i) Manage the team of sales and manicurist, and manage the shop operations

ii) Provide professional nail services including manicure and pedicure, nail extension and gel nailservices

iii) Provide eyelash extension and hair extension

iv) Promote products and services, assist the customers for the selection of products and services

Work Place: Near to Bugis MRT

- Supervising and coordinating sales staff and cashiers, assigning duties, and preparing work schedules

- Solving problems like customer complaint and attend customer & answering phone call and inquiries

- handle and manage documentation

- maid counseling

- obtained Certificate of Employment Intermediaries (CEI) certification

- Supervising and coordinating sales staff and cashiers, assigning duties, and preparing work schedules

- Solving problems like customer complaint and attend customer & answering phone call and inquiries

- handle and manage documentation

- maid counseling

- obtained Certificate of Employment Intermediaries (CEI) certification

Requirements

• Proven work experience as a Beauty & Wellness sales executive or similar role
• Good knowledge of beauty treatments and products (e.g. for Manicure)
• Basic bookkeeping knowledge
• Excellent organizational skills
• Ability to handle customers’ requests and complaints with grace
• Holding relevant Certificatoins in Beauty Industry
• Additional certification in Beauty Therapy or Cosmetology is a plus

Responsibilities

• Oversee daily salon operations
• Hire and train Beauticians, as needed
• Organize employees’ shifts, considering peak times and seasonality
• Order beauty products, like creams and essential oils and replenish stock
• Arrange for regular maintenance services for all equipment
• Apply hygiene practices across all beauty stations and treatment rooms
• Ensure all beauty treatments meet high quality standards
• Maintain staff records, including salaries and working schedules
• Promote services, products and discounts on social media
• Receive payments from clients and track all transactions
• Keep updated records of costs and revenues (e.g. daily, monthly and quarterly)
• Run online competitions and offer discount packages to attract new customers
• Able to work night shift and split shift
• Able to work OT on weekends and public holiday
• · Must be able to work night shift and split shift
• · Must be able to work extra hours or weekend if needed

Job Description

1. Reception of visiting clients and addressing their health-related inquiries;
2. Organising various health-themed events and hosting the clients during on-site activities;
3. Guiding potential clients in experiencing health adjustment equipment (promoting the purchase of experience products or services);
4. Encouraging clients to join the membership program and inviting them to join the corporate social media group;
5. Explaining health services and related product knowledge to clients;
6. Overseeing the daily management of the health centre (including equipment, materials, and supplies);

Job Requirement

1. Please note that candidates are required to have relevant experience and a proven track record to demonstrate capability;
2. Strong interpersonal, communication skills, and the ability to consider clients' feelings while achieving effective conversions;
3. Strong growth potential, willingness to accept new challenges and problem-solving skills;
4. Diligent, proactive, and driven to succeed;

Join SBC as Marketing Executive

At Singapore Book Council (SBC), we love literature. We have been supporting Singapore’s literary arts for more than 50 years through our festivals, awards, movements and workshops.

We have championed more writers, translators, illustrators and professionals for more than half a century. SBC is the most established literary non-profit organisation in Singapore, and we are on the lookout for committed and passionate people to join us.

The Marketing Executive will report to the Marketing Manager. The successful candidate will be responsible for developing and executing various strategies and marketing campaigns, aligned with the objective of raising brand awareness for SBC and raising the profile of its programmes.

About the Position

The Marketing Executive will be working in a dynamic, innovative and nurturing environment. The successful candidate will be responsible for developing and executing various strategies and marketing campaigns, aligned with the objective of raising brand awareness for SBC and raising the profile of its programmes.

Reporting directly to the Marketing Manager, the Marketing Executive will assist in overseeing the marketing intern and be responsible for the co-ordinating and organising of SBC’s marketing operations to achieve the organisation’s marketing, corporate communication, partnership and sponsorship goals.

In particular, the Marketing Executive will work closely on a number of SBC’s events such as workshops (e.g. SBC Academy), community outreach events (e.g. SBC Campus and Little Campus), and signature events (e.g. Asian Festival of Children’s Content, Singapore Literature Prize, Singapore Translation Symposium).

The Marketing Executive will also utilise insights from digital and social media marketing to provide SBC’s senior management with information to make informed decisions to strengthen SBC’s online presence.

Responsibilities:

1. Social Media and Digital Content Management

- Oversee the SBC social media calendar and manage all social media channels and accounts under SBC’s marketing purview

- Develop and execute innovative content marketing strategies with the marketing intern for social media, including but not limited to Instagram, Facebook, Youtube, TikTok and LinkedIn

- Manage the SBC website and AFCC website with the marketing intern to ensure that all content is updated, accurate and accessible

- Utilise digital and social media analytics to analyse and strengthen marketing efforts

- Utilise online email marketing platforms to ensure the delivery of SBC’s e-newsletters

2. Project Management

- Day-to-day project co-ordination for various SBC marketing campaigns: Liaise with internal stakeholders, including Executive Director and programmes department, to ensure smooth execution of marketing campaigns

- Track progress of SBC’s creative production of marketing collaterals

- Liaise with external vendors including, but not limited to: graphic designers, photographers, web developers, videographers, and printers for the delivery of SBC’s marketing materials

3. Marketing Strategy and Execution

- Design, copywrite, edit and proofread SBC’s marketing collaterals with the marketing intern

- Develop marketing and outreach strategies with the Marketing Manager to publicise SBC’s programmes, strengthen SBC’s branding, and grow the SBC community, including identifying potential collaborators and partnerships

4. Donations/Sponsorships

- Assist the Marketing Manager and Executive Director in SBC’s fundraising efforts, including drafting sponsorship proposals; prospecting potential donors and sponsors;

coordinating donation campaigns and managing donor relations

Job Requirements:

- Diploma or Bachelor's degree in Marketing, Art/Design, Creative Multimedia, Mass Communications, Advertising/Media or equivalent

- Minimum 2 years experience in digital marketing, content creation or social media management in the arts

- Strong communication skills in both written and spoken English

- Proficiency in Canva; knowledge of InDesign, Photoshop & Adobe Illustrator is advantageous

- Basic foundation/knowledge of photo editing and video editing

- Proficiency in Chinese, Malay and/or Tamil is advantageous

We are looking for a team player who:

- Has strong interpersonal skills

- Has an eye for graphic design and a way with words

- Is thorough and detail-oriented

- Exercises sound judgement and is able to work on multiple projects simultaneously

- Is Independent and proactive

- Has a keen interest in the literary arts

Join Our Growing Team!

The SKYLINK Group is a premier all-in-one mobility solution provider for retail sales of passenger cars and commercial vehicles, all vehicle leasing, Motor insurance, credit Hire Purchase financing, Motor workshop with full capacity of MRO (Maintenance, Repair and Overhaul) services, and vehicle body engineering works for all commercial and passenger vehicles.

Since 2017, SKYLINK Group has been rapidly expanding its offerings and fleet. We have served over 5,000 corporate customers including major industry leaders in logistics, distribution, F&B, marine, construction, sanitation, and government services.

With a commitment to fleet modernization, we have expanded our offerings to EV and Hybrid vehicles, and continuously aspire to provide greater value to our customers.

Be a part of the SKYLINK family and kick-start your career growth and progression in the mobility space today.

Job Description:

• Develop and implement sales strategies to meet or exceed sales targets for commercial vehicles, including market analysis, forecasting, and competitive positioning.
• Lead, train, and motivate the sales team to achieve individual and team goals, while fostering a collaborative and results-oriented work environment.
• Build and maintain strong relationships with key clients, including fleet buyers, logistics companies, and corporate customers, ensuring a high level of customer satisfaction.
• Identify and pursue new business opportunities, including expanding into new markets and segments, and securing contracts with key commercial clients.
• Maintain deep product knowledge of the company’s commercial vehicle offerings and stay updated on industry trends, regulatory changes, and competitor products to effectively communicate value to customers.
• Manage pricing, quotations, and contract negotiations to ensure profitability while remaining competitive in the market.
• Work closely with various departments to align sales strategies with overall business goals and ensure smooth execution of sales contracts and vehicle delivery.
• Prepare sales performance, generate reports weekly on sales metrics, and analyze data to identify areas for improvement and growth.
• Oversee payment-related issues, including account arrears and overdue payments.

Job Requirements:

• Diploma / Degree holder, with at least 5 years’ experience in managing sales teams in automotive trade.
• Strong leadership and team management skills.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to analyze market trends and develop sales strategies.
• Results-driven with a focus on meeting and exceeding sales targets.
• Possess Class 3 driving license.

• Develop Sales Strategies: Create and implement effective sales strategies to meet or exceed sales targets.
• Set Sales Targets: Establish individual and team sales goals, ensuring alignment with business objectives.
• Lead the Sales Team: Recruit, train, and mentor sales staff, ensuring they meet performance expectations.
• Monitor Performance: Track sales performance through key metrics (KPIs), such as revenue, conversion rates, and customer acquisition.
• Sales Forecasting: Analyze market trends and sales data to predict future sales performance and prepare forecasts.
• Customer Relationship Management (CRM): Oversee the use of CRM systems to manage customer relationships, sales data, and lead generation.
• Budget Management: Develop and manage the sales department budget, ensuring optimal use of resources.
• Product Knowledge: Ensure the sales team is well-versed in product features, benefits, and competitive advantages.
• Sales Process Optimization: Refine sales processes, removing bottlenecks and ensuring efficiency in lead conversion.

Responsibilities

• The Sales Executive will manage his/her Sales Channel and reports directly to the CEO
• Develop effective sales strategy to grow existing accounts as well as identifying new channel opportunities to drive incremental sales
• To work closely with customers and build long term relationship
• To handle customers’ feedbacks professionally
• To work closely with the sales team in achieving the sales objective for the month, quarter and year.

Job Requirements

1) Have at least 3 years experience in Singapore

2) Manage various fruit stalls in Singapore and its employees

3) Must be knowledgeable about durians and fruits from various countries and states

4) Have knowledge about the pricing and quality of durians and fruits

5) Need to train staff assistant

6) Be able to identify sales trends

7) Able to work on split shift, night shift, weekday evenings, weekends and public holidays during peak seasons.

· Must be able to work night shift and split shift

· Must be able to work extra hours or weekend if needed

1. Cold calls to prospects.

2. Prepare monthly sales report.

3. Promote international air and ocean services.

4. Achieve sales target.

5. Identify potential clients and develop new accounts.

6. To manage sales and daily logistics duties.

7. Ensure high customer satisfaction.

8. Conduct Marketplace and research.

9. Identify and enlarge targeted customer base.

10. Ensure smooth freight service from pick up to delivery

11. Other ad-hoc duties as assigned by the Manager

Responsibilities

Teaching related hardware AV and IT products to customers and answering any of their questions regarding the products

Responsible for the sales and marketing of AV products (eg. Projectors, Audio Systems, Visualiser, etc.) to customers

Maintaining and expanding new and existing customer base

Requirements

Min 2 years experience in local AV/ Electronic / IT related products

Basic IT knowledge

Good Presentation, analytical, communication and interpersonal skills

Possess Driving license and own vehicle is a must

Entry-level candidates are welcome to apply

Attractive remuneration package with high commission

Job Description:

A Singapore based precision optical company is looking for dedicated sales engineer who is fast learner, enthusiastic in sales and customer services

Job Responsibilities:

- Identify and develop new business accounts

- Establish good working relationships with customers and partners

- Follow-up and manage customers enquiries and order shipments

- Recommend suitable products and solutions to the customers

- Provide monthly sales update to the management

- Evaluate new potential products for customer

- Manage with system set up, paperwork, commissioning and ensure that delivered system performance is within specifications

- Attend local or overseas events, conferences and exhibitions

Job Requirements

- Diploma or Degree in Engineering (EEE; Electronic, Mechanics; Biomedical etc.) related discipline

- 2 years of sales experience in optics, laser, spectroscopy, and photonics is preferred.

- Fresh graduates who are keen to explore industrial sales or with engineering background are also welcome to apply

- Be keen on business travelling

- Self-driven and motivated team player

- Good presentation and communication skills with willingness to learn

Sales Officer

• Perform preliminary technical review on client's requirement and provide appropriate solution.
• Perform product pricing based on identified solution and furnish a formal quotation to be submitted to the client.
• Execute projects within the assign territory and assist in project execution for other territory.
• Serve as point of contact for clients on all technical and commercial queries.
• Complete and submit all necessary documents required for the bid such as but not limited to technical drawing, brochures, and project documents.
• Compile all documents and records per transaction for filling and safekeeping.
• Request technical drawings to be submitted to the customer for approval.
• Prepare all pertinent documents for order entry.
• Liaise with clients for any order related concerns.
• Monitor delivery of goods.
• Responsible for sales growth of assigned region.
• Follow through on all sales leads and opportunities.
• Responsible in preparing sales materials and other sales documents where necessary.
• Provide technical support to clients via mail, phone, or actual deployment.
• Keep track of all transaction using designated tracking tools.
• Participates on Company Activities and Lead Continuous Improvement Initiatives.

Requirement:

• Local residency to be considered first..
• Comfortable to communicate with customers.
• Able to start work in short notice. *IMPORTANT*
• Independent, initiative and resourceful
• Plus point to have industrial educational background or experience
• No agent needed.

Calling all Gen Z and Millennials!!

Just ORD? Looking for a Career Switch?

*Do take note we are looking for candidates that is comfortable with face to face interaction as we are a PEOPLE ORIENTED Company*

We are a specialised outsourced sales and marketing company typically includes activities such as;

• Market research
• Identifying potential customers
• Creating marketing strategies
• Promoting products or services
• Maintaining customer relationships.

It involves understanding customer needs, communicating value propositions, and ultimately driving revenue growth for the company.

This can encompass various roles such as sales representatives, marketing managers, brand managers, and more.

Responsibilities:

• Managing sales and operations through on-site assistance
• Build and maintain strong relationships with clients.
• Conduct simple sales process

Requirements:

• 1 to 1 mentorship and guidance
• Fun learning/ working environment & proven career advancement
• Outgoing with Positive Personality
• Team oriented individuals
• Great communications skills
• Entry level candidates are welcome to apply!
• Keen in travelling and enjoys meeting people

We thank all applicants for their interest in joining our team, but only those selected for an interview will be contacted.

IN (Innovation Organization) provide an equal opportunity workplace which therefore we welcome applications from individuals of all backgrounds.

• Collate, update and maintain reports on market and competitors' activities on a monthly basis.
• Lead and manage the activities of sales and marketing staff.
• Make sense of market trends and developments.
• Manage budgets to make sure resources are used efficiently.
• Plan and organise sales campaigns and promotions.
• Review client feedback to improve on client service deliver.

• Collate, update and maintain reports on market and competitors' activities on a monthly basis.
• Lead and manage the activities of sales and marketing staff.
• Make sense of market trends and developments.
• Manage budgets to make sure resources are used efficiently.
• Plan and organise sales campaigns and promotions.
• Review client feedback to improve on client service deliver.

Join Our Dynamic Sales Team!

Position: Sales Manager
Product Focus: Interactive Panels

About Us:
At AV Media Pte Ltd, we pride ourselves on being a leading provider of cutting-edge audiovisual solutions. We are looking for passionate and driven sales professionals to join our team and champion the sales of Interactive Panels, a state-of-the-art solution transforming collaboration and education.

Key Responsibilities:

• Develop and execute sales strategies to promote and sell Interactive Panels.
• Identify and engage potential customers in corporate, educational, and government sectors.
• Build strong relationships with clients to understand their needs and provide tailored solutions.
• Deliver product demonstrations and presentations to showcase the value of Interactive Panels.
• Collaborate with the marketing team to implement campaigns and drive lead generation.
• Meet or exceed sales targets and provide regular performance reports.

What We’re Looking For:

• Proven sales experience, preferably in the technology or audiovisual industry.
• Excellent communication and presentation skills.
• Strong interpersonal and relationship-building abilities.
• Self-motivated and goal-oriented mindset.
• Familiarity with interactive panel technologies is a plus but not mandatory.

What We Offer:

• Competitive salary and attractive commission structure.
• Comprehensive training on products.
• A supportive and collaborative work environment.
• Opportunities for career growth and development.

How to Apply:
Send your CV and a cover letter detailing your sales achievements to [email protected].

Be part of a team that’s revolutionizing the way people connect and collaborate!

For inquiries, contact us at 65692123.

AV Media Pte Ltd – Empowering Interaction, Redefining Innovation

Sales Manager

We are looking for a high-performing Sales Manager to help us meet our customer acquisition and revenue growth targets by keeping our company competitive and innovative. You will be responsible for maximizing our sales team potential, crafting sales plans and justifying those to plans to the upper management.

Sales Manager Responsibilities

• Achieve growth and hit sales targets by successfully managing the sales team
• Design and implement a strategic business plan that expands company’s customer base and ensure it’s strong presence
• Own recruiting, objectives setting, coaching and performance monitoring of sales representatives
• Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
• Implementing new sales plans
• Present sales, revenue and expenses reports and realistic forecasts to the management team
• Identify emerging markets and market shifts while being fully aware of new products and competition status

· Identifying opportunities and strategies to increase sales.

• Perform any other duties assigned by the director.

Sales Manager Requirements and skills

• BS/MS degree in business administration or a related field
• Successful previous experience as a sales representative or sales manager, consistently meeting or exceeding targets
• Committed to continuous education through workshops, seminars and conferences
• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization
• Proven ability to drive the sales process from plan to close
• Strong business sense and industry expertise
• Excellent mentoring, coaching and people management skills Knowledge of data analysis and report writing.
• The ability to understand and follow company policies and procedures.
• The ability to work under pressure.
• Availability to work within opening hours (e.g. evenings, holidays, weekends)

• To participate in client intake meetings, attend site show-round cum briefing and carry out site survey cum site analysis.
• To be part of the design team to develop and execute high-quality commercial & corporate office interior design concepts and support the Project Leaders in executing the design ideas from inception to completion of the whole design process.
• To coordinate material and color selection, basic knowledge of interior construction, project administration, and installations.
• To create and formulate design presentation strategies.
• To assist in design development/detail drawings upon award and help source for competitive quotes/materials/samples.
• Coordinate with all internal and external parties related to the project.
• To attend design workshops and site meetings, and provide support and coordination with all parties to execute and complete the project.
• Assists design director in project and site management, supervision and post contract follow-up works, including liaising with clients, building consultants and building management.
• Plans, monitors and oversees work execution by contractors, suppliers and vendors to ensure compliance with design intent, workmanship quality, cost parameters, delivery and project schedule.
• Min. 1 to 2 years of related working experience in project and site management of commercial and corporate office interior fit-out works, preferably with an interior design or interior construction company.
• Knowledge of M&E and other building services works is an advantage.
• Self-driven individual with strong motivation, desire and pride of delivering all projects under your charge to achieve timely completion and quality finish.
• Strong customer-oriented mindset and good client relation skills.
• Good working attitude with a high level of professionalism and integrity.
• A meticulous person with a sharp eye and strong quality-control of finished works.
• An organized individual with good planning, time and people management skills.
• Highly productive, conscientious and responsible worker with ability to work independently.
• Proficient communicator (both spoken and written).

A sales promoter is a trained professional dedicated to creating awareness of products through demonstrations, distributing samples, making presentations, and creating general public interest. He or she should create a positive brand presence and come up with innovative marketing strategies.

Sales Promoter Responsibilities:

• Constantly building product knowledge and delivering this knowledge in engaging ways.
• Delivering presentations, sample and demonstrations to customers.
• Engaging in meaningful interactions and building good relationships with customers.
• Meeting daily targets and submitting sales reports.

Sales Promoter Requirements:

• Experience in retail recommended.
• Sharp customer service skills.
• Eloquent and comfortable when delivering presentations.
• Ability to work independently.
• Excellent observation skills.

Location: Supermarket (Frozen Food- Non-halal) (Island wide)

Working hours: 2 shift 6 days work

Our company is acting on behalf of our client who has good hardware business. They need experienced sales manager with the following job responsibilities and requirements-

Job responsibilities

1. Ensure and Provide consistent professional sales and product service

2. Responsible for the co sales products

3. Ushering customers and explain about company products

Responsible for presenting the different co products to customers.

Makes recommendations and serves customers.

Job highlights

4 off days monthly, rest days depend on schedule

Competitive salary 3k and above

Positive and nurturing working environment

Work location: teck whye area

Duration: permanent

Requirements

Qualifications - diploma or high school diploma

Work experience- at least two year sales working experience in related fields

Job type- full time

Required languages: English and able to communicate with mandarin speaking customers

Job specialisation- services,designing

If you have an interest in applying for this role, please WhatsApp me at 98198786 to apply. Only shortlisted candidates will be notified. Priority will be given to Singaporeans

Young hon Lim/ manager

Render private limited

EA licence no 15c7827

EA reg no R1550906

Contributing to the development of sales strategies.

Designing and implementing sales strategies for company products.

Working with the sales team to develop targeted sales strategies.

Answering client queries about product specifications and uses.

Maintaining client relations.

Tracking sales data to ensure sales quotas is met.

Requirement

• Minimum A Level / Local Diploma in any field
• Proven work experience as a sales executive.
• Knowledge of modern sales techniques.
• High-level communication and networking skills.
• A passion for sales.
• Understanding of commercial trends and sales strategies.
• Good project management skills.
• Excellent interpersonal skills.
• Ability to work well under pressure.

Overseeing sales, promotions and campaigns

Planning and directing the hiring and training of new Sales Representatives

Directing and coordinating all sales activities.

Preparing sales budgets and projections.

Tracking and analysing sales statistics based on key quantitative metrics

Handling and resolving customer complaints regarding a product or service

Advising representative on policies and Standard Operating Procedures (SOPs)

Requirement

• At least 2 years supervisory/managerial capacity
• Ability to work well with people of all levels within the organization
• High degree of professionalism and good business etiquette
• Detail -oriented
• Flexible
• Goal-oriented
• Proficient in Microsoft Office
• Communication Skills
• Negotiation Skills
• Presentation Skills
• Planning and Organizing Skills

Sales Manager

We are looking for a high-performing Sales Manager to help us meet our customer acquisition and revenue growth targets by keeping our company competitive and innovative. You will be responsible for maximizing our sales team potential, crafting sales plans and justifying those to plans to the upper management.

Sales Manager Responsibilities

• Achieve growth and hit sales targets by successfully managing the sales team
• Design and implement a strategic business plan that expands company’s customer base and ensure it’s strong presence
• Own recruiting, objectives setting, coaching and performance monitoring of sales representatives
• Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
• Implementing new sales plans
• Present sales, revenue and expenses reports and realistic forecasts to the management team
• Identify emerging markets and market shifts while being fully aware of new products and competition status

· Identifying opportunities and strategies to increase sales.

• Perform any other duties assigned by the director.

Sales Manager Requirements and skills

• BS/MS degree in business administration or a related field
• Successful previous experience as a sales representative or sales manager, consistently meeting or exceeding targets
• Committed to continuous education through workshops, seminars and conferences
• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization
• Proven ability to drive the sales process from plan to close
• Strong business sense and industry expertise
• Excellent mentoring, coaching and people management skills Knowledge of data analysis and report writing.
• The ability to understand and follow company policies and procedures.
• The ability to work under pressure.
• Availability to work within opening hours (e.g. evenings, holidays, weekends)

West Region, Singapore

Sales Representatives/Consultants (Sales)

Full time

$3,500 – $5,000 per month (SGD)

Key Responsibilities:

• Promote and sell hygienic components, such as sanitary tubes, fittings, valves, and seals, to clients within the F&B, pharmaceutical, and semiconductor industries.
• Build and maintain strong relationships with key accounts, ensuring a high level of customer satisfaction.
• Identify and capitalize on new sales opportunities by understanding client requirements for hygienic components.
• Provide clients with detailed information on hygienic products, focusing on their applications within clean and contamination-sensitive environments.
• Meet or exceed sales targets, ensuring consistent growth in the market share of hygienic components.
• Collaborate with internal teams to address customer needs, ensuring timely delivery of products and solutions.
• Keep abreast of industry developments, trends, and regulatory requirements relevant to hygienic components.
• Assist in creating quotations, proposals, and contracts tailored to client specifications.
• Maintain detailed records of sales activities, customer interactions, and feedback.

Qualifications and Skills:

• Proven experience in sales, particularly in selling hygienic components to the F&B, pharmaceutical, or semiconductor sectors, is highly preferred.
• Strong communication, negotiation, and relationship-building skills.
• Bilingual in English and Chinese will be advantageous.
• Customer-oriented approach, with a focus on delivering tailored solutions to meet specific industry needs.
• Driver license with own transport will be advantageous.