This role offers an exciting opportunity to manage the development and implementation of comprehensive marketing plans for events and conferences, including direct mail, email, website merchandising optimization, search engines, and social media marketing.
The successful candidate will have the chance to collaborate with a larger marketing team, manage venue and vendors, prepare event budgets, and present event plans to all levels of management.
- Manage comprehensive marketing plans for events and conferences
- Collaborate with a larger marketing team
- Manage venue and vendors
What you'll do:
As an Events Marketing Specialist, you will be responsible for managing the development and implementation of comprehensive marketing plans for various events and conferences. This includes optimizing direct mail, email, website merchandising, search engines, and social media marketing strategies. You will work closely with a larger marketing team to integrate these events into broader marketing campaigns. Your role will also involve tracking web analytics reports and direct mail campaign analyses to enhance website usability and boost conversion rates. Additionally, you will handle the management of venue and vendors, including sourcing, negotiation, payment, and reconciliation. Presenting event plans to all levels of management will also be a key part of your role.
- Develop and implement comprehensive marketing plans for events and conferences
- Collaborate with the larger marketing team to integrate events into marketing campaigns
- Track web analytics reports and direct mail campaign analyses to continuously improve website usability and increase conversion rates
- Manage venue and vendors – sourcing and negotiation of various services and venues required by the event
- Prepare and align event budgets, negotiate with vendors, ensure timely payment and reconciliations
- Present event plans to all levels of management
What you bring:
The ideal candidate for this Events Marketing Specialist position brings along good project management skills with the ability to manage multiple projects simultaneously while providing clear communication of timelines and expectations to team members. You should have the ability to analyze markets and customer needs effectively while developing marketing plans based on those needs. A proficient understanding of website functionality and email marketing best practices is essential. Experience in the development and delivery of different scales of events – virtual, in-person, hybrid – is highly desirable. Excellent interpersonal, verbal, organizational, written communication skills are crucial for this role. Expertise in Microsoft workflow and collaboration software applications - MS Word, Excel, PowerPoint, Sharepoint, as well as Customer Relationship Management (CRM), Event Management and Marketing Automation software applications – Marketo, SalesForce, Cvent is a must.
- Good project management skills
- Ability to analyze markets and customer needs
- Proficient understanding of website functionality and email marketing best practices
- Experience in development and delivery of different scale of events – virtual, in-person and hybrid
- Excellent interpersonal, verbal, organizational, and written communication skills
- Expertise in Microsoft workflow and collaboration software applications - MS Word, Excel, PowerPoint, Sharepoint
- Expertise in Customer Relationship Management (CRM), Event Management and Marketing Automation software applications – Marketo, SalesForce, Cvent
What sets this company apart:
Our client is a globally recognized company that values diversity and inclusivity. They are committed to providing their employees with a supportive work environment where they can grow professionally. They believe in fostering a culture of continuous learning and offer numerous training opportunities for their employees. Their flexible working opportunities and generous pensions contributions make them an employer of choice.
Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R1435983 Glen Chua
