trips

RESPONSIBILITIES:-

- Attend to inquiries and review tender documents

- Source from various suppliers/ manufacturers to fulfil customer’s project requirement

- Support Outdoor Sales on preparation of quotations

- Follow up on quotation status and closing of orders

- Liaise with manufacturers on documentation submission such as drawings & certificates

- Work closely with manufacturers to meet customer’s delivery deadline

REQUIREMENTS:-

- Formal Electrical Engineering qualification (Diploma/ Certification)

- Minimum 1 to 2 years of working experience

- Preferably with experience on Material Take Off in an M&E environment

- Electrical product knowledge

- Resourceful and results oriented

- Team player

- Good command of spoken/written English

Salary Scheme: Basic Salary + High Commission

Location: Islandwide

• To provide excellent customer and sale service in a retail environment
• Identify and attend to customers’ needs and enquiries on our products
• Demonstrate/promote, provide information and sell our products
• Create a positive image and lead consumers to use/purchase it
• Set up and arrange displays & demonstration areas to attract the attention of prospective customers
• Update and provide information and feedback to Sales & Marketing team on sales and status
• Any other duties as assigned

Requirements:

• 1 year similar work experience in Home Appliances
• Able to commit 6 days work week (off days on weekdays)
• Ability to understand customer needs and handle different types of personalities
• Well-groomed, pleasant and cheerful personality
• Good interpersonal and able to communicate well
• A team player who is proactive and highly motivated

By submitting any application or resume to us, you will be deemed to have agreed and consented to us disclosing your personal information to prospective employers for their consideration.

We regret only short-listed candidates will be notified.

EA License | 18C9251 WGT Group

Registration No | R22111484 Ketty Lim

The Logistics Officer manages the movement, storage, and distribution of goods, ensuring timely deliveries and cost-effective operations.

Key Responsibilities:

• Inventory & Warehouse Management: Monitor stock levels, conduct audits, and oversee warehouse operations.
• Shipment Coordination: Arrange transportation, track shipments, and prepare shipping documents.
• Vendor & Transportation Management: Liaise with suppliers, negotiate rates, and optimize delivery routes.
• Compliance & Safety: Ensure adherence to safety standards and logistics regulations.
• Reporting: Maintain records and generate performance reports.

Requirements:

• 2-3 years of relevant experience.
• Proficiency in logistics software and Microsoft Office.
• Strong organizational, communication, and problem-solving skills.

About Durapower:

Durapower, with 15 years of successful operations, has been identified by Enterprise Singapore for significant growth. Our projects span across the Netherlands, Singapore, Thailand, and Southeast Asia, with manufacturing based in China. Notably, our recent advancements, fueled by a substantial investment from Banpu Next (Banpu Group), have positioned us as a key player in the industry. For more details, refer to the news release here.

Video Introduction: Gain insights into Durapower through this video by our management team.

The Opportunity: We are actively seeking a Business Development Manager specializing in Energy Storage Systems for maritime industry, you will play a pivotal role in expanding Durapower's footprint in this segment.

Why Durapower? What attracts you to Durapower? We are keen to understand what makes you interested in joining our dynamic team.

Job Description: Sales & Business Development Manager

Responsibilities:

• Build and maintain strong partnerships with propulsion system integrators, ship builders and naval architect to facilitate the adoption and integration of energy storage systems in maritime applications.
• Work closely with standard product provider on collaborators in energy storage solutions for hybrid and fully electric ships, ensuring alignment on Durapower’s battery pack product offerings and sales strategies given DNV, BV, Lloyds’ certification.
• Effectively promote and sell battery packs, adhering to distribution agreements and ensuring smooth order facilitation.
• Create and implement sales strategies that integrate the strengths of partners’ solutions and Durapower’s battery packs to meet market demands and revenue targets.
• Oversee relationships with key accounts and distributors, ensuring successful adoption of battery systems and addressing client needs promptly.
• Evaluate market trends and sales performance, providing feedback to all stakeholders to refine strategies and optimize sales outcomes.

Requirements:

• Bachelor’s or master’s degree in a related field with significant B2B sales experience, ideally within the maritime industry.
• Three to six years of business development experience in the maritime sector
• Essential to have a track record of success and a strong network within the local marine industry with propulsion system and marine engine experience
• Experience working with system integrators, managing partnerships with technology providers, and coordinating with distributors.
• Good understanding of market-demand, energy storage systems, battery cells, and distribution practices will be an added advantage.
• Track record of successful client relationship management and achieving sales targets.
• Ability to analyse market trends and sales data to drive strategic decisions.