About Cynapse

Cynapse is a leading AI-driven company specializing in enterprise-grade Video Intelligence Solutions, tailored to meet the unique challenges of various industries. Our vertical-specific solutions empower organizations to enhance safety, operational efficiency, and security in complex environments such as roads, seaports, airports, and cities. By combining advanced Vision AI with Generative AI, we continually push the boundaries of video analytics, delivering insights and automation that transform operations.

Led by a global team with a proven track record of scaling startups into market leaders, we foster innovation, collaboration, and diverse perspectives. Headquartered in Singapore, Cynapse serves clients worldwide, redefining what's possible with video intelligence.

Digital Marketing Manager

Role Overview: Reporting to the VP of Marketing, you will play a pivotal role in shaping our marketing initiatives. This versatile position encompasses a wide range of responsibilities, including online campaign management, managing our social media presence, and driving the creation of compelling content. You will be instrumental in strategizing and executing our digital strategy to enhance brand awareness and generate leads.

Key Responsibilities:

• Digital and Performance Marketing: Manage the company's entire digital presence, including the website and social media platforms. Lead digital campaigns across various channels.
• Lead Tracking and Management: Implement strategies to capture, nurture, and convert leads.
• Analytics and Reporting: Utilize analytics tools to monitor performance, analyze trends, and optimize marketing efforts.
• Content Creation: Lead content ideation and creation for various digital marketing activities.

Qualifications:

• Mandatory: Proven experience in B2B TECH marketing (minimum 1 year), with a strong understanding of digital marketing strategies and tools.
• Mandatory: Proficiency in HubSpot beyond email marketing, including campaign management, workflow automation, and lead tracking.
• Mandatory: Hands-on experience with online campaign tools, such as Google Search and LinkedIn Ads.
• A creative thinker with a proactive, results-driven approach.
• Ability to work independently while thriving in a collaborative team environment.
• Bachelor’s degree in Marketing, Communications, or a related field

Company Overview:

We are creators of experiences, harnessing the power of creativity and design to tell engaging stories that bring brands to life. We deliver seamless, innovative and engaging experiences that connect, engage and empower, with offices and full-services facilities across Asia Pacific and America.

Responsibilities:

As the Director of Marketing & Marcomms, your role is multifaceted, encompassing strategic business development, marketing strategy and implementation, and team leadership and development. You spearhead strategic business initiatives, identifying and pursuing regional opportunities through effective telemarketing strategies, presentations at events, and on-site marketing efforts. Networking for new accounts and analyzing KPI reports are vital to track progress and refine strategies for sustained growth.

In terms of marketing strategy and implementation, you are responsible for formulating strategies aligned with company objectives and overseeing their execution across various channels. Driving digital media efforts to boost brand visibility and lead generation is crucial, alongside ensuring timely communication activities and refining tactics for optimal ROI. Maintaining a robust CRM system is essential for nurturing client relationships and fostering retention.

Your leadership extends to fostering a collaborative and high-performing culture within the Marketing and Marcomms teams. Providing guidance, coaching, and mentorship, you ensure team members' professional development and monitor workload for productivity. Additionally, you conduct training sessions to enhance skills, ensuring the welfare and retention of junior staff. Managing marketing activities across regional markets and coordinating with other business units for seamless leads development underscore your role's breadth and significance in driving the company's success.

Requirements:

· Bachelor's degree in Marketing, Mass Communications or equivalent field.

· Minimum of 8 years of experience in marketing, business development, or sales within the MICE or advertising industry, or equivalent.

· Proven track record of achieving business development targets and driving revenue growth.

· Good public speaking and presentation skills.

· Extroverted personality with strong networking abilities.

· Self-motivated, results-oriented, and able to thrive in a fast-paced environment.

· Proficiency in verbal and written communication, with the ability to effectively communicate in multiple languages, including English and Chinese.

· Experience in digital marketing and proficiency in leveraging social media platforms for business objectives.

· Ability to work independently and collaboratively in a team environment.

· Proficiency in MS Office 365 suite (Outlook, Word, Excel, PowerPoint, OneDrive).

· Willingness to travel overseas as required.

Join us in shaping unforgettable experiences and making a lasting impact in the world of exhibitions, events, and thematic environments. If you are passionate about marketing, strategic planning, team leadership, and digital marketing, we invite you to be a part of our dynamic team. Apply now to embark on an exciting journey with us!

Job Description & Requirements

• Perform quality controls and monitor production KPIs
• Recruit, select, train, assign, schedule, coach, counsel, and discipline employees
• Find ways to increase quality of customer service
• Developing new business relationships and maintaining existing ones with suppliers to ensure adequate supply of products
• Researching new product lines and developing new business opportunities for the company
• Negotiating contracts with vendors to ensure that terms are fair for both parties
• Monitoring inventory levels to ensure that products are available when needed
• Ensuring that products are stored properly to eliminate spoilage or damage
• Preparing bids and proposals for potential clients and customers
• Preparing budgets, cash flow forecasts, and other financial reports for management review
• Reviewing sales reports on a regular basis to identify opportunities for inventory turnover or markdowns
• Setting up computerized inventory tracking systems to monitor product sales and inventory levels
• Developing and implementing marketing strategies to promote products and increase sales volume
• Communicate all operating policies and/or issues at department meetings
• Work closely with GM and management team to set and/or implement policies, procedures, and systems and to follow through with implementation.

Requirements and skills

• Proven work experience as Operations Manager or similar role
• Knowledge of organizational effectiveness and operations management
• Experience budgeting and forecasting
• Excellent communication skills
• Leadership ability
• Outstanding organisational skills
• Able to do shift work

Position Overview:Based in Singapore, our Marketing Management Trainee will be a vital part of our marketing initiatives across Southeast Asia. This role is designed for recent graduates looking to make an impact in KOL management, social media operations, consumer research, and the execution of new product launch events. The successful candidate will be eager to learn and contribute to our dynamic team. Regular travel within the region is required.

Key Responsibilities:
KOL Management:
Support in managing partnerships and coordinating KOL endorsements.
Assist in creating marketing campaigns featuring KOLs.
Social Media Operations:
Help drive social media strategies to increase brand engagement.
Support in producing content and tracking performance metrics.
Consumer Research:
Conduct market research to gather insights on consumer behavior and preferences.
Analyze data and provide reports to inform marketing strategies.
New Product Launch Events:
Assist in planning and executing events for new product launches.
Ensure events align with brand messaging and marketing goals.

Qualifications:
Bachelor's degree in Marketing, Communications, Business, or a related field, completed within the last year.
Basic understanding of marketing principles and practices.
Experience in social media management and KOL partnerships is a plus.
Strong organizational and communication skills.
Proficiency in Microsoft Office Suite and basic knowledge of social media management tools.
A keen interest in consumer research and market analysis.

Work Environment:
Based in Singapore with frequent travel to Southeast Asia locations.

Job Description:

Key Responsibilities:

Market Research: Conduct comprehensive market research to understand fintech industry trends, customer behavior, and competitive dynamics.

Data Collection and Analysis: Gather and analyze data from various sources, including market research, customer behavior, and campaign performance metrics. Use data analysis tools to derive actionable insights.

Strategy Development: Formulate comprehensive marketing strategies, including defining target audiences, market positioning, messaging, and campaign planning, with a focus on fintech-specific insights.

Creative Direction: Provide creative direction and oversee the execution of fintech marketing campaigns, ensuring alignment with the established strategy and brand guidelines.

Setting Marketing Goals and Objectives: Collaborate with the leadership team to establish clear and measurable marketing goals that align with overall business objectives in the fintech sector.

Campaign Planning: Plan and execute fintech marketing campaigns, setting objectives, budgets, timelines, and fintech-specific KPIs. Monitor and report on campaign performance.

Optimization: Continuously monitor fintech marketing efforts, analyzing key metrics and fintech-specific KPIs. Identify areas for improvement and recommend adjustments based on data analysis.

A/B Testing: Conduct A/B testing and experiments to evaluate the impact of different fintech marketing approaches and make data-driven recommendations.

SWOT Analysis: Contribute to SWOT analyses focused on the company's fintech market position, identifying opportunities for innovation and addressing potential threats within the fintech industry.

Reporting and Communication: Communicate fintech marketing strategies, results, and insights to the leadership team and stakeholders. Provide regular updates on progress toward fintech marketing goals.

Qualifications:

- Bachelor's degree in Marketing, Business, Economics, or a related field.

- Strong analytical skills and proficiency in data analysis tools, with a focus on fintech-specific data.

- Excellent communication skills, both written and verbal.

- Detail-oriented with the ability to manage multiple tasks and deadlines.

- Enthusiasm for learning and a strong desire to contribute to both high-level fintech marketing strategy and data-driven decision-making.

- Knowledge of market research methodologies, digital marketing, and fintech industry trends.

Benefits:

- Competitive salary commensurate with experience.

- Health insurance.

- Opportunities for professional development and growth in the dynamic fintech sector.

- Collaborative and innovative work environment.

We are looking to hire an experienced Digital Marketing Manager to oversee the development and implementation of our company’s online marketing strategies. In this role, you will be responsible for discussing marketing strategies with the sales and marketing team, managing the company’s social media platform, identifying marketplace trends, and coordinating advertising efforts.

You should have in-depth knowledge of digital marketing strategies, excellent project-management skills, and advanced knowledge of social media trends. A top-class online marketing manager drives sales by evaluating current market trends and creating specialized campaigns for associated target groups

Duties and Responsibilities

• Meeting with the sales and marketing team to discuss digital marketing strategies.

• Designing and implementing online marketing strategies across all digital platforms.

• Managing the company’s social media platform and web advertising.

• Developing social media strategies.

• Identifying the latest trends and technology within the industry.

• Analyzing site traffic including click navigation, shopping patterns, and purchase conversion.

• Assessing the online user experience and developing strategies

• Maintaining customer communications with weekly reports, news articles, and industry guides.

• Monitoring and maintaining the media budget.

• Preparing and presenting digital marketing reports.

Requirements and Qualifications

• In-depth knowledge of digital marketing techniques.

• Experience with social media networking and advertising.

• Ability to work well under pressure.

• Knowledge of the latest technology and trends within the industry.

• Good interpersonal skills.

• Strong communication and presentation skills.

• Detail-oriented with strong organizational skills.

• Ability to conduct thorough research.

• Ability to work independently and as part of a team.

• Strong problem-solving skills.

• Willingness to stay updated on industry trends.

• Experience in training and mentoring staff.

• Degree or Diploma or minimum three years relevant work experience

• Able to work early mornings, nights, and weekends

Founded in 2006, IGG is a leading global mobile games developer and publisher committed to making amazing innovative games for players all over the world. Our games are available in 23 different languages, and are enjoyed by 38 million monthly active users from over 200 countries and regions. At IGG, we are innovators at work, gamers at heart.

We are currently looking for a Business Development / Marketing Intern to join our energetic team in Singapore!

The tasks that our Business Development/Marketing team handles involve two verticals, one of which is social media marketing for games developed by our Singapore dev teams. The team strategizes and produces content for these games, and we seek an intern who can participate in various stages of online marketing content creation and campaigns. This intern should be prepared to work in a fast-paced environment producing and managing social media content, and will gain experience in various aspects of social media marketing by the end of the internship.

Responsibilities

• Assist in the creation of digital banners, online videos and marketing copy, from ideation to content production and publishing

• Assist with the management of our social media content and community

• Assist in the data-tracking of our social media platforms

• Research and analyze competitor marketing both on and offline

• Prepare presentations and minutes for meetings

Requirements

• Minimum 4 months of commitment

• Likes playing mobile games and aware of game industry happenings

• Knowledge of web and social media (Facebook, Instagram, TikTok and Discord)

• Good verbal and written communication skills in English and Chinese Mandarin to liaise with Chinese internal stakeholders

• A keen sense for visuals and catchy online trends

• Basic proficiency in Adobe Premiere Pro/Aftereffects, Photoshop and Google Docs/Sheets/Slides

• Proficiency in 2D and/or 3D animation would be a plus

• Proficiency in marketing, outreach, and video production would be a plus

Why choose us

• We value your development and aim to retain exceptional interns as permanent employees

• Fun company culture and working environment

• Casual working attire, relaxed setting

• Close-knit team of 3-5 pax

• Office with modern facilities (pool table, darts, karaoke set, board games, etc)

• Company events & bonding activities

Responsibilities

· Assist in planning, creating, and running online and offline marketing campaigns to boost brand recognition and leads.

· Develop and share SEO-optimized content, including blogs, across social media platforms.

· Manage social channels, engage with the audience, and enhance brand affinity.

· Manage website content using CMS, ensuring SEO optimisation and analysing performance.

· Assist in crafting offline materials like brochures and sales tools.

· Involve in event planning and execution, both online and physical.

· Support CRM campaigns through data segmentation.

· Monitor marketing expenditure and offer insights into return on investment.

Requirements

· Bachelor’s degree in business, Marketing, or related field.

· Minimum 2 years experience, ideally in retail.

· Strong grasp of SEO and web analytics.

· Excellent communication and problem-solving skills.

· Detail-oriented and organised.

· Able to manage time and tasks effectively in a fast-paced environment.

The ideal candidate must be well-versed in all aspects of the meta and Google advertisement platforms.

Responsibilities:

•⁠ ⁠Develop and implement digital marketing strategies to drive online traffic to the company website.

•⁠ ⁠Manage and optimize meta and Google advertisement campaigns to increase brand awareness and drive conversions.

•⁠ ⁠Conduct keyword research and analyse campaign performance to make data-driven decisions.

•⁠ ⁠Monitor and report on campaign metrics to track success and identify areas for improvement.

•⁠ ⁠Stay up-to-date on industry trends and best practices in digital marketing.

Requirements:

•⁠ ⁠Bachelor's degree in Marketing, Advertising, or related field.

•⁠ Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)

•⁠ ⁠Proven experience in managing meta and Google advertisement campaigns.

•⁠ ⁠Strong analytical skills and proficiency in data analysis tools.

•⁠ ⁠Excellent communication and organizational skills.

•⁠ ⁠Ability to work independently and as part of a team.

Founded in 2006, IGG is a leading global mobile games developer and publisher committed to making amazing innovative games for players all over the world. Our games are available in 23 different languages, and are enjoyed by 38 million monthly active users from over 200 countries and regions. At IGG, we are innovators at work, gamers at heart.

We are currently looking for a BD/Marketing Manager to join our energetic team in Singapore!

Job Description:

Business Development

Build and maintain relationships with existing and potential partners

Coordinate with other departments on collaborative campaigns with partners

Identify and evaluate potential partnerships and business opportunities

Analyse market trends and competitor activity to identify new opportunities for growth

Marketing

Conceptualize, plan, test, evaluate and execute social media marketing strategies for new games

Plan, produce and manage content for multiple social media platforms

Grow and manage gamer community on different social media platforms

Conceptualize, plan and execute guerilla marketing campaigns for organic user acquisition

Manage and guide less experienced team members

Job Requirements:

5 or more years of relevant work experience

Degree in a relevant discipline

Avid gamer, deep passion for games

Excellent communication, interpersonal and collaboration skills

Able to fluently liaise with Chinese-speaking stakeholders

Very familiar with various social media platforms

Able to work independently

Video / mobile gaming industry experience a bonus

What’s in it for you:

Vibrant work environment

Medical & Dental benefits

H&S Insurance coverage

Health screening subsidy

Exciting team building activities

Birthday gift

Responsibilities:

• Assist in the planning and execution of field marketing campaigns.
• Work with agency partners, including the marketing CoE of Fujitsu, to ensure that all marketing initiatives are executed well.
• Represent the company at trade shows, events, and other promotional activities.
• Collaborate with the sales team to ensure alignment of marketing and sales strategies.
• Track and report on the effectiveness of marketing campaigns.
• Maintain a positive brand image and build strong relationships with customers.
• Lead the completion of back-end processes related to monitoring finances, working with alliances, and leads entry and monitoring.

Requirements:

• Excellent communication and interpersonal skills.
• Strong organizational and time management abilities.
• Ability to work independently and as part of a team.
• Basic knowledge of marketing principles and techniques, especially in digital marketing.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Knowledge of marketing tool and creative tools.

A premium childcare centre looking for a Marketing & Operations Executive.

Job Descriptions:

- Responsible for the childcare centre enrolments

- Operations and administration of the childcare

- Posting on the company's social media regularly

- Creating EDM for the company using Canva, Photoshop and other video editing software

- All other assigned admin and ops duties in the childcare centre

Requirements:

- Able to do design for social media posting

- Minimum a poly diploma graduate

- Able to work as a team

- Love children

- Well-groomed

- Able to work half day on Saturdays morning

Pls send your resume to [email protected] or whatsapp to 8070 8028.

The Opportunity

This role is responsible for building and delivering our core content for the Group, creating compelling, informative, and engaging narratives to support Toll’s engagement with customers, conversion and revenue through digital and email channels. This includes leading the content writing and managing the teams responsible for creative delivery across design and multimedia.

• Lead, craft and implement a comprehensive content strategy, ensuring a unified brand voice aligned with business goals across various channels including and not limited to marketing campaigns, social media, product, webinars, thought leadership pieces, infographics, customer newsletters, case studies, videos and digital content
• Plan editorial calendar and lead editorial meetings with key stakeholders to ensure consistent push of content across all channels (website, social media, email etc). Develop and execute strategies for distributing content across multiple channels (ex. social media, email, partnerships) and exploring paid distribution opportunities. Oversee the creation, curation and distribution of high-quality content across diverse mediums ensuring all content is well researched and relevant for an impactful storytelling approach that will elevate brand awareness around Toll
• Manage Toll’s social media presence to drive brand and marketing objectives, overseeing scheduling, and utilizing reporting/analytics to continually improve effectiveness. Collaborate with the Head of Marketing to ensure alignment with the overall marketing strategy.. Maintain an organized content management system for easy access and reuse of content assets. Manage content workflows, approvals and publishing processes to streamline production. Review and edit content to ensure it meets quality standards, factually accurate, and adhering to brand voice, guidelines and tonality.
• Monitor and report content performance with analytics tools to track content success and ROI, email campaign performance and deliverability rates, using insights to refine content strategies and improve future content. Ensure all content is legally compliant, adhering to copyright laws and industry regulations, email marketing laws and regulations (opt ins, opt outs) following proper protocols for sensitive or regulated content
• Design, write and create engaging email campaigns that are responsive, visually appealing and optimized for different devices with the support of email marketing platforms. Conduct email campaign optimization and develop automated email workflows, using segmentation strategies to nurture prospects, promote cross sells and gain win backs. Manage and segment the email list to ensure targeted communication with specific customer segments. Monitor and report content performance with analytics tools to track content success and ROI, email campaign performance and deliverability rates, using insights to refine content strategies and improve future content. Develop and implement an overall email marketing strategy identifying target audiences and segments to create personalized and relevant email content.
• Collaborate with the Toll Design Studio – focusing on content copywriting and design to produce visually appealing and engaging materials. Collaborate with marketing teams to promote content effectively

To Be Successful, You'll need:
• 3+ years previous experience in similar role
• Leading creative team with creating copy for creative campaigns and eDM journeys
• Short-form social and web/digital content and writing for B2B audiences
• Well-developed ability in converting technical and/or complex topics and concepts into plain language
• A reliable, detailed and focused individual who enjoys working and collaborating within a creative team. The ability to manage multiple projects, pressing timelines and some ambiguity with ease
• CMS experience . Experience with basic design tools (e.g. Canva), Salesforce and Marketo an advantage

Social Media Marketing Manager (Agency)

Singapore

Company Description:

Our client is a dynamic and innovative agency specializing in crafting impactful brand stories and driving engagement through compelling content. With a keen focus on strategy, creativity, and real-time trends, we help our clients amplify their voices across social platforms. Our team thrives on turning ideas into buzzworthy campaigns, ensuring every story resonates and captivates the right audience.

Responsibilities

• Research, formulate strategies, develop and execute social media always-on content and social-first campaigns
• Manage various social platforms to identify and leverage trends for maximum brand impact (Meta, LinkedIn, TikTok, XHS, Lemon8)
• Manage, create and publish high quality content
• Liaise with designers and other departments to ensure content achieves desired business and marketing outcomes for our clients
• Analyse stats and create reports
• Stay on top of latest social media practices, trends and tools
• Work closely with clients to achieve content goals
• Manage a budget and run paid ads for social media posts
• Lead team of junior content planners and strategists.

Requirements:

• Keen eye for good design
• Masterful wordsmith
• Exceptional attention to detail
• Degree in Communications, Digital Marketing or Business Management with relevant specialty
• Min. 2-3 year experience in relevant social media or content marketing role
• A proven track record and strong understanding of all social media platforms
• We’d also consider knowledge in Notion, Canva, Adobe Ps and Ai a plus

Established in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world’s leading integrated marketing communications networks, with more than 7,200 employees globally in more than 54 offices in 46 countries.

For more information, visit us at: www.cheil.com.

We are inviting candidates for the position of:

Performance Marketing Specialist

Key Responsibilities:

• Conduct post-campaign analysis and identify opportunities to improve the overall performance of eStore on Samsung.com
• Support the Performance Marketing Lead in covering the overall campaign performance in SEA & Oceania
• Analyse customer journey and campaign data using Analytics tools and provide insights to improve online conversions across all channels (e.g: organic, paid search, social, etc)
• Monitor and strategize paid campaigns (e.g: Google Ads, Facebook Ads) and regularly provide actionable recommendations to clients
• Track pre-defined KPIs and collaborate with internal stakeholders and clients to exceed goals and targets.
• Provide clients with campaign reports and insights under a holistic approach, taking into account product, price, promotion and channel execution
• Responsible for monthly tracking of campaign performance and delivering strategical solutions for e-Commerce growth
• Be proactive in communicating and putting forward new ideas, finding solutions to client’s business needs, monitoring competitor activity, industry trends and bringing fresh thinking/innovation

Key Requirements:

• Min 3 years of hands on experience planning and executing digital campaigns either in-house or agency, preferably in e-Commerce.
• Proven record of optimizing a digital media campaign.
• Hands on experience in paid advertising and conversion rate optimization (including Google Ads, Facebook Ads, Programmatic DV360) and other media platforms (CRM)
• Strong knowledge of Web Analytic tools (Adobe Analytics, Google Analytics)
• Knowledge of e-Commerce structure and operations preferred (UI/UX, SKU listing, payment, logistic, analytics)
• Analytical who’s able to back up their ideas and decisions with data-driven solutions
• Great communication and client management skills – Understand client’s day-to-day needs (briefs) and work closely with the team to deliver projects in a timely and accurate manner
• Excellent presentation and negotiation skills – know how to sell a mid-level idea to clients, pushing back when necessary for the overall good of the project delivery
• Humble, self-motivated and a team player

FUJIFILM Business Innovation is a global leader committed to continuously deliver innovations to customers’ businesses worldwide, for creating innovative and fulfilling workplaces by effectively adopting information and knowledge through digital transformation (DX). We have pioneered numerous technologies and accumulated expertise since our establishment in 1962, to build an environment that encourages the use of one’s creativity to maximize organizational strengths. Our portfolio includes conducting R&D, manufacturing and sales of world-class workflow solutions, IT services, and printing equipment such as digital multifunction printers (MFPs). We also offer business process outsourcing (BPO) services as well as marketing and implementation support of Enterprise Resource Planning (ERP) systems.

On 1 April 2021, we have changed the company name from Fuji Xerox to FUJIFILM Business Innovation. More than just a name change, it embodies our commitment to continue as a company that always pursues business innovation.

PURPOSE:

Strategically drives the promotion and positioning of FBSG solutions, develops marketing campaigns, collaborates with partners, and analyzes markets trends to maximize product adoption and revenue growth.

RESPONSIBILITIES & TASKS:

• Create and communicate product's messaging and value proposition to potential and existing customers
• Build relationships with key stakeholders, including customers, partners, and internal teams to drive compelling go-to-market strategies
• Develop creative marketing strategies to increase product awareness and drive adoption based on strong understanding of competitive and market landscape
• Capturing and responding to customer feedback, identifying areas for improvement, and influencing the product development roadmap to align with customer needs and wants.
• Representing the product at industry events and conferences, serving as an expert in the field.

What are we looking for?

• An effective team player who is self-driven, able to work independently within a fast paced environment and able to manage ambiguity
• Understanding and managing stakeholders needs, barriers and able to connect the dots.
• Strong understanding of brand strategy and messaging and creative development
• Proven ability to manage multiple projects and meet deadlines
• Excellent written, analytical and verbal communications skills, with an ability to adapt messaging to relevant audiences

Only shortlisted candidates will receive a response. Therefore, if you do not receive a response within 14 days, please accept this as notification that you have not been shortlisted.

Morgan McKinley Pte Ltd

Rachel Heng

EA License No: 11C5502

Registration No: R23115318

COMPANY DESCRIPTION

Who we are

If you're passionate about shaping ideas and communities that build the future, we have an exciting opportunity for you.

Constellar convenes businesses, curates ideas and creates opportunities for sustainable business growth. We are one of Singapore's largest exhibition organisers and the venue manager for Singapore EXPO, based in Singapore with a regional footprint in China, India, Malaysia and Indonesia. We want to be a global leader headquartered in Asia, helping businesses scale ideas, communities and solutions for global business impact. We do this by curating and developing influential trade and consumer events for key industries and sectors, connecting people, global marketplaces and networks for sustainable growth.

Learn more about us at constellar.co.

What it's like to work here

Meetings, Incentives, Conventions and Exhibitions, or MICE, is a vehicle for new businesses, partnerships and regional co-operation. We're privileged to have a front seat at the intersection of creativity, communities and collaboration, with a unique opportunity to connect a global eco-system of partners, businesses and consumers in the MICE industry daily. Our ambition is to become a global leader made in Asia, and Asia's top MICE company: A vision shared by our shareholders Temasek and Cuscaden Peak Investments.

We recognise the immense opportunity we have to lead with purpose, demonstrate leadership and commitment to sustainable and responsible business practices, and activate impactful networks for sustainable growth.

With about 200 employees we're a growing company with large aspirations to scale in the next five years. It can get intense and it will be messy at times. But few places can give you a seat at the table where you can contribute directly to the development of the business, the cultural DNA of an emerging MNC, and the building of a company proudly made and headquartered in Singapore with global business impact. And with two lines of businesses across events and venues, we provide opportunities for you to cross over from one to the other to build range in your career.

You don't need to have MICE experience to work with us. We're looking for ambitious, entrepreneurial self-starters with a strong sense of ownership, passion and curiosity, driven by our values of care, ownership, trust, passion and innovation.

RESPONSIBILITIES

• Responsible for all day-to-day operations of the company's owned e-commerce system, including responding to customer queries, relevant documentation, and liaising with internal and external stakeholders and partners for order fulfilment.
• Support the e-commerce strategy, including web development to enhance to e-commerce site, content management, pricing management, sales materials and ensure best practice is maintained across the website.
• Managing and working with wider teams, partners and vendors.
• Collaborate with marketing team to create a comms strategy to increase sales by driving awareness of the platform and drive conversion.
• Plan, implement and track sales to optimize results and meet commercial goals and KPIs.
• Other adhoc tasks as assigned from time to time by your Reporting Officer.

• 2 - 3 years of working experience in E-Commerce Channel Management.
• Hands-on experience with Adobe Experience Manager and Adobe Commerce (Magento).
• Strong interpersonal and communication skills, with the ability to build and maintain relationships with clients and stakeholders.
• Meticulous with exceptional attention to detail.
• Strong analytical skills and data-driven mindset, ROI driven.
• Strong project management abilities, including the coordination of multiple tasks and stakeholders and the ability to manage deadlines.
• Confident, driven and dynamic, the candidate needs to work well as a team player, and to work independently when required.
• Work location: Expo.

ImaqineLab transforms businesses to achieve record-breaking scalability through imaqinative strategies, innovative productivity, and new technology. We are unafraid to be bold, adventurous, and open in the verticals and industries we are in. With our astute tactics and vision, we bring success to businesses and clients we've supported.

Let ImaqineLab bring your business beyond your imaqination.

Working Venue - Pasir Panjang

Responsiblities

The ideal candidate is a playmaker that can run a campaign with just an idea - they are able to conceptualise a seeded idea and explore various marketing opportunities. Ideating innovative marketing strategies and bringing possibilities into fruition is their passion. They are a self-starter, intuitive, creative, yet organised. They identify, diagnose, and fill gaps swiftly and rationally.

• Experience in Digital Marketing, Campaign/Social Media marketing, Brand management and/or PR.
• Develop marketing plans, prepare proposals and decks.
• Develop strategic marketing initiatives and activities.
• Strategise and manage social media accounts.
• Strategise, optimise, and manage ads (Google, YouTube, Social Media, TikTok).
• Manage KOLs for various campaigns.
• Client and community management via events, workshops, and seminar.
• Experience in digital marketing and content management.
• Evaluate performance and provide recommendations to improve Campaign performance.
• Conduct market research to identify marketing opportunities.
• Manage simultaneous projects from a variety of verticals.
• Write and proofread effective copies.
• Design basic marketing assets.
• Other ad-hoc tasks.

Requirements

• Highly organised and astute.
• Excellent time management.
• Strong analytical skills.
• Good educational background.
• Excellent written and communication skill.
• Highly proficient in English.
• Experience in media buying is preferred.

Preferred Experiences

• Experienced content creator (esp. video content).
• Possess an eye for video content and production.
• Advertising/media agency experience.

Job Details

Your job will consist of:

• Researching on areas for the business to expand into, and proposing ways to do so;
• Conducting and publishing market/industry research on the company website;
• Assisting with the drafting of proposals for clients, including the business development aspects;
• Designing of graphics where necessary for different purposes;
• Preparation of a content calendar and other relevant marketing/advertising work.
• Ad hoc work including, but not limited to company calendar management.

It is important for any potential applicant to understand our purpose, mission, and value.

Our Purpose: To create a positive change in the world

Our Mission: To build people, who build greatness

Our Values:

- Exceptionalism for its own sake

- Our people, our foundation

- Unwavering responsibility

Only apply if you understand and align with our purposes, mission, and value.

To be considered, you must email "[email protected]" with the title "Mickey Mouse". Your email must contain 3 sentences about yourself, 3 sentences about what you understand about the firm, and 3 sentences about how you want to be treated. If you wish, you may suggest how you would like the interview to be conducted, to talk about something interesting.

No spam will be tolerated. The only requirement is to have a good working laptop, and an unbreakable passion to strive to be the best at what you do.

WHO ARE WE?

Kaliber is pioneering change in the industry by making strides in advancing campaign insights, automation, and performance branding. We focus on delivering practical, measurable impact for both short- and long-term goals. We’re reimagining what it means to be an agency—one you can trust, rely on, and that champions its people as some of the most talented in the game.

If you’re a change-maker who thrives on taking on the giants and shaking trees until the snakes fall out, we are the team for you. 

At Kaliber, we don’t just talk about change—we lead it. By attracting and empowering the best talent, we create value for the clients who appreciate what we’ve built and where we’re going.

Our change-making impact: 

• Launched APAC Marketers into 7 countries to help marketers find jobs, opportunities, and each other
• Introduce Performance Branding principles to the world to turn a buzzword into an actionable strategy 
• First agency in the world to not charge management fees on “blackbox” campaigns
• Piloting a 4-Day Work Week in 2025.

ABOUT THE ROLE

The Senior Performance Specialist role directly impacts the success of paid digital marketing campaigns. Their contribution will drive impressive performance and growth through continuous reviewing, monitoring, reporting, and optimization of paid channels such as (but not limited to) Google Ads, Facebook Ads, TikTok Ads, Programmatic, and LinkedIn Ads. 

The role requires a savvy digital marketer with hands-on execution experience and reporting involvement in paid search and/or paid social campaigns. A tactical mindset, problem solver, results-driven, attention to detail, and team player mentality are some of the attributes that will warrant a successful and progressive career journey within Kaliber.

The role will expose the successful candidate to the global market strategies and tactics for various channels and verticals, working alongside collaborative and passionate colleagues across multiple countries. They will be allocated a reasonable set of client campaigns to manage, supported by senior colleagues such as performance managers and strategists.

WHAT YOU WILL BE DOING 

Campaign Management and Execution (40%)

• Acknowledge and execute the delegated tasks from Account Managers and Performance Managers in a timely manner
• Proactively schedule and perform recurring optimizations including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, reporting, etc.
• Prioritize conflicting tasks and actively communicate tasks progress and completion time to manage stakeholder expectations
• Perform corrective actions for performance and budget pacing 
• Thoroughly review all outputs to ensure accuracy, quality, and best practice
• Assist in the onboarding of a new client when necessary 
• Liaise with contractors and freelancers for support in campaign execution 

Investigation & Reporting (30%)

• Proactively monitor and communicate campaign performance to immediate stakeholders
• Assess, investigate, and resolve campaign issues and poor performance
• Produce insightful reports (ad hoc and scheduled) for the allocated channels
• Initiate discussions with managers on growth strategies
• Employs analytical reasoning, data analysis, and problem-solving skills to effectively and efficiently manage campaigns
• Collaborate with the Data team to continually provide feedback to optimize client dashboards more efficiently and effectively
• Reach out to senior support immediately and proactively when across arduous issues

Client Communication & Collaboration (20%)

• Champion ideas and insights to the development of digital strategies for paid campaigns, including strategic roadmaps, media plans, experiments, and promotional campaigns
• Provide task briefs to other departments such as Creative and Data
• Effectively communicate internally and externally with direct stakeholders
• Manage select SME client relationships independently, while working closely with performance managers for oversight and support.

Team Development (10%) 

• Be a mentor and cheerleader for our Newnicorns—show them the ropes, share tips and tricks, and help them level up to becoming awesome specialists

WHAT YOU WILL BRING 
The minimum qualifications for this role include:

• 3-4+ years paid social and/or paid search campaign management experience ideally at an agency, ad tech provider, or client-side with over $50K per month budgets
• Bachelor’s degree or equivalent experience

Preferred qualifications for this role include:

• Proficiency in the following is an advantage: Google Analytics, Google Tag Manager, Google Data Studio, and Google Workspace Suite
• Proven experience with Project Management software (bonus points if you’re a ClickUp pro!)
• Exceptional written, spoken, and presentation skills that bring clarity and excitement to your ideas
• Ready to bring your A-game and collaborate with stakeholders from across the board
  

Traits that make you a great fit for Kaliber:

• Aligned with Our Core Values: You are transparent, communicative, people-centric, and deeply skilled in your craft.
• Team-Centric & Proactive: You naturally engage and collaborate within a team environment.
• Self-Starter with Initiative: You don’t wait for instructions; you see what’s needed and take action.
• Curious about the Bigger Picture: You strive to understand what drives performance and business success.
• Detail-Oriented & Quality Driven: You don’t settle; you consistently uphold high

• Flexible working hours and arrangement
• Work from home, office, or anywhere in the world
• Generous paid time off—including sick and emergency leaves—on top of your local public holidays
• Provision for company-owned laptop and productivity equipment if needed
• Bi-annual performance and salary reviews
• And more… 
  

NOTE: We are looking for candidates who are open to a hybrid, but flexible working set-up!

WHO ARE WE?

Kaliber is pioneering change in the industry by making strides in advancing campaign insights, automation, and performance branding. We focus on delivering practical, measurable impact for both short- and long-term goals. We’re reimagining what it means to be an agency—one you can trust, rely on, and that champions its people as some of the most talented in the game.

If you’re a change-maker who thrives on taking on the giants and shaking trees until the snakes fall out, we are the team for you. 

At Kaliber, we don’t just talk about change—we lead it. By attracting and empowering the best talent, we create value for the clients who appreciate what we’ve built and where we’re going.

Our change-making impact: 

• Launched APAC Marketers into 7 countries to help marketers find jobs, opportunities, and each other
• Introduce Performance Branding principles to the world to turn a buzzword into an actionable strategy 
• First agency in the world to not charge management fees on “blackbox” campaigns
• Piloting a 4-Day Work Week in 2025.

ABOUT THE ROLE

As a Performance Specialist, you’ll be the driving force behind high-impact paid digital campaigns. Whether it’s Google Ads, Facebook, TikTok, or Programmatic, you’ll optimize every channel to deliver exceptional results. You’ll own the details, master the data, and ensure every campaign exceeds expectations.

We’re after a hands-on marketer with a knack for paid search and social, a sharp problem-solving mindset, and an eye for precision. If you’re results-driven, collaborative, and ready to level up your career, Kaliber is your launchpad.

This role gives you the chance to work on global campaigns across various industries, with guidance from senior teammates and a supportive, innovative crew.

WHAT YOU WILL BE DOING 

Campaign Management and Execution (50%)

• Acknowledge and execute the delegated tasks from Account Managers and Performance Managers in a timely manner
• Proactively schedule and perform recurring optimizations including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, reporting, etc.
• Prioritize conflicting tasks and actively communicate tasks progress and completion time to manage stakeholder expectations
• Perform corrective actions for performance and budget pacing 
• Thoroughly review all outputs to ensure accuracy, quality, and best practice
• Assist in the onboarding of a new client when necessary 
• Liaise with contractors and freelancers for support in campaign execution 

Investigation & Reporting (30%)

• Proactively monitor and communicate campaign performance to immediate stakeholders
• Assess, investigate, and resolve campaign issues and poor performance
• Produce insightful reports (ad hoc and scheduled) for the allocated channels
• Initiate discussions with managers on growth strategies
• Employs analytical reasoning, data analysis, and problem-solving skills to effectively and efficiently manage campaigns
• Collaborate with the Data team to continually provide feedback to optimize client dashboards more efficiently and effectively
• Reach out to senior support immediately and proactively when across arduous issues

Communication & Collaboration (20%)

• Contribute ideas and insights to the development of digital strategies for paid campaigns, including strategic roadmaps, media plans, experiments, and promotional campaigns
• Provide task briefs to other departments such as Creative and Data
• Effectively communicate internally and externally with direct stakeholders
• Manage select SME client relationships independently, while working closely with performance managers for oversight and support, when required 

WHAT YOU WILL BRING 

The minimum qualifications for this role include:

• 2+ years paid social and/or paid search campaign management experience ideally at an agency, ad tech provider, or client-side with over $50K per month budgets
• Bachelor’s degree or equivalent experience

Preferred qualifications for this role include:

• Proficiency in the following is an advantage: Google Analytics, Google Tag Manager, Google Data Studio, and Google Workspace Suite
• Proven experience with Project Management software (bonus points if you’re a ClickUp pro!)
• Exceptional written, spoken, and presentation skills that bring clarity and excitement to your ideas
• Ready to bring your A-game and collaborate with stakeholders from across the board

Traits that make you a great fit for Kaliber

• Aligned with Our Core Values: You are transparent, communicative, people-centric, and deeply skilled in your craft.
• Team-Centric & Proactive: You naturally engage and collaborate within a team environment.
• Self-Starter with Initiative: You don’t wait for instructions; you see what’s needed and take action.
• Curious about the Bigger Picture: You strive to understand what drives performance and business success.
• Detail-Oriented & Quality Driven: You don’t settle; you consistently uphold high 

• Flexible working hours and arrangement

• Work from home, office, or anywhere in the world
• Generous paid time off—including sick and emergency leaves—on top of your local public holidays
• Provision for company-owned laptop and productivity equipment if needed
• Bi-annual performance and salary reviews
• And more...
  

NOTE: We are looking for candidates who are open to a hybrid, but flexible working set-up!

RESPONSIBILITIES

· Responsible for the full spectrum of online marketing sales and campaigns.

· Responsible for e-commerce projects in the pipeline and to work with individuals and teams to ensure that they are delivered on time.

· To drive the sales process consistently to meet or exceed targets.

· Plan, develop and implement strategies within company’s budget to attract and retain online customers. This could range from implementing and optimizing digital ads strategies or improving the user experience of our website and develop new content to improve conversion rates.

· Chiefly responsible for managing the website content: e.g. banners, promotions, product designs and more.

· To implement marketing initiatives through Company website, Facebook, EDM and SMS channels.

· Collaborate with Marketing team to conceptualize and develop brand-wide marketing initiatives.

· Tracking and analysis of customers data to identify the market trends and opportunities.

· Compiling and creating reports for all online marketing campaign status and progress.

REQUIREMENTS

· Positive and vibrant personality, with a go-getter attitude to e-commerce sales

· Degree in Marketing/Advertising/Communication or a related discipline

· 3 years working experience in related position, preferably in fashion and luxury industry

· Experience in E-commerce and digital project management

· Innovative and demonstrate an ability to test prototypes and experiments.

· Good communications and interpersonal skills

· Up to date with latest trends and market best practices

- Create and edit content for social media, emails, and websites.

- Ensure all content aligns with the company’s brand and messaging.

- Conduct research on industry trends, competitors, and customer preferences.

- Prepare reports to help the team adjust marketing strategies.

- Strong communication skills, both written and verbal.

- A passion for creativity, with an ability to generate fresh and innovative marketing ideas.

INTRODUCTION

As the functional lead, you are responsible for supporting the success of the APJ field and partner marketers by helping to identify development opportunities and supporting team members to achieve their goals.

The Field Marketing Manager is responsible for serving as the main APJ point of contact demand generation/acceleration through effective planning and execution of marketing activities, programs and campaigns including the relevant use of account-based marketing data-driven marketing, inside marketing, digital marketing, events, and more.

RESPONSIBILITIES

In this role, you are delivering against the marketing demand generation and revenue objectives as defined within a specific sales area-based territory, as well as:

STRATEGY EXECUTION

• Development of the marketing strategy and program plan by identifying the appropriate solution or industry program portfolio mix to address the business needs and prioritizing a digital-first, integrated approach
• Drive the relevant approach for teams to deliver on time, on brand, and on budget, while ensuring quality, consistency, and compliance
• Adjust marketing campaign plans and shift resources to respond to changing marketing conditions or pipeline gaps. Lead Management - Strong understanding of internal lead management systems in order to oversee proper access and management of leads and to empower teams to improve lead development, quality and flow throughout the customer buying cycle. Review reports to understand the impact of marketing programs on pipeline health and to follow-up on necessary actions to drive alignment with relevant business stakeholders and manage escalations proactively
• Planning ½ to 1 year with quarterly adjustments
• Translate business strategy and objectives into effective marketing execution tactics to meet marketing and sales goals
• Be digital savvy and able to build a tactical Digital First approach including web, social media, paid search, paid media
• Be fully trained and responsible to ensure brand, quality, consistency, and compliance and promote these aspects within all related demand generation and nurturing activities.
• Collaborate with different teams to provide a balance of marketing activities across all pipeline stages including acceleration and close activities as required
• Serve as the face of marketing to the region or MU sales executive, actively seek for opportunities to participate in business planning and engage in these interactions

FIELD ENABLEMENT

• Look for opportunities to communicate the overall plan to sales stakeholders (sales, sales operations, VAT team members), marketing colleagues and partners
• Drive rollout of marketing tactics and assets that align with the needs of the business
• Communicate proactively with sales teams to understand marketing effectiveness, including digital strategies and performance, and to seek out areas of improvements
• Anticipate stakeholder conflicts, drive managerial resolution
• Proactively provide feedback to other marketers to improve overall marketing performance
• Manage a series of events mix designed to gain brand awareness in target segment, drive new leads or accelerate existing opportunities – trade shows, conferences, seminars, webinars and roundtable/smaller workshop types

REGIONAL CHAMPION

• Oversee regional marketing events/virtual events strategy and successful execution
• Ensure maximum lead generation and marketing automation generate leads, maximise conversion rates and generate sales demand among prospects aligned to the customer journey
• Look to roll out campaigns in a programmatic method to drive efficiencies across markets
• Drive the integration of global programs into regional activities

YOUR PROFILE

• Bachelor's degree. MBA/Master´s degree or equivalent preferred.
• 8+ years of professional marketing experience, with solid experience in marketing execution
• Experience in/with sales
• Experience in B2B marketing
• Marketing strategy development and planning
• Experience in the IT industry
• advanced technical or business skills and special knowledge in one / several areas
• Customer focus with developed acumen to cultivate and develop lasting customer relations
• Experience in a multi-national company
• Minimum 7-10 years of marketing experience, with minimum 5-7 years in marketing execution in an increasing amount of responsibility
• Travel required about 10-20%Guiding and mentoring peers and/or junior level colleagues
  Deep experience in B2B marketing in the IT industry
  Solid experience in delivering marketing demand generation and in execution of marketing activities, programs and campaigns
  

Arden Teal Fashion Group is a home-grown business that has launched 2 fashion brands under its care - Arden Teal and Dear Bliss.

Arden Teal offers high-quality, weII-designed men’s leather shoes, bags and accessories while Dear Bliss completes our offering by providing supremely comfortable and gorgeously designed shoes for women through our online platform and physical showroom spaces.

We are looking for a creative and driven individual to join our expanding team as a Junior Marketing Executive. This role is integral to amplifying our brands' presence, driving customer engagement and ensuring seamless execution of marketing and events.

Key Responsibilities:

Social Media Marketing

• Plan, execute, and manage content across social media platforms (Instagram, TikTok, Facebook, Telegram).
• Create high-quality and engaging content, including photos, videos, graphics, and written posts.
• Must be proficient in TikTok/willing to build your TikTok expertise, be comfortable on camera, and skilled in using design tools (Canvas or Adobe Suite) for content creation.
• Develop and maintain a content calendar to ensure consistent and strategic posting.
• Monitor social media trends and analytics to optimise engagement and performance.
• Engage with the online community by responding to comments, messages, and fostering meaningful interactions.
• Analyse social media performance metrics and provide insights for optimisation.

Event Planning and Execution

• Plan, coordinate, and execute pop-up sale events.
• Assist with logistics, vendor management, and on-site event coordination.
• Organise and coordinate manpower resource allocation for pre, during and post-event responsibilities.
• Develop marketing collateral and communication materials for events.
• Contribute creative ideas to enhance the overall event experience.

KOL and Brand Collaborations

• Identify, outreach, and maintain relationships with key opinion leaders (KOLs) and influencers.
• Plan and execute collaborations to boost brand awareness, engagement and recall.
• Plan, coordinate and manage partnerships, and co-branded campaigns.

Online Marketplaces Backend Support

• Manage and update product listings, descriptions, and images on marketplace platforms (Shopee, Lazada, Zalora, TikTok).
• Set up promotional campaigns, discounts, and vouchers for these platforms.

Working Hours:

• Mon - Fri: 9am - 6pm

Qualifications:

• Bachelor’s degree / Dip in Marketing, Event Management, Communications, or a related field.
• Experience in a similar field will be a plus point

Requirements:

• Strong creative and analytical skills.
• Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite) and social media platforms.
• Excellent project management and organisational abilities.
• Strong interpersonal and communication skills for managing external relationships.
• Highly diligent, conscientious, punctual and meticulous
• Demonstrates ability to learn fast, handle multiple tasks and meet deadlines
• A professional disposition and positive attitude
• Proactive, highly adaptable and technology savvy
• Good team player and able to work in a fast-paced and dynamic working environment
• Driven to be a problem solver and independent thinker.
• A customer-centred mindset - motivated to solve problems for customers and the team.