Marketing executives develop and oversee marketing campaigns to promote products and services. The role of a marketing executive can encompass creative, analytical, digital, commercial and administrative responsibilities. The details of the role will vary depending on the type and size of employer, as well as the industry. Executives are likely to work closely with other employees in areas such as advertising, market research, production, sales and distribution.

Job Highlights

• Great Working Environment With Family-like Culture

• Great Exposure and Learning

• Attractive Salary and Benefits (SGD 1000 - SGD 1500 per month)

• Great Mentorship and Dynamic Team

• Frequent team bonding gatherings and outings

Job Description:

• Digital & Social Media Marketing

• Content writing & SEO Optimization

• Marketing Strategy and Execution

• Integrated Marketing Communication

• Content Design and Production

• Creative works such as Social Media Posts design, Ads Design, EDM designs, Video editing etc

Job Requirements:

• Creative and great with content ideation

• Good communication skills (both written and verbal)

• Knowledgeable on Social Media engagements & digital marketing

• Creative Technical skills e.g. Photoshop, Illustrator, Premier Pro etc (Bonus)

• Hardworking, responsible, team player and problem solver

Why Choose us:

• Join our fun, dynamic and continuously expanding team to build the brand and business with us!

• Great learning opportunity (everything from client management, sales opportunities, proposal and pitching etc)

• Great career progression (if you perform well, you might be heading a team of event executives etc that would be joining our rapidly expanding team)

• Great working environment with capable people, merit-based systems and family-like culture

• Flat working culture. We take your feedback and contribution seriously and we want you to grow together with the company

How to Apply: Submit your application with the following information:

• Your Resume

• Why do you want to work for FunEmpire?

• Why are you a good fit for this position at FunEmpire?

• Your previous salary (if any)

• Your expected salary

• Availability / Notice period

• Portfolio of previous work

About the company

Lenskart is Asia’s largest eyewear company serving 40 Million people - helping them see better and lead better quality lives. We have more than 1500 omnichannel stores across 175 cities in India, Singapore and Dubai. Our aim is to serve One Billion eyes by 2025 globally. And in this journey, we want to go beyond vision correction to transform the way people see and experience the world. That’s our new purpose - and we can only get there through cutting-edge technology and exceptional people.

Our international businesses are young and hustling, growing at warp speed to cater to larger shares of their respective markets. At present, we have a distribution presence of more than 40 retail stores across Singapore and UAE, and active expansion plans across Asia and the Middle east regions.

About the team

As an Omnichannel retail company, our success heavily relies on our ability to effectively describe and market our products to potential customers by crafting compelling communication that helps us drive sales and grow our brand.

As the Assistant Marketing Manager in our International Brand Experience team, you will play a crucial role in supporting in developing and executing marketing strategies that drive brand awareness and customer engagement. This role will report to the Brand Experience Lead, International based in Singapore.

In this role you will be responsible for

• Conceptualise and strategize digital and offline marketing plans and campaigns including designing and planning of content and copywriting.
• Support the execution of a 360-brand marketing strategy for the Singapore market.
• Support in developing creative briefs for design work related to in-store graphics to enhance the shopping environment for consumers in-stores, and brand ads to increase brand awareness.
• Support and execute brand marketing calendar, including partnerships and collaborations.
• Work closely with the Performance Marketing team to execute brand campaigns on paid channels.
• Monitor competitor activities and propose strategies to stay ahead in the market
• Assist in organizing and coordinating marketing events and promotions

Who we are looking for

Minimum Qualifications

• Bachelor's degree in Marketing or a related field
• 2-4 years of Proven experience in marketing, preferably in the retail industry
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent communication and interpersonal skills
• Proficient in social media platforms and digital marketing tools
• Ability to work in a fast-paced environment and meet tight deadlines
• Highly organized with strong attention to detail

Preferred Qualifications

• Experience in Southeast Asia markets is a plus.
• Experience working in an E-commerce or D2C company.
• Worked previously in an ambiguous and fast-paced environment.

Responsibilities:

• Conduct research on brand awareness and associations.
• Conduct research, evaluate and organise data on industry trends and target audiences.
• Plan and strategise branding and marketing plans to enhance brand reputation and increase brand awareness. Includes ideation and creation of marketing initiatives across various digital platforms.
• Execute a comprehensive marketing campaign across various channels (e.g. website, blogs, emails and social media) to meet project goals. Includes distribution of communication materials to various media outlets, partners and digital platforms.
• Monitor and analyse campaigns’ objectives throughout marketing implementation. Evaluate key metrics and provide data-driven feedback on their performance.
• Plan and execute collaboration with partners and influencers
• Write original copy and edit content for corporate marketing and communications materials for use on marketing platforms.
• CRM Management
• Maintain the organisation and client social media platforms and digital marketing channels to align with branding strategies.
• Prepare and maintain accurate advertising and marketing expense reports to measure ROI and KPI

Requirements:

• Candidate must possess at least a Diploma, Advanced/Higher/Graduate Diploma, Business Studies/Administration/Management, Marketing, Advertising/Media, Mass Communications or equivalent.
• At least 1 year of relevant marketing experience with experience in developing and implementing digital marketing strategies.
• Good knowledge in online marketing tools and best practices.
• Deep interest in marketing and consumer marketing.
• Excellent copy-writing and creative content writing skills.
• Critical thinker, problem-solving skills and proactive learner.
• Strong analytical and communication skills.
• Able to work in a fast-paced environment and handle pressure well.

About Us:

Maison de L’Asie is a luxury, independent perfume brand and a rising star in the Global fragrance scene, crafting olfactory stories that captivate the senses. We are driven by a passion for scent, sustainability, and individuality, and are dedicated to building a loyal community around our olfactory stories.

About the Role:

We're searching for a passionate and experienced Marketing Manager to join our team and lead our fragrance storytelling into the next chapter. As a marketing maestro, you'll play a pivotal role in shaping our brand identity, driving brand awareness, and ultimately, igniting a love for our perfumes in the hearts of fragrance enthusiasts across the globe.

Responsibilities:

• Develop and execute comprehensive marketing strategies aligned with brand goals and objectives.
• Manage the marketing budget effectively, ensuring maximum return on investment.
• Oversee all aspects of digital marketing, including website, social media, email marketing, and influencer collaborations.
• Craft compelling brand narratives and storytelling across all marketing channels that is consistent with the brand.
• Work closely with graphic designers and/or photographers to manage and execute creative campaigns, ensuring a consistent and cohesive brand voice.
• Conduct market research and competitor analysis to stay ahead of trends and inform marketing decisions.
• Analyze marketing data and track campaign performance to measure success and optimize strategies.
• Collaborate with internal teams (sales, design, production) to ensure seamless brand messaging and execution.
• Stay up-to-date on the latest marketing trends and technologies, implementing innovative approaches to reach target audiences.

Qualifications:

• Minimum of 5-7 years of experience in marketing, ideally within the fragrance or beauty industry.
• Proven track record of success in developing and executing successful marketing campaigns.
• Strong understanding of digital marketing channels and best practices.
• Excellent creative storytelling and copywriting skills.
• Experience in managing and optimizing marketing budgets.
• Data-driven approach with strong analytical skills.
• Excellent communication, interpersonal, and presentation skills.
• Passion for fragrance and an understanding of the global fragrance and beauty and/or luxury market.
• Proficiency in Adobe Creative Suite and marketing automation tools (e.g., Hubspot, Mailchimp).

Benefits:

• Competitive salary and benefits package.
• Opportunity to work in a dynamic and creative environment.
• Be at the forefront of the exciting world of fragrance marketing.
• Make a real impact on the growth and success of a passionate brand.