Responsibilities:

• Conduct research on brand awareness and associations.
• Conduct research, evaluate and organise data on industry trends and target audiences.
• Plan and strategise branding and marketing plans to enhance brand reputation and increase brand awareness. Includes ideation and creation of marketing initiatives across various digital platforms.
• Execute a comprehensive marketing campaign across various channels (e.g. website, blogs, emails and social media) to meet project goals. Includes distribution of communication materials to various media outlets, partners and digital platforms.
• Monitor and analyse campaigns’ objectives throughout marketing implementation. Evaluate key metrics and provide data-driven feedback on their performance.
• Plan and execute collaboration with partners and influencers
• Write original copy and edit content for corporate marketing and communications materials for use on marketing platforms.
• CRM Management
• Maintain the organisation and client social media platforms and digital marketing channels to align with branding strategies.
• Prepare and maintain accurate advertising and marketing expense reports to measure ROI and KPI

Requirements:

• Candidate must possess at least a Diploma, Advanced/Higher/Graduate Diploma, Business Studies/Administration/Management, Marketing, Advertising/Media, Mass Communications or equivalent.
• At least 1 year of relevant marketing experience with experience in developing and implementing digital marketing strategies.
• Good knowledge in online marketing tools and best practices.
• Deep interest in marketing and consumer marketing.
• Excellent copy-writing and creative content writing skills.
• Critical thinker, problem-solving skills and proactive learner.
• Strong analytical and communication skills.
• Able to work in a fast-paced environment and handle pressure well.

About Us:

Maison de L’Asie is a luxury, independent perfume brand and a rising star in the Global fragrance scene, crafting olfactory stories that captivate the senses. We are driven by a passion for scent, sustainability, and individuality, and are dedicated to building a loyal community around our olfactory stories.

About the Role:

We're searching for a passionate and experienced Marketing Manager to join our team and lead our fragrance storytelling into the next chapter. As a marketing maestro, you'll play a pivotal role in shaping our brand identity, driving brand awareness, and ultimately, igniting a love for our perfumes in the hearts of fragrance enthusiasts across the globe.

Responsibilities:

• Develop and execute comprehensive marketing strategies aligned with brand goals and objectives.
• Manage the marketing budget effectively, ensuring maximum return on investment.
• Oversee all aspects of digital marketing, including website, social media, email marketing, and influencer collaborations.
• Craft compelling brand narratives and storytelling across all marketing channels that is consistent with the brand.
• Work closely with graphic designers and/or photographers to manage and execute creative campaigns, ensuring a consistent and cohesive brand voice.
• Conduct market research and competitor analysis to stay ahead of trends and inform marketing decisions.
• Analyze marketing data and track campaign performance to measure success and optimize strategies.
• Collaborate with internal teams (sales, design, production) to ensure seamless brand messaging and execution.
• Stay up-to-date on the latest marketing trends and technologies, implementing innovative approaches to reach target audiences.

Qualifications:

• Minimum of 5-7 years of experience in marketing, ideally within the fragrance or beauty industry.
• Proven track record of success in developing and executing successful marketing campaigns.
• Strong understanding of digital marketing channels and best practices.
• Excellent creative storytelling and copywriting skills.
• Experience in managing and optimizing marketing budgets.
• Data-driven approach with strong analytical skills.
• Excellent communication, interpersonal, and presentation skills.
• Passion for fragrance and an understanding of the global fragrance and beauty and/or luxury market.
• Proficiency in Adobe Creative Suite and marketing automation tools (e.g., Hubspot, Mailchimp).

Benefits:

• Competitive salary and benefits package.
• Opportunity to work in a dynamic and creative environment.
• Be at the forefront of the exciting world of fragrance marketing.
• Make a real impact on the growth and success of a passionate brand.