Marketing Manager Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least two years' experience as a marketing manager.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

Job Highlights:

- Competitive salary

- Opportunities for professional development and advancement

- Good working environment

Responsibilities:

- Assist in the development and execution of marketing campaigns across various channels, including digital, social media, email etc.

- Conduct market research to identify trends, competitor activities, and customer needs.

- Create and manage content for marketing materials, including brochures, newsletters, and social media posts.

- Coordinate events, trade shows, and promotional activities.

- Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement.

- Maintain and update the company’s website and social media platforms.

- Collaborate with internal teams and external partners to ensure cohesive branding and messaging.

Requirements:

- Bachelor's degree in Marketing, Communications, or a related field.

- Previous experience in a marketing role is preferred.

- Strong understanding of digital marketing and social media platforms.

- Excellent written and verbal communication skills.

- Strong organizational skills and attention to detail.

- Ability to work independently and as part of a team.

- Proficiency in Microsoft Office and marketing software.

- Must proficiency in reading and writing in English and Mandarin.

- Experience in TCM clinic management is highly desirable.

"This is in partnership with the Employment and Employability Institute Pte Ltd (“e2i”).
e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers
and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering
employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades
Union Congress set up to support nation-wide manpower and skills upgrading initiatives.
By applying for this role, you consent to Refresh Group’s PDPA and e2i’s PDP https://www.e2i.com.sg/pdpa/ ."

DUTIES & RESPONSIBILITIES:

1. Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
2. Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
3. Conducts an analysis of the effectiveness of marketing campaigns
4. Interviews, hires, and trains marketing staff members
5. Establishes marketing goals based on past performance and market forecasts
6. Oversees current offerings and comes up with initiatives for new products or services
7. Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
8. Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
9. Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
10. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
11. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
12. Works within the department budget to develop cost-effective marketing plans for each product or service
13. Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
14. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
15. Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
16. Plays an active role in improving the development of customer database
17. Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
18. Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
19. Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

Responsibilities

• Designing marketing campaigns that are able to resonate with the target audience, and are culturally tailored
• Creative, analytical, digital, commercial and administrative responsibilities
• To carry out market research so as to effectively promote products and services
• Partake in creating advertisements, as well as sales and distribution

Qualifications & Requirements

• Graduate of Bachelor’s in Marketing or any related courses
• At least 2 years of relevant experience
• High communication and problem-solving skills
• Creative and results-driven

The Marketing Manager will coordinate and develop marketing policies, programs, and campaigns.

Supervisory Responsibilities:

• Recruits, interviews, hires, and trains new staff in the department.
• Oversees the daily workflow of the department.
• Provides constructive and timely performance evaluations.
• Handles discipline and termination of employees in accordance with company policy.

Duties/Responsibilities:

• Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
• Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
• Conducts pricing research and analysis to ensure competitive product and service pricing.
• Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
• Analyzes and evaluates financial aspects of product development.
• Collaborates in the development of new products.
• Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
• Collaborates, participates in, and coordinates promotional activities or trade shows.
• Negotiates contracts for services needed to execute a marketing strategy.
• Performs other duties as assigned.

Required Skills/Abilities:

• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Ability to create, implement, and monitor budgets.
• Thorough understanding of principles and methods used to promote, display, and sell products and services.
• Proficient with Microsoft Office Suite or related software.

Marketing Managers are responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.

They must be great business leaders as well as great marketing leaders. That’s because they are responsible for working with executives to determine budgets and targets, and they are often charged with developing pricing strategies for products and services.

While the marketing department looks to Marketing Managers for guidance and direction, executives count on them for profitability and results. They generally work in corporate environments as part of a larger marketing, creative, communications or digital team. As part of an organization, they play a critical role in aligning creative direction with the company’s strategic goals.

Marketing Manager Roles & Responsibilities

• Oversee all marketing campaigns for their company or department
• Implement strategy
• Promote a business, product, or service
• Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
• Represent the marketing team to cross-functional groups including product management, sales, or customer support
• Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
• 
  
• 
  
• Marketing Manager Day-to-Day Duties:
• 
  
• Manage and coordinate marketing and creative staff
• Lead market research efforts to uncover the viability of current and existing products/services
• Collaborate with media organizations and advertising agencies
• Brainstorm ideas for new campaigns
• Coordinate with the sales team and other departments to produce effective strategies
• Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks
• Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure

JOB SUMMARY / JOB OVERVIEW:

The Marketing Manager is responsible for managing activities to create, communicate, deliver, and exchange offerings that have value for customers, clients, partners, and other stakeholders that the company considers as important to achieve business goals. He/She utilises marketing as well as market research and analysis to drive the formulation of marketing strategy and planning.

He/She plans and oversees a broad range of initiatives including product and business service launches, advertising, email efforts, events, and social media communications. The Marketing Manager oversees the production of all promotional materials and marketing campaigns.

DUTIES & RESPONSIBILITIES:

• Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
• Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
• Conducts an analysis of the effectiveness of marketing campaigns
• Interviews, hires, and trains marketing staff members
• Establishes marketing goals based on past performance and market forecasts
• Oversees current offerings and comes up with initiatives for new products or services
• Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
• Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
• Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
• Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
• Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
• Works within the department budget to develop cost-effective marketing plans for each product or service
• Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
• Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
• Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
• Plays an active role in improving the development of customer database
• Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
• Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
• Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

Job Description

• Manage CRM programs, campaigns and the budget of CRM and loyalty activities.
• Plan customer journey map to boost brand awareness, enhance customer engagement and retention
• Optimize CRM assets and relational contents to drive customer engagement and loyalty across key touchpoints
• Effective segmentation across multiple communication channels (EDM, SMS and Mobile Application)
• Lead CRM initiatives and working closely with regional marketing team to formulate marketing campaign plans
• Work closely with related members to plan and execute holistic marketing initiatives/marketing communications for G-SHOCK store/strategic retailers/online in Singapore but not limited to the channel
• Work closely with all parties to enhance the functionality, design and user experience on the CRM and EC platforms.
• Work closely with marketing members to drive database traffic to relevant proprietary platforms and to ensure the database is segmented effectively for targeted marketing activities.
• Lead the current CRM initiatives in Singapore including conceptualize CRM strategies and manage Casio ID program to acquire, engage and retain customers.
• Overall in charge of CASIO ID CRM to acquire new users and drive repeated purchases
• Research and analyze CRM data, campaigns effectiveness, market trends and recommend best practices for future campaigns
• Propose effective CRM strategies to maintain strong brand presence and achieve EC KPIs
• Work closely with the marketing, planning, and sales members for PR activities for Singapore
• Overall in charge of local KOL marketing to drive brand awareness

Job Requirment

• Degree or diploma in Sales & Marketing or other relevant disciplines
• 2-5 years relevant working experience in Digital Marketing, preferably in CRM
• Digitally savvy and familiar with CRM applications, data analytics and graphics design
• Proficiency in MS Office Skills especially PPT and Excel

Develop a marketing strategy in accordance with the overall company goals and vision

· Understanding Company Products and doing Market Research to identify specific target groups and implement niche marketing strategies

· Grow the social media community

· Implement and manage a multi-channel marketing strategy

· Grow online marketing partners (digital publications or influencers)

· Copywriting and copy editing - Both internal and external marketing materials

· Create and execute highly engaging, Skills and experience in creative content writing

· Cross-platform social media & marketing campaigns (design, call to action and content)

· Manage content - copywriting & design. Handle content schedule and posting of content

· Experience in attaining PR coverage both online and offline

· Simple research work

· Assisting with ad hoc duties as required

Requirements:

· Social media analytics and ads experience is preferred. Social media management and community managers preferred.

· Exceptional communication skills, both written and verbal. Strong written English is a MUST

· Ability to multitask and meet tight deadlines

· Develope a marketing strategy in accordance with the overall company goals and vision

· Understanding Company Products and doing Market Research to identify specific target groups and implement niche marketing strategies

· Grow the social media community

· Implement and manage a multi-channel marketing strategy

· Grow online marketing partners (digital publications or influencers)

· Copywriting and copy editing - Both internal and external marketing materials

· Create and execute highly engaging, Skills and experience in creative content writing

· Cross-platform social media & marketing campaigns (design, call to action and content)

· Manage content - copywriting & design. Handle content schedule and posting of content

· Experience in attaining PR coverage both online and offline

· Simple research work

· Assisting with ad hoc duties as required

Requirements:

· Social media analytics and ads experience is preferred. Social media management and community managers preferred.

· Exceptional communication skills, both written and verbal. Strong written English is a MUST

· Ability to multitask and meet tight deadlines

Job Description:

• Create and curate engaging and relevant content for various digital platforms, including websites, blogs, social media, and email campaigns.
• Optimize website content, structure, and keywords to improve search engine rankings and organic visibility.
• Plan and manage paid advertising campaigns on platforms like Google Ads, Bing Ads, and social media.
• Manage social media profiles, post content, engage with followers, and analyze performance metrics.
• Use tools like Google Analytics to track website traffic, user behavior, and engagement metrics.
• Engage with customers through online platforms, responding to inquiries, comments, and messages.

Job Requirements:

• At least Degree in marketing, business, communications, or a related field
• Proven work experience in marketing, ideally in a marketing executive role
• Excellent written and verbal communication skills to effectively convey marketing strategies and build relationships with stakeholders
• Capability to create and implement comprehensive marketing strategies across different channels
• Understanding of digital marketing tools and platforms like social media, SEO, and email marketing
• Strong ability to collaborate with different departments and build relationships with clients and partners

· Develope a marketing strategy in accordance with the overall company goals and vision

· Understanding Company Products and doing Market Research to identify specific target groups and implement niche marketing strategies

· Grow the social media community

· Implement and manage a multi-channel marketing strategy

· Grow online marketing partners (digital publications or influencers)

· Copywriting and copy editing - Both internal and external marketing materials

· Create and execute highly engaging, Skills and experience in creative content writing

· Cross-platform social media & marketing campaigns (design, call to action and content)

· Manage content - copywriting & design. Handle content schedule and posting of content

· Experience in attaining PR coverage both online and offline

· Simple research work

· Assisting with ad hoc duties as required

Requirements:

· Social media analytics and ads experience is preferred. Social media management and community managers preferred.

· Exceptional communication skills, both written and verbal. Strong written English is a MUST

· Ability to multitask and meet tight deadlines

· Develope a marketing strategy in accordance with the overall company goals and vision

· Understanding Company Products and doing Market Research to identify specific target groups and implement niche marketing strategies

· Grow the social media community

· Implement and manage a multi-channel marketing strategy

· Grow online marketing partners (digital publications or influencers)

· Copywriting and copy editing - Both internal and external marketing materials

· Create and execute highly engaging, Skills and experience in creative content writing

· Cross-platform social media & marketing campaigns (design, call to action and content)

· Manage content - copywriting & design. Handle content schedule and posting of content

· Experience in attaining PR coverage both online and offline

· Simple research work

· Assisting with ad hoc duties as required

Requirements:

· Social media analytics and ads experience is preferred. Social media management and community managers preferred.

· Exceptional communication skills, both written and verbal. Strong written English is a MUST

· Ability to multitask and meet tight deadlines

The Marketing Assistant/Executive is responsible for developing and executing marketing campaigns to promote courses and enhance the company’s brand image. The role involves managing social media platforms, digital advertising, and website content, while creating promotional materials such as brochures, videos, and newsletters. Additionally, the individual conducts market research, analyzes campaign performance and identifies opportunities for growth. The individual to ensure the marketing collaterals are compliance with regulations such as SSG, WSCH and MOM guidelines. Strong communication, proficiency in design tools and digital marketing platforms, creativity, and knowledge of the adult learning industry are essential. Collaboration with internal teams like Enterprise Consultants and Calendar Management often required to tailor campaigns effectively to individual learners and corporate clients.

• Assist in the creation of marketing collaterals to ensure brand consistencies
• Collate customer ratings and advertising sales figures from various sources
• Coordinate the logistics involved in organising marketing activities
• Create detailed reports to present customer trends to management
• Engage with Enterprise Consultants and Calendar Management on a bi-weekly basis to communicate expectations and take feedback
• Internalise the brand portfolio and positioning of media assets
• Provide current cost estimates for campaign elements to support budget development
• Provide data and trends on historical marketing expenses to support budget development
• Create marketing schedules
• Track customer activity for brands or media assets across platforms
• Track marketing expenses against budget for management reporting
• Execution of marketing channel enhancements and consolidate performance data
• Update Wordpress website content and plugin when required

The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.

Responsibilities

• Identify target audiences, objectives and desired outcomes of marketing campaign
• Research and develop marketing strategy, and evaluate success strategy
• Develop content of marketing campaigns
• Stay up-to-date on current marketing trends
• Plan, create and execute social media content

Requirements

• Bachelor's degree in marketing or related field
• 2 - 3 years of relevant experience
• Strong analytical, communication, time-management and creativity skills
• Strong ability to focus on customer/market and take initiative Experience with social media

Job Highlights:

- Competitive salary

- Opportunities for professional development and advancement

- Good working environment

Responsibilities:

- Assist in the development and execution of marketing campaigns across various channels, including digital, social media, email etc.

- Conduct market research to identify trends, competitor activities, and customer needs.

- Create and manage content for marketing materials, including brochures, newsletters, and social media posts.

- Coordinate events, trade shows, and promotional activities.

- Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement.

- Maintain and update the company’s website and social media platforms.

- Collaborate with internal teams and external partners to ensure cohesive branding and messaging.

Requirements:

- Bachelor's degree in Marketing, Communications, or a related field.

- Previous experience in a marketing role is preferred.

- Strong understanding of digital marketing and social media platforms.

- Excellent written and verbal communication skills.

- Strong organizational skills and attention to detail.

- Ability to work independently and as part of a team.

- Proficiency in Microsoft Office and marketing software.

- Must proficiency in reading and writing in English and Mandarin.

- Experience in TCM clinic management is highly desirable.

"This is in partnership with the Employment and Employability Institute Pte Ltd (“e2i”).
e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers
and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering
employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades
Union Congress set up to support nation-wide manpower and skills upgrading initiatives.
By applying for this role, you consent to Refresh Group’s PDPA and e2i’s PDP https://www.e2i.com.sg/pdpa/ ."

Marketing Manager duties and responsibilities

Marketing Managers take the lead in their company’s marketing and advertising divisions, overseeing the success of various marketing initiatives. Some of their typical duties and responsibilities may include:

• Developing marketing strategies for advertising new products
• Organizing promotional events and coordinating day-of deliveries and staffing
• Leading and training teams of Marketing Associates
• Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
• Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales
• Identifying potential new markets and creating a plan to enter those markets
• Partnering with product development and buying teams to estimate product demand
• Brainstorming fresh advertising ideas with senior management
• · Must be able to work night shift and split shift
• · Must be able to work extra hours or weekend if needed

Marketing Manager Job Description:

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

· Produce valuable and engaging content for our website and blog that attracts and converts our target groups

· Build strategic relationships and partner with key industry players, agencies and vendors

· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

· Oversee and approve marketing material, from website banners to hard copy brochures and case studies

· Measure and report on the performance of marketing campaigns, gain insight and assess against goals

· Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

· A Bachelor’s degree in marketing, business or any other relevant field

· Sound understanding of marketing fundamentals and tactics

· Creative thinking and problem-solving ability

· Leadership and project management skills

· Knowledge of digital marketing and social media marketing strategies

· Excellent verbal and non-verbal communication skills

· Proficiency with marketing tools and software

· Proficient in marketing research and statistical analysis

· The ability to work under pressure.

· Availability to work within opening hours (e.g. evenings, holidays, weekends).

Marketing Executive

Salary:

$2,500

Job details

- Assist company to manage social media platform.

- Plan, design and create marketing collaterals.

- Planning of new contents for respective marketing platforms.

- Manage and create digital marketing strategies across all social media platforms

- Track, monitor and review results to evaluate effectiveness of the different marketing campaigns implemented.

- Respond to customers’ enquiries/feedback/review on email and social media platforms

- Identify or monitor new trends in digital marketing.

Job requirements:

- Diploma in Marketing/Mass Communications/Advertising/ Business studies or equivalent.

- Understand and has experience with digital marketing.

- Has a keen eye for details.

- Well-versed in graphic designing software (Canva, Photoshop, etc).

Working hours:

Mon - Fri, 10am - 7pm

Location:

Woodlands

For interested candidates please Whatsapp to 9630 3439.

EA License No. : 22C0937 (LightVerse Pte Ltd)

EA Personnel No. : R23118390 (Gwen Lim)

Our client is currently looking for a MARKETING MANAGER.

Responsibilities

• Analyse sales data and channel information
• Follow and analyse market trends to position products
• Create plans to improve product line sales through marketing and sales strategies
• Develop product marketing strategies (pricing, advertising, product launching)
• Study and analyse company product
• Understand and translate product technical details and communicate with consumers and users
• Work with various teams (design, content, acquisition, product, sales) to strategize implementation
• Test marketing product features, in charge of product launches and advertisement

Requirements

• Degree in Business & Marketing or its equivalent
• Min 8 years of experience in marketing & sales related scope of work in Manufacturing industry
• Strong analytical skills and familiar with market analysis
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Analytical mind and strong quantitative skills
• Excellent communication skills with creativity
• Experience in handling kitchen appliances product is must
• Proficient in Japanese to liaise with Japanese speaking clients and counterparts

Thank you for your application but we regret only shortlisted applicants will be notified.

PERSOLKELLY Singapore Pte Ltd | EA License No. 01C4394 • UEN No. 200007268E

EA Reg. No. (R22104629) (MARUYAMA NARUMI)

By sending us your personal data and curriculum vitae (CV), you are deemed to consent to PERSOLKELLY Singapore Pte Ltd and its affiliates to collect, use and disclose your personal data for the purposes set out in the Privacy Policy available at https://www.persolkelly.com.sg/policies. You acknowledge that you have read, understood, and agree with the Privacy Policy.

Company Overview:
Real Estate Analytics Pte Ltd (REA) is a leading provider of data-driven insights and advanced analytics for the real estate industry. We leverage cutting-edge technologies to deliver valuable solutions that empower real estate professionals to make smarter, data-backed decisions. Our mission is to transform the real estate landscape by offering a suite of tools designed to enhance market analysis, valuation accuracy, and investment strategies.

Job Description: Marketing Executive
We are seeking a dynamic and experienced Marketing Specialist to join our team to drive brand awareness, manage online campaigns, optimize our digital presence and work closely with the sales and product teams to align marketing efforts with business objectives.

Key Responsibilities:

• Collaborate with the Senior Marketing Executive to design and implement digital marketing strategies aligned with REA’s business goal.
• Optimize the company website for search engines to improve visibility and organic traffic.
• Ideate and craft engaging content (blog posts, articles, videos) and design visuals that align with our brand voice and target audience.
• Brainstorm and conceptualize plans to drive brand awareness, customer engagement, and sales growth.
• Work closely with cross-functional teams (Product, Sales, Data) to ensure alignment on campaign objectives and branding.
• Assist in event planning and execution, including webinars, industry events, and product launches.
• Conduct market research to identify emerging trends and opportunities within the real estate industry to craft engaging content.
• Support other teams with marketing collateral, presentations, and lead generation activities.
• Manage and grow the company’s presence on LinkedIn, Instagram, TikTok, and other relevant platforms.
• Submit weekly report of product & marketing performance.
• Other administrative tasks as required.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in digital marketing, preferably within the real estate or tech industry.
• Strong understanding of digital marketing channels (SEO, SEM, social media, email marketing, content marketing).
• Proficiency with Canva is a must. Experience with other software such as Adobe Premiere Pro, Illustrator, Figma, etc., is a plus.
• Knowledge of Google Analytics, Google Ads, Google Search Console, Meta Business Suites, email marketing platforms, and HTML will be a plus.
• Comfortable being on camera for live streams and video content, including conducting TikTok Live sessions, will be advantageous.
• Strong written and verbal communication skills with a creative flair for content creation.
• Strong analytical mindset with the ability to interpret, visualize data, and generate insights.
• Ability to work in a fast-paced environment and adapt to evolving marketing trends and technologies.

Responsibilities

• Designing marketing campaigns that are able to resonate with the target audience, and are culturally tailored
• Creative, analytical, digital, commercial and administrative responsibilities
• To carry out market research so as to effectively promote products and services
• Partake in creating advertisements, as well as sales and distribution

Qualifications & Requirements

• Graduate of Bachelor’s in Marketing or any related courses
• At least 2 years of relevant experience
• High communication and problem-solving skills
• Creative and results-driven

Key Responsibilities:

• Establish, develop, and manage long-term marketing alliances with individuals and organisations to promote our brands effectively.
• Plan and coordinate communication efforts, working with advertising, design, and PR agencies, as well as the in-house marketing team.
• Audit and improve current communication tools and content to enhance brand messaging.
• Oversee the printing and distribution of marketing materials to partners and alliances, ensuring brand consistency and timely delivery.
• Collaborate with internal departments and external partners to execute online and offline promotional campaigns.
• Develop and implement multi-channel branding strategies to boost brand awareness and effectively reach target audiences through SEO, SEM, social media, and AI-driven tools.
• Manage advertising initiatives and contribute to comprehensive marketing planning.
• Plan and coordinate key marketing events, working closely with vendors, partners, and production teams.
• Provide administrative support and maintain accurate documentation of all marketing activities.
• Plan and execute monthly email blasts, consolidating and collating content to ensure timely and effective eDM campaigns.

Qualifications and Skills:

• Bachelor's degree in Marketing, Mass Communication, Business, or a related field.
• At least 3 years of experience in marketing, with a focus on digital marketing and communications.
• Proven experience in marketing for preschools or after-school care services.
• Experience in digital and social media marketing, SEO, SEM, and AI-driven marketing tools.
• Knowledge in handling social media channels.
• Good written and spoken English
• Strong flair for writing, editing, and proofreading with impeccable grammar
• Excellent copywriting and content creation skills.
• Strong organisational and multitasking abilities.
• Excellent interpersonal and communication skills.
• A creative and analytical mind set to evaluate and optimise marketing initiatives.

DUTIES & RESPONSIBILITIES:

1. Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
2. Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
3. Conducts an analysis of the effectiveness of marketing campaigns
4. Interviews, hires, and trains marketing staff members
5. Establishes marketing goals based on past performance and market forecasts
6. Oversees current offerings and comes up with initiatives for new products or services
7. Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
8. Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
9. Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
10. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
11. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
12. Works within the department budget to develop cost-effective marketing plans for each product or service
13. Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
14. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
15. Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
16. Plays an active role in improving the development of customer database
17. Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
18. Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
19. Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

Role: Marketing Executive

Role Summary:

We are seeking a dynamic and results-driven Marketing Executive to oversee content creation. The ideal candidate will have a strong understanding of digital and traditional marketing, exceptional content management skills, and a passion for creating engaging campaigns that attract and retain visitors.

Key Responsibilities:

Content Strategy and Creation:

• Develop and execute a content strategy that aligns with the brand and marketing goals.

• Oversee the creation of engaging content across multiple platforms (social media, blogs, newsletters, website, in-mall signage, etc.).

• Collaborate with designers, photographers, and influencers to produce high-quality multimedia content.

• Stay updated on trends in to craft innovative campaigns that resonate with the target audience.

Traffic and Engagement Campaigns:

• Plan and implement campaigns to drive traffic and online engagement, including seasonal promotions, events, and special activations.

• Analyze customer behavior and trends to adjust strategies and improve engagement.

Digital Marketing and Analytics:

• Manage social media accounts and optimize digital campaigns

• Monitor and analyze campaign performance using analytics tools, providing insights and recommendations for improvement.

• Drive SEO and content marketing efforts to enhance the mall’s online visibility.

Partnerships and Events:

• Coordinate with external partners, local businesses, and community organizations to host events and promotions.

• Work closely with the events team to ensure seamless execution of marketing initiatives within the mall.

Budget Management:

• Assist in managing the marketing budget, ensuring cost-effective use of resources while achieving maximum ROI.

Qualifications and Skills:

• Diploma/Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience in marketing, preferably
• Strong understanding of social media platforms, content management systems, and analytics tools.
• Exceptional communication and copywriting skills.
• Creative mindset with a knack for storytelling and brand engagement.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Knowledge of SEO, SEM, and digital advertising best practices (plus but not a must)
• Experience in organizing and promoting events is a plus.

What We Offer:

• Competitive salary and performance incentives.

• Opportunities for career development and growth.

• Work Life Balance and condusive working enviroment.

• Employee Benefits.

Please send your Resume to:

[email protected]

with email title : Marketing Executive_CareerSG