Assistant/Deputy Manager, Corporate & Marketing Communications
2 weeks ago
My Client play an important role in Singapore's public transport system by being the middleman between you, the commuter, and all the other parts that..
My Client play an important role in Singapore's public transport system by being the middleman between you, the commuter, and all the other parts that help to make it world-class.
• Permanent Position: Assistant/Deputy Manager, Corporate & Marketing Communications
• Salary: Attractive Remuneration + VB (2-3.5 months) + AWS + Transport
• Working Hours: Office, Monday to Friday (Hybrid Working Arrangement)
We are seeking a dynamic and creative Social Media Manager to join our Corporate & Marketing Communications team. In this role, you will collaborate with an appointed agency to craft engaging content that drives awareness of our products and services while fostering a community of advocates. Additionally, you will manage social media queries and ensure customer issues are addressed professionally and efficiently.
Responsibilities:
- Assist in developing and implementing social media strategies to increase brand awareness, engagement, and the acquisition and usage of the company’s products and services.
- Work closely with the appointed agency to create and schedule social media content on the company’s Facebook and Instagram accounts. Occasionally, create social media posts independently for urgent updates or official announcements.
- Propose appropriate social media content and media-buy strategies, either as standalone campaigns or as part of integrated marketing communications, to achieve campaign goals. This includes tracking relevant metrics to measure campaign success.
- Manage ad campaigns on Facebook and Instagram to optimize performance within campaign budgets, focusing on improving ad ROI.
- Review quarterly reports from the appointed agency to track performance, identify improvement areas, and uncover opportunities.
- Consolidate and provide relevant social media data for reporting purposes, benchmarking results against industry standards.
- Act as a liaison between the appointed agency and internal departments to address and escalate customer issues surfaced through the company’s social media channels. Draft responses as needed in line with the company’s tone of voice.
- Stay updated on the latest social media trends, tools, and best practices, and proactively explore innovative ideas.
- Collaborate with internal and external stakeholders to ensure timelines and deliverables are met for campaign execution.
- Assist in ad-hoc duties, such as training the company’s chatbot to enhance response accuracy and managing walk-in customers when required.
Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.
- A minimum of 5 years of working experience, with at least 2 years in social media management.
- Strong understanding of social media platforms and their respective audiences.
- Proficiency in social media management tools (especially Meta Business Suite).
- An independent team player who is resourceful, committed, dependable, and able to multitask and thrive in ambiguity
- Possesses the ability to generate innovative content ideas, creative thinking and strong analytical skills.
- Strong written and verbal communication skills. Being effectively bilingual is a plus.
Preferred Skills:
- Experience working with social media agencies.
- Experience in managing digital ads – Meta ads (FB and IG), Tik Tok, Google ads.
- Creative thinking – Keep up with trends to propose new and exciting campaign ideas.
- Some proficiency in at least one graphic design software such as Photoshop, Illustrator, InDesign, etc. Knowledge in video editing tools is a plus but not mandatory.
- Some familiarity with SEO and web traffic metrics.
Next Step:
• Interested applicants may email your resume to [email protected] with your latest updated resume
• Only shortlisted candidates will be contacted
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